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DISPLAY TECHNOLOGY PAST, PRESENT, & FUTURE
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Page 1: Display Technology March 2019 PPT version · Display Technology March 2019 PPT version.pptx Author: Bob Baker Created Date: 3/12/2019 12:57:48 PM ...

DISPLAY TECHNOLOGY

PAST, PRESENT, & FUTURE

Page 2: Display Technology March 2019 PPT version · Display Technology March 2019 PPT version.pptx Author: Bob Baker Created Date: 3/12/2019 12:57:48 PM ...

BACK TO WHERE WE STARTED

COLOR LIKE YOU HAVEN’T SEEN SINCE 1954

▸  RCA CT-100

NTSC 1953

Page 3: Display Technology March 2019 PPT version · Display Technology March 2019 PPT version.pptx Author: Bob Baker Created Date: 3/12/2019 12:57:48 PM ...

IT GETS WORSE BEFORE IT GETS BETTER

GIVING UP GAMUT VOLUME FOR BRIGHTER IMAGES

▸  SMPTE C Phosphors - 60s tech, 80s standard

SMPTE C

Page 4: Display Technology March 2019 PPT version · Display Technology March 2019 PPT version.pptx Author: Bob Baker Created Date: 3/12/2019 12:57:48 PM ...

▸  Most CRTs inherently low resolution

▸  Adoption of LCD & PDP

SPEAKING THE SAME LANGUAGE

FINALLY SOME AGREEMENT ON COLOR AND RESOLUTION REC 709

Page 5: Display Technology March 2019 PPT version · Display Technology March 2019 PPT version.pptx Author: Bob Baker Created Date: 3/12/2019 12:57:48 PM ...

WHERE WE ARE NOW

MORE PIXELS, MORE COLOR

▸  P3 Gamut & UHD / 4K resolution are here now

▸  LCD & OLED solutions

P3 - D65

Page 6: Display Technology March 2019 PPT version · Display Technology March 2019 PPT version.pptx Author: Bob Baker Created Date: 3/12/2019 12:57:48 PM ...

▸  Diminishing returns for more pixels, still a lot to gain from higher luminance and larger color gamuts

THE FUTURE IS NOW

THE QUEST FOR BETTER PIXELS REC 2020

Page 7: Display Technology March 2019 PPT version · Display Technology March 2019 PPT version.pptx Author: Bob Baker Created Date: 3/12/2019 12:57:48 PM ...

▸  Primaries lie on spectral locus

‣  B: 467nm, G: 532nm, R: 630nm

▸  Increased Observer Variability / OMF

COLOR GAMUT AND COLOR VOLUME

REC2020 – UNINTENDED CONSEQUENCES REC 2020

Page 8: Display Technology March 2019 PPT version · Display Technology March 2019 PPT version.pptx Author: Bob Baker Created Date: 3/12/2019 12:57:48 PM ...

▸  Color Volume

‣  higher luminance plus wider color gamut

▸  Demand for HDR is shaping what are considered viable / desirable display development efforts

▸  Future success of OLED, LCD, M i c r o L E D , a n d o t h e r technologies closely tied to their a b i l i t y t o a d d r e s s H D R requirements

IMPACT OF HDR ON THE DEMAND SIDE OF DISPLAY DEVELOPMENT

HDR – ARGUABLY MOST IMPACTFUL WITH MOST ROOM FOR IMPROVEMENT

Page 9: Display Technology March 2019 PPT version · Display Technology March 2019 PPT version.pptx Author: Bob Baker Created Date: 3/12/2019 12:57:48 PM ...

▸  OLED is an emissive technology that offers relatively wide color gamut and best in class contrast ratio

RGB AND W-OLED

REIGNING CONTRAST CHAMPION OF THE WORLD

Page 10: Display Technology March 2019 PPT version · Display Technology March 2019 PPT version.pptx Author: Bob Baker Created Date: 3/12/2019 12:57:48 PM ...

▸  Volumetric collapse towards grey at higher luminance

▸  You can preserve saturation or luminance, but not both!

W-OLED VOLUMETRIC CHALLENGES

THE HDR CHALLENGE FOR W-OLED

Image courtesy of LightIllusion

Page 11: Display Technology March 2019 PPT version · Display Technology March 2019 PPT version.pptx Author: Bob Baker Created Date: 3/12/2019 12:57:48 PM ...

▸  LCD with Light Modulating Cell Layer Technology offers artifact free HDR performance with none of the loading behavior or burn in concerns of OLED

BACK TO LCD: LIGHT MODULATING CELL LAYER LCD

LCD LIKE YOU HAVE NEVER SEEN IT BEFORE

Page 12: Display Technology March 2019 PPT version · Display Technology March 2019 PPT version.pptx Author: Bob Baker Created Date: 3/12/2019 12:57:48 PM ...

▸  The latest generation of zoned backlight LCD monitors offer a ‘here today’ solution with the contrast, resolution, and color gamuts needed to meet most current HDR specifications.

NEW TAKE ON AN OLD IDEA: WIDE GAMUT ZONED BACKLIGHT LCD

WHEN 1000NITS ISN’T ENOUGH

Page 13: Display Technology March 2019 PPT version · Display Technology March 2019 PPT version.pptx Author: Bob Baker Created Date: 3/12/2019 12:57:48 PM ...

INCREMENTAL IMPROVEMENTS IN ZONED BACKLIGHTS FOR LCD

▸  Transition from RGB LED to Wide Gamut White LED Backlights

‣  PFS Phosphor

▸  Mini LED Backlights for Televisions

‣  Thousands of Backlight Elements – High density, but not direct view

TWO IMPORTANT TRENDS IN LED BACKLIGHTING

Page 14: Display Technology March 2019 PPT version · Display Technology March 2019 PPT version.pptx Author: Bob Baker Created Date: 3/12/2019 12:57:48 PM ...

▸  MiniLED and LMCL are seen by many as short term, transitional solutions

▸  MicroLED is widely considered one of the most promising future technologies (size<100μm)

FUTURE TECHNOLOGIES: MICRO LED

DIRECT VIEW MICRO LED - PROMISE VS REALITY

▸  Challenges with Colorimetry and Scalability, but main problem over short term is cost

▸  Expensive & Difficult to Manufacturer

▸  Over 25 Million LED chips needed for 4K TV

Page 15: Display Technology March 2019 PPT version · Display Technology March 2019 PPT version.pptx Author: Bob Baker Created Date: 3/12/2019 12:57:48 PM ...

CONTACT US

QUESTIONS ABOUT DISPLAY TECHNOLOGY?

E-Mail: [email protected]


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