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Core Business Activities:- the production of steel pipes of various cross-sections and pipe-production tools, - the production of various types of metal furniture for home, catering and public
places, - the production of household and reform aluminium ladders and boxes- consulting, design, production and installation of shop interiors, warehouses, kindergartens, bars and restaurants.
Brigita Gajšek, MSc.e-Commerce Manager, Alpos, [email protected]
Directives on Suppliers Side for Efficient Joining to the eMarket
Company: ALPOS Metal Furniture and Equipment Manufacturing Ltd., Address: Ulica Leona Dobrotinška 2, SI 3230 Šentjur pri CeljuTelephone: ++386 (0)3 74 63 100
http://www.alpos.si
Definition of eMarketsDefinition of eMarkets B2B eMarket is a virtual place where buyers
and suppliers meet to exchange information about the product and service offerings and to negotiate and carry out the business transactions.
eMarket services support the exchange of large amounts of data about supply and demand between buyer and seller
Why eMarkets? (1)
eMarkets enable:
● Aggregating together a large number of buyers and sellers,
● Matching buyers and sellers to negotiate prices on a dynamic and real-time basis,● Ensuring trust among participants by maintaining neutral position (checking companies),● Facilitating market operations by supporting certain transaction phases.
Why eMarkets? (2)
eMarkets give support to certain transaction phases:
● Catalogue maintaining,● Negotiations,● Auctions,● Contracting,● Logistics,● Payments,● Legal,● Consulting, ● …
Advantages and disadvantages
Trust
Safety
Legislation
Data exchange is notcompletelyelectronic yet
?
On line auctions are oftenimpose to Sellers
Buyerslowerprices
Sellers mustbe ableto deliver goods
Companysize does
not matter?
Less intermediate
Long term contracts
Quick market Test
Biggerself-confidence
New ideasbased oninquiries
Faster frominquiry tocontract
More stable
production processes
Faster on new markets
Lowercost
Trust
Safety
Legislation
Data exchange is notcompletelyelectronic yet
?
On line auctions are oftenimpose to Sellers
Buyerslowerprices
Sellers mustbe ableto deliver goods
And again:Why eMarkets?
Seller
e-markets
Reduce stock onfinal products
Less intermediate
Sell more than yesterday
Faster from inquiry
to contract
New markets more effective
advertisingat lower cost
objectives (l) objectives (ll)
Research Objective
Answer on question:
“When can we say:
This company is ready for successful entering the
eMarket as Seller .”
(informatic and organizational point of view)
Articles,
internet,
Best practices,
interviews,
questionnaires.
Focus: SME
1. Internet access and browser2. Person who can work with internet and
understands English language3. Company sells own products4. Company has experience with exporting5. Top management approves activities on eMarket
Basic terms for registration
Comfirmed by a Group of companies with experience
Small Business Development Centre
Project Project
OBJECTIVES:1. push eMarkets closer or in SME’s2. inform SME’s about eMarkets3. create list of literature, articles, best practices4. Work with small group of SME’s (12)
Small Business Development Centre
TEAM:1. PCMG as coordinator2. 3 researcher3. 12 SME’s from Slovenia
1. Questionnaire2. Enterprises:
• 3 BIG (registrated on eMarket, with experience)• 12 SM(registrated on eMarket, without experience)
Questionnairy for project members
Importance of some factors which could influence on more or less successful entering the eMarket
Top managerPurchasing managerSales managerIT manager
Results(5) selling on eMarket is a continuous process enterprise is open for new business partners Top management approves activities (4,7) Work on eMarket is daily organized Educated employers e-catalog eMarket is picked up carefully with consideration Globaly oriented selling(4,3) Quality certificates Use of faster access to internet Website(4) Certificates that product is safety Own IT specialist who speaks English(3,3) Trade mark(3) Small enterprise Big enterprise
Importance of some factors which could influence on more or less successful entering the eMarket
VERY IMPORTANT
NOT IMPORTANT
At the end
Searching for new business partners in longer period of time will bring good results only if it will
be supported by top management.
For successful selling on eMarkets own Trade Mark and size of the enterprise are not crucial factors.
To get the best results it is needed to educate employers, to daily plan activities on eMarket and to acquire quality and safety certificates.
Shaping the strategy for successful Entering the eMarket
5 basic terms for registration
eMarket is picked up carefully with consideration
Registration
Care for published data
Activework
education,informing
to employers
Top Management support
Thank you!