DM MEETS ONLINE AND DIGITAL - Integration for maximum impact 

Many people believe that digital communication is

replacing ‘traditional’ media.

In many respects, direct marketing was born before its time.

We have too many silos in the world of marketing.

Business problems don’t fit into neat categories.

Neither should our solutions.

It’s rare for one medium, technique or channel to work in isolation.

Today, when we employ ‘traditional’ direct marketing techniques, an obvious

objective is to drive traffic to the web.

Success is driven by intelligent use of data and innovative creative.

The TIME test

• Timely• Informed• Memorable• Engaging

It’s only now that we are beginning to

glimpse the full potential of direct marketing.

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