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DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency...

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Page 1: DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency claim • Label and box Same • Great filter media • Price • Product codes 10W-30/SAE
Page 2: DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency claim • Label and box Same • Great filter media • Price • Product codes 10W-30/SAE

Product Pipeline

Page 3: DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency claim • Label and box Same • Great filter media • Price • Product codes 10W-30/SAE

GF-6

New precedent set for gasoline

engine oil standards 8 years in the

making

Seven new or replacement tests

from GF-5 using updated hardware

Tests better reflect the severe

environment of today’s engines

Page 4: DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency claim • Label and box Same • Great filter media • Price • Product codes 10W-30/SAE

Identifying GF-6 Oils

Split categories:

GF-6A

• Backward compatible with traditional

viscosities XW-20 & XW-30

• Traditional starburst and API donut

GF-6B

• Only for low viscosities including

0W-16

• NOT backward compatible

• New shield emblem on May 1, 2020

along with the traditional API donut

Page 5: DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency claim • Label and box Same • Great filter media • Price • Product codes 10W-30/SAE

AMSOIL Solution

Signature Series, XL and OE Motor Oils

currently meet API SP and ILSAC GF-6

requirements without any formulary

adjustments

Slight label adjustments will come as a

rolling change starting May 1, 2020

Page 6: DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency claim • Label and box Same • Great filter media • Price • Product codes 10W-30/SAE

5W-30 Small-Engine Oil

New viscosity to lawn & landscape family

Developed for snowblowers & home back-up generators

• 5W-30 – improved cold-temperature performance

• Launched Oct. 1, 2019

• Product code: AES

CommercialVs.

Homeowner

Page 7: DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency claim • Label and box Same • Great filter media • Price • Product codes 10W-30/SAE

Harley-Davidson Kit Additions

– Twin-cam engine4 quarts 20W-50 Synthetic V-Twin Oil (MCV) w/chrome filter, o-ring (HDCK)

– Twin-cam engine4 quarts 20W-50 Synthetic V-Twin Oil (MCV) w/black filter, o-ring

– Milwaukee 8 engine5 quarts 20W-50 Synthetic V-Twin Oil (MCV) w/chrome filter, o-ring

– Milwaukee 8 engine5 quarts 20W-50 Synthetic V-Twin Oil (MCV) w/black filter, o-ring

Page 8: DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency claim • Label and box Same • Great filter media • Price • Product codes 10W-30/SAE

ATV/UTV Powertrain Fluid

New ATV/UTV Powertrain Fluid

– Product code: AUPT

– Discontinue ATV/UTV Front-Drive Fluid (AUFD)

– Launching January 2020

Replaces the following products:

– Polaris Demand Drive Fluid

– Polaris Gearcase & Transmission Fluid

Polaris front-drive oil change

Polaris transmission oil change

Page 9: DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency claim • Label and box Same • Great filter media • Price • Product codes 10W-30/SAE

AMSOIL Oil Filters Updated

New

• Easy-grip coating

• Efficiency claim

• Label and box

Same

• Great filter media

• Price

• Product codes

Page 10: DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency claim • Label and box Same • Great filter media • Price • Product codes 10W-30/SAE

10W-30/SAE 30 Diesel Oil (ACD) Discontinuation

Replaced with (2) 10W-30 diesel oil options:

Discontinued

Signature Series Max-Duty

Synthetic Diesel Oil 10W-30

(DTT)

Heavy-Duty Synthetic

Diesel Oil 10W-30 (ADN)

Page 11: DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency claim • Label and box Same • Great filter media • Price • Product codes 10W-30/SAE

Sig Series & Heavy-Duty (CK-4) vs 10W-30/SAE 30 (ACD) (CI-4+)

CK-4 Provides Upgraded

Protection

• More piston-scuffing protection for

reduced wear

• Better thermal control to resist oil thickening,

aid in cooling and reduce wear

• Improved shear stability for maximum

resistance to oil consumption and wear

• Enhanced aeration control,

promoting oil-pump efficiency, wear

protection and heat resistance

Page 12: DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency claim • Label and box Same • Great filter media • Price • Product codes 10W-30/SAE

Drain Intervals

10W-30/SAE 30 Heavy Duty Diesel Oil (ACD)

– Unmodified, mechanically sound diesel vehicles for 3X OEM recommendation, not to exceed 50,000 miles/600 hours or one year, whichever comes first for API CI-4+ oil or prior. Customers can still follow this drain interval for their pre-2007 diesel engines.

