28
www.lifestyles.net Distributor Success Guide
www.lifestyles.net
Distributor Success Guide
Table of Contents
The Lifestyles Business Model ................... 3
What is Network Marketing? ...................... 3
About the Health and Wellness Industry ................................. 3
Lifestyles and the Direct Sellling Association (DSA) ................................. 3
Lifestyles Business Opportunity ............... 3
Our History.................................................. 4 - 5
Lifestyles Products ......................................... 6
Introduction - Getting Started .................... 7
The 6 Steps........................................................ 7
Step 1: Set Your Goals ................................... 8
Step 2: Use the Products .....................9 - 11
Step 3: Contact List ......................................12
Step 4: Set Appointments ................ 13 - 15
Step 5: Share the Opportunity ....... 16 - 17
Step 6: Be a Core Distributor ...................18
Lifestyles Business Tools.............................20
Sales Aids .........................................................20
The Personal Business Centre (PBC) .........................................20
Developing Testimonials ...........................21
Using Disclaimers .........................................22
Talking To People and Making Presentations ............................22
Professional Speaking .................................22
Additional Tips on Making Meetings Productive and Effective ...24
The 6 STEPS – Conclusion...........................24
The Lifestyles Business Model
There are many effective business models available to a company wishing to sell a product or service. Some benefit a small group of shareholders, others a small number of employees. Only network marketing offers a wide-scale distribution of wealth.
What is Network Marketing?
Network marketing is a business model that gives you an opportunity to build your own home-based business without high risk and high financial commitment. Network marketing, also known as multi-level marketing (MLM), is a legitimate business model that utilizes Direct Selling and relationship referrals as a process to selling a company’s products or services. Network marketing is quickly becoming the most sought after vehicle to achieving your financial goals and dreams. More than 58 million people are involved in network marketing, producing over 100 billion in sales worldwide.
Network Marketing in the Health and Wellness Industry
The health and wellness industry is a multi-billion industry. Five years ago, the health and wellness industry was worth US$200 billion in global annual sales. Since that time, this amount has grown to more than US$500 billion in sales and is projected to reach US$1 trillion over the next five years. Global internet sales for wellness products in 2007 amounted to US$138 billion and these sales are projected to surpass US$300 billion in the next five years. Lifestyles offers you the ability to access the growing health and wellness industry by becoming a Lifestyles Distributor. We offer a proven, world-class product line, established network marketing principles and unlimited support to ensure your success with our company.
Lifestyles and the Direct Selling Association (DSA)
Lifestyles is a member of the Direct Selling Association (DSA). The DSA is an international trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. The mission of the DSA is to protect, serve and promote the effectiveness of member companies and the independent business people they represent. The cornerstone of the DSA’s commitment to ethical business practices and consumer service is its’ “Code of Ethics.” Lifestyles abides by the “Code of Ethics” set by the Direct Selling Association. For more information on the DSA and the “Code of Ethics” please visit: http://www.dsa.org
Lifestyles Business Opportunity
As a Lifestyles Distributor, you have made the decision to change your life. Not only can you enjoy improved health by using Lifestyles products, you can also experience personal growth and fulfillment as you progress through the Lifestyles Distributor Career and Compensation Plan. As a Lifestyles Distributor, you can access all of Lifestyles exclusive business building tools including:
• Your own personal Distributor website (myintrasite.com) - share your personal story, photos, meetings and more
• Free access to Lifestyles Personal Business Center (PBC) - find business building reports and training materials
• Access to Lifestyles compensation plan DVD on the PBC– explains how you can take your business to the next level
• Lifestyles Global Network’s Facebook page - another resource to network and build your business
• Access corporate videos through LifestylesLGN YouTube account - enhance the credibility of your business
3
Be your own boss, set your own hours, build your own
network, build income for life. There is no limit to the level of
success you can achieve.
Our HistoryIn 1989, Chairman & CEO David DeBora founded Lifestyles International with the dream of creating a wellness company that would deliver innovative health products and give people the opportunity to become more successful while helping others do the same. Today, David’s vision has propelled Lifestyles to the forefront of the wellness industry and helped thousands of people around the world realize their dreams.
The Lifestyles Opportunity has been the basis of success for more than 250,000 people in more than 30 countries. Our unique products have had a positive impact on the lives of Distributors, families, friends and communities around the world. Lifestyles has a rich history of helping millions of people live better every day. The following is a selected history of our successes:
1989Founder and Chairman David DeBora opens Lifestyles in the United States and Canada with the launch of High-Fibre cookies.
1990Lifestyles goes international opening in the United Kingdom and Eire.
1991The first product expansion takes place with the launch of Life Cycles™ vitamin and mineral supplements. 1992 Lifestyles future is forever changed with the introduction of Intra.
1993 Lifestyles Pacific Rim and Japan open for business.
1994 Lifestyles celebrates 5 years in business! The dream DIET® Weight Management Program, including the dream SHAKES are launched.
1995 Life Cycles Fruit and Vegetable Capsules (later renamed Nutria®) is introduced.
1996 Our international expansion continues with Lifestyles Norway, Lifestyles Korea and Lifestyles Asia Pacific (Hong Kong) beginning operations.
