Ensemble, protégeons l'environnement. N'imprimez ce document qu'en cas de nécessité.

Renan Abgrall – Nov 2011

THE ECOKITAN ECODESIGN PROJECT

WHAT DOES ECODESIGN STAND FOR ?

Renan Abgrall- 11 2011

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Ecodesign is an approach to design a product with special consideration

for the environmental impacts of the product during its whole lifecycle

The two main principles of Life Cycle Assessment method

Assess the whole product life cycle

Assess several environmental impacts

Customer needs

Costs

Technical feasibility

Environment Ecodesign

A METHOD INITIALLY APPLIED TO MOBILE EQUIPMENTS

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2008

• Life Cycle Assessment analysis done by Ademe(French Environment and Energy Management Agency )

• Focus on the manufacturing stage (Green handset)

• Focus on the “End of life”

• Commercial launch of the Nokia Evolve (first green mobile)

2009

• A packaged offer for B2B customers• Another green product (Samsung)

• A cheaper subscription for customers extending the life of their handset

• Cheaper international calls (reduce business trips ?)

• A universal solar charger for free

• Carbon compensation for emission of gases

2010

• Handsets recycling via MonexTel Partner• For B2C then B2B

• Via internet then in Point Of Sales

• Promote the “SIM only” Subscriptions

For Mobile Equipments,

1. the effort needs to remain focus on end of life management

2. but operators select handsets that suit with market expectations

=> currently massively focusing on Smartphones

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FOCUS ON SIM CARDS

Analysis made by Codde

With the support of Bouygues Telecom and a SIM provider

The SIM ecodesign project started in 2008 through two approaches

• The production of a « greener » SIM card

• Analysing the current standard SIM card (made with ABS)

• Analysing two alternatives

• The Bio SIM card alternative

(Change of materials : ABS replaced by PLA or PET/PETG)

• The Eco SIM card initiative

Modification of the production line by recycling directly

half of the body hat is not used

• The production of a « greener » packaging

• Analysing the current solution

Multiple kits for acquisition and after sales

Based on a standard large DVD format full of brochures

• The ecoKit alternative

(Producing guidelines to redesign the packaging)

THE PRINCIPLES WE LEARNED

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Current SIM Card

SIM card in first green material

SIM card in second green material (corn)

1. If we choose a material for its recycling

features, let’s assure that you can redirect it

into the correct recycling line.

2. When you choose a greener material, let’s

ensure that the global footprint for the

production of the product is better (energy

needs, and impact on agricultural crop).

3. If you chose a green material, do ensure

that its production is not going to compete

with food oriented agricultural crop.

4. Try to reduce the quantity of produced

material.

5. Try to reused as much as possible recycled

material.

Water depletion

THE GOOD NEWS CAME FROM THE PACKAGING

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• The brochure was mainly responsible of the impact

• 112g responsible of 61% of the mass responsible for 70% of the impact

• In a digital communication context aiming to simplify the messages and redirecting as

much as possible to internet

• The recommendations

• Lower the mass of the box

• Reduce as much as possible the number of brochures

• Use as much as possible recycled materials

• Optimise the logistical scheme and avoid multiplication of references

Analysis of the impact of the manufacturing stage

Over wrapBrochures

Box

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2008 2009 20112010

Universal

SIM card

Generic

SIM card

WHAT WE HAVE DONE FIRST

• Reduce the references of SIM cards to be

able to reduce the references of packages

for any renewal action

• Change the format of the after sales kit to

achieve a compact one

• Sustainable dvpt benefits

• Communication benefits

• Commercial benefits (avoid shortage of supply by

reducing references, Save space in shops)

• Logistical benefits

• Future proof (deployment of new SIMs for Apple)Renan Abgrall- 11 2011

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2011

WHAT WE HAVE DONE IN SECOND

• Redesign all our kits for acquisition

(reconsider the manufacturing process)

• Reduce to the maximum the communication

to simplify the welcome stage of the

customer

• Target a packaging that suits with mailing

• Less kits

• Smaller kits

• Simpler kits

• Cheaper kits

1 200 000 €

cost saving

per year

Renan Abgrall- 11 2011

Gestion de l’énergie :

Réduction des besoins en chaleur et en froid

Performance des installations

Éclairage :

Réduction de la consommation (-50%)

Choix de sources les plus efficaces: LED

Coque et mobilier :

Maximisation du taux de matériaux à faible énergie grise*

Matériaux de provenance européenne partiellement recyclés

Bois, peinture et colle labellisées

Charte de chantier vert (avec notamment tri des matériaux de

l’ancien concept)

Equipements :

Optimisation du nombre des périphériques

choix d’équipements bureautiques labellisés

* Énergie nécessaire sur l’ensemble du cycle de vie

ECO DESIGN CAN ALSO BE APPLIED TO SHOPS

CONNECT: an eco design concept

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AND NEW PROJECTS

The bbox (Set top box and internet)

Reduction of energy consumption:

- Product manufacturing

- Sleep mode management

Increase of product life duration :

Second life management of Bboxes with upgradeable software plus refurbishing

initiatives.

Material selection

Material that can be recycled (ex. Bbox body)

Recycled material. (for the packaging)

Renan Abgrall- 11 2011

Ensemble, protégeons l'environnement. N'imprimez ce document qu'en cas de nécessité.

Renan Abgrall – Nov 2011

THANK YOU