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Welcome
Steffi Czerny,
DLD Co-Founder and CEO
10 years of DLD and still “It’s only the beginning”. No matter how much we think the internet has disrupted our world so far, the real digital revolution hasn’t happened yet; it’s just starting to unfold. Digital con- nectivity is becoming omnipresent – just like electricity. Algorithms, sensors and data are making machines and applications smarter. New technologies, new products and new business models are being developed at an incredible speed. I believe that a new view on humanity in the face of data and transparency is also necessary. That’s what we explored at DLD15 with our usual set of intelligent, engaging, mindful, and disruptive speakers as well as our curios audience.
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Welcome 15
DlD Global NetWork ..... 8
DlD 15 ...................10
Welcome cocktail .......... 26
museum tours ..28
chairmeN’s & speakers’ DiNNer ................32
impressioNs ......40
topics & paNels ................. 46
aeNNe burDa aWarD ........ 70
Deep Dive ...........72
olD masters .....104
DlD Numbers & Facts ..... 124
meDia coNtacts ................ 126
partNership optioNs ...... 128
thaNks to our partNers .............................129
campus lecture ............... 130
party ....................132
partNer siDe eveNts ...... 136
Workshops ........144
partNer louNGes ............. 148
FareWell luNch ............... 152
Focus NiGhtcap ................. 154
DlD14 revieW .....160
DlD team .............166
stay iN touch ...168
auF WieDerseheN! ............ 169
impriNt ................169
coNteNt
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coNteNt15
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coNteNt 15
DlD Global NetWork
saN FraNcisco / palo altoUsa
rio De JaNeiroBRaZIL
NeW yorkUsa
austiNUsa
loNDoNUK moscoW
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beiJiNGCHINa
DlD eveNts
March 05, 2015DLD Salonwith Kevin systrom, CEO Instagram » Munich
May 06 – 07, 2015DLD NYC Conference » New York City
June 22 – 23, 2015DLD Summer ConferenceHealth, Tech & Lifestyle » Munich
September 06 – 12, 2015DLD TLV Festival » Tel Aviv
November 2015DLD Lunch » Palo Alto
December 2015DLD Cocktail » New York City
January 17 – 19, 2016DLD16 Conference » Munich
tel avivIsRaEL
WarsaWPOLaND
DavossWITZERLaND
istaNbulTURKEY
muNichGERMaNY
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Global NetWork15
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Global NetWork 15
Steffi Czerny, DLD Media
Alina Fichter, Bayerischer Rundfunk
Ulrich Reitz, Focus Magazin Verlag
Jochen Wegner, ZEIT ONLINE
Gabi Holzwarth, Violinist
Andrea Accomazzo, European Space Agency (ESA)
Esther Dyson, HICCup
Chad Dickerson, Etsy
Erik Spiekermann, EDENSPIEKERMANN
Jeff Jarvis, CUNY Center for Entreprenurial Journalism
Hubert Burda, Hubert Burda Media
Dominik Wichmann, Journalist
Bruno Patino, France Télévisions and Sciences Po
Timotheus Höttges, Deutsche Telekom
Klaus Hommels, Lakestar
Ilse Aigner, Bavarian State Minister
Joe Schoendorf, Accel Partners
Travis Kalanick, Uber
Alix Christie, Author and Journalist
Yossi Vardi, DLD Chairman
Paul-Bernhard Kallen, Hubert Burda Media
Ben Horowitz, Andreessen Horowitz
Ed Vaizey, UK Minister of State for Culture and the Digital Economy
Axelle Lemaire, French Ministry of State for Digital Affairs
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speakers speakers15 15
Andrew McAfee, MIT
Lockhart Steele, Vox Media
Christof Mascher, Allianz SE
Diane Brady, Bloomberg Businessweek
Alexander Kekulé, Martin Luther University Halle
Nathan Wolfe, Metabiota
Nirav Tolia, Nextdoor
Ian Robertson, BMW Group
Peter Barron, Google
Alexandra Suich, The Economist
Thorsten Dirks, Telefónica Deutschland
David Hayes, Tumblr
Rob Tarkoff, Lithium Technologies
Wes Nichols, MarketShare
Lynn Vojvodich, Salesforce
Michael Mendenhall, Flextronics
Eric Hippeau, Lerer Hippeau Ventures
Kate Lewis, Hearst Digital
Martin Clarke, MailOnline
Herbert Henzler, Moelis & Company
Henry Blodget, Business Insider
Oliver Samwer, Rocket Internet, European Founders
Stefan Winners, Hubert Burda Media
Samir Arora, Mode Media
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speakers speakers15 15
Edit Schlaffer, Women without Borders
Lars Hinrichs, Cinco Capital
Max Levchin, Affirm
Kerry Trainor, Vimeo
Christian Wegner, ProSiebenSat1
Lutz Schüler, Unitymedia KabelBW
Viviane Reding, European Parliament
Dennis Woodside, Dropbox
Mattias Ljungman, Atomico
Markus Braun, Wirecard
Ina Fried, Re/code
Thomas von Koch, EQT Partners AB
David Kirkpatrick, Techonomy
Luc de Brabandere, Boston Consulting Group
Reid Hoffman, Greylock Partners
Gadi Amit, NewDealDesign
Brady Forrest, Highway1
Niall Murphy, EVRYTHNG
Roman Friedrich, Strategy&
David Rowan, WIRED UK
Joshua Kushner, Thrive Capital
Arianna Huffington, The Huffington Post Media Group
Roland Grenke, Dubsmash
Stewart Butterfield, SLACK
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speakers speakers15 15
Linda Boland Abraham, comScore
Frédéric Court, Advent Venture Partners
Tony Haile, Chartbeat
Werner Vogels, Amazon
Nicholas Carlson, Business Insider
Raffaello D’Andrea, ETH Zürich
Jong Lee, Hanson Robotics
David Hanson, Hanson Robotics
Reinhard Ploss, Infineon Technologies
Ludwig Siegele, The Economist
Albert Wenger, Union Square Ventures
Chris Moody, Twitter
Jane Zavalishina, Yandex
Mikko Hypponen, F-Secure
Salim Ismail, Singularity University
Bas Verhart, THNK Amsterdam
Andy Goldstein, Deloitte Digital
Amol Sarva, Knotable
David Marcus, Facebook
Yobie Benjamin, Avegant
Chris Boos, Arago
Matthew Bishop, The Economist
Andrew Keen, FutureCast
Mike Butcher, TechCrunch
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speakers speakers15 15
Keith Boesky, Boesky & Company
Susann Remke, Hubert Burda Media
Philip Ginthör, Sony Music Entertainment Germany
Tom Lovett, Sofar Sounds
Ralph Simon, Mobilium
Bill Gross, Idealab
Rina Onur Sirinoglu, HemenKiralik & Peak Games
Herman Narula, Improbable
Assaf Biderman, Superpedestrian
Giorgio Moroder, Moroder Entertainment
Troy Carter, Atom Factory
Carina Namih, HelixNano
Anne Gfrerer, HypoVereinsbank
Andrea Panconesi, Luisaviaroma
Tracy Yaverbaun, Instagram
Gregor Vogelsang, C3 Creative Code and Content
Thomas Tochtermann, World Economic Forum
Ryan Leslie, Artist
Julia Stoschek, JULIA STOSCHEK FOUNDATION
Joyce Kim, Stellar.org
Taavet Hinrikus, Transferwise
James Meekings, Funding Circle
Sonali De Rycker, Accel Partners
Scott Galloway, NYU Stern
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speakers speakers15 15
Frank Feulner, aexea
Hans Ulrich Obrist, Serpentine Galleries
Peter Hirshberg, Re:Imagine Group
David Soloff, Premise
David Kenny, The Weather Company
Eric Gundersen, Mapbox
Almar Latour, The Wallstreet Journal
Nicolas Brusson, BlaBlaCar
Simon Denny, Artist
Timur Si-Qin, Artist
Yuri Pattison, Artist
Günther Oettinger, European Commission
Sean Garrett, The Pramana Collective
Mikhail Naumov, Digital Genius
Colleen Costello, Vital Vio
Tim Hwang, FiscalNote
William Zhou, Chalk.com
Alex Fiance, Kairos Society
Isabel Lewis, Artist
Katharina Kurz, BRLO Craft Beer
Isabell Welpe, Munich University of Technology
Simon Levene, Mosaic Ventures
Fab 5 Freddy, Artist
Torsten Schmidt, Yadastar & Red Bull Music Academy
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speakers speakers15 15
Mikkel Svane, Zendesk
Emilie Baltz, Entrepreneur
Hakan Bas, Lidyana.com
Sina Afra, Markafoni
Shaul Olmert, PlayBuzz
Dan Kaufman, DARPA
Tobias Engel, Sternraute
Jakob von Uexküll, World Future Council
Caleb Harper, MIT Media Lab
Andras Forgacs, Modern Meadow
Kevin Slavin, MIT Media Lab
Áslaug Magnúsdottír, Tinker Tailor
Jason Goldberg, Hem
Donald Schneider, H&M
Edgardo Osorio, Aquazzura
Soraya Darabi, Zady
Beau Lotto, Ripple Inc
Annette Weber, InStyle Germany
Benjamin Palmer, The Barbarian Group
Guiseppe Zocco, Index Ventures
Jennifer Schenker, Informilo
Anand Chandrasekaran, Bharti Airtel
Tayo Oviosu, Paga
Harry Nelis, Accel Partners
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speakers speakers15 15
Welcomecocktail
Essential for DLD is always the gathering of old friends to catch up on where life has taken them, and the connection of new friends who come together to spark fresh ideas! 21 networking events took place within the DLD15 conference space, each one more lively than the last. Over 90 guests were present at the DLD15 Informal Wel-come Cocktail hosted by DLD Co-Founder & Director, Steffi Czerny.