1997 Lifestyles establishes a Scientific Advisory Board comprised and doctors and scientists. Intra celebrates its’ 5th birthday!
1998 Lifestyles formally introduces Nutria, Intra capsules and reformulated Life Cycles™ supplements. Lifestyles Czech Republic, Asia Pacific (Philippines) and Israel opens for business.
More Than 20 Years in the Making!
1999 Lifestyles celebrates 10 Years in business. Launch of the LIFEbuilder Program, helping Distributors earn more money than ever before!Lifestyles Poland opens.
2000 The turn of the century arrives as Lifestyles Taiwan and Lifestyles Thailand opens for business. Lifestyles Euro (Netherlands) opens to better serve mainland Europe. 2001 Lifestyles Malaysia begins their journey. Lifestyles introduces Vigor™ for Men & Vigor for Women - herbal supplements designed to maximize vitality.
2002 Intra celebrates its’ 10th birthday.Lifestyles Taiwan opens a second office in Kaohsiung and Lifestyles Slovak Republic opens.
2003 Lifestyles Home Office moves into a stunning new corporate headquarters in Vaughan, Ontario, Canada. Lifestyles Indonesia opens for business.
2004Lifestyles celebrates its 15th Birthday! Lifestyles open’s in the Lion City - Singapore.
2005 Lifestyles begins to enhance its global brand throughout Asia.
2006 Lifestyles launches its new logo and tagline “Live Better. Every Day.” FibreLife™ is launched.
2007Intra, Lifestyles flagship product, celebrates its’ 15th birthday!
2008 Lifestyles introduces new weight management products, including LifeShape. Lifestyles introduces Intra’s new bottle and label.
2009Lifestyles celebrates 20 years in business.
2010Lifestyles Japan re-opens for business!
2011Intra Infusion is launched in Malaysia. Intra Infusion is a natural skin cream. Lifestyles Malaysia celebrates its’ 10th anniversary!
2012Intra, Lifestyles flagship product, celebrates its’ 20th birthday. For more than 20 years, Intra has been distributed worldwide to millions of satisfied customers. Happy Birthday Intra!
5
Lifestyles ProductsOur commitment to quality
Lifestyles premium quality, natural source products are proudly made in Canada under the world’s most stringent quality controls that are regulated by Health Canada. These controls are measured by GMP and HACCP standards. Every Lifestyles product is scientifically formulated to meet your health requirements and carefully tested by independent, ISO-certified laboratories to ensure safety, purity and reliability.
Here are some of the tests that are performed on each Lifestyles product:
6
Yeast & MouldRaw materials and final products are tested for
bacteria, yeast and moulds to ensure purity
PotencyActive ingredients are tested to ensure the
exact potency claimed on the label
DisintegrationTablets and capsules are tested to ensure fast and complete absorption by the body
StabilityActive ingredients are tested to ensure stability and
potency for the entire shelf life of the product
Heavy MetalsEvery ingredient is tested to ensure freedom from potentially harmful and heavy metals
7
Introduction - Getting Started
Lifestyles Distributor Success System Welcome to your Lifestyles journey to better health and wealth!
If you’re excited to get your business off the ground, Lifestyles offers a number of programs to help you start earning money right away.
This Distributor Success Guide is geared to help you get your new Lifestyles business firmly established. The strategies we will discuss in this training guide form the core of any successful Lifestyles business and should be practiced consistently by all Distributors – regardless of rank or standing within the company. These are Lifestyles best practices and the basis of our success.
Throughout your Lifestyles journey you will never be alone. With our comprehensive training, easy-to-understand business model and helpful support system, you’ll learn everything you need to know to build your network and maximize your income.
The Six Steps
Starting with the Six Steps is the true beginning of your journey to gaining better health and greater wealth. A Distributor who consistently works according to the Six Steps is considered by Lifestyles to be a core Distributor. A core Distributor is an individual who leads by example and by the actions they take on a daily basis.
The following are the Six Steps:
1. Getting Started – Set Your Goals
2. Use the Products
3. Contact List – Your Best Business Asset
4. Set Appointments
5. Share the Opportunity
6. Be A Core Distributor
7
This guide will help you get your business started right away.
Turn your “why” into step-by-step goals that will help you achieve success as you proceed through each level of the business.
These steps include the following:
• Review your “why” – then set priorities
• Create an action plan
• Identify how much time you are willing to dedicate to each goal
• Use the Activities Plan sheet in the appendix of this guide to help track your activities and progress
• Make copies of this sheet (one for each month) and then enter the information regarding your activities. This includes:
• How many presentations you accomplished
• How many people you sponsored
• How many orders you’ve placed, including those of your sponsor
• How many new Distributors you helped train through the new Distributor Success Guide
• The number of times you shared the Lifestyles Opportunity
Now that you have documented your “why” and created your action plan, consider the following:
• As a Distributor of Lifestyles, what kind of example do you want to set so that others can follow in your footsteps?
• What values, principles and beliefs do you choose to express?
• What steps can you take so that others will duplicate your actions?
Your path to better health and financial independence starts with your drive to succeed!
STEP 1:GETTING STARTED - SET YOUR GOALS
1 8
Build your business responsibly and with integrity and you will create a strong foundation.