10W-30 Heavy-Duty Diesel Oil (ADN)

– OEM recommendation

Signature Series 10W-30 Max-Duty Diesel Oil (DTT)

– Turbodiesel Pickup: 2X OEM recommendation, not to exceed 25,000 miles or one year, whichever comes first.

– Heavy-Duty On-/Off-Road: 3X OEM recommendation, not to exceed 60,000 miles,600 hours or one year, whichever comes first.

– Gasoline Engine Service Life: 2X OEM recommendation, not to exceed15,000 miles or one year, whichever comes first.

Page 13: DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency claim • Label and box Same • Great filter media • Price • Product codes 10W-30/SAE

Claims

10W-30 Heavy-Duty Diesel Oil (ACD)

– None

10W-30 Heavy-Duty Diesel Oil (ADN)

– 4X more wear protection

– 66% less oil consumption

Signature Series 10W-30 Max-Duty

Diesel Oil (DTT)

– 6X more wear protection

– 76% less oil consumption

– 60% better turbo cleanliness

– 2X better rust protection

Page 14: DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency claim • Label and box Same • Great filter media • Price • Product codes 10W-30/SAE

Pricing

Gallon Pricing Wholesale MSRP

ADN $21.75 $28.35

Gallon Pricing Wholesale MSRP

ACD $32.15 $41.75

Gallon Pricing Wholesale MSRP

DTT $32.35 $42.00

Page 15: DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency claim • Label and box Same • Great filter media • Price • Product codes 10W-30/SAE

Claims & Testing

Page 16: DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency claim • Label and box Same • Great filter media • Price • Product codes 10W-30/SAE

New Test Platform – In-Chassis

• Allows engine to stay in chassis

of equipment

‒ eliminates the need for custom

fixtures

• Engine connected directly to

dyno

– this is not a chassis dyno

• Custom built in-house

• Added flexibility

• Fast turnaround – gets data to

Dealers quickly

Arctic Cat ZR 8000

Currently configured for snowmobile testing

Page 17: DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency claim • Label and box Same • Great filter media • Price • Product codes 10W-30/SAE

Griz Lodge Video

Page 18: DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency claim • Label and box Same • Great filter media • Price • Product codes 10W-30/SAE

Hellephant Engine Test

We do more than just durability test oil formulations in engines!

Sometimes we test engines (BIG ONES) for marketing purposes

Helephant Engine JL Jeep Wrangler

Page 19: DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency claim • Label and box Same • Great filter media • Price • Product codes 10W-30/SAE

Hellephant Engine Test

Someone with video editing skills needs to cut this video down and use the timeframe from 2:20-2:46

Page 20: DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency claim • Label and box Same • Great filter media • Price • Product codes 10W-30/SAE
Page 21: DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency claim • Label and box Same • Great filter media • Price • Product codes 10W-30/SAE

Stability Test

AMSOIL provides more

than 2X the stability of

Sea Foam.

Page 22: DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency claim • Label and box Same • Great filter media • Price • Product codes 10W-30/SAE
Page 23: DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency claim • Label and box Same • Great filter media • Price • Product codes 10W-30/SAE

Corrosion Protection

AMSOIL Gasoline Stabilizer provides corrosion

protection Sea Foam can't match.

*Based upon independent testing of AMSOIL Gasoline Stabilizer obtained Nov. 8, 2018 and Sea Foam Motor Treatment

purchased Oct. 25, 2018 in a modified NACE TM0172 using synthetic sea water per ASTM D665 part B.

Sea Foam AMSOILBase Fuel

Page 24: DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency claim • Label and box Same • Great filter media • Price • Product codes 10W-30/SAE
Page 25: DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency claim • Label and box Same • Great filter media • Price • Product codes 10W-30/SAE

HFRR Lubricity Test

Page 26: DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency claim • Label and box Same • Great filter media • Price • Product codes 10W-30/SAE

Diesel Fuel Lubricity

AMSOIL protects against injector wear

better than Sea Foam, delivering 3X more

diesel fuel lubricity.*

*Based upon independent testing of AMSOIL All-In-One obtained Nov. 8, 2018 and Sea Foam Motor Treatment purchased on Oct. 25, 2018 in the ASTM D6079 test.

