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Charis Hughes Communications & Impact Research Léargas www.leargas.ie Leargas.Ireland @Leargas Dissemination and Impact: How to share and recognise results
Charis HughesCommunications & Impact Research
Léargas
www.leargas.ieLeargas.Ireland @Leargas
Dissemination and Impact:How to share and recognise results
Dissemination and Impact
Key parts of Erasmus+
30% of the total application score
Usually the weakest area in project applications
So, what are they?!
Dissemination = What we’ve learned, and how you can use it
Impact = The difference the project makes (to attitudes, methods, systems…)
Don’t confuse either with Promotion(= ‘Check out our project!’)
The Key
Defining dissemination
Defining dissemination
Plant your seeds in prepared soil!
Dissemination Plan
• What do you want to achieve? Be realistic• Identify strengths in the project team
(video/social media/writing/photography…)• Include participants & whole organisation
• Keep a record of everything!• Assess the plan periodically:
who has been reached?
Dissemination Plan
For effective dissemination, you must identify:
who can benefit from your knowledge (audience)
what you want them to know (message)
how you can reach them (method).
Who is in your audience?
• Who will benefit from the knowledge you have to share?
• Who can take your information and put it into action?
• Think beyond your immediate network!
What do you want them to know?
• What’s the aim of your project? • What would you like to know about other
projects?• What do you wish you’d known before
you started?
How do you connect?
• Where do your audience get their information?
• What methods are you already using (email, newsletter, blog, notice board)?
• What wider networks are available to you (unions/special interest groups/
regional groups?
Tips on Audience
• Listen to how they communicate; be prepared to ‘flex’ your style and tone
• Use the channels that they use (newsletter/Facebook/presentations…)
• Give context – will they know the terms that you do? (E+ KA1 = how many?!)
• Assess which audiences are hardest to reach and prioritise your efforts
Tips on Message
• Agree your core message and keep your word choice consistent
• Make it attractive and recognisable: ‘brand’ colours, fonts, logos, images
• Develop guidelines for colleagues/participants• Write for the medium
(remember online wri ng ≠ wri ng for print)
Tips on Method
• Social media is for conversation, not just announcements
• Choose 2‐3 platforms max; interact often• Build networks of similar organisations
• Recruit participants to join in• Facebook ‐make a page not a profile!
Use Léargas!
Quick way to reach and inspire a relevant audience!
• On social media: Tag @Leargas & use #erasmusplus
• Contribute to our blog• Come to the Léargas Forum (28.11.17)
• Invite us to your events
A Word about Photos
• Get consent• Use active shots
• Challenge stereotypes • Shoot in high quality
• Use authentic situations• Create a sense of the project
Who? Where? Why?
Who? Where? Why?
Credit Erasmus+
• Your funding comes from the European Union through Erasmus+ (not the Commission or Léargas)
• Because this is public money, and to let others know of the opportunity, you must credit Erasmus+ in
information about the project• Use this logo (download from ‘key resources’ on
www.leargas.ie homepage):
• Write: “(Co‐)funded by the Erasmus+ programme of the European Union”
Audience: TeachersMessage: Download our ‘Engaging Young People’ booklet
Method: Social media, sectoral websites, presentations, talk to colleaguesTone: Informal, emphasising the benefits
Audience: Departments of Education in Ireland, France & GermanyMessage: 450 teachers downloaded our booklet and are reporting success
with our methods ‐ integrating the methods into their classroomsMethod: Present results at conferences; Arrange a meeting with Dept
representatives; Write an article for sectoral pressTone: Formal, emphasising the impact
Examples
Impact
“The difference the project makes”
Understanding Impact
Know your Goals
What impact do you expect to see?(= why are you doing this project?)
How will you recognise this impact?(= what are your ‘champagne
moments’?)Be as specific as possible
Understanding Impact
But…
Contribute to Bigger Change
Measuring Impact
Consider where you are now, and where you want to go
(If your six‐month plan is to lose weight and you end at 10 stone,
it’s helpful to know if you started at 12 stone or 10 stone 2 )
Sources of Evidence
Before and after: InterviewsSurveys
Reflective journalsPeer observation (video/work)
Using Evidence
Get specific: Who will do the interviews?
When? How? What questions?Use common sense:
Design a survey for five people, or have a discussion? Open questions:
Do you think motivation has changed? How has motivation changed?
Find Out More
www.leargas.ie/blog/dissemination_sharewhatyoulearn/
Impact+ Workshophttps://erasmusplus.org.uk/impact
Communications Unit
www.leargas.ieLeargas.Ireland @Leargas
Email: [email protected]
Tel: 01 887 1280
