DIY SummitFebruary 24, 2015

20%

Average expected growth from DIY Events from Charity Dynamics IFE Benchmark Report

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Strategic GoalsStrategic Goals

DonorEngagement

Revenue

WiderRecruitment

40% of Donors encourage family and friends to donate27% actively fundraise for their favorite charity* Nonprofit Donor Engagement Study

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Revenue Expectations

• IFE programs are a fundraising initiative with great potential and are here to stay.

Revenue growth expected within the next 0-3 years

0%

20%

40%

60%

80%

100%

1-3% 4-20% 41-50% 100% +

Re

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Expected Revenue Growth

Human & Social Services Health

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DIY Models

• Participants fundraise how they wish

• Broad set of options within one program

Open Model

• Participants fundraise with a number of options

• Customized registration and fundraising pathways

Hub Model

• Participants fundraise with a specific event type

• Targeted registration and fundraising messagingCampaign

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Open Model

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Hub Model

Campaign Model

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Verticals preferences by Model

• 100% of Faith, Youth and Arts & Culture reported using the Open Model.

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• Human & Social Services report a variety of models

Human & Social Services

Open Model

Hub Model

Athletic Only

Single Campaign

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• Health organizations also report a variety

Health

Open Model

Hub Model

Athletic Only

Single Campaign

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Making the Case for you DIY Event

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1. Listen to your people

2. Gather your data

3. Review considerations

3 Steps to Prepare

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Listen to Your People

Fundraising event ideas

Finance has checks coming

in from fundraisers

Fatigue with your traditional signature event

Want to participate in

signature event, not in their

location

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• % of donors who fundraise on your behalf

• # of honor / memorial donors and average gift

• # of constiuents who submit pictures for photo contests, submit stories

Gather Your Data

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• High donor satisfaction

• Brings new donors to the organization

• Creates engagement activities

• Extends your geographic reach

• Diversifies opportunities to particpate

Considerations

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• Identify audiences

• Honor / Memorial Donors

• Photo / story submission groups

• Signature event fundraisers

Projecting Your Revenue Potential

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• % Retention

• Average gift

• Identify personas

• Participation in signature events

Assess Each Audience

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Audience Revenue Potential

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Program Potential

StrategyRecruiting Campaign

Audiences Analysis

Coaching Campaign

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DIY Program PotentialDIY Campaign Audience Audience Size Recruiting

EffortRegistrations Fundraising(a

verage /fundraiser)

Birthdays 20-35 yr old

Milestonebirthdays

35- 50 yr old

Memorial Memorial donors

Contributed photos stories

School Educators

Fun events Special event attendees

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DIY Program PotentialDIY Campaign Audience Audience Size Recruiting

EffortRegistration Fundraising(a

verage /fundraiser)

Birthdays 20-35 yr old 10,000 Happy birthday msg

Milestonebirthdays

5,000 Happy birthday msg

35- 50 yr old 20,000 Happy birthday msg

Memorial Memorial donors

25,000 Thank you

Contributed photos stories

2,500 3 part msgseriesSocial media

School Educators 5,000 Education newsletter

Fun events Special event attendees

10,000 Post event, quarterlynewsletter

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DIY Program PotentialDIY Campaign Audience Audience Size Recruiting

EffortRegistration Fundraising(a

verage /fundraiser)

Birthdays 20-35 yr old 10,000 Happy birthday msg

100 $150

Milestonebirthdays

5,000 Happy birthday msg

100 $250

35- 50 yr old 20,000 Happy birthday msg

100 $200

Memorial Memorial donors

25,000 Thank you 50 $400

Contributed photos stories

2,500 3 part msgseriesSocial media

50 $150

School Educators 5,000 Education newsletter

50 $300

Fun events Special event attendees

10,000 Post event, quarterlynewsletter

100 $150

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DIY Key Performance Indicators (KPIs)

• Number of fundraiser registrations

• Type of DIY

• Number of fundraising fundraiser registrations

• Number of donors / fundraiser

• Dollars raised / fundraiser

• Returning fundraisers

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Peer to Peer Market Research Lab

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• Who participates?

• What kind of activities do they do?

• Retention?

• How do they fundraise?

Peer to Peer Market Research Lab

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Charity Dynamics TEMpO™

Technology Engagement MOdel

Strategy for managing the pace and prioritization of online investment

• Inherently come and go• Drive awareness, audience,

response• Require incremental investment

• Built to last• Provides utility• Manages growing constituency• Unites disparate campaigns

• Ensures ongoing engagement• Maximizes campaign investment• Converts from campaign to

mission-oriented supporters

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• Evolve from open or campaign model to hub model

• Site design

• Mobile ready / responsive design

• Copy refresh

• Google Analytics for conversion

• Social media sharing and imbedded comments

Platform Enhancements

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Improve UX

To search for a Participant, donors had to select “Participant” and enter “First Name” and “Last Name”

To search for a Team, donors had to select “Team” and enter “Team Name”

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Improve UX

Benefit #1:

To search for a Team or Participant, the donor has just one field to fill out.

Benefit #2:

Reduces steps a donor has to take to search from up to 4, down to 1 step.

Benefit #3:

Reducing the steps to make a donation improves donor conversion rates.1

1 http://blog.charitydynamics.com/fast-five_custom-donation-forms/

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Recognition Program

Benefit #1:

Recognize Achievement

Benefit #2:

Encourage more fundraising

Benefit #3:

Another valuable point of contact

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Recognition Program

Benefit #1:

Encourage behaviors you want to see – like more fundraising!

Benefit #2:

Recognize achievements

Benefit #3:

Generate completion among participants

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Analyze Results and Patterns

Benefit #1:

Make informed decisions about your website

Benefit #2:

Target people by location or device

Benefit #3:

Optimize based on browser usage

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• Targeted recruiting campaigns

• Cross marketing campaigns

• Community campaigns

• Social media advertising

Campaign Enhancements

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• Charity Dynamics IFE Studyhttp://my.charitydynamics.com/IFEStudy.html

• Charity Dynamics IFE by Vertical Study

• http://my.charitydynamics.com/IFE-Deep-Dive.html

• Charity Dynamics’ eBook Peerless Fundraisinghttp://my.charitydynamics.com/peerlessfundraising.html

•

• Charity Dynamics’ and NTEN Nonprofit Donor Engagement Benchmark Studyhttp://my.charitydynamics.com/donorengagement.html

Additional Resources