The 2007 Marketing news DirecTory of DirecT markeTing services showcases suppliers to marketing professionals with purchasing power in this area. Each listing is a paid advertisement. The information contained in each listing was provided by the advertiser. If you would like additional information on any item listed, please contact the company directly. To receive information on listing your company in next year’s directory, please contact Sandra Wright, Marketing News, 311 S. Wacker Drive, Chicago, IL 60606-2266, (312) 542-9063, e-mail: [email protected]. AN ADVERTISING SUPPLEMENT TO THE 11.01.07 ISSUE OF MARKETING NEWS. COPYRIGHT 2007 BY THE AMERICAN MARKETING ASSOCIATION. ALL RIGHTS RESERVED 2007 Directory of direct marketing services
Transcript
The 2007 Marketing news DirecTory of
DirecT markeTing services showcases suppliers
to marketing professionals with purchasing power
in this area. Each listing is a paid advertisement.
The information contained in each listing was
provided by the advertiser. If you would like additional
information on any item listed, please contact the
company directly. To receive information on listing
your company in next year’s directory, please contact
Sandra Wright, Marketing News, 311 S. Wacker Drive,
letter Shop/ Mailing ServiceSAero Fulfillment Services
liSt brokerS/coMpilerS/ ManagerS
AccuData America
Ethnic Technologies, LLC
Guaranteed Lists
Infosolve Technologies, Inc.
infoUSA
Leon Henry Inc.
The List Company Inc.
Martin Worldwide Inc.
Salesgenie.com
liSt ServiceS
Ethnic Technologies, LLC
infoUSA
Leon Henry Inc.
Salesgenie.com
online Marketing ServiceS
AccuData America
RTC Relationship Marketing
Ventura Associates, Inc.
printerSAero Fulfillment Services
reSearch
Decipher
Decision Analyst
Ethnic Technologies, LLC
The NameStormers
SoFtwareInfosolve Technologies, Inc.
SweepStakeS/ conteStS/gaMeSVentura Associates, Inc.
teleMarketing, inbounD/outbounD
Guaranteed Lists
The List Company Inc.
800response200 Church StreetBurlington, VT 05401Phone: (802) NEW-SALESFax: (802) NEW-ORDERSe-mail : [email protected]: www.800response.comContaCt: Laura S. Noonan, Vice
President of Marketing & Corporate Communications
33 Rockford RoadToronto, Ontario M2R 3A4 Canada
Increase advertising response rates by 30-50% with a Custom 800 number. 800response is North America’s premier provider of vanity 800 service, and offers the broadest selection of Custom 800 numbers available today; numbers like 1-800-NEW-LOAN and 1-800-NEW-CARS. Custom 800 numbers enable businesses to maximize advertising budgets; build a lead database; access demographic information on callers; allocate sales staff based on call patterns; and analyze campaign results. There are many benefits to using Custom
800 numbers as response mechanisms in advertising. Custom 800 numbers, like 1-800-NEW-CELL, are: • Memorable – Customers will not forget your phone number, incoming calls will increase by 30-50%; • Brand Builders – These powerful vanity numbers will generate brand awareness; • Trackable – Easily track how effective advertising is with online Call Tracking reports; • Unique – They will help you stand out from your competition.
For more information visit www.800response.com or call 1-800-NEW-SALES.
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accuData america4210 Metro ParkwayFt. Myers, FL 33916Phone: 1-800-732-3440Fax: (239) 425-4401e-mail: [email protected]: www.accudata.comContaCt: Sarah Stansberry, VP of Marketing
AccuData America, a PRIMIS Company, is a leading provider of multi-sourced compiled data and data enhancement solutions. With real-time access to all major marketing
databases, we offer extensive data services ranging from consulting and list rental, to online data enhancement solutions.
aero Fulfillment Services3900 Aero DriveMason, OH 45040Phone: 1-800-225-7145Fax: 1-800-866-7154e-mail: [email protected]: www.aerofulfillment.comContaCt: Chris Probst, Vice President
of Sales
Aero Fulfillment Services has evolved over its three decade history to become one of the nation’s leading providers of outsourced marketing support, fulfillment, and distribution solutions. Aero’s Cincinnati-based multi-facility footprint offers clients reduced shipping rates to most domestic points...plus, feature state-of-the-art (and expansive) facilities totaling 500M square foot of floor space and 2MM square foot of racked storage. Aero has 25% available capacity to tender most any production, kitting, or fulfillment opportunity.
Our recent $5.0MM investment in RF/
Barcode systems (WMS), web-based technology, and very narrow aisle (VNA) configuration further supports our commitment to provide high volume/ high capacity levels, without compromising service level metrics or client-established budgetary goals. Aero has and will continue to leverage its significant investments in technology, people, and infrastructure to deliver superior third party logistics solutions to all customers...most importantly, Aero will work intelligently and efficiently across each customer’s marketing supply chain, such that costs are minimized and service levels are peaked.
