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Direct Marketing Online
Hristo Radichev
Marketing Innovation Forum, Sofia, 30.10.2009
The Book. The Story.
Direct Marketing
Direct Marketing Online
VS.
Some stuff offered via direct marketing online
Customers/ Database
� How to gather new names?
� Legal issues
� Why we don’t need only orders?
� Why segmentation matters?
� Why testing is SO important?
� How to test?
� Results
Testing
Landing page test
(+30%)
Banner
Banner tests
1285 518440
196 3745
How?
� E-mail & eDM (efforts)
� Banners & eDM
� Online catalogues
� Viral campaigns
� Newsletters
� Online contests
� Customer service
The Most Important within a Minute
� Database / Segmentation
� Tests
� Tools
Contacts
Hristo Radichev
E-mail: [email protected]
Phone: 0899 898 595 / 0886 798 067
Useful Links
� http://www.email-marketing-reports.com/iland/
� http://www.slideshare.net/Konx_Ompax/direct-mail-tips
� http://www.bizzia.com/brandcurve/what-is-viral-marketing-and-branding/
� http://www.nakedwines.com/
� http://draytonbird.com/Free_Marketing_Library/Direct_Mail_Advice