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The impact of social media in the dissemination of research ROGER WATSON
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The impact of social mediain the dissemination of
research
ROGER WATSON
Professor of NursingThe University of Hull, UK
Submission
Peer review
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Publication
02/05/2023
How many of you have…
• …written a letter?
• …made a phone call?
• …sent an email?
• …sent a text (SMS/WhatsApp/WeChat/Messenger etc)?
• …posted on Facebook?
• …sent a tweet?
• …written a blog?
• …posted on YouTube?
02/05/2023
How many of you have…
• …a website?
• …a Twitter site?
• …a Facebook site?
• …a LinkedIn profile?
• …a Google Scholar site?
• …an OrcID number?
• …a ResearchGate site?
• …a ResearcherID site?
INFODEMIOLOGY(courtesy of Caleb Ferguson)
• Tweets predict citations
• Search engine queries predict influenza
• Tweets during the H1N1 pandemic correlated with incidence rates
• Tweets about a movie accurately predict its success at the box office prior to initial screening.
Can Tweets Predict Citations? Metrics of Social Impact Based on Twitter and Correlation with Traditional Metrics of Scientific ImpactGunther EysenbachJMIR (2011)
Highly tweeted articles were 11 times more likely to be highly cited than less-tweeted articles (9/12 or 75% of highly tweeted article were highly cited, while only 3/43 or 7% of less-tweeted articles were highly cited; rate ratio 0.75/0.07 = 10.75, 95% confidence interval, 3.4–33.6). Top-cited articles can be predicted from top-tweeted articles with 93% specificity and 75% sensitivity.
Twitatio
ns
Twimpact
The odds of an article being highly cited were significantly increased by a mention in social media; OR 2.58, p<0.001
02/05/2023
Altmetrics
In scholarly and scientific publishing, Altmetrics are new metrics proposed as an alternative to the widely used journal impact factor and personal citation indices like the h-index.
(Wikipedia)
02/05/2023
But do you feel like this?
I just don’t get Twitter
02/05/2023
A blog (short for ‘weblog) is a website containing a writer’s or a group of writers’ own experiences, observations, opinions, etc. and often having images and links to other websites.
(adapted from Dictionary.com)
02/05/2023
The largest video sharing site on the Web. YouTube lets anyone upload short videos for private or public viewing.
(PC News)
• 20 hours of video uploaded every minute
• 100 years of video uploaded every day
Podcasting
10 top tips for academics on blogging and social media (Matthew Reisz, THE 2015)• Think through carefully exactly what you want to
achieve by engaging with social media
• Consider producing social media content as a normal part of your working life
• Develop a sense of the advantages and limitations of each different platform
• Be realistic about the time available to you – it may be more effective to engage on one platform than to spread yourself across many
10 top tips for academics on blogging and social media• Be aware of who might see what you are publishing
online, but don’t become paralysed by overestimating your visibility and the potential risks that come from this
• Make your blogs easier to find and navigate by tagging and categorising the contents
• Always include details of your blog in any conference presentations
• Make sure all your friends, colleagues and collaborators know about your blog
10 top tips for academics on blogging and social media• Set up automated links on Twitter to announce each
new blogpost – and allow people to subscribe to your blogs by email
• If you use Twitter to promote a blog post, make sure the title is clear and self-explanatory.
What did people say about social networking in REF impact templates?
Mentions of social media
• Twitter 233
• Blog 678
• Podcast 214
• YouTube 340
• You Tube 1013
CAMBRIDGE
The Naked Scientists programme is syndicated internationally by national networks in several countries including Australia (on the ABC) and South Africa, reaching a combined live weekly radio audience of over 1 million people. The programme is also distributed globally via the intranet with over 22 million downloads in the past 4 years and it has won many prizes including the Society for General Microbiology's Peter Wildy Prize 2008, the Royal Society Kohn Award for 2008, the Best Radio Show Award at the Population Institute's 29th Global Media Awards, 2008, the European Podcast Award for UK Non-Profit podcast, the inaugural Royal College of Pathologists Furness Prize for science communication 2010 and the Society of Biology Science Communication Prize 2012.
EDINBURGH
Highly successful public engagement lecture series such as the “Edinburgh Medical Detectives” are provided regularly for national and international audiences through podcasting and via YouTube (>35000 hits to date). Regular strategic engagement with patient groups, for example, from the Multiple Sclerosis Society, the British Heart Foundation, Children’s Liver Disease Foundation, CR-UK, Arthritis Research Council and Maggie’s Cancer Centre, ensures our researchers are in touch with their patient ‘user groups’ and funders, promoting and delivering information relating to research output, impact and care.
OXFORD
Research is communicated through the press office and by interview, writing and public meetings, as well as engagement and outreach activities in the local community. During the REF2014 period, UoA1 researchers have given over 50 public seminars and talks each year, and published more than 70 blogs, podcasts and lectures with greater than 500,000 downloads.
Making it work
• Don’t run your social networking sites in isolation
• Develop a strategy for promoting your work and profile
• Decide what your essential content is
• Decide how you are going to get it ‘out there’
Link your social networking sites - COLLATERAL
WebsiteYouTube
Blog
Publications& Metrics
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