Barak Berkowitz, Herman Narula, Werner Vogels, Peter Lipka
Ulrich Kranz (r)
Kate LewisSteffi Czerny, Eric Hippeau
Yossi Vardi, Lynn Vojvodich, Wes & Julie Nichols
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Welcome cocktail15
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Welcome cocktail 15
The Munich Residenz
museum tours
The best way to get to know a city and its history is to take a walk in its finest muse-ums, and during DLD15 participants from across the world came together to experience the rich history of what we think is one of the best places on earth – Bavaria!
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museum tours15
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museum tours 15
lenbachhaus munich www.lenbachhaus.de
Among the greatest artists of Munich of all time, most can be found at the Lenbachhaus. The ex-
pressionistic art of the Blue Rider avant-garde artists as well as the Joseph Beuys collection of object
art “Human, All Too Human,” were on view at the Lenbachhaus as well as many more highlights of
art history during DLD 15.
city-tour through munich
Delving into Munich’s architectural past, the “Historic Town Walk” included the most beautiful places
and buildings of Munich’s historical center, among others the St. Peter’s Church and the Viktualienmarkt.
museum brandhorst www.museum-brandhorst.de
This art museum focuses on classical avant-garde artists such as Picasso and Schwitters, and post-
war European Modernists among the likes of which include Beuys and Polk, but the main interest
became increasingly drawn to American art, highlighting the works of artists like Twombly and Warhol.
The unique compilation of varying styles of art was collected by Udo Brandhorst and his wife Anette
from the 1970s onwards.
the munich residenz www.residenz-muenchen.de
DLD guests experienced the magic of the former castle of the Bavarian dukes,
electors, and kings right in the center of Munich. The “Highlight-Tour” through
the palace included a number of museums and beautiful halls – including the
venue of this year’s DLD Chairmen’s Dinner.
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museum tours15
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museum tours 15
chairmen’s &
speakers’ dinner
A night to remember! Distinguished guests of DLD15 came together for an exclusive dinner hosted by DLD chairmen Hubert Burda, Yossi Vardi and Paul-Bernhard Kallen at Munich Residenz, the historic palace of the Kings of Bavaria. The night was filled with familiar faces and DLD legends including Uber’s Travis Kalanick, famed VC Ben Horowitz, Arianna Huffington, Accel’s Joe Schoendorf, LinkedIn’s Reid Hoffman and many others. DLD is all about connec-ting the unexpected, and there was nothing more unexpected than Ryan Leslie’s unbeliev- able hip hop performance causing an eruption of loud praise from the audience, followed by a pair of stunning opera singers from the Salzburg Festival, for which “Brava!” was the cheer of choice.
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chairmen’s & speakers’ dinner chairmen’s & speakers’ dinner15 15
Susanne & Oliver Samwer, Herbert Henzler
Edward Shenderovich, Steffi Czerny, Troy Carter
Klaus Hommels, Paul-Bernhard Kallen
Gabi Holzwarth, Travis Kalanick
Mafalda von Hessen, Joe Schoendorf
Yossi Vardi, Viviane Reding, Charlotte Knobloch
Chris Moody, Rachel Bremer
Rameet Chawla, Michael Schneider, Tom Lovett Maria Furtwängler-Burda, Hubert Burda
Stewart Butterfield, Mikkel Svane
Fab 5 Freddy, Ben Horowitz
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chairmen’s & speakers’ dinner chairmen’s & speakers’ dinner15 15
Daniel Giulianini & Adriana Ferfecka of Salzburg Festival
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chairmen’s & speakers’ dinner chairmen’s & speakers’ dinner15 15
connect the unexpected
The DLD Chairmen’s dinner at
the Munich Residenz was filled
with the musical stylings of
Grammy nominated hip hop
artist Ryan Leslie, contemporary
violinist Gabi Holzwarth
accompanied by performance
artist Isabel Lewis. As a
highlight, excerpts from the
opera Don Giovanni were
performed by Daniel Giulianini
& Adriana Ferfecka.
dirndl, pretzel, yodel
DLD participants gathered at Zum Franziskaner to experience traditional Bavarian cuisine and
create vibrant conversations after the first day of panels and keynotes. Only at DLD can you network
over schnitzel and sauerkraut!
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chairmen’s & speakers’ dinner15
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sunday kraut 15
impressions
“It’s only the beginning!”
Although technology has made enormous strides in recent years, DLD15 demonstrated that the digital revolution is nowhere near finished. 1400 participants and over 160 speakers joined us to explore these ground-breaking developments and were put on the brink of experiencing the incredible potentials that new technologies have to shape our future. What will these new set of technologies and new set of business models be? Should we be scared? “Quite the contrary,” said DLD director Steffi Czerny, “I am convinced that these developments predominantly yield opportunities for innovation.” Opportunities for innovation were presented in many forms. Speakers such as Travis Kalanick, co-founder and CEO of Uber, discussed the possibilities of job creation that have now become feasible through the advances of technology. Additionally, Andrew McAfee from MIT talked about how the current state of automatisation is ac-tually opening the door to a new humanism enhancing creativity.
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impressions impressions15 15
topics &
panels
At DLD we are known for connecting the un-expected, we dare to bring opposing minds together, and challenge leaders from a variety of fields to come together to create meaning- ful conversation. Spanning from artificial intelligence, to life as a DJ at 74 years old, the DLD15 topics and panels kept the audience on their toes!
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topics & panels topics & panels15 15
topics & panels
content & media Future oF Messaging
David Marcus, Facebook
moderated by Frederic Court, Felix Capital
Acquiring WhatsApp for $19 billion marked the turning
point for Facebook messenger, which is starting to grow in
new and unexpected ways.