STEP 2: USE THE PRODUCTS – BE A PRODUCT OF THE PRODUCT
2By combining Intra,
Nutria and FibreLife in your daily diet, the benefit is even greater than taking
each on its own.
Start using the products immediately! To truly build your business it is important for you to create your own product experience. This not only helps you build your belief in the business and the products, but also shows commitment to the business and products through your actions. In other words, you need to become a product of the product.
Testimonials are a very important part of developing credibility for your business. Testimonials are statements that describe an individual’s experiences with Lifestyles and its’ products. For example, it can describe an individual’s personal increase in income because of the Lifestyles Opportunity, or their feelings of improved health from using a Lifestyles product.
Later in the training (see page 14), we will teach you the process for developing your own product and business testimonials.
Here are some helpful tips:
• Start using the products every day
• Use product testimonials to develop credibility for your business
• Learn about the products and what’s available in your market
• Learn how the products connect – The synergistic effect of using Lifestyles products together
To fully benefit from Lifestyles products, use the products daily.
Drink Intra. Share Intra. Every Day.
9
Intra: Lifestyles Flagship Product
Intra is a proprietary formulation of 23 time-tested and trusted botanical extracts providing antioxidants, flavonoids, lignins, polysaccharides and other health enhancing nutrients specific to each herbal extract.
• A great-tasting blend of botanical extracts and fruit juice based drink suitable for all ages• Also available in convenient capsule form (2 capsules = 1 oz liquid)• Can be taken at any time when convenient, with or without food• Backed by a full, 30-day money-back guarantee• Intra’s formula has been enjoyed by millions of satisfied customers since 1992• Certified “Safe for Athletic Use” by the international Olympic Committee – contains no steroids and stimulants
As a natural food supplement, Intra helps to balance and strengthen the body’s 8 biological systems.
FibreLife: Your daily fibre intake
Worldwide scientific and medical communities have called fibre the “miracle nutrient” because it helps address weight control issues and can reduce the risk of health related complications. FibreLife makes it easy to add a healthy dose of fibre to your diet because of its revolutionary and proprietary soluble fibre blend.
FibreLife is a scientific formulation that maximizes the natural goodness of fibre to help:• Promote gastrointestinal health • Maintain a healthy body weight • Promote blood sugar regulation and digestive health
Each capsule of FibreLife contains 500mg of soluble fibre derived from concentrated, natural sources such as Konjac Glucomannan, Guar Gum, Xanthan Gum with added cinnamon extract. When ingested with sufficient amounts of water, FibreLife forms a gel-like complex of natural fibres. This complex slows the digestion of food and creates a feeling of fullness.
Nutria: The Ultimate Antioxidant
Nutria is a powerful antioxidant formula that helps protect the body from everyday toxins. It’s a breakthrough antioxidant supplement with key vitamins, minerals and phytonutrients to support the immune system. Nutria is made with standardized vitamins, minerals and phytonutrients. Its strict manufacturing process assures you of consistent quality and potency. Each capsule of Nutria contains phytonutrients from more than 18 different sources of fruits and vegetables, such as:
• Organically bound selenium, which has been shown to help fight cancer• Green tea, grape seed and blueberry extracts, which have been studied for their powerful
cell-protecting properties• Lycopene and sulforaphane - two important phytonutrients clinically tested for their ability to maintain
healthy cells
10
The Body’s 8 Biological Systems
1) Immune 5) Nervous
2) Cardiovascular 6) Hormonal (Endocrine)
3) Eliminative/Antioxidant 7) Digestive & Energy
4) Structural (Musculoskeletal) 8) Reproductive
13
Feel the Synergistic Effects of Intra and Nutria
Nutria is formulated to complement the ingredients found in Intra. When Intra and Nutria are taken together, your body can benefit from literally hundreds of synergistic reactions!
• The fruit and vegetable based antioxidants found in Nutria, protect cells and have been known to fight diseases including cancer
• The 23 botanical extracts found in Intra provide the body with vital nutrients
• When Intra and Nutria are combined, the ingredients have a powerful synergistic effect, including better absorption and increased reaction in the body
The Antioxidant Power of Intra and Nutria
On a standardized scale, the power of Intra and Nutria together produce an ORAC value of 56,406/L. ORAC stands for Oxygen Radical Absorbance Capacity and measures the power of an antioxidant based on its ability to neutralize free radicals. Higher ORAC levels equal stronger antioxidant capacity.
Intra + Nutria + FibreLife work Better Together
Using Intra, Nutria and FibreLife daily provides the body with more than 250 health building properties
11
The key to building your Lifestyles business is to plan ahead and prepare a targeted list of prospects. In this step, we’ll focus on how to build your contact list.
Let’s refine the contact list even further. To do this you will create what we call the “Red and Green Contact Lists”. These will become your best business assets!
Potential Business Opportunity contacts will be placed on the RED LIST.
Potential Product users will be placed on the GREEN LIST.
Review each contact and determine which list they should be placed on.
People on the RED list may be looking for the following:
• To supplement their income
• Take a vacation
• Have more free time to spend with family
• Put their kids through college
People on the Green list may be looking for the following:
• Want to live a healthier lifestyle
• Achieve total wellness
• Share products with family and friends
• Use the products
A helpful hint is to start your list with ‘hot prospects’ and work your way down to your ‘cold prospects’. Contact Lists are included in the Appendix.
