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Direct Marketing | Support Media

Date post: 09-Feb-2016
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Direct Marketing | Support Media. Matt Chun Bhayrav Patel. Direct marketing. Traditional. Direct marketing. Modification. Direct marketing. Modification. Direct marketing. Purpose. “ The Sitter ” starring Jonah Hill 20 th Century Fox. Support media. 4 different titles: - PowerPoint PPT Presentation
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DIRECT MARKETING | SUPPORT MEDIA Matt Chun Bhayrav Patel
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Page 1: Direct Marketing | Support Media

DIRECT MARKETING | SUPPORT MEDIA

Matt ChunBhayrav Patel

Page 2: Direct Marketing | Support Media

TraditionalDIRECT MARKETING

Page 3: Direct Marketing | Support Media

DIRECT MARKETING Modification

Page 4: Direct Marketing | Support Media

DIRECT MARKETING Modification

Page 5: Direct Marketing | Support Media

DIRECT MARKETING Purpose

Page 6: Direct Marketing | Support Media

“The Sitter” starring Jonah Hill

20th Century Fox

Page 7: Direct Marketing | Support Media

SUPPORT MEDIA

4 different titles:

• Alternative media

• Below-the-line media

• Nonmeasured media

• Nontraditional media

Used to reach people in the target market that the primary media may not have reached,and to reinforce, or support, their messages.

Page 8: Direct Marketing | Support Media

The Sitter poster would qualify as a type of small billboard out-of-home advertisement

Billboards account for 65% of OOH revenue

Page 9: Direct Marketing | Support Media

Successful as Direct Marketing?

Successful as Support Media?

QUESTIONS


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