Discovering Web 2.0and Social Media

Jeff Coburn, NSIP – Senior Web Specialist

What is Web 2.0?

Have you bought anything on Amazon in the last 5 years?

Have you searched for something on Google?

Have you looked something up on Wikipedia?

Have you watched a video on YouTube?

Have you ever read (or left a comment) on a blog?

What is Web 2.0?

Web 2.0 is a way of thinking about how knowledge is created, shared, managed,

and leveraged using technology.

Web 2.0 is NOT a particular look, feel, or design – nor is it limited to just the Internet.

Web 1.0 vs. Web 2.0Web 1.0 was about reading Web 2.0 is about writing

Web 1.0 was about owning Web 2.0 is about sharing

Web 1.0 was about companies Web 2.0 is about communities

Web 1.0 was about home pages Web 2.0 is about blogs

Web 1.0 was about portals Web 2.0 is about RSS and syndication

Web 1.0 was about taxonomy Web 2.0 is about “tags” and folksonomy

Web 1.0 was about Netscape Web 2.0 is about Google

Web 1.0 was about wires Web 2.0 is about wireless

Web 1.0 was about dialup Web 2.0 is about broadband

Adapted from http://www.joedrumgoole.com

Why Now?

• Better access to technology for the average user – higher speed Internet connections, faster computers, better cell phones, etc

• Millennials are known as “digital natives,” having lived with the internet all of their lives.

• Young people are beginning to expect and demand their employers and others to use online media to recruit, communicate, engage, and manage knowledge.

• Those who use technology will outlast those who don’t.

Web 2.0 Examples

Blogs

Social Networking

Wikis

RSS Feeds

Podcasts / Vodcasts

Web 2.0 Examples

BlogsA blog is a website with regular entries of commentary, description of events, and other material of personal interest to the creator.

• Easy to use – no experience necessary

• Ability for readers to leave comments

• Ability to create articles or postings from anywhere there is a connection to the Internet

Web 2.0 Examples

Social NetworkingA social networking service uses software to build online communities for people who share interests and activities or are interested in exploring the activities of others.

• Easy to use – no experience necessary

• Used both professionally and personally

• Focus on connecting individuals, causes, etc.

Web 2.0 Examples

WikisA wiki is a collection of web pages designed to enable anyone who accesses it to contribute or modify content.

• easy to learn and use

• used to create collaborative websites and to power community websites

• provide affordable and effective intranets and for knowledge management

Web 2.0 Examples

RSS FeedsRSS (Really Simply Syndication or Rich Site Summary) is an easy way to keep up with your favorite news and information or share your own information.

• Uses XML instead of HTML to display content

• Requires an RSS / XML reader to view in raw format

• Easily add a feed to blogs, social networking sites, and news readers

Web 2.0 Examples

RSS Feeds

Web 2.0 Examples

Podcasts / VodcastsPodcasts and vodcasts are audio and video broadcasts - digital media files distributed over the Internet and listed to, or viewed on, a portable music player or personal computer.

• Users can “subscribe” to content and have it delivered automatically.

• On sites like YouTube, viewers can rate, share, and comment on videos. They can also place the video on their own blog or website.

Why does it matter?

Web 2.0 and social media technologies are about connecting people information and each other so

they can better create and collaborate.

This user-driven form of community development is becoming an essential driver of civic

engagement, volunteering, and service.

Why does it matter?

We need to be in touch with how our constituents interact and communicate both with us and

each other.

Web 2.0 and social media technologies will help strengthen and enhance traditional

communication and recruitment strategies.

What am I missing out on?

Viral nature of Web 2.0 and social media technologies

Improved customer service

Increased storytelling

Questions?

Thanks for coming!