DLD15 Factbook

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Welcome

Steffi Czerny,

DLD Co-Founder and CEO

10 years of DLD and still “It’s only the beginning”. No matter how much we think the internet has disrupted our world so far, the real digital revolution hasn’t happened yet; it’s just starting to unfold. Digital connectivity is becoming omnipresent – just like electricity. Algorithms, sensors and data are making machines and applications smarter. New technologies, new products and new business models are being developed at an incredible speed. I believe that a new view on humanity in the face of data and transparency is also necessary. That’s what we explored at DLD15 with our usual set of intelligent, engaging, mindful, and disruptive speakers