Next StepsNow that you have established your two targeted lists of prospects (red & green) you can now work with your sponsor to plan your presentations and meetings for your targeted audiences. When you understand who your target audiences are, you will have an easier time deciding whether a Business or Product presentation will work best for you.
Now that you have completed Step Three and prepared your two lists of prospects, you can start building your Lifestyles business. In Step Four, we will discuss setting up appointments with your prospects so that you can begin to implement your personal plan for success. Your Contact List is your BEST Business Asset. Always add to it and refer back to it often.
STEP 3: CONTACT LIST – YOUR BEST BUSINESS ASSET
3
The only way you can fail is if you quit! Remember, your sponsor is your business partner and is there to help you succeed.
12
We will now show you effective ways to schedule appointments with your prospects and how to introduce the subject of the Lifestyles Opportunity. Inviting prospects to a presentation or meeting is an important part of building your Lifestyles business.
Guidelines on how to schedule appointments over the phone include the following:
• Keep the conversation short – one to two minutes in length
• Be respectful of other people’s time, confirm that they have the time to speak with you and get permission to continue the conversation
• Keep your conversation friendly and courteous
• Explain that you started a new business or that you have great products that will interest them (This allows you to confirm whether or not you have the prospect correctly qualified and/or identified)
• Depending on how you want to approach this person, ask them for a brief meeting (one-on-one) or invite them to a Business Opportunity Presentation (BOP)
• Regardless of the prospect’s answer to your invitation, always ask for referrals
Making calls to people and inviting them to presentations can be difficult at the beginning but with practice it will get easier. Keep in mind that every conversation is another opportunity for you to refine your presentation skills.
As a Distributor, we will provide you with different types of meetings/presentations to accommodate your prospects’ needs. To make this simple, consistent and easy, we have included a BOP Flip Chart in your Distributor Kit – similar to the presentation that your sponsor presented to you. You will also find a recorded BOP in your PBC account that you can use to practice your presentation.
Later in this Success Guide, we will teach you how to deliver presentations to one or two people; or groups of 20 or 200.
Types of meetings/presentations we commonly use are the following:
One-on-one• A one-on-one is a meeting where you present to a prospect on your own
Two-on-one• A two-on-one is a meeting where your sponsor or another person from your
up-line presents to a prospect with you observing and learning
Home Meetings• This is where you present to two or more prospects, either in your home or the
prospect’s home• This is a larger meeting where many people will be in attendance
You are now ready to go out and meet with your prospects and introduce them to Lifestyles Products and the Opportunity.
STEP 4: SET APPOINTMENTS
4
To help you promote your business, use your personal website (myintrasite.com) and Lifestyles Facebook page.
13
Which Approach Do I Take
Whenever you meet someone new, the best way to get them talking is to ask them questions so you can decide how to introduce Lifestyles Products or the Opportunity. When you listen to others with interest, they will also become open to hearing what you have to say. To share the Lifestyles Opportunity, it is important to start conversations with people you may have never met before. Although it is often tempting to tell them your story, the secret to getting people interested in listening to you is to show that you are interested in them first.
The way we talk to people about the Lifestyles Opportunity is by using either the Business Approach or the Product Approach. We determine which approach is best in the same way we created the red and green contact lists:
1. Business Approach: Find a personal reason why the individual might be interested in the Lifestyles Opportunity. For example, the person might want to supplement their income, take a vacation, have more free time with their family or put their children through college.
2. Product Approach: Ask questions and listen to see if they are interested in a healthy lifestyle or interested in products that will help them achieve a healthy balance. Remind them that healthy people need our products too!
We’ve discussed different concepts and approaches to take and various ways to talk to prospects – now let’s do some role-playing to practice! Here are examples of some initial approaches you can use with a potential prospect:
• “If I could show you a way to make more money and at the same time have more energy and enjoy better health, would you be willing to listen?”
• “I’m so excited about something new I’ve found – can we sit down for a half-hour so I can discuss it with you?”
• “Can we get together for a half-hour so I can share this amazing opportunity with you?”
Here is an example of a meeting invitation and conversation with a Distributor and a prospect:
Distributor: “Hi Tom, I just started a new business that has me really excited about the income potential and the impact it has
on peoples’ lives. I’m just getting my business going and could really use your help. Can we meet this Thursday at 8:00 p.m.?”
Prospect: “What is this all about?”
Distributor: “Well Tom, I’m working with a health and nutrition company called Lifestyles. Have you heard of them? They are one of the fastest growing companies in the health and wellness industry and I’ve got the inside track. This is a tremendous company and I cannot do it justice in a few minutes over the phone, so come over and check it out this Thursday at 8:00 p.m. I promise that you won’t
be disappointed!”
Tip: Smile as you talk – this is something people can hear in your voice. It is better for you to stand during a call because it will help you project a more confident and positive voice.
14
Handling ObjectionsListed below are typical objections you may encounter with prospects.
Prospect: “Is this a network marketing company, or MLM?”
Distributor: “Yes, Lifestyles is a Multi-Level Marketing (MLM) company also known as a network marking company. Lifestyles is governed by the Direct Selling Association. I can’t explain it all to you in a few minutes over the phone, so can we meet this Thursday at 8:00 p.m. to discuss the Opportunity and how it can change your life. I promise you won’t be disappointed!”