Diary on the Digital revolution
Hubert Burda, DLD Chairman
in conversation with Dominik Wichmann, Journalist
Publisher Hubert Burda in conversation with
journalist Dominik Wichmann discussing Burda’s
book, “Diary on the Digital Revolution: Notes from
1990-2015.”.
Post Paris JournalisM
Jeff Jarvis, CUNY Center for Entrepreneurial Journalism,
Bruno Patino, France Televisions, Ulrich Reitz, FoCUs
moderated by Jochen Wegner, Zeit online
Four media experts share their views and explore what
the Charlie Hebdo tragedy could mean for freedom of
speech and media.
the viDeo exPlosion
Kerry Trainor, Vimeo, Lutz Schüler, Unitymedia,
Christian Wegner, Prosiebensat.1
moderated by Viviane Reding, European Parliament
How European Telcos and cable networks position
themselves and build strategic alliances in a world
where online subscriptions and streaming are king.
the science anD eMotion oF
content@scale
Samir Arora, Mode, in conversation with Jeff Jarvis, CUNY
Center for Entrepreneurial Journalism
As technology and social drive big changes in consumer
content usage, experts take a look at the top trends in consumers,
social, feeds, platforms and the future of distribution.
how Digital content MoDels work
Kate Lewis, Hearst Digital, Martin Clarke, Mail online,
Lockhart Steele, VoX Media, Peter Barron, Google
moderated by Alexandra Suich, The Economist
The panel addressed the challenges and opportunities
that come from digital content models and test their
validity against their personal and professional experience.
screen Backlash? lessons FroM
gutenBerg
Alix Christie, Author of “Gutenberg's Apprentice” and
Journalist, Erik Spiekermann, University of the Arts Bremen
moderated by Jeff Jarvis, CUNY Center for Entrepreneurial
Journalism
Drawing parallels between the Gutenberg workshop and
today’s internet startups.
Play the content FielD
Shaul Olmert, PlayBuzz
olmert talks about our lack of undivided attention
to information, and how that effects content
creators making their content engaging enough
for the modern consumer.
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topics & panels // Content & Media15
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topics & panels // Content & Media 15
entrepreneurship, innovation, investmenton entrePreneurshiP
Ben Horowitz, Andreessen Horowitz
in conversation with Paul-Bernhard Kallen,
Hubert Burda Media
Analyzing entrepreneurial issues without offering easy
answers.
rocket: the sky is the liMit
Oliver Samwer, European Founders Fund
in conversation with Stefan Winners,
Hubert Burda Media
Discussing global expansion, first mover
advantages and quick execution, emerging
markets, and their potential for digital business.
ownershiP with Passion
Klaus Hommels, Lakestar, Thomas von Koch, EQT,
Max Levchin, Affirm
moderated by David Kirkpatrick, Techonomy
A variety of perspectives - from entrepreneurs and
venture investors to private equity and corporates -
on ownership.
on entrePreneurshiP
Joshua Kushner, Thrive Capital
in conversation with Arianna Huffington, Huffington Post
Exploring what it takes to be an entrepreneur from both
ends - investment and entrepreneurship.
entrePreneurshiP in euroPe
Nicolas Brusson, Blablacar, Mikkel Svane, Zendesk,
Giuseppe Zocco, Index Ventures
moderated by Jennifer Schenker, Informilo
This panel tackles the pivotal question European
start-ups face when scaling globally: the Valley or
staying on the home turf.
what Matters Most in
startuP success
Bill Gross, Idealab
A serial entrepreneur shares his
learnings from over the years on
how to push your company into
success.
innovation anD entrePreneurshiP laB
Rina Onur, Hemen Kiralik, Herman Narula, Improbable,
Frank Feulner, AX semantics, Katharina Kurz, BRLo
moderated by Isabell Welpe, TUM, and Simon Levene,
Mosaic Ventures
A stunning accumulation of know-how and experience
in entrepreneurship and VC.
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topics & panels // entrepreneurship, innovation, investMent15
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topics & panels // entrepreneurship, innovation, investMent 15
creative coMMunities
Chad Dickerson, Etsy
in conversation with Esther Dyson, HiCCUP
Chad and Esther discuss the challenges and
realities of running a business that creates,
serves and depends on a community.
entrePreneurs tackling gloBal challenges
Mikhail Naumov, Digital Genius, Colleen Costello, Vital Vio,
Tim Hwang, FiscalNote, William Zhou, Chalk
moderated by Alex Fiance, Kairos society
The Kairos society shows that the next generation is not
only focusing on social media applications, but on cutting-
edge solutions to major challenges in areas like healthcare,
security, and education.
DeMo sMash
Roland Grenke, Dubsmash
A demo of the video selfie
app Dubsmash; le dernier
crie from Berlin.
uBer anD euroPe: Partnering
to enaBle city transForMation
Travis Kalanick, Uber
Q & A by Alina Fichter, Bayerischer Rundfunk
Across the globe from san Francisco, to
Barcelona, through Budapest, right up
to stockholm, Uber’s is one of the fastest
growing modes of transportation.
suPerPeDestrian
Assaf Bidermann, MIT
MITs Assaf Biderman shares the
story of superpedestrian, the smart
electric hybrid that is bringing the
bike revolution to the streets.
mobilityrethinking MoBility in a Digital worlD
Ian Robertson, BMW Group
in conversation with David Rowan, Wired UK
How connectivity helps us create time and enables
to rethink mobility in a digital world.
Focus Digital star awarD
moderated by Susann Remke, FoCUs
The FoCUs Digital star Award
celebrates its 3rd anniversary. In
cooperation with DLD, FoCUs awards
the “Digital Innovation Leader” of 2015.
The winners were relayr, Kreditech
and moovel.
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topics & panels // entrepreneurship, innovation, investMent15
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topics & panels // Mobility 15
art, design, culturearts session
Yuri Pattison, Artist, Timur Si-Qin, Artist,
Simon Denny, Artist
moderated by Hans Ulrich Obrist, serpentine Galleries
The interface of technology and art and what it
means for the next generation of artists.
Machines & huManisM
Chris Boos, Arago
in conversation with Matthew Bishop, The Economist
smart machines have started an unstoppable
movement of giving time back to people, and will allow
them to work in more creative ways.
Future oF work
Stewart Butterfield, slack
in conversation with Jochen Wegner, Zeit online
Butterfield reflects on both his past companies
and his most recent venture - the collaborative
professional tool slack.
Facing gloBal challenges
Jakob von Uexküll, World Future Council
Jakob von Uexküll set his focus on serious environ-
mental problems the world is going to face in the next
decades and explained, how digital and technical
progress could be used for the first move in finding
solutions to guarantee a better future.
Future oF Work & leadershipthe seconD Machine age: iDeas in work
Andrew McAfee, MIT sloan school of Management
in conversation with Herbert Henzler, Moelis & Company
Understanding how the current state of automatization
allows us to leave the first industrial age and open the
door to a new humanism.
seisMograPhic talk
Steffi Czerny, DLD Curator
in conversation with Hans Ulrich Obrist, serpentine
Galleries
A meta conversation about the curation that goes into
the Digital Life Design conference.
on collecting
Julia Stoschek, Julia stoschek Collection
The curator gives insights into her
approach for collecting contemporary art
focusing on time based media, visual
arts, photography, and installations.
PerForMance
Isabel Lewis, performance
artist & DJ
A performance intermezzo
by the amazing Isabel
Lewis on social dances as
a cultural storage system.