AERO Core competencies include: • eCommerce – Advanced Web based
business solutions for B2B and B2C • Product, Premium and Collateral
Distribution • Assembly/Packaging/Kitting • Database Management • Mail Processing • Call Center (800 Line Customer Care) • High Speed Variable Digital Printing • Freight Management
Aero Fulfillment Services...providing smart solutions to your third party outsourced needs.
LiStinGS foR tHe diReCtoRY of Direct Marketing ServiceS
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Note: The advertiser-paid listings below are in alphabetical order by company name.
listings for tHE DirECtorY of Direct Marketing ServiceS
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Decipher 5250 N Palm Ave, Suite 220Fresno, CA 93704Phone: (559) 436-6940Fax: (559) 436-6944e-mail: [email protected]: www.decipherinc.comContaCt : Jamin Brazil, Co-CEO
Decipher – Los Angeles1106 N Hudson AveLos Angeles, CA 90038Phone: (323) 466-0575Fax: (323) 463-4490e-mail: [email protected]: Kristin Luck, President
A marketing research services provider, Decipher specializes in online survey programming, data collection, data processing/ reporting and custom technology development. Utilizing Web-based applications, Decipher integrates state of the art technology with traditional research techniques. Decipher’s survey tools and data reporting suite provide users with the ability to automate post field production, significantly increasing the accuracy and quality of research reporting.Working side by side with clients, Decipher dedicates itself to ensuring each project runs seamlessly. Decipher offers unsurpassed customer service, believing both the client AND respondent experience must exceed expectations. Through our unrivaled proprietary technology and proactive account management, Decipher provides every client with an exceptional data collection experience.
Decision analyst604 Avenue H EastArlington, TX 76011Phone: (817) 640-6166Fax: (817) 640-6567e-mail: [email protected]: www.decisionanalyst.comContaCt: Rod Carver, Director Database
Traditional database marketing works on the assumption that “my next customer will look pretty much like my last.” While this assumption has some merit, it misses whole classes of potential customers. And, because it looks primarily backward, it leaves you vulnerable when the market changes. Decision Analyst’s Database Analytics Services Group merges traditional database analytics and modeling with state-of-the-art marketing research to help our clients achieve a broader, forward-looking view, allowing new positioning and new messaging to be developed and new targeting attributes to be extracted (even from “tired” or saturated databases). The result is reinvigorated response rates, heightened customer loyalty,
and enhanced revenue and profits.Database Analytic Services at Decision Analyst offers the following analytical, modeling, and consulting services: • Database Intelligence • Marketing Research Services For Database Analytics • Innovation Services For Database Analytics • Analytical Sciences • Marketing Optimization.
Ethnic Technologies, LLC is a direct marketing business solutions provider. The EthniCenter® from Ethnic Technologies, LLC is the result of over 30 years of continuous ethnic, religious and language preference research. Our software allows clients to segment their database by ethnicity, religion, language preference, assimilation index and Hispanic country of origin more accurately and comprehensively than any other approach. Clients also benefit from and acquire ethnic mailing, telemarketing and email lists for both the United States and Canada. The analytics department at E-TECH offers ethnic data appending services and mapping to provide business with an overview of new and existing markets. E-TECH’s Assimilation Index distinguishes individuals based on their ability to speak their Native Language or understand their Prevailing Cultures Language. “E-Tech Mapping”, a new product for 07 has Geospatial & Demographic Analysis abilities.To learn more about our products visit E-Tech’s web site or contact our sales department.
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gianfagna Marketing & communications, inc.1991 Crocker Rd., Suite 400Cleveland, OH 44145Phone: (440) 808-4700Fax: (440) 808-4707e-mail: [email protected]: www.gianfagnamarketing.comContaCt: Jean M. Gianfagna, President
More leads, more sales, better conversion, higher traffic ...Whatever your marketing goals, the key to success is targeting your most compelling messages toward your best prospects. We can help you do it, with the skill, precision, and expertise that come from decades of experience serving Fortune 500 companies
and other market leaders.We’re Gianfagna Marketing & Communications, Inc., an award-winning team of direct marketing strategists and creative professionals with a proven track record of success.We develop sophisticated strategies and persuasive campaigns that help our clients communicate more effectively with their most important audiences and capitalize on their best opportunities for up-selling, cross-selling and prospecting.Discover how the team with the tricky name can help you produce terrific results. Call Jean “jon-fon-ya” today at (440) 808-4700 ext. 11 or visit us online at www.gianfagnamarketing.com. A nationally certified woman-owned business.
guaranteed Lists5900 Canoga Ave, 4th Floor Woodland Hills, CA 91367Phone: 1-888-851-8475Fax: (818) 713-1504e-mail: [email protected]: www.GuaranteedLists.comContaCt: Frank Williams, National
Director of Sales
Guaranteed Lists is your guaranteed source for mailing and telemarketing lists! We specialize in consumer, business, specialty, and mortgage data. We don’t just sell lists and leads, we help show you the way to direct marketing success. No one knows more about lists, period. Take advantage of our exclusive high quality data, great prices, and excellent service...Guaranteed.