Prospect: “I’m very busy at this time!”
Distributor: “Tom, I totally understand but this is an opportunity that could change your life for the better! I want us to work together to develop another stream of income so you can enjoy more free time, financial security and better health for you and your family. The Opportunity has so much to offer I cannot do it justice over the phone.”
Prospect: “I’m busy on Thursday night.”
Distributor: “Is there another night that is more convenient for you? This is really important for me to share with you in person?”
Prospect: “No”
Distributor: “Ok then, I would like to drop off some information for you right away. I’ll drop off the information at around 7:00 p.m. tonight and I will follow up with you in the next few days to answer any questions you may have. “
or
Distributor: “I would like to mail you an information kit I have put together for you to review. I will follow up with you in a week to answer any questions you may have.”
Now try this and create your own script, one that suits your style. Ask your up-line for tips on the objections you might encounter and the best ways to handle them. Step Five is where you learn how to present the Opportunity.
NOTES:
15
STEP 5:SHARE THE OPPORTUNITY
5
You now know how to set up appointments with your prospects. In this step, we will focus on how you can introduce the Lifestyles opportunity to others.
What is a Business Opportunity Presentation?
A Business Opportunity Presentation (BOP) is a meeting where prospects are presented information about Lifestyles, the products and the business Opportunity so that they can decide how they want to become involved.
Purpose
The purpose of a BOP is to provide prospects with enough information for them to make an informed decision about Lifestyles. A successful presentation will give you either a “yes” or “no” answer. Even a “no” answer is considered successful because it means that you have given the prospect enough information for them to decide that Lifestyles is not for them at this time.
While the information being delivered is the same, there are different types of BOPs.
Types of Business Opportunity Presentations:Two-on-one/one-on-one • In-home meetings • Large BOPs
Two-on-one/one-on-oneTwo-on-one presentations are a great way to introduce Lifestyles to a prospect while learning how to deliver the presentation yourself. In a two-on-one presentation, your sponsor or a Distributor in your upline will deliver the presentation to your prospect while you observe. As you become more comfortable with the presentation, you will want to start doing the presentations yourself.
The one-on-one presentation involves you and your prospect and can be done anywhere, at any time. You can either use the PowerPoint BOP or if you are not comfortable delivering the presentation yourself, you can use the pre-recorded BOP which is available on your PBC account. With 24/7 access to your PBC, you can simply play the pre-recorded BOP to your audience or you can use the PowerPoint presentation and deliver it yourself.
In Home PresentationsUse the power of in-home presentations to grow your business to incredible proportions!
In-home presentations can be used as an introduction of the Lifestyles business and products to the host and guests. Anyone who attends an in-home presentation and is not already a Distributor has the potential to become a part of your Distributor’s down-line. Anyone can host an in-home presentation including you. In-home presentations give you the chance to present the Lifestyles Opportunity and products to several people at the same time. This is an efficient way to sponsor several people in one presentation. Offer to do an in-home presentation for everyone you know.
Large Business Opportunity PresentationsLarge Business Opportunity Presentations are usually held in a public venue such as a hotel or at a community centre. It is generally a much larger gathering of people than a home meeting, so it is unlikely you would set one up in the early stages of your business. However, there may already be a regularly organized BOP in your area. These presentations are great for collecting stories from different product users and business builders. The more product and business stories you collect at these meetings, the easier it will be to start conversations with potential prospects.
Lifestyles offers several success programs to help you start earning money right away.
16
Elements of a Business Opportunity Presentation
Inviting GuestsRegardless of the type of presentation you plan to do, always refer to your contact list and get the names of the people you want to invite. You may decide when going through your contact list that you want to introduce Lifestyles to some people differently; one-on-one, two-on-one, a group in-home presentation or surrounded by the support of many other Distributors and customers in a large BOP that have many stories to share.
The Set UpIf you are delivering a one-on-one or two-on-one BOP, you will need your presentation tools and products to display and sample. For an in-home presentation, you should focus on the set up of the room. How many will attend? Where will they sit? Try to place the presenter away from the entrance of the room to avoid interruptions. If you are providing refreshments, keep it simple and inexpensive. Remember that what you do will be duplicated in your organization.
PracticeWhen you are the one delivering the presentation, practice in front of a mirror several times, until you are comfortable with the presentation.
The PresentationYou can deliver your presentation using either the Lifestyles power point BOP or the recorded BOP. Be honest, direct and polite with your prospects. Thank them for their time and attention, and deliver the information. The intention of the presentation is to give your prospects as complete a picture as possible of Lifestyles, the products, and the Opportunity. Your goal is not to convince them to join, but to make sure they fully understand the Opportunity you are offering so that they can make an informed decision.
The CloseAt the end of your presentation, close the meeting by asking everyone in the room to evaluate their intended level of involvement with Lifestyles. While the prospects are thinking about their involvement, hand each one a Distributor Agreement Form. Those who refuse the form have decided they do not want to participate at this time. Thank the person for their time and give the form to the next person.
Hold up the PrePaid Distributor Agreement Form and explain how to fill it out. If at an in-home presentation, walk around the room and offer to help fill out the form and answer any questions your guests may have.
