MARKETING PROPOSALby Robert R Craver

Robert R Craver1154 E Eva St. Phoenix, AZ 85020Tel: 520 247 8699Email: rrcraver@gmail.com

I would like to thank you for reviewing my proposal. As a highly skilled marketing professional, I Robert R Craver believe my skills, education, and experience will enable me to excel as Science Care’s Marketing Manager.

With over five professional years of multi media marketing management experience I have acquired the necessary skills to successfully plan and launch a wide variety of marketing platforms. Including but limited to:

• Website Design• SEO & SEM• Social Media Marketing• Online Persona Targeting• PPC Management• Online Analytical/ ROI Reporting• E-Mail Capture Marketing• Printed Media• Trade Show Design & Events• Press Releases Distribution• Video Production

Creatively, I would like apply my technical knowledge in online and direct consumer marketing to invent new ideas to continually promote a positive return on investments at Science Care.

Enclosed in this proposal you will find my resume, a brief online audit of DLC Resource’s online presents as well as opportunities for advancement in the market. These will demonstrate my qualifications for this position. Thank you for your time and consideration.

-Robert R Craver

Qualifications:

• Strong analytical skills• Advanced experienced in online

marketing strategies• Eager to learn and adapt to new

situations • Creative problem solver• Skilled in industry standard software

INTRODUCTION

Resume

Computer applications

• Microsoft Office suite• Final Cut Pro • DVD Studio Pro • LiveType• Soundtrack Pro• Motion• Protools• After Effects CS5• Photoshop CS5• Illustrator CS5• In-Design CS5• HTML• SEO• Social Media Networks• PPC advertising • E-mail Marketing• Wordpress• Joomla

“Our presence in the online market even caused our competition to mimic exactly what we had done which we considered a flattering compliment to Robert’s mastery of the medium” - Jennifer Walmsley

CMO, Arizona pain Specialists

Marketing employment

• Gannett Local - Scottsdale, AZ - Marketing Account Executive - 6/11-presentDuties: Manage all online marketing attributes for 60 plus clients. Delegate tasks to production team. Currently I am also doing an audit to improve their overall quality of products.

• Arizona Pain Specialists - Scottsdale, AZ - Multi-Media Marketing Manager 2/10-7/11Duties: SEO, html, PPC management, web design, web analytics, digital e-mail marketing, graphic design, video production, social media management, marketing campaign and PR creation, budget management, ROI reporting, magazine publishing, advertising buys & sells .

• PainDoctor.com - Scottsdale, AZ - Online Business Developer 5/10-7/11Duties: Help create a business plan to generate an online community between pain management doctors and patients suffering in pain. • BBB Systems - Phoenix, AZ -

Multi-Media Website Designer 6/09-2/10Duties: Website sales, web design, SEO, html, digital marketing, video production, e-mail marketing, graphic design, client relations, client basic web training. • Marketing Craver, LLC - Tucson/Phoenix, AZ

Freelance Video Production & Web Marketing - Est 2001

Education

• The Art Institute of PhoenixBA- Bachelor of digital media production and marketingJuly 2009

Awards

• 2011 Medical Marketing Aster Award - Gold • Media Production Scholarship• White Elephant Scholarship (talent-based)• Creative education Scholarship• College/High School Honor Student

Accomplishments:

• SkillsUSA Television Production:Arizona Regional 2004 3rd, 2004 3rd, 2006 2ndArizona State Championships 2004 3rd, 2005 1st, 2006 2ndNational Championships 2005 5th

• Study of Tae Kwon Do:Colorado State Gold Champion 1998-2003 2nd Degree Black Belt

Online Audit

Website • http://www.dlcresources.com/

Information is natural and overall a pleasant clean feel.

• Follows online best practices• does not have a template feel• SEO is guided to brand name and

offered services. Needs drastic expansion.

• Keywords include: landscape management, water, dlc resources, irrigation, arbor management, commercial, arizona

• Call to action NOT apparent• Social icons NOT present

Map Location/Business Listings

• Google Maps – locations claimed, needs expanding, NO reviews

• Yelp – nothing• Yahoo Listing – NOT claimed, needs

expanding, no reviews• Multiple Career listings• UBL submission - NO

Social Media

• Facebook –• Easy to find• NO updates• NO engagement • Reviews tab is great- NO reviews• No call to action – IE landing

page, email capture, or “like us landing page”

• 3 likes

Overview• Twitter @DLCResourcesInc • easy to find• NO content posted• growing community • NO @ and re-tweets• Needs branding background• 0 following• 15 followers

• Foursquare

• Two Locations• Does not seem to be claimed• No description • One tip!• No follows• 3 check ins total

• Linked In - • NO company page found• NO group found

• Youtube• NOT found

PPC

• Google -none found • Facebook -none found – this

is a good thing as I do not fit demographic.

• Linked In- none found

Online marketing is considered to be broad in scope because it not only re-fers to marketing on the Internet search engines, but also includes marketing via e-mail, social networks, and wireless media. It is now evident the majority of consumers seek to a digital outlet for information. Therefor online marketing is now the most essential part to any marketing strategy.

Internet marketing ties together the creative and technical aspects of the Internet and digital world, including design, development, advertising, and sales. Internet marketing also refers to the placement of media along many different stages of the customer en-gagement cycle through search engine marketing, social media marketing and online advertising.