Page 27: DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency claim • Label and box Same • Great filter media • Price • Product codes 10W-30/SAE

New Product Launch

Page 28: DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency claim • Label and box Same • Great filter media • Price • Product codes 10W-30/SAE

New Gasoline Fuel Additive

AMSOIL Upper Cylinder Lubricant (UCL)

• 6oz capless-compatible bottle

• Treats up to 25 gallons

• Use every tank

• Features:

• Upper cylinder lubricity

• Fights ethanol

• Cleans injectors

Page 29: DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency claim • Label and box Same • Great filter media • Price • Product codes 10W-30/SAE
Page 30: DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency claim • Label and box Same • Great filter media • Price • Product codes 10W-30/SAE

1Based on independent testing of AMSOIL Upper Cylinder Lubricant, Lucas Upper Cylinder Lubricant and Sea Foam Motor Treatment obtained on 02/13/2019 using the ASTM D6079 modified for use with gasoline.

Page 31: DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency claim • Label and box Same • Great filter media • Price • Product codes 10W-30/SAE

1Based on independent testing of AMSOIL Upper Cylinder Lubricant, Lucas Upper Cylinder Lubricant and Sea Foam Motor Treatment obtained on 02/13/2019 using the ASTM D6079 modified for use with gasoline.

Page 32: DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency claim • Label and box Same • Great filter media • Price • Product codes 10W-30/SAE

1Based on independent testing of AMSOIL Upper Cylinder Lubricant, Lucas Upper Cylinder Lubricant and Sea Foam Motor Treatment obtained on 02/13/2019 using the ASTM D6079 modified for use with gasoline.

Page 33: DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency claim • Label and box Same • Great filter media • Price • Product codes 10W-30/SAE

AMSOIL delivers 18 percent more lubricity than Lucas* and 20

percent more than Seafoam* for better retention of horsepower and

fuel economy1

1Based on independent testing of AMSOIL Upper Cylinder Lubricant, Lucas Upper Cylinder Lubricant and Sea Foam Motor Treatment obtained on 02/13/2019 using the ASTM D6079 modified for use with gasoline.

Page 34: DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency claim • Label and box Same • Great filter media • Price • Product codes 10W-30/SAE

Capless-Compatible Bottle

• Many new vehicles have replaced traditional fuel caps with caplesssystems

• The threads on most bottles restrict them from opening the flap inside the fuel neck and also make removing the bottle difficult

• This bottle is fully compatible with capless systems

Page 35: DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency claim • Label and box Same • Great filter media • Price • Product codes 10W-30/SAE

Injector Cleanliness

Performed an extreme field test

Vehicle: 2014 F-150 Supercrew

Engine: 3.5L Ecoboost

Injection: GDI

Test Method

1. Dirty-up phase for 3,000 miles

– Special fuel to accelerate deposits

2. Additive test phase using pump gas for 3,000 miles

Page 36: DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency claim • Label and box Same • Great filter media • Price • Product codes 10W-30/SAE

Injector Cleanliness

Before After Competitor 1

Page 37: DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency claim • Label and box Same • Great filter media • Price • Product codes 10W-30/SAE

Injector Cleanliness

Before After Competitor 2

Page 38: DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency claim • Label and box Same • Great filter media • Price • Product codes 10W-30/SAE

Injector Cleanliness

Before After AMSOIL

Page 39: DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency claim • Label and box Same • Great filter media • Price • Product codes 10W-30/SAE

Injector Cleanliness

Before After AMSOILAfter Competitor 2After Competitor 1

Page 40: DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency claim • Label and box Same • Great filter media • Price • Product codes 10W-30/SAE

AMSOIL Gasoline Additives

Upper Cylinder Lube and P.i. are designed

to work together.

Upper Cylinder Lubricant in every tank

• Lubricates upper cylinders to fight wear

• Inhibits ethanol-related corrosion

• Keeps injectors clean

P.i. every 4,000 miles

• Deep cleaning in only 1 tank

• Cleans fuel injectors, intake valves and

combustion chamber deposits

Page 41: DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency claim • Label and box Same • Great filter media • Price • Product codes 10W-30/SAE

Upper Cylinder Lubricant vs. P.i.

Page 42: DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency claim • Label and box Same • Great filter media • Price • Product codes 10W-30/SAE

Available TODAY

Lucas Upper Cylinder Lubricant Averages $4.99

Page 43: DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency claim • Label and box Same • Great filter media • Price • Product codes 10W-30/SAE

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