TIPS• Get your sponsor to help with presentations, especially in the beginning
• Turn a “no” answer into a referral by asking if they know someone who would be interested in the Opportunity or would host an in-home presentation
• Try to include the prospect’s spouse or significant other in the presentation
• Often a prospect will want to consult with their significant other before joining
Always send a newly sponsored Distributor home with a Distributor Kit
Now that you have completed Step Five, you have learned how to share and present Lifestyles Opportunity as well as how to effectively use Lifestyles success programs. As you continue to build your business, always refer to Lifestyles success programs to maximize your business potential.
17
Every business builder should have Distributor Agreement Forms on hand.
A core Distributor is a Distributor who consistently follows the Six Steps and is committed to building the Lifestyles business. A core Distributor effectively influences their down-line by teaching them to conduct business in the same way they do. Ultimately, this will create the same drive and success in their down-line.
A core Distributor represents the following:
• Works according to the Six Steps – Follow the “Six Steps” each and every day
• Have dreams – Always refers to their list of dreams and concentrates on turning their list into achievable goals
• Goal-oriented – Measures all of their activities against the goals they have set
• Good work ethics – Willing to put the time and effort into their business
• Teachable – Open-minded and willing to learn the system
• Team player –Work hand-in-hand with their up-line and down-line
• Consult with their up-line on a regular basis
• Never Quits!
A core Distributor is committed to these four goals:
1) Help people achieve better health
2) Help people attain greater wealth
3) Personal growth – Grow and develop into the leader they are capable of becoming
4) Live Better. Every Day.
You have now completed the Six Steps. You’ve learned how to apply yourself to achieve success in your Lifestyles Business, how to contribute positively to the strength of your up-line and how to help your down-line achieve success.
You now understand that success is a direct result of your efforts and that your dreams are realized as a result of you becoming a core Distributor.
NOTES:
STEP 6: BE A CORE DISTRIBUTOR
6
The more your business is duplicated, the greater your earning potential!
18
Sign up for your FREE Lifestyles PBC 2.0 today by visiting www.lifestyles.net and build the strongest possible business!
The Lifestyles Personal Business Centre (PBC) is easy to use.
Once you have a Lifestyles PBC account, you automatically have access to all the business-building reports and training materials. And best of all, these reports are FREE and the benefits are endless!
For more information, call your local Lifestyles office.
More features! More benefits! More business!
www.lifestyles.net
Social media has become an increasingly popular communication tool designed to connect a business directly with its customers.
Did you know Lifestyles has joined Facebook and YouTube? Yes, it’s true!
‘Like’ Lifestyles Global Network on Facebook Watch LifestylesLGN on YouTube
Stay updated with all Lifestyles events and initiatives through social media. What are you waiting for? We’re just one click away!
Lifestyles Becomes More “Social”
19
Lifestyles Business Building Tools
The following information provides you with the tools that are available to help you build your business as well as some tips to help you along the way.
Sales Aids
The Lifestyles Distributor Kit • Provides you with company information, business-building tools and
training materials • Learn about the company history and products• Learn how to conduct business within the company guidelines• Understand how to earn income and move up the career path
The Personal Business Centre (PBC)
Knowledge is power! Use the PBC to grow your business, stay in the know and maximize the performance of your Non-Direct Distributors! Using this simple online tool, you can get detailed reports that show the sales performance of all your Non-Direct Distributors. There are two ways these reports can help you:
1. Monitor your downlineIf someone in your downline is approaching the next discount level, you’ll be able to coach and help them become a Direct Distributor. If someone is falling behind, you’ll be able to find out what’s holding them back and provide the extra support they need to get their business on track.
2. Monitor your commissionsKnowing about the activity in your down-line will help you monitor and forecast your commissions. Nonetheless, it’s important to keep an eye on your own business revenue.
As a Lifestyles Distributor you have access to the following resources on your PBC account:
• Training – Pre-recorded BOP, Compensation Plan DVD and more• Business Tools (reports)• Enroll a Distributor – Registration forms• FAQ• News & Events• Message Center – Hear all about your market’s initiatives, updates and more• Corporate Website• My Intra Site – Customize your own personal website• My Profile – Share your story• Policies & Procedures
We are always adding new ways to improve and enhance your PBC account. Be sure to stay connected by using your PBC daily. The future of your organization lies with your Non-Direct Distributors. The PBC is a powerful way to keep tabs on this portion of your business and best of all, the PBC is FREE to every Lifestyles Distributor. Please contact your local Lifestyles office for more information about the PBC and how you can sign-up and access it right away.
20
Developing Testimonials
Testimonials are an important and necessary part of any Lifestyles meeting. People want to share their business and product stories as it helps recruit individuals to the business and motivates them to purchase products. Remember, testimonials should be short and to the point. The key is to be professional. Keep cultural, ethnic and gender differences in mind. Make sure that what you have to say is informative and accurate. Be sure it is presented in a manner that is unbiased so that you are not perceived to offend any one person or group.
Product Testimonials
Example of a Product Testimonial“I would like to share with you my experience with Intra. A number of years ago I was diagnosed with severe diabetes. I ended up having to take insulin and modify my lifestyle dramatically. A friend of mine introduced me to Intra and suggested I use it on a daily basis. After using the product for about three months, I started to notice a few changes.