“Our overriding job is to build sustainable relationships with our clients and our people by creating and maintaining value”

– Jeff Penney, CEO

7/11

2,556Unique Visits July

A solid online marketing program is built on nurturing relationships, and reaching pre qualified customers with your unique selling points. The act of actually focusing your online campaign by targeting personas with specific call to action, will alone help dive conversions.

Additionally a focused and thought-out online campaign will build brand awareness, create buzz, increase long term ROI, as well as retain families to use your service. The key to executing this process is to collaborate all your marketing efforts including online, direct and internal. They must all broadly deliver the same

message, however each campaign will entice the prospective client with a specific call to action associ-ated to their persona.

In all, an online presents that en-gages the customer, builds relation, and promotes unique selling points to specific personas is essential to the success of DLC Resources efforts.

I Robert Craver hope to bring this success by providing my knowledge and experience to DLC Resources.

-Robert R Craver

+- 550

6/115/114/113/112/11

Estimated web traffic

marketing at a glance

• Search Engine Optimization

• Social media

• Local business listings

• Phone book

• Persona targeted PPC

• Online & TV commercials

• Targeted landing pages

• Events & Trade Shows

• Email marketing

• Print advertising

• Direct mail

• Radio ads

• Sponsorships

• Promotions and giveaways

• Endorsements

92% of consumers trust “recommendations from people I know.” Only 37% trust search engine ads, and just 24% trust online banner ads (source: Nielsen Global Online Consumer Survey, July 2009)

90% of consumers online trust recommendations from people they know,and 70% trust opinions of unknown users (Econsultancy, July 2009)

US moms who are Internet users trust online Word of Mouth (specifically consumer reviews) nearly 12X more than product descriptions provided by manu-facturers. 92% of moms trust consumer reviews while only 8% trust manufacturers (source: eMarketer, Jan. 2010)

50%of consumers sayWord of Mouth was a key in-fluencer for car,technology, and electronic product purchases they made in the past year (source: S. Radoff Associates, Dec. 2010)

Consumers are four times more likely to point to social media sources versus paid media for influ-encing their car purchases (21% to 5%), and for technology purchases (26% to 7%) in the last year (source: S. Radoff Associates, Dec. 2010)

The New Market Palce

It is estimated google receives an average of 293 million searches per day.

Page view increases were driven by an increase in users sharing and consuming content via social media tools like Twitter and Yahoo! Buzz (source: USA Today press , May 14, 2009)

Social media is the top emerging channel for lead gen among technology marketers surveyed in May 2010 (source: Unisfair “The Future of Tech Marketing”, 2010)

There are 500 billion Word of Mouth impressions on the social web each year in the US. Each time a consumer posts content on the social web it reaches 150 people (source: Forrester, Peer Influence Analysis, April 2010)

WEBSITE

A website will always provide more detailed information about DLC Resources, Inc. and is services. It is the foundation and anchor of the operation. Most online efforts will point customers to its location. In addition, landing pages will be created either on or off the main website to evoke a direct call to action. This may include offers or promotions, persona targeted call to action, and data capture.

Possible action items:

• Manage websites

• Ensure it is updated with information

• Keyword optimize

• Manage, claim, and optimize Google map locations and business listings

• Create landing pages offering specific call to action for service or location

• Maintain “search engine real estate”

• E-Mail marketing

SOCIAL MEDIA

68% of Facebook users say a recommendation from a Facebook friend would make them more likely to buy a specific product or visit a certain retailer (source: Morpace Omnibus Report, April 2010). (Morpace is a US-based market research firm.)

The Great thing about social media is that you can directly advertise to a per-qualified community!

By targeting interests, likes, groups and behaviors you can be sure that we are marketing to the ideal client.

Social media allows your reach to be very target specific as well as create a following community. Studies have shown consumers are more likely to buy with a recommendation from a friend, or even a random person online. By creating a brad following online, people will be more likely to engage themselves in Science Care’s service. This can in turn, result in data collection, enrollments and retention.

• Manage, combine and claim relevant social profiles including Facebook, Twitter, Foursquare and Youtube

• Optimize Twitter/Facebook presence for engagement and more followers

• Manage dynamic content creation and posting for Facebook/Twitter

• Add multimedia and relevant resources from website

• Create a “landing pages” within Facebook to help promote activity and likes.

Opportunity Increase ExposureBring brand awareness and create a following. Become the market place thought leader.

Increase ConversionsTarget pre qualified markets, demographics, and persona’s to increase long term ROI.

2005 06 07 08 09 10

Onlline social searches

Along side the online marketing efforts discussed, addition marketing campaigns will arise and be integrated into the online efforts. This may included but NOT limited to:

• TV Commercials• Radio advertising• Printed media• Direct mailers • Incentive programs• On and off site events• Direct B2B marketing

All marketing efforts will be analyzed to determine their ROI and how effect it was meeting is objective or goal.

I thank you for you time and attention to this proposal. Please note this proposal is not a full and complete detailed report, but merely an example of my knowledge, excitement, skill and passion for marketing.

I welcome question and or comments on this proposal. Contact Information:Robert R Craver520 247 8699rrcraver@gmail.com

Additional Opportunities

Robert R Craver1154 E Eva St. Phoenix, AZ 85020

Tel: 520 247 8699Email: rrcraver@gmail.com