Direct Action Developing World

TransmediaYouth Making Games

Games for Change: Emerging Trends

A Global Transmedia Campaign

Based on the bestselling book “Half the Sky”by Pulitzer-prize winning authorsNick Kristof and Sheryl WuDunn

Based on the bestselling book “Half the Sky”by Pulitzer-prize winning authorsNick Kristof and Sheryl WuDunn

Two Game Projects

A social networking game: beyond the converted, new audiences,millions of players.

Mobile in India and Africa:girls and women, families, community leadersthrough NGOs.

Facebook Game: Core Ideas

- Millions of players transforming the life of women and girls worldwide

- Virtual goods become real-world aid

- The Storyteller character integrates the narratives of Half The Sky into the gameplay

Build your village, protect it from attacks, the women and girls hold the key to your success.

Mobile Gaming

- Four educational games for Javamobile devices in India, Kenya and Tanzania

- Fully funded by USAID

- In partnership with Indian developer ZMQ

Direct impact on audiences most affected by the issues covered in the book.