My energy levels increased and I started to feel a lot better. After six months, I noticed that my ability to control this disease improved dramatically. I feel Intra has really strengthened and supported my body. Although I still have diabetes, I am feeling better than ever before! The wonderful thing about Intra is that I am not only using the product, I have also built a very successful business around my belief and use of the product.”
Business Opportunity Testimonials
Example Of An Opportunity Testimonial“When I started with Lifestyles four years ago, I was working two jobs, had a huge amount of debt and was renting an apartment. After learning about the Lifestyles Opportunity, I decided to go for it and began using the products and talking to other people about the Opportunity. I also discovered that other people I knew were using the products and experienced the same success as I did.
At first my cheques were not big but they certainly helped pay the bills. After a year, I was able to quit my second job and spend more time on my Lifestyles Business. Today, I only work my Lifestyles Business. I own my own home and do not have any debt. My life has changed for the better and I have been able to help many other people do the same thing. If you would like to know more about Lifestyles Opportunity, ask the person who invited you, to come over and introduce you so that I can tell you more about this amazing business.”
Points to remember:• Write it down• Practice delivering the message• Keep it short• Introduce yourself • Your level of achievement in Lifestyles• Thank your host / your down-line / your up-line / your family
The Components of a successful Product Testimonial are:• Your personal story• Where I was • What were my issues • What I did to help myself• How do I feel today• Talk about the facts• Do not make claims as to a cure • Keep it believable
Points to remember:• Write it down• Practice delivering the message• Keep it short• Introduce yourself • Your level of achievement in Lifestyles• Thank your host / your down-line / your up-line / your family
Components of a successful Opportunity Testimonial:• Your personal story • Where you were before you joined Lifestyles• Where you are today• How its helped your family/friends• Give examples• Do not share financial numbers, type or cost of a car/house • Keep it believable
Using Disclaimers
It is important to uphold the Lifestyles values and to work with integrity. Using disclaimers for income and product statements allows you to market the business in its proper context.
For more information on using disclaimers, please visit www.lifestyles.net
Talking To People And Making Presentations
Do you get nervous when you talk to people you don’t know? This is not an unusual feeling and many people experience this. People get nervous when they feel they may not be familiar enough with a subject or topic. Remember as discussed earlier, your Sponsor will be there to help you during the two-on-one presentations until you are comfortable enough to present on your own. It is important to understand that your presentations do not need to be perfect. Presentations should be genuine and unique. The best thing you can do is use the products, believe in the products and develop your own story.
Tips for making effective presentations include the following:
• Be yourself
• Be relaxed - Sit (or preferably stand) in a comfortable position
• Make eye contact with the person or people you are speaking to
• Smile - A smile is the universal communication between two people
• Talk at a comfortable pace – Not too fast and not too slow (A simple hint – If the person you are talking to was speaking first, try to match their pace)
• Use confidence in your voice – Makes listening to you more believable
• Talk with your hands – A certain amount of physical animation is good
• Don’t keep loose change or anything else in your pockets as you may be distracted by it
• Don’t pace back and forth
• Don’t ramble on, keep your points simple, clear and concise
Professional Speaking
If you really want to feel more confident when speaking to people, consider joining a local professional speaking club – maybe at a community centre or your place of worship. A very good suggestion is to look into Toastmasters International. There are Toastmasters chapters located all over the world. Many corporate executives go through Toastmasters to help them improve their presentation skills.
As we’ve mentioned earlier in this training, the best presentations you make are the genuine ones. These are the presentations that come from your passion and belief in the Lifestyles Opportunity and products.
22
myintrasite.comAn unprecedented business opportunity built just for you!
Welcome to
myintrasite.com means having access to your own online business!• The ability to sell your products and promote your business 24 hours a day,
seven days a week
• Personalized web pages that allow you to post your biography, testimonials, photos, and more
myintrasite.com lets you personalize your story to show the power of Lifestyles’ products and highlights the tremendous Business Opportunity offered by Lifestyles!
Ready to sign up? Visit pbc.lifestyles.net
New feature for Lifestyles Distributors: QR-CODESAre you a Lifestyles Distributor? Did you know another way to connect with your customer is through their smartphone?
Now you can spread the word about YOUR Lifestyles business online and offline with a QR-CODE.
It’s easy to generate and you can put it on your brochures, business cards, presentations and so much more. All a customer has to do is take a picture of your QR-CODE on their smartphone in combination with a special app and it will directly link them to your personal website.
Using a QR-CODE is a new and effective way to convey information directly from the real world to the digital world. What are you waiting for? Log in to your PBC account and create your QR-CODE today!
Imagine the income potential with a business that’s always open!
23
Additional Tips on Making Meetings Productive and Effective
A question we often hear is, “How can I hold a presentation where the people who attended leave with the thought that it was worth their time?”
Why Do People Attend Meetings?People come to presentations and meetings simply because you invited them. One of the key reasons people join a MLM company is simply because they know, like and trust you.
Remember, do not pre-judge the people you invited to attend your presentation or meeting. They may surprise you. What matters most is what happens at the meeting.