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infosolve technologiesInfosolve Technologies, Inc.2088 US Highway 130, Suite 211Monmouth Junction South Brunswick, NJ 08852
Infosolve Technologies, Inc.(www.infosolvetech.com) provides clients with comprehensive data quality, data cleansing and data management solutions. Infosolve can provide the full spectrum of services needed to manage your client and prospect lists for maximum efficiency including: • Data Cleansing, De-duplication, House holding • Data enhancement for demographic, psychographic and firmagraphic information • Data correction for key fields including name, address, zip code, phone numbers • List Segmentation services • Database cleansing and standardization • Telemarketing list appends • List matching and merge. Infosolve
Technologies has provided solutions to the spectrum of businesses from Fortune 100 to non-profit organizations. Maximize your marketing efforts with the most effective targeted lists! Increase your response rates and make the most out of your marketing budget with our fast, accurate, cost effective solutions.Infosolve Technologies: The Power of Zero based Data Solutions.
infoUSa® 5711 South 86th CircleOmaha, NE 68127Phone: 1-866-872-9238Fax: (402) 331-1505Web: www.infoUSA.com/dmsde-mail: [email protected]: Jason Martin
Company Description: infoUSA®, founded in 1972, is the leading provider of business and consumer information products, database marketing services, data processing services, and sales and marketing solutions. Nearly 4 million customers use infoUSA’s products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes.
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Leon Henry inc.200 N. Central Avenue Hartsdale, NY 10530 Phone: (914) 285-3456 Fax: (914) 285-3450 Web: www.leonhenryinc.come-mail: [email protected]: Gail Henry
Since 1956, Leon Henry Inc. has been at the forefront of insert media. Over the years, our services have expanded to include mailing list brokerage and management, as well as space, FSI and card deck advertising. With an experienced staff of over 30 professionals, as well as a Florida branch office, we are ready to share our direct marketing knowledge with you. The Leon Henry Brokerage team strives to intelligently and efficiently target your market and your customer. Our reputation, research capabilities, negotiation skills and customer service work to your advantage. We have the largest database of insert programs. Contact us to see how we can make a difference in your next marketing campaign. The LH Management Division team maximizes your company’s profits by selling insert space in your shipments (or deliveries) or increasing rentals of your mailing list. We can positively impact your bottom line. Contact us to discuss our insert and list management services.
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LISTINGS FOR THE DIRECTORY OF Direct Marketing ServiceS Note: The advertiser-paid listings below are
in alphabetical order by company name.
the List company inc.11717 Burt Street Suite 205 Omaha, NE 68154Phone: 1-888-856-0755Fax: (402) 431-0032e-mail: [email protected]: www.TLClists.comContaCt: Ted Felon, Senior List
Specialist
For over a decade, The List Company Inc. has researched, compiled and scientifically analyzed information on American businesses and consumers. Our database currently contains in excess of 14 million US businesses and 300 million US consumers. Direct marketing specialists maximize campaigns by scientifically targeting buyers on the basis of factual demographic and psychographic behaviors. The unique quality and integrity of the success of our clients’ marketing campaigns is our number one priority. Come and see what the science of data can do for you by contacting one of our list analysts for a free list consultation.
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Martin Worldwide inc.4590 E Thousand Oaks Blvd Suite 200Westlake Village, CA 91362Phone: 1-888-835-6375Fax: (805) 267-1923e-mail: [email protected]: www.MartinWorldwide.netContaCt: Chip Mathews, Director of
Business Development
Why pay more for lists, and get less? For what it normally costs for just name, address and phone number, Martin Worldwide provides lists with multiple selects including demographic, psychographic, and buying behavior information. Choose your mailing lists and telemarketing lists from our database of 290 million US consumers and 14 million US businesses. For over 14 years we have been recognized throughout the marketing industry as one of the biggest and best list providers in the country, catering to marketers and adverting agencies. Contact us today for a free quote and consultation with one of our knowledgeable list advisors or fax us a competitor’s quote and we will beat it by 20%. We are the only major list provider to guarantee our data integrity in writing.
