Disruptive Nature of IT

Samantha BrownTyler Eifert

Connor MillerJane Park

What Is Disruptive Nature of IT?• New innovation that helps create a new

market

• Interrupts current market • Enables new business model

Disruptive Nature of IT

Disruption for Newspapers

• New ways of getting information • Free news • Craigslist• Online subscriptions• Less print

Agenda

• Disruption in the Music Industry

• Disruption in Television Industry

• Recommendations

Disruption in the Music Industry

• Digital Music

• Illegal Downloads

• Streaming Music

New Business Models

• Digital copies of songs• Advertisements in streaming music– Upgraded versions without ads

• Artists making digital records• Music software to determine if songs will be

hits today

Digital Music Business

Advantages

• Cheaper• Convenience• Wider consumer base• Access certain part quickly• New markets

Disadvantages

• Non-physical• Corrupted data• Quality• Computer crashes• Loopholes

Television Disrupted by…

• Set channels for everyone/households

• Set time slots (prime time vs. daytime/late night)

• Requires seating in front of a television

• Money for Producers, Advertisers

• Online streaming creates opportunities– YouTube, Vimeo

• User-generated content– Lonleygirl15– VGHS

– Megavideo– Hulu, Netflix

• Encourage binge viewing

…Television?

• Apple TV bringing online streaming into physical home

• Companies use internet sites/social networks to identify global pockets of interest

• Niche producers decide local screening locations by zip code votes

• Possibility of eliminating middle man

Recommendations

• Adapt or die

• Technology is an ever-changing industry

• Stay relevant