Who Is Welcome At Lifestyles Meetings?Everyone is welcome to attend a Lifestyles meeting regardless if they are a Distributor from another down-line.
Professional ConductIt is important to conduct yourself in a professional manner. Keep in mind that professionalism means different things to different people.
Some professional etiquette to keep in mind includes:
• Dress well
• Your clothes are neat, clean and pressed
• Present yourself well and be conscious of your hygiene
• Make sure your shoes are clean, hands and nails are clean, hair is combed etc.
• Speak professionally
• Do not use slang, profanities and connotations to communicate your message
When you talk to people at the meeting, introduce yourself and welcome new guests. Ask who invited them and accompanied them to the meeting. This lets them know they are welcome and lets you know who their prospective Sponsor is.
Answering QuestionsAt your meeting you can expect people to ask questions. If someone from another organization asks you a question, be polite and ensure that you first refer them back to their Sponsor or a member of their up-line.
Have A PlanOn a final note, have a great meeting – which means have a plan. Know what you are going to do in advance. Everyone can tell when someone is disorganized. Wear your Lifestyles pin, smile and be positive about being a Lifestyles Distributor. Even if you had a bad day or perhaps a slow month, someone is there who is new, excited and open to hearing about the Lifestyles Opportunity. Our next Global Marketing Director could be walking in the door and we would not want to discourage them.
The Six Steps – Conclusion
Thank you for choosing Lifestyles. We wish you great success throughout your business venture! In this guide, you have learned all about the six steps which are key to becoming a successful Lifestyles Distributor. You have learned that the first step is to set your goals. Remember review your why and set your priorities. Showcase your products with your own stories by being a product of the product.
Don’t forget that building your contact list will be your best business asset and you must refer back to it on a regular basis. Once you have established your contact list you can start to schedule appointments immediately. Build your contact list; start your presentations. Remember, you will always have your sponsor’s guidance throughout the beginning stages in building your business.
Everyone you meet is a potential customer or Distributor so always be prepared to share stories about Lifestyles Products and the Opportunity. Lastly, our final and most important step, be a core Distributor. Remember that you influence your down-line and that your actions will be duplicated by them, which in turn, will make you more successful.
24
MY
LIF
ESTY
LES
ACT
IVIT
IES
PLA
N F
OR:
ACT
ION
12
34
56
78
910
1112
1314
1516
1718
1920
2122
2324
2526
2728
2930
31TO
TAL
Hour
s Wor
ked
Pers
onal
Pro
duct
Pr
esen
tatio
n
Pers
onal
Ret
ail
Shar
e the
Opp
ortu
nity
Fron
t-lin
e
Fron
t-lin
e Spo
nsor
ed
Prod
uct O
rder
sFr
ont-l
ine
Pers
onal
Hom
e M
eetin
g
Pers
onal
NDS
STO
Dow
n-lin
e
Dow
n-lin
e Spo
nsor
ed
Prod
uct O
rder
sDo
wn-
line
Dist
ribut
or’s S
TO
Dow
n-lin
e hom
em
eetin
g
Dow
n-lin
e NDS
(Ses
sion
Your
Team
doe
s)
Dist
ribut
or N
DS(S
essio
ns YO
U do
)
“Fig
htin
g Bod
y Poll
u-tio
n” Tr
ainin
g ses
sion
Coun
sel w
ith U
p-lin
e
Dow
n-lin
e Men
tore
d
Reco
mm
ende
d Tap
es
New
Nam
es
25
NA
ME
AD
DRE
SSCO
NTA
CT #
PRO
FESS
ION
ESTI
MAT
EDA
NN
UA
L IN
COM
EPE
RSO
NA
LH
EALT
H G
OA
LSPE
RSO
NA
LFI
NA
NCI
AL
GO
ALS
PRIO
RITY
RED
CO
NTA
CT L
IST
26
NA
ME
AD
DRE
SSCO
NTA
CT #
PRO
FESS
ION
ESTI
MAT
EDA
NN
UA
L IN
COM
EPE
RSO
NA
LH
EALT
H G
OA
LSPE
RSO
NA
LFI
NA
NCI
AL
GO
ALS
PRIO
RITY
GRE
EN C
ON
TACT
LIS
T
27
Lifestyles PhilippinesUnit 101, One Corporate Plaza845 Arnaiz Avenue, San Lorenzo VillageMakati CityTelephone: 632.752.7150 or 632.752.7151Fax: 632.659.4464Email: [email protected]
Why Lifestyles?
Lifestyles is about changing lives and creating hope. Since 1989, the Canadian-based company has been dedicated to improving the quality of life for millions of people around the world. Through our rapidly expanding network of Independent Distributors in more than 30 countries, we market an innovative line of superior nutritional products while providing individuals with an exceptional home based income opportunity.
Since its inception, Lifestyles has created and manufactured a unique and appealing product line - including our best-selling Intra botanical blend - that was developed to meet the needs of people looking to achieve their goals of optimum health. In addition, Lifestyles has helped thousands of people realize their dreams of financial security and personal growth through a proven training and success system, founded on network marketing principles.
Join Lifestyles today!
www.lifestyles.net
‘Like’ Lifestyles Global Network on Facebook Watch LifestylesLGN on YouTube
7708 PH ENG
