Date post: | 04-Aug-2016 |
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Since Apple made front camera in the iPhone in 2010, the selfie has not stopped growing in social networks. Leila Rochet-Podvin, responsable of Cosmetics Inspiration & Creation, says that: “85% of young people who have an Instagram account, publish selfies. Beauty is the third topic of discussion on the web. Makeup is increasingly a fantasy that transforms life”. L’oréal has launched two others products through the mobile app Makeup Genius (launched two years ago), that allows virtually try on lipstick, powder makeup, and mascara. The first one is a skin patch that incorporate a tecnology that warn to the user about when is necessary apply sunscreen or avoid exposure to the sun for long hours. The second is a personalized powder makeup for each customer according to their type and skin color. For develop this new products, L’oréal purchase or associated with other companies, and in this case, L’oréal has purchased two young California companies dedicated to beauty junkies, people who need much more than a couple of drawers to keep all their makeup, brushes, etc. L’oréal resort to new famous youtubers to promote its products. Also it’s working with Google six years ago to obtain all kinds of information about makeup trends, and they have opened a channel of beauty and produce videos that aspire to be viral
No more selfies without makeup EDITORIAL
The Kylie Cosmetics are the new fashion
You can obtain it in www.kyliecosmetics.com
Kylie Jenner is an American reality televison pesonality, socialite and model. She is best known for appearing on the E! reality televisión series Keeping Up with the Kardashians. In 2016 after the global launch of her successful liquid lipstick+lip liner duo, the Kylie Lip Kit, she launched her own cosmetics line called Kylie Cosmetics. There are different types of lipstick: matte, metal and gloss. These products are not tested on animals, and all shades of The Kylie Lip Kit are vegan. We talk with her about it and she said: “Kylie Cosmetics is a collection of products I created working with my amazing team in our lab to design the perfect ‘Kylie look’. I never thought that my cosmetics would be so successful and I am so happy and excited to finally share my cosmetic secrets. I can’t wait to see how beautiful everyone is going to look!”.
THE NEW FACE OF MAC
In 1994 the founders of MAC Cosmetics created ‘MAC Aids Fund’ because they wanted to do something to help with the struggle against the AIDS. For this, they often launch a collection of lipstick called MAC Viva Glam, with a famous face, and when someone buys a lipstick will aid the treatment of people who are affected by AIDS.
In this opportunity, the new face of this campaign is the beautiful singer Ariana Grande. This collection Viva Glam Ariana Grande, presents a new matte lipstick, and a gloss very natural. The matte lipstick called deep dark plum and it’s burgundy color. On the other hand, the lipgloss called light shimmer pink, and it’s light and shiny pink color.
She said: “I’m so excited to announce that I am the new Viva Glam girl! My colors are burgundy and light pink. Thank you very much to MAC Cosmetics for let me be part of this”.
WHAT DID ARIANA SAY ABOUT IT?
If you want to read more about makeup, beauty tips, fashion, and celebrities’ secrets, you can read another magazines that are similar to DIVINE like: COSMOPOLITAN, VOGUE, OR SEVENTEEN. You can obtain it at any store magazines only for USD 8,50.
Ariana Grande The hair, the heartbreak, and how she shot to the top
25 BEST BEAUTY HACKS Fast hair fixes Skincare Secrets Makeup tricks
KENDALL JENNER THE KENDALL EFFECT
64M FOLLOWERS AND COUNTING
Miley Cyrus The interview that changed our minds
BEAUTY Answer your 16 questions
The style secrets of Cara Delevingne
236 ways to brighten your look 10 TIPS FOR BETTER MAKEUP