Direct Action - Working One to One with Employers

Direct Action – Working One to One with Employers

A presentation and workshop

Christine JenkinsManaging Director of CCWorks

Direct Action - Working One to One with Employers

Misconceptions, misconceptions

Direct Action - Working One to One with Employers

Direct Action – the internal barriers

Apathy IngnorancePayroll giving doesn’t work for usNo one cares at our charityWhy should we when we can get donors by doing nothing?Seems like hard workWe can’t control or scale

Payroll giving has to be promoted for all charities

The PFO’s will stop promoting us

We don’t know how to sell it in

Others?

Direct Action - Working One to One with Employers

Direct Action – external barriers

We don’t know which employers have a scheme

We can’t compete with PFO’s in exclusive companies.

They have the market tied up

Companies won’t promote just for us

The whole contract sign-up business is too much trouble

Direct Action - Working One to One with Employers

Direct Action – it can work

and

Make Your Final Hour Count

and

Direct Action - Working One to One with Employers

Employee Giving and CoY

Leaving a Legacy or Kick Start?

Appeal- focused or core funding?

Universal or targeted campaign – high earners/couch potatoes?

Use as a sponsorship collection vehicle?

One-off or regular donation or combination?

Direct Action - Working One to One with Employers

Direct Action – back to the future 1

Direct Action - Working One to One with Employers

Direct Action – back to the future 2

Canterbury Community Chest

Direct Action - Working One to One with Employers

Why they Worked

• Well-known brands – national and local

• Use of dedicated fundraisers

• Campaign-style promotions

• Incentives

Direct Action - Working One to One with Employers

Direct Action – in the US

Annual ‘Good Works’ Campaign

Direct Action - Working One to One with Employers

Good Works – Flexible Giving Methods

"Give a Dollar a Pay" option, simply click a button to designate $1.00 per paycheck (fortnightly) for charity

One time payroll deduction - taken from the employee's first paycheck in 2012

Ongoing payroll deductions over 24 pay periods throughout 2012

One time credit or debit card contribution - one time contribution processed and paid to the recipient charity in 2012

Give to one of eight featured partners or to any charity of your choice

Direct Action - Working One to One with Employers

Good Works – Giving Mechanisms

• Online through Good Works Website

• Online Form download

• By Telephone

Direct Action - Working One to One with Employers

Benevity

Direct Action - Working One to One with Employers

Direct Action - Workshop

What more can be done to engageemployers directly?

Three types of group – maximum 6 in a group

Large CharitiesSmaller CharitiesPGA’s/PFO’s and others

Direct Action - Working One to One with Employers

Discuss – large charities

How can we use the power of our brands toengage more employers with payroll giving?

What Appeals/Fundraising Campaigns mightsuit payroll giving promotions?

How can we demonstrate local impact whenengaging directly with employers?

Direct Action - Working One to One with Employers

Discuss – smaller charities

How can we compete with larger charities?

How can we use the power of our localimpact to our advantage?

How can we resource business developmentof payroll giving?

Direct Action - Working One to One with Employers

Discuss – PGA’s/PFO’s

What can we do to support charities whowant to engage employers one to one?

How can we work with charities who want todevelop new donor recruitment models?

How can charities working successfully anddirectly with employers impact on the PGmarket?

Direct Action - Working One to One with Employers

Feedback

Direct Action - Working One to One with Employers

Take one action away today

•Large Charities

•Smaller Charities

•PGA’s/PFO’s and others

Direct Action - Working One to One with Employers

Join a Big Change Breakfast Workshop

• We will continue to inspire you to take Direct Action

• We will Share good Case Studies and news stories

• We will Initiate best practices for charities wanting to take direct action on payroll giving

• You will find out how Big Change online promotional tool can support you

If you are interested please contact me for dates/venues

0845 612 3577 or email christinejenkins@ccworks.co.uk