1) Based on the data from this info graphic, which NBA playoff team do you think has been the most successful connecting with fans through social media?

2) Why do you think some teams have been more successful from a social media perspective than others?

3) Which social media platform do you think provides teams with the best way to reach fans?

Discussion Questions:NBA Playoff Teams & Social Media

Sports, Entertainment & Recreation Marketing

4) Which social media platform do you think provides the most value from a fan’s perspective to connect with their favorite team?

5) Why do you think so many teams have such limited success connecting with fans on YouTube?

6) Do you think making the playoffs will help boost the amount of interaction between the team and its fans via social media? Why?

Discussion Questions:

NBA Playoff Teams & Social Media

Sports, Entertainment & Recreation Marketing