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topics & panels // art, design, Culture15
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topics & panels // Future oF work & leadership 15
technology’s iMPact on leaDershiP
Salim Ismail, singularity University, Bas Verhart, THNK,
Andrew Goldstein, Deloitte Digital
moderated by Amol Sarva, Knotable
Answering the questions of what is the impact of expo-
nential technologies on business and large institutions,
how CEo’s and executives learn to think differently, and
how large organizations stay innovative.
the intelligence oF things
Michael Mendenhall, Flextronics
in conversation with David Kirkpatrick, Techonomy
A fireside chat on how putting a new kind of intuition
into the things we interact with isn’t just about making
the devices smarter – it’s about making how we
holistically live a lot more intelligent.
roBots & Drones
Raffaello D’Andrea, ETH,
David Hanson, Hanson Robotics
moderated by Keith Boesky, Boesky & Company
Presenting the evolution or robotics in the
past few decades, where we are currently
in the coming machine revolution, and where
it is headed.
ai, iot, robotshow to Make More out oF less
Reinhard Ploss, Infineon
in conversation with Ludwig Siegele, The Economist
Reinhard Ploss speaks about how we can tackle the problems of
population growth, dwindling fossil energy resources, and climate
change through the use of semiconductors and how this technology
may hold the key to driving productivity and quality of life.
connect For change – the hvB woMen’s
council
Anne Gfrerer, HypoVereinsbank / Unicredit
The HVB Women’s Council institutes its own
initiatives directed towards female customers,
employees and interested members of the public.
connecteD everything
Gadi Amit, New Deal Design, Brady Forrest, Highway1,
Niall Murphy, Evrything, Roman Friedrich, strategy&,
Lars Hinrichs, Cinco Capital
moderated by Mattias Ljungman, Atomico
Influencers from the worlds of design, hard & software,
homes, cars, consulting and investment discuss connectivity.
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topics & panels // Future oF work & leadership // ai, iot, robots15
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topics & panels // ai, iot, robots 15
markets, commerce, consumersthe new consuMer
Thorsten Dirks, Telefonica Deutschland, David Hayes, Tumblr,
Rob Tarkoff, Lithium Technologies, Christof Mascher, Allianz sE
moderated by Diane Brady, Bloomberg Businessweek
It is clear that the consumer is in the driving seat, and this panel
explored the implications of that.
is the cMo the new cto?
Wes Nichols, Marketshare, Lynn Vojvodich, salesforce,
Michael Mendenhall, Flextronics
moderated by Eric Hippeau, Lerer Hippeau Ventures
With Chief Marketing officers buying more technology
than their colleagues in the traditional Information
Technology functions, perhaps the CMo is the new
CTo.
Data anD Business
Chris Moody, Twitter, Jane Zavalishina, Yandex Data
Factory, Tony Haile, Chartbeat, Werner Vogels, Amazon
moderated by Nicholas Carlson, Business Insider
How businesses can employ big data to change their
processes or improve the ways in which they engage
with their customers.
MoBile anD tech in eMerging Markets
Anand Chandrasekaran, Airtel, Tayo Oviosu, Pago,
Harry Nelis, Accel Partners
moderated by Ina Fried, Re/code
A reflection of the state of smartphones being
beyond everywhere and wearables being ready for
serious business.
the Bling anD the click –
Digital’s iMPact on luxury
Andrea Panconesi, Luisaviaroma, Tracy Yaverbaun, Insta-
gram, Gregor Vogelsang, C3, Scott Galloway, NYU stern/L2
moderated by Thomas Tochtermann, WEF
Experts in the field of luxury products discuss the current
convergence of luxury brands with digital, and give insights
into its future implications.
the Four horseMen:
aMazon / aPPle / FaceBook & google –
who wins / loses
Scott Galloway, NYU stern/L2
A breakdown of the horserace to be the best and
biggest technology company in existence.
new Beginnings in e-coMMerce –
a next wave oF oPPortunity?
Áslaug Magnúsdottír, Tinker Tailor,
Jason Goldberg, HEM, Hakan Bas, Lidyana
moderated by Sina Afra, Afra Global 3
How new models are creating a new wave of
opportunity for eCommerce.
BeyonD clouD anD MoBile
Dennis Woodside, Dropbox
in conversation with Diane Brady,
Bloomberg Businessweek
A conversation that pondered what
philosophies will enable tech
companies to succeed in the future.
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topics & panels // Markets, CoMMerCe, ConsuMers15
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topics & panels // Markets, CoMMerCe, ConsuMers 15
new Fashion, new iMPulses
Donald Schneider, H&M, Edgardo Osorio,
Aquazzura, Soraya Darabi, Zady
moderated by Annette Weber, Instyle Germany
How fashion companies successfully position
themselves in the changing and highly
competitive multi-channel environment of today.
euroPean Digital FraMework
Günther Oettinger, European Commission
Q & A by Ulrich Reitz, FoCUs
Commissioner oettinger gives insights
into his agenda for the upcoming years
to create a thriving digital ecosystem in
Europe.
welcoMe to Bavaria
Ilse Aigner, Bavarian state Minister for Economic Affairs
and the Media, Energy and Technology
Ilse Aigner opens the discussion on the Bavarian
economy: how to maintain and sustain innovation and
high technology in the federal state.
european competitivenessentrePreneurshiP anD the euroPean
Digital ecosysteM
Ed Vaizey, Minister of state for Culture and the Digital
Economy, UK, Axelle Lemaire, Minister of state for
Digital Affairs, France, Timotheus Höttges, Deutsche
Telekom
moderated by Klaus Hommels, Lakestar
A group of European politicians and industry leaders
discuss at the national and supranational level the
challenges for the digital ecosystem in Europe. MaPs & Data
David Soloff, Premise Data, David Kenny,
The Weather Company, Eric Gundersen,
Mapbox
moderated by Almar Latour,
Wall street Journal
A panel on how the mapping industry is
changing fast and how it will affect everything
from logistics, food delivery, navigation,
and search.
60
topics & panels // Markets, CoMMerCe, ConsuMers15
61
topics & panels // european CoMpetitiveness 15
sciencethe rosetta story
Andrea Accomazzo, European space Agency
in conversation with Esther Dyson, HiCCup
Head of the solar and Planetary Missions Division
Andrea Accomazzo tells the story of the robotic space
probe Rosetta, which performed the first soft landing
on a comet and returned data from the surface.
the Future oF FooD
Benjamin Palmer, Barbarian Group,
Emilie Baltz, Food Artist, Caleb Harper,
MIT, Andras Forgacs, Modern Meadow
moderated by Kevin Slavin, MIT
The discussion addressed issues of
sustainable urban farming, closed
ecosystems, technology, food supply
chains and the broad environmental
and humanitarian implications.
PreDicting PanDeMics anD the virus
Quest
Alexander Kekulé, Martin Luther University Halle,
Nathan Wolfe, Metabiota
Two of the most prolific epidemic scientists talk
about their research.
seeing DiFFerently: Filling the sPace
Between the real anD Digital
Beau Lotto, Ripple
Lotto speaks about his new messaging app, called
Traces, which lets its users leave messages behind
at certain geographic locations.
healthcare’s age oF
enlightenMent
Carina Namih, Helix Nano
Carina Namih, shares the vision
of a future where true molecular
diagnostics and continuous
self-monitoring come together
to empower the patient.
62
topics & panels // sCienCe15
63
topics & panels // sCienCe 15
payment/FintechshiFting attituDes
Max Levchin, Affirm
Levchin explains the brilliance of Affirm by offering
an overview of generational and computing
platform-driven shifts in consumers’ attitudes
towards money, habits, interests, views of morality,
capitalism, and sense of “right and wrong.”