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the nameStormers2811 Declaration CircleLago Vista, TX 78645-7523Phone: (512) 267-1814Fax: (512) 267-9723e-mail: [email protected]: Mike Carr
The NameStormers develops names, tag lines and logos for companies, PRODUCTS AND SERVICES. We have helped develop names like CARMAX, VIOXX, PURON, FRESH ENERGY, CHERUBS, NATIONSTAR, RIPCODE, HOTEL DECA AND ENDLESS SHRIMP. For a fixed fee that is substantially below what most of our competitors charge, we will work with you until you have a name that meets your objectives. Our service includes prescreening names for US federal and state, international and internet trademark issues. We also perform linguistic screenings in multiple languages and help you assess your positioning relative to your competitors. Since 1985, we have developed distinctive, memorable brand names for Fortune 100 companies, non-profit organizations and many small start-ups. We would like to do the same for you. For more information, please call Mike Carr at (512) 267-1814.
nexus Direct621 Lynnhaven Parkway, Suite 251Virginia Beach, VA 23452Phone: (757) 340-5960Fax: (757) 340-5980e-mail: [email protected]: www.nexusdirect.comContaCt: Suzanne Cole Nowers, CEO
Robert Wilke, President
303 Massachusetts, NEWashington, DC 20002
Nexus Direct creates and executes integrated, multi-channel direct marketing campaigns for a broad array of clients in the non-profit and for-profit categories.Using qualitative insights derived from research along with state-of-the-art database capabilities, we consistently find more effective ways to acquire new customers and more efficient ways to grow relationships with existing customers. And because of our focus on understanding customer motivators, our creative speaks to your customers’ hearts as well as their minds.We deliver in all direct channels-mail, web, email, and telemarketing-because we believe that the channel that works best is the one that reflects how each customer wants to interact with you. For most clients, we work as an extension of their marketing department to create marketing plans, develop results projections, execute programs on a turnkey basis, and report results. But we can function in whatever role you have that needs smart direct marketing.
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rtc relationship Marketing1055 Thomas Jefferson Street NW,Suite 500Washington, DC 20007Phone: (202) 625-2111Fax: (202) 424-7900
NY office285 Madison AvenueNew York, NY 10017
Chicago office233 N. Michigan AvenueChicago, IL 60601Web: www.rtcrm.comContaCt: Barry Kessel, CEO
Jeff Ross, President Anne Wolek, VP/Director Business Development
Our core competencies center around developing innovative and measurable relationship marketing solutions that drive performance of our clients’ businesses. We put our expertise to work to help leading brands acquire and retain profitable customers through integrated, data-driven programs using channels such as mail, e-mail, interactive advertising, DRTV, and print.
We are a mid-sized agency providing big-agency strategic value, with direct access to a much larger network of resources via our Wunderman and WPP network partners.
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Salesgenie.com5711 South 86th CircleOmaha, NE 68127Phone: 1-866-333-7448Fax: (402) 978-4400Web: www.salesgenie.com/dmsde-mail: spaceadhelp@
salesgenie.comContaCt: Rod Irwin
Salesgenie.com™ is an Internet-based subscription service that helps sales representatives and business owners find new customers and increase sales. With 24/7 access to the freshest leads and mailing lists, and hundreds of search selections, Salesgenie.com clients can find the right prospects in minutes! Clients can search all 12 of infoUSA’s databases, which are comprised of the most comprehensive business and consumer data in the industry. Choose from 14 million U.S. businesses, 210 million consumers and 10 other databases.
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ventura associates, inc.1040 Avenue of the AmericasNew York, NY 10018Phone: (212) 302-8277Fax: (212) 302-2587e-mail: [email protected]: www.sweepspros.comContaCt: Marla Altberg, President
(ext. 3003)
Full-service sales promotion agency with particular expertise in creation and administration of online and traditional sweepstakes, games and contests. Also provides fulfillment, database management, tie-ins, co-ops, interactive, multicultural and direct marketing services.
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Wholesale Lists1464 Madera RoadSimi Valley, CA 930659Phone: 1-888-748-1969 Fax: (818) 610-1225e-mail: roger@
wholesalelists.netWeb: www.WholesaleLists.netContaCt: Roger Caster,
Sales Manager
Why pay a middleman when you can buy lists directly from the source? With the freshest and most accurate data, Intec Wholesale Lists takes pride in providing the highest quality mailing lists, and telemarketing lists at the lowest prices possible. For over a decade, we have been building relationships with brokers, agencies and marketing professional all around the world. Our success comes from the standing behind our product and making the relationship work for our clients. We know that your reputation is on the line with your customers so we provide the best, freshest lists and we do everything in our power to ensure the happiness of your clients. Contact Intec Wholesale Lists today to start buying lists at wholesale prices.
