Date post: | 02-Jul-2015 |
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Marketing |
Upload: | shane-petty |
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MLM BUSINESS INSANITY M L M T R A I N I N G L O U N G E
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ATTRACTION MARKETING? WHAT IS NOT 3
Bothering people handing out your samples/brochures and asking them to join your opportunity.
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ATTRACTION MARKETING? WHAT IS NOT 4
SPAMMING people with your opportunity links.
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ATTRACTION MARKETING? WHAT IS NOT 5
PosAng your opportunity links all over social media.
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ACracAon markeAng is a marke,ng technique where a poten,al customer seeks out a solu,on to a problem they have. The business provides a solu,on (value) to the poten,al customer's problem.
ATTRACTION MARKETING? WHAT IS 6
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• Interrupt customer to get aCen,on
• Aggressive adver,sing tac,cs
• Must persuade customer of need
• Strong sales pitch
• Tells customer to buy
• Customer seeking solu,on to problem
• Seeking benefits of product or service
• Customer knows they have need
• Customer asks to buy
• Educates rather than sells
ATTRACTION MARKETING
TRADITIONAL MARKETING ATTRACTION MARKETING
TRADITIONAL MARKETING VS. 7
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INBOUND MARKETING INTERRUPTION MARKETING VS. 8
Source: Moz.com
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• Paid/Rented Email Lists
• Billboard Adver,sing • Outbound Sales Calls • TV, Radio & Print Ads • Forum & Comment Spam
• Opt-‐in Email Lists
• Blogging • Social Media
• Content Crea,on • Video Content
INBOUND MARKETING
INTERRUPTION MARKETING INBOUND MARKETING
INTERRUPTION MARKETING VS. 9
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A PROFESSIONAL? HOW DO PROFESSIONALS ACT?
ARE YOU 10
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TradiAonal markeAng tries to persuade a poten,al customer into buying.
ACracAon markeAng educates, rather than sells, the poten,al customer about the benefits of a product or service and fosters a rela,onship built on know, like and trust.
ATTRACTION MARKETING POWERFUL? WHY IS 11
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People dislike being told what to buy.
People like engaging in a rela,onal experience that helps them solve their problems.
ATTRACTION MARKETING POWERFUL?
PSYCHOLOGY
WHY IS 12
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Your poten,al customers have a subconscious aCracAon to you when you are a perceived leader and provide a high level of value to them.
BENEFITS ATTRACTION MARKETING 13
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1. Your business is found online by more qualified poten,al customers.
2. You convert more poten,al customers into leads and leads into customers.
3. You are posi,oned as the expert and poten,al customers come to you.
BENEFITS
3 CORE BUSINESS BENEFITS
ATTRACTION MARKETING 14
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ACrac,on marke,ng doesn't happen overnight. You must be pa,ent and consistent in developing this strategy.
TAKES TIME
STRATEGY
ATTRACTION MARKETING 15
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1. Ideal Customer 2. Envision Your Success
3. Building A Sales Funnel 4. Ge_ng Social
5. Driving Traffic 6. The Follow Up
STRATEGY
6 PARTS TO DEVELOP YOUR STRATEGY
ATTRACTION MARKETING 16
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COMPLIMENTARY TRAINING THE 7-PART ONLINE MARKETING TRAINING SERIES PDFS 17
AVAILABLE AT: MLMBUSINESSINSANITY.COM