Disney Magic of Healthy Living

partners with parents to inspire kids

to lead healthier lifestyles. Through

engaging content, useful tools and unique

experiences, this initiative helps parents

by making nutritious eating and physical

activity more appealing and more fun.

“We are proud of the impact we’ve had over the

last six years. The emotional connection kids

have to our characters and stories gives us a

unique opportunity to continue to inspire and

encourage them to lead healthier lives.”

– Disney Chairman and CEO Robert A. Iger

Disney.com/tryit

2006 2007 2008 2009 201520142013201220112010

Disney establishes landmark nutri�on guidelines.

First “Pass the Plate” inters��als air on Disney Channel.

Disney sets new standard for food adver�sing to kids.

“Mickey Check” launches.

Disney reaches 1-billion servings sold of licensed foods.

Disney phases out all added trans fat in Parks & Resorts, and in stores.

TRYit campaign to encourage kids to try new foods and fun moves launches.

Disney Magic of Healthy Living consumer campaign launches. All adver�sing, promo�ons and

sponsorships oriented to kids and families will meet updated Disney nutri�on guidelines.

In 2006, Disney became the first major media company to establish nutrition guidelines, which associate its brands and characters with more nutritionally balanced foods. That year, the Company also announced a commitment to balance the portfolio of U.S. licensed food products with 85 percent meeting the Company’s nutrition guidelines and only 15 percent reserved for special occasion treats.

Building on its landmark nutrition guidelines, in 2012 Disney took the next important step to support healthier lifestyles for kids and families.

New Food Advertising Standards for KidsDisney is the first major media company to set a new standard for food advertising to kids. By 2015, all advertising, promotions, and sponsorships on Disney Channel, Disney XD, Disney Junior, Radio Disney, and relevant Disney-owned online experiences will meet the Company’s updated nutrition guidelines.

Mickey Check in the MarketplaceAddressing a need for families, Disney introduced the Mickey Check, a new tool that makes it easier to identify nutritious choices in stores, online, and while on vacation at Walt Disney Parks and Resorts. By the end of 2012, the Mickey Check will appear on Disney-licensed food products sold at retail, on qualifying recipes on Disney.com and Family.com, and on kids’ meals and fruit carts at Disney Parks and Resorts.

Updated Nutrition Guidelines Disney has updated its nutrition guidelines to current standards based on the advice of experts and revised federal guidelines. Updates include reductions in sodium and sugar, and new, well-balanced kids’ breakfast meals in Disney Parks and Resorts.

Disney kid-focusedmedia platforms, including

Disney Channel, Disney XD, Disney Junior and

Radio Disney, reach almost 100-million households

in the U.S. According to Disney research, over 80%

of kids who saw Disney Magic of Healthy Living messages

were inspired to do more physical activity and

78% consumed more fruits and vegetables.

Of the 12-million kids’ meals served at Walt Disney U.S.

Parks and Resorts in 2011,6 out of 10 included

the nutritious side and beverage options.

More than 3-billion servings of Disney-licensed fruits

and vegetables havebeen sold at retail in

North America since 2006.

A Company-Wide Commitment

Disney Impact

2006 2007 2008 2009 201520142013201220112010

Disney establishes landmark nutri�on guidelines.

First “Pass the Plate” inters��als air on Disney Channel.

Disney sets new standard for food adver�sing to kids.

“Mickey Check” launches.

Disney reaches 1-billion servings sold of licensed foods.

Disney phases out all added trans fat in Parks & Resorts, and in stores.

TRYit campaign to encourage kids to try new foods and fun moves launches.

Disney Magic of Healthy Living consumer campaign launches. All adver�sing, promo�ons and

sponsorships oriented to kids and families will meet updated Disney nutri�on guidelines.

A Company-Wide Commitment

A balanced food portfolio available at U.S. retailers

Disney Consumer Products

A focus on fruits andvegetables in stores

Well-balanced kids’ meals served at the parks

Walt Disney Parks and Resorts

Fruit carts readily available

Inspiring Magic of Healthy Living interstitials featuring

Disney Channel stars such as Bella Thorne and Zendaya

from “Shake It Up!”

Disney Media Platforms

Promotions use Disney characters to inspire

healthier choices, likeDisney•PIXAR’s “Brave”

Walt Disney Studios

With nutrition guidelines for kid-focused food promotions in place since 2006, Disney films and characters are used to promote nutritious options.

Disney Consumer Products is a licensor of foods sold at retailers across the U.S. With a focus on offering parents nutritious choices their kids will love, Disney licenses its characters with food and beverages that meet the Company’s nutrition guidelines.

Disney Online

Through Magic of Healthy Living, Disney offers a dedicated website for kids (Disney.com/TRYit) and one for parents (Family.com/TRYit) that provide ideas for families to try new foods and fun moves.

Disney continues to add nutritious foods and beverages in its parks and resorts, making healthier options easily accessible for families while on vacation.

Disney’s iconic characters, creativity, and family entertainment platforms offer a unique position from which Disney can help make nutritious eating and physicalactivity fun. From interstitials featuring First Lady Michelle Obama and young Disney stars to healthy lifestyle messages woven into kids’ programming, Disney’s unique storytelling helps inspire families to lead healthier lifestyles.

Healthy lifestyle messages integrated into kids’

programming, like Disney Junior’s “Doc McStuffins”

Online family destinations offer inspiring tips and tools

Disney.com/tryit

Creating a HealthierFuture for Kids and Families

Disney has granted more than $3.5 million to KaBOOM! to help build playgrounds

across the country.

Disney is supporting aFeeding America program that is helping to provide 24-million

servings of fruits andvegetables to kids and families.Disney is funding a grant to help

University of Colorado identify and report on ways families choose healthier options.