MoBile PayMent – it’s only the
Beginning
Markus Braun, Wirecard
in conversation with Ina Fried, Re/code
Markus Braun shares his years of
expertise in digital payments in a
conversation with mobile guru Ina Fried.
news in Fintech
James Meekings, Funding Circle, Taavet Hinrikus,
Transferwise, Joyce Kim, stellar
moderated by Sonali de Rycker, Accel Partners
This panel puts the spotlight on the most important
sectors within financial tech such as payment,
messaging, digital currency, lending, big data and
bitcoin.
music & entertainment74 is the new 24
Giorgio Moroder, Music Producer
in conversation with Troy Carter, Atom Factory
Troy Carter who lives at the cutting edge of music, interviews the
godfather of disco about his trailblazing days of working with Donna
summer, creating the first electronic tracks to hit the world’s ears,
and his current work as a DJ and composer at the age of 74.
technology FliPs Music
Philip Ginthör, sony Music GsA, Ryan Leslie,
DMM, Tom Lovett, sofar sounds, Ralph Simon,
Mobilium
moderated by Troy Carter, Atom Factory
Many different perspectives from the music
industry talk over the new economic structure
of music and the entertainment world.
ahh this stuFF is really Fresh
Fred Brathwaite aka Fab 5 Freddy, Creator
in conversation with Torsten Schmidt,
Red Bull Music Academy
Legendary Fab 5 Freddy walks the
audience down his memory lane, a path
that paved the way for modern street art.
DlD Music
Ryan Leslie,
Gabi Holzwarth
64
topics & panels // payMent/FinteCh15
65
topics & panels // MusiC & entertainMent 15
gloBal citizenshiP
Reid Hoffman, LinkedIn /Greylock,
Arianna Huffington, Huffington Post
A fireside chat discussing the actual
implications of digitalization and
tech on business and our daily lives,
the importance of loyalty, and telling
the good stories.
the internet is not the answer
Andrew Keen, FutureCast
in conversation with Mike Butcher, TechCrunch
A sharp analysis of the detrimental effects
of the Internet on our psychology, economy,
and society.
debateis technology Making us stuPiD?
Luc de Brabandere, Corporate Philosopher
An argument that computers are extremely
good in deductive reasoning but are not able
to be inductive.
Ballooning the interview – even the
coMMunists can’t Fight gravity
Peter Hirshberg, Re:imagine Group
The Human Rights Foundation released copies
of the film The Interview into North Korea by high
altitude balloon, and Hirshberg shows the first
footage of North Korean defectors seeing the
movie.
secure your Data
Dan Kaufman, DARPA, Peter Hirshberg,
Re:imagine Group, Tobias Engel, Hacker
A presentation of some work at the
forefront of privacy and security: the right
to be forgotten and expiration dates for
data, trust standards, encryption,
exchange with trusted recipients only,
and more.
insiDer wraP-uP
Nicholas Carlson, Business Insider
Nicholas Carlson boils the abundance
of ideas and inspiration from DLD
down into a condensed 10 minute
rapid fire.
66
topics & panels // debate15
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topics & panels // debate 15
it’s only the Beginning:
the internet r.i.P.
Mikko Hypponen, F-secure Corporation
security expert Mikko Hypponen warns
about the monster we have created with our
connected world.
it’s only the Beginning:
Linda Boland Abraham, Comscore
Nirav Tolia, Nextdoor
Joe Schoendorf, Accel Partners
Albert Wenger, Union square Ventures
Linda:
The landscape of Digital Media Measurement is changing,
the audience is changing - but how does this change
the monetization? Devices collecting measurements
and data surround us, and Linda explains the challenge
of finding what measurements are meaningful.
Nirav:
There are many American neighborhoods in which
people don’t know the names of anyone they live next
to. Tolia explains how Nextdoor is here to introduce
you to your neighbors once again.
Joe:
schoendorf argues that next big thing is building
technology to replace labor, and walks us through our
technological advances of the past, and how the future
is being paved for this huge societal shift in our midst.
Albert:
Everyone is online, but for Wenger, the internet is not
the answer. An impressive overview of why we really
are just at the beginning of the developments that will
change our ways of life.
it’s only the Beginning:
inDustry overview
Henry Blodget, Business Insider
Henry Blodget asked his crystal ball about the
future of digitalization and business.
inspiration: it’s only the beginningit’s only the Beginning:
the Fragility oF the internet
Yobie Benjamin, Avegant
Benjamin walks us through the birth of the
Internet itself, the browser and the dot com boom,
it's implosion, the social web, and big data.
it’s only the Beginning: coMMunications in
an age oF lost control
Sean Garrett, The Pramana Collective
sean Garrett looks at the ways to succeed at communicating
including a focus on transparency, radical truth-telling, and
mildly subversive techniques that run counter to the often
self-perpetuating media/corporate news creation paradigm.
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topics & panels // inspiration: it’s only the beginning15
69
topics & panels // inspiration: it’s only the beginning 15
aenne burda aWard
The trophy, a statue of Pallas Athena is awar-ded in memory of the late Aenne Burda. As a visionary entrepreneur in postwar Germany, she created a small publishing the world’s largest fashion publishing. With the Aenne Burda Award for Creative Leadership Women are awarded for outstanding entrepreneurial and creative services at DLD since 2006.
Edith Schlaffer received this year’s DLD Aenne Burda Award for Creative Leadership 2015 for her
outstanding accomplishments in supporting refugee women. She was given the award by publisher
Hubert Burda surrounded by former awardees Arianna Huffington, Viviane Reding, Mitchell Baker
and Esther Dyson.
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Deep Dive
Over 160 speakers from around the world shared their insights and innovations on the DLD stage. Both panel and keynote speakers alike acknowledged the great amount of pro-gress humanity has made thus far, but chal-lenged the audience to entertain the idea that this is just the beginning. In 2015 we are just starting to see the enormous potential of the digital world to change our future in ways that only DLD speakers can imagine. The following few pages take a closer look into a selection of exciting topics.
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Stewart Butterfield, Slack
if you can’t communicate what the product is, what the
service is, or what the business does in such a way that the
person you’re telling it to can then go on and communicate
it to someone else, it is very unlikely to be successful.”
“
From the perspective of a business customer, and from the perspective of
everyone who is using software at work (which will be every single person here),
it’s a much better world. Software is much cheaper, it’s more powerful, it’s
easier to use, it’s simpler to deploy and manage, and I think in every respect
it’s better than it once was, with one exception. Nothing works well together. ”
“
The one common thread through those things…was using the internet
for what it is best for, which is a platform for human beings to connect. ”“
Future oF Work
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Chris Boos, Arago
We need a lot of new ideas, we need to deal with climate change, we need to
deal with that we are getting older, and that our social systems are not really
working anymore. We need to deal with a global world where you have immigration,
and we also need to deal with the question of do we really need extremism and
things like this. This is where we actually need people.
“
”
Today, a lot of people are in their hamster wheel. A lot of us go
to their work in the morning, eight hours we work, work, work,
work, work, with no purpose whatsoever, go home, and then
they’re tired. There is no time left. What is going to happen is that
people actually get their time back and rethink what they want to
do with this time. And there is lots to do!
“
”
There is a huge opportunity by giving this time back to people. Time is the
only resource we can not replenish. We are given so much time and once it’s
over we’re gone. We have to use that in a better way.
“”
Machines & huManisM
Reid Hoffman, LinkedIn/Greylock
i tend to find both the claim that
our current theory of physics is the
complete description of the world
and a description of ethics and
spirituality to be limited. I also find
the claim to say a specific religious
tradition, a specific book, a specific
religious leader, is a source of
received truth.”
“
people frequently worry that online disconnects you more because even though you are quote on
quote “connected online” you spend more time looking at your devices, less time interacting with
people. Perhaps I am an optimist, because I actually think that where online ultimately heads to is
facilitating more in person connection, I think that is actually where it will gravitate to.”
“
An employee signs up for this finite time, somewhere between two and five years, to have
a transformative impact on the company, and a company signs up to having a transformative
impact on my career; essentially trading lifetime employment for lifetime employability, and
mutual investment.”
“
Global citizenship
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Esther Dyson, HiCCup
There is a lot of writing now
about how people get much more
genuine pleasure long term by
buying experiences rather than
buying things.”
“
Whenever you start a community, the first thing that
happens is people join, and the second is they complain. ”“
the rosetta story
Andrea Accomazzo, European Space Agency
Still image from animation of Rosetta arriving at comet 67P/Churyumov-Gerasimenko in August 2014
implementing a space project that flies to
a comet is not a piece of cake. It’s a project
that spans over thirty years.”“
Comets and planets do not wait for you, so
we had to change our target. In flight we had
mechanical problems, where to operate the
propulsion system the engines that drive the
spacecraft, we’re operating them in a different
way. And all this is done by passion, by human
beings themselves. There is nobody else who
can do it; you cannot plan it in a computer. ”
“
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Ben Horowitz, Andreessen Horowitz
Technology means from an etymological standpoint, a better way of doing things.
So if you are in the business of a better way of doing things, you have to believe that
somebody is trying to do things in a better way than you. So if you don’t do it first
you’re going to have a problem eventually. ”
Can you breathe if you do not make this idea come to life? Does your life depend on
this company succeeding? That’s a big qualification of somebody who is going to
build an important company. ”
The biggest challenge of running one of these companies and
of entrepreneurs, is keeping your mind from attacking you when
things are going wrong.”“
“
“
on entrepreneurship
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Christof Mascher, Allianz SE
The digital revolution allows us to provide combined
insurance and service offerings to consumers worldwide
who could not have afforded them in the past – and I
think this is an exciting story.”
“
innovation for us is that we want to improve our value
proposition. We want to connect our existing strength with
the new digital ecosystems. Our innovation pipeline helps
to build the bridge and combine the two. ”
“
One of the big challenges for the insurance industry was always to get to a
higher frequency of interaction with consumers. The digital age now allows for
countless opportunities and frequent touch points including a totally different
level of understanding the consumer. ”
“
We need to keep expanding our knowledge and of
course be very conscious of what our consumers want.
You can look at the smart phone, and you can say, ‘that’s
a personal choice for each consumer,’ or you can say,
‘how does that smart phone enhance? How can we
enhance the time for the customer to experience the car
when they want it?”
“
The car industry is just over 110 years old, but the business model has not really
changed for the last 100 years or so.”“
it is definitely about evolution and definitely about revolution.”“
Ian Robertson, BMW Group
the neW consuMer rethinkinG Mobility in a DiGital WorlD
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i am personally much more fascinated by the inner space journey. I’m convinced
that a lot of the problems we are going to be facing from technology are going to be
much more difficult to overcome without a deeper connection with who we truly are. ”“
Those of us in the media have done a terrible job on putting the spotlight on
the good things happening in the world. We are trying to correct that at the
Huffington Post by every year developing more and more resources, more
and more journalists, into telling the good stories and treating it as seriously
as we are covering the crisis, the beheadings, and the terrorism. Because
otherwise, we are not giving our readers and our viewers a full view of reality. ”
“
At the Salseforce conference in San Francisco, they were advertising this new Cloud
One that has 99.9% up time. I thought to myself, human beings are not intended to
have 99.9% up time. We are actually intended to have downtime. It’s not that God
wasn’t as smart as Mark Benioff, it’s just that downtime in human beings is not a bug,
it’s a feature.”
“
on entrepreneurship
Arianna Huffington, Huffington Post
entrepreneurship has been wildly romanticized
by the media, but in reality it’s incredibly difficult
to build a business. ”“
We give away free prescription drugs, we give away unlimited telemedicine, we actually
pay people to go to the doctor, we pay people to get flu shots, all these things that were
kind of seen as wacky and weird. We’ve actually given fitness trackers to every single one
of our customers and pay them a dollar a day if they walk over 10,000 steps. It’s about
being proactive as opposed to just being reactive. ”
“
it’s important to ignore when people say things that are nice and I think it’s important
to ignore when people say things that are not nice, and just be incredibly focused on
what you believe is the ultimate goal. ”“
Joshua Kushner, Thrive Capital
on entrepreneurship
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Travis Kalanick, Uber
“Transportation as reliable as running water - for everywhere and for everyone.”
You have to be pro innovation in the long run.”“
it started out for one hundred of our friends…it just turned
out that everyone in our city wanted it. So we opened it up.”“
We have people in every city we operate in, and the teams that operate Uber in that
city are the sons and daughters of that city, so we are part of that community.”“
if we can find a way to partner up, find a regulatory framework
that works for making this a reality, we can promise you 10,000
jobs in four years. And the vision for what that means in six
years, or ten years, you are talking about tens of thousands of
jobs. You’re talking about reduced congestion, reduced pressure
on parking, more efficiency on your existing mass transit options.”
“
uber anD europe:
partnerinG to enable city transForMation
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Max Levchin, Affirm
David Marcus, FacebookFor me it feels almost like being at a startup with an
unbelievable distribution capability.
You used to buy mobile subscription for voice and
sms, and now I can guarantee you that 80% of the
people wanting to buy a mobile data plan or anything
else do it because they want acess to Facebook, to
Instagram, to maps, to the world’s knowledge.
”
”
The way to go disrupt the financial system at the
very core, is you have to go after credit.”“ “
“
There are apps that are solidly focused on content
creation and then they use messaging apps as a
distribution channel, that’s just really good for the
ecosystem. ”
“
There is no card lurking in your wallet trying to screw you.”“
shiFtinG attituDes Future oF MessaGinG
“i believe very firmly that you can build the bank of the future with data.”
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Andrew McAfee, MIT Sloan School of Management
Giorgio Moroder, Music Producer
“Making innovators seek permission is a deeply terrible idea.”
i honestly believe in my lifetime we are going to get to an economy that
does not need anything like the amount of human labor that it does now.”“
Music I think I am going to continue as long as
somebody wants me.”“
i think I am back into working more or less.
Well, more than less.”“
We had one or two smaller hits and then one day
I had the idea of doing a sexy song, and that was the
song Love to Love You, Baby. ”“
Some of my colleagues are really worried about the singularity
and really worried about what happens when we have super
powerful artificial intelligence. Let me tell you something, if things
continue on the same trajectory they are on now, the people are
going to rise up way before the machines do.”
“
the seconD Machine aGe: iDeas in Work 74 is the neW 24
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When you go in and invest in a
company, if you don’t make it personal
that’s the first problem.”“
We will back the entrepreneur; we’re going to do whatever we can to make that entrepreneur
succeed. But we are also going to tell the entrepreneur you are a legacy way beyond yourself.
You need to safeguard who will succeed you. You have a responsibility way beyond yourself. ”“
We believe there is a missing gap here in Europe for a big big powerhouse that can take a
company the whole way up.”“
Thomas von Koch, EQT
Michael Mendenhall, Flextronics
Content and story is still important no
matter what form it’s in, and no matter who
creates it. People are discerning, and they
engage with good content. ”
“
A lot of these technologies in IT now have converged at a moment in time that
now allow for a lot of smart connected devices, and I think you’ll see it across
every industry. I don’t think there will be an industry that is not touched by it. ”“
Agility is going to be incredibly important as
we move through this next iteration of information
technology called IoT.”“
oWnership With passion the intelliGence oF thinGs
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i think we are seeing the trend that internet technology is entering in a lot of
areas of the physical world. ”“
The fascinating element generally about technology companies is
you’re permanently, strategically adopting to new developments. ”“
The vision is that you go in the future to a store, you are directly checked into a merchant
app. And when you take out a product from a shelf you get directly additional offerings…
and then you can directly pay over your smart phone because it links the cash desk app of
the merchant with your mobile wallet, and you just leave the store without going to any
physical cash desk. And I think this will be of course of course a revolution. ”
“
Mobile payMent – it’s only the beGinninG
Markus Braun, Wirecard
Rob Tarkoff, Lithium Technologies
The source of truth for a consumer has changed. It is no longer about what a brand always
publishes to me through advertisements. It’s about what do other people like me say, what’s the
validation from experts, what’s the validation from people with strong reputation. So the key for
a brand, is how do I create that environment where people to share at a large scale.”
“
every company has to make a series of decisions. Some will be bad,
some will be good, but it’s a lot better than not doing anything.”“
There is latent expertise, latent passion that is out there in your customer
base and how do you ignite that? You can professionally try to produce that
content…or create the community, find the people on the social networks
who are interested and invite them into that conversation, and become a
conversation rather than a broadcast.”
“
the neW consuMer
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Günther Oettinger, European Commission
european DiGital FraMeWork
We, as users, like to get it all, to get all information, to have an open
door to all intellectual products. On the other hand if there is no market
and there is no legacy, and if there is no balanced relation between all
stakeholders there will be no new generation of intellectual producers.”
“
We have 28 fragmented markets, we have 28 fragmented regulations, 28 data protection
rules, 28 regulators. The reality is that the European market is not very attractive for startups,
for investors, it is not a level playing field.”“
it is just the beginning. But I am quite optimistic because
I think there is momentum, there is a window of opportunity,
and we should use this together. ”“
Customers should not care which kind of infrastructure they are using, they
should just have the fastest data that exists, and this requires huge investments. ”“
At the end of the day, we need
a kind of consistent model of how
we deal with data. ”“
“i’m German so you know the glass is half full.”
entrepreneurship anD the european DiGital ecosysteM
Timotheus Höttges, Deutsche Telekom
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OlD MASTerS
DLD15 was the 10th DLD conference at our beloved location in the heart of Munich. As part of this anniversary, we did a little clearing up in the cellar of this former baroque city palace. And guess what we found? We discovered some real DLD history, some amazing masterpieces. We thought it would be wise to expand our DLD collection with some new “old masters” from the global DLD community. Take a look at some of our latest additions.
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DLD Numbers & Facts
Participants 1564Countries 36
74 %
26 %Female
Male
GeNDer
Facts
maNaGemeNt LeveL
busiNess cateGory
Fou
nd
er
Man
agin
g D
irec
tor
CE
O
Sen
ior
Man
ager
C-L
evel
Exe
cuti
ve
You
ng
Pro
fess
ion
al
Oth
er
9 %10
%
18 %
15 %17 %
23 %
8 %
Finance
Science
Investors
Art
Digital
Business
EducationEntertain-
ment
Life &
HealthMedia
Other
Politics
Social
Student
» Curated audience: ’by invitation only’ participants from the fields of digital, business, politics, science, social, arts & culture
» A Hubert Burda Media company, one of Europe’s leading publishing houses & consumer internet companies
» Hosted and curated by Steffi Czerny
» Chaired by Israeli investor Yossi Vardi, publisher Hubert Burda & Burda CEO Paul-Bernhard Kallen
we work on it!
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DLD Numbers & Facts DLD Numbers & Facts15 15
meDia coNtacts
Abendzeitung I ARD I Bayerischer Rundfunk I Bilanz I BILD I Bloomberg TV I BUNTE I Buzzfeed I
CHIP I Clap I Computerwoche I Deutsche Welle I Deutsche Welle TV I Deutschlandradio I Antenne Düsseldorf I DONNA I dpa I e-commerce Magazin I Edition F I ELLE I Financial Times I Fit for Fun
I FOCUS Money I FOCUS Karriere I FOCUS Online I France Télévisions I Frankfurter Allgemeine Sonntagszeitung I Frankfurter Allgemeine Zeitung I Freundin I G! gutjahrs blog I Gründerszene I Haaretz
I Handelsblatt I Handelszeitung I DR P1 I heise online I Horizont I Huffington Post Deutschland I
Impulse I InStyle I International New York Times I INTERNET WORLD Business I Interview Magazin I
Kontakter I Kress Report I Le Journal Du Net I Manager Magazin I Medium Magazin I Meedia
I Münchner Merkur I Netzpolitik.org I new business I IlSole24ORE I Playboy I Polityka I Rundfunk Berlin-Brandenburg I Schweiz am Sonntag I Spiegel Online I Der Spiegel I Der Standard I stern I stern.de
I Stuttgarter Zeitung I Stylus I Süddeutsche Zeitung I Süddeutsche Zeitung Magazin I süddeutsche.de I
TZ I t3n Magazin I The Economist I The Guardian I The Next Web I The Wall Street Journal I Thomson Reuters I turi2 I VDI Nachrichten I Venture TV I Die Welt I Welt am Sonntag I Werben & Verkaufen (W&V) I Wiener Zeitung I WIRED Magazine Deutschland I Wirtschaftsjournalist I WirtschaftsWoche I
ZDF I Die Zeit
212 Journalists and
24 Moderators from
108 Media Companies from
10 Countries
maNaGemeNt LeveL
atteNDiNG meDia compaNies
meDia partNers
27 m2005
59 m2006
105 m2007
2008
157 m
223 m2009
410 m2012
227 m2010
270 m2011
1,4 bn2014
1,5 bn2015
2013
528 m
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thaNks to our partNerspartNership optioNs
partNer iNteGratioN
aDmissioN &NetworkiNG
braNDiNG &commuNicatioN
paNeLiNteGratioN &aGeNDa settiNG
DLD coNFereNce tickets
partNer iNteGratioN
website, proGram, oN LocatioN
partNer siDe eveNt, LuNch or DiNNer
chairmeN’s DiNNer
aDDitioNaL iNvitatioNs to NetworkiNG eveNts
co-braNDeD proDucts & GooDiebaG spoNsoriNG
LoGo, cv, speaker commuNicatioN
workshop
LouNGe oN LocatioN
DLD GLobaL eveNt
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thaNks to our partNers 15
128
15
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campus Lecture
This year’s DLD Campus Fireside Chat featured Amazon’s VP and CTO Werner Vogels, and Stefan Winners, Member of the Executive Board at Hubert Burda Media. Vogels, who has been at Amazon for over a decade, discussed his life as an investor, his understanding of leadership and the ta-lent recruitment process at Amazon. To him, Amazon has become one of the most dynamic and innovative companies in the world, and Vogels stated with pride that he would never dream of being anywhere else.
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campus Lecture15 campus Lecture 15
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party
At DLD we work hard, play hard! After a full day of speakers, panels, and serious discussions, DLD attendees enjoyed a night of partying in the “Haus der Kunst” (House of Art). Guests mingled and danced to the tunes of the band Exclusive and rapper Ryan Leslie.
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partNer siDe eveNts
930 members of the DLD community came together at various Partner Side Events to share business cards, conversation, and great food!
Dropbox NiGhtcap After the DLD Chairmen’s Dinner, almost 200 DLD friends mixed and mingled at the Dropbox Nightcap,
located at the Falk’s Bar in Bayerischer Hof. It was a night filled with fun cocktails and conversation!
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aLLiaNz LuNchAllianz’s CIO Ralf Schneider, Head of Group Digital Innovation, Jörg Richtsfeld, and DLD Founder
Steffi Czerny brought together over 40 guest to enjoy lunch at the cozy Italian ristorante, Perazzo.
atomico breakFast 70 guests came together for a breakfast hosted by Atomico Managing Partner Mattias Ljungman and
DLD Founder Steffi Czerny. The vibrant breakfast discussion revolved around Atomico’s latest research
on the global spread of billion-dollar companies and the changing technology landscape.
Facebook cocktaiL To wrap up the second evening of DLD15, Facebook’s SVP David Marcus, Managing Director
Northern Europe and CEEE Martin Ott, and Head of Mobile Partnerships EMEA Julien Lesaicherre
hosted a marvelous cocktail reception in The Salon with over 100 DLD friends.
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iNDex veNtures LuNch Index Ventures Co-founder Giuseppe Zocco and DLD Founder Steffi Czerny hosted a networking lunch
with 80 DLD guests at Restaurant Pageou.
the eQt breakFast cLubTo kick-off the first conference day, EQT hosted an informal breakfast at Burger & Lobster Bank.
During the breakfast, it was announced that Kees Koolen (former CEO of bookings.com), Lars Jörnow
(former VP Growth at King.com) and Hjalmar Winbladh (serial Entrepreneur) were joining EQT Partners.
The purpose is to strengthen the team and expand the expertise for evaluating potential digital
investments and give EQT’s portfolio companies support with digital, disruptive and technological
competence.
pictet eNtrepreNeuriaL taLk The partners of Pictet invited DLD guests to a “conversation with outstanding entrepreneurs” at
Bayerischer Hof’s Dachgarten. ’In conversation with’ is a series of entrepreneur roundtable discussions
held by Pictet, bringing together the brightest and best local and international entrepreneurs and
investors of today. This conversation about how to manage talent in the networked age included Lars
Hinrichs, Founder XING & CEO Cinco, Julia Hohendorf, Partner Heads! Executive Search, and Martin Ott,
Managing Director Northern, Central and Eastern Europe, Facebook with an introduction from Yossi Vardi.
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teLekom LuNch 20 guests shared a lunch prior to the official start of DLD15, hosted by Deutsche Telekom CEO
Timotheus Höttges and CEO of Hubert Burda Media Dr. Paul-Bernhard Kallen. Guests were invited
to reflect on the DLD15 motto “It’s only the beginning …”. We are convinced that this assumption
is true - that this is only the beginning. The question is: The beginning of what?
acceL partNers DiNNer Accel Partners invited 100 of their closest friends including some of DLD’s hottest startups, investors,
and VIP’s for drinks, dinner, at an intimate networking evening at Chez Fritz Brasserie.
pubmatic breakFast PubMatic’s Global Chief Revenue Officer Rob Jonas, Vice President EMEA John Stoneman, and
Country Manager DACH Eric Hall hosted a breakfast at Barista to discuss how Realtime Advertising
is changing the Digital Media Industry and learn more from our 2015 PubMatic Outlook.
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workshops
A number of DLD15 participants were given the opportunity to join in on some hands-on activities and thoughtful discussions. Both by creating and conversing, the workshops weared together many ideas about the key combination of digital with design.
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bmw workshop – rethiNkiNG mobiLity The BMW workshop, “Pioneering Mobility” brought together 100 people for a thoughtful discussion
on mobility of the future hosted by Head of Design at BMW Benoit Jacob, SVP of Product Line Ulrich
Kranz, and Global Director of Brand Management Steven Althaus and WIRED UK’s editor-in-chief,
David Rowan.
JeweLry workshopMany DLD participants joined co-founder of L2 Think Tank Maureen Mullen for the Watches & Jewelry
Digital IQ Workshop. This workshop examined which jewelry and watches brands are winning in
an omni-channel environment and provided insight into how to strengthen brands digital presence.
hubLot watch acaDemyIn the age of high-tech, the art of watchmaking upholds mechanic precision, traditional craftsmanship
and timeless value. At DLD15 Hublot’s Marketing Manager for Central Europe Kirsten Eichhorn, and
Store Manager of Hublot Munich Simone Schmidt hosted a private lesson on how to assemble the
many layers of an iconic Hublot watch. DLD guests got the opportunity to work with the real masters
of the Swiss watchmaking tradition.
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partNerLouNGes
Sometimes there is nothing better than ta-king a moment to relax. The partner lounges were a place to both take a pause from the excitement of the conference and enjoy the company of others in attendance.
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bmw speakers LouNGe
wirecarD check-iN bar
LuFthaNsa NetworkiNG & vip LouNGe
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FareweLL LuNch
On Tuesday afternoon over 45 members of the DLD community gathered at Schumann’s Bar to raise a glass to another great DLD conference, and to bid farewell as they ventured off to Davos and to their respective homes across the globe.
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Focus Nightcap
Once again, during the World Economic Forum in Davos, the DLD FOCUS Nightcap brought together leaders and visionaries of today’s world.Publisher Hubert Burda and the Burda Management Board with Paul-Bernhard Kallen, Philipp Welte, Andreas Rittstieg and Stefan Winners and DLD creator Steffi Czerny with FOCUS Editor-in-Chief Ulrich Reitz welcomed around 800 high profile guests at the Steigenberger Belvedere Hotel.
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Philipp Welte, Kathrin Menges, Carsten Knobel Jochen Wegner, Oliver Samwer, Hubert Burda
Thomas de Maizière, Paul-Bernhard Kallen
Jim Breyer, Angela Chao Martin Blessing, Stefan Winners
Steffi Czerny, Marc Benioff
Hubert Burda, Yossi Vardi
Lakshmi Mittal, Hubert Burda, Ursula von der Leyen, Ariana Huffington, Maria Furtwängler-Burda
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Andrew McAfee, Tatiana Lingos-Webb, Hugh Herr
Paul-Bernhard Kallen, Aroon Purie, Hubert Burda, Stephen A. Schwarzman, Yossi Vardi
Thomas Bach, Muhammad Yunus Carsten Spohr, Peter Löscher Joachim Faber, Christine Bortenlänger Miriam Meckel, Klaus Kleinfeld
Ulrich Reitz
David Agus Wes Nichols
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DLD14 NYc coNFeReNce
New York, April 30 – May 01, 2014“WOW!” That was the reaction to our very-first DLD conference in New York City. Held in Frank Gehry’s
design-oriented IAC building the event gathered a staggering number of 1000 people. From industry leaders
to startups, guests came from Europe, Israel and the US. A Bavarian party that took place at The Standard
High Line Hotel was the perfect addition to this wonderful event: The beer garden atmosphere showed the
roots of DLD, and gave everyone the opportunity to casually network over a nice cold Bavarian beer. Prost!
DLD cities 14 sFo coNFeReNce
San Francisco, June 12, 2014What are the latest developments in the intersection of the digital revolution and urbanism? This is exactly
what DLD spin-off DLDcities conferences aim to explore. The dynamic events’ latest edition was held in San
Francisco at the Fort Mason Center overlooking the spectacular view of the Golden Gate Bridge. The event
was sponsored by Siemens and gathered more than 40 speakers and over 200 guests. Topics included the
evolution of software and its impact on infrastructure, the urban removal of the economy, civic engagement,
creativity, social physics, Internet of Things and VCs. Amongst speakers were Alexander Pentland from the
Massachusetts Institute of Technology, Stefan Denig and Sven Scheuble from Siemens, The National
Geographic’s star photographer Rick Smolan and many others.
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DLD womeN14 coNFeReNce
Munich, July 21 – 22, 2014 Over 500 international guests gathered in Munich for the 5th edition of the DLDwomen, a conference
dedicated to explore the female perspective on the digital age. In the past years the digital sphere has grown
exponentially and tech innovations have been propelling our world forward at an incredible pace. With
“Relevance!” as its theme, the DLDwomen14 staged over 80 opinion leaders from different fields to discuss
the implications of these rapid developments and to determine what is most important for ourselves as well
as for our businesses. The conference featured exciting conversations accompanied by numerous workshops
covering hot topics including leadership, coding, branding, mobility and education.
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Alexandra Schiel
Moritz Simmersbach
Franziska Deecke
Dorothee Stommel
Melissa von Faber-Castell
Heiko Schlott
Filip Michalak Johannes Müller
David Bauer
Alessia Sinzger
Lukas Kubina
Sabine Schmid
Steffi Czerny
meet the DLD team!
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Melissa von Faber-Castell and Sophia Horowitz (Editorial)
Editorial Team Franziska Deecke, Alexandra Schiel, Heiko Schlott, Lukas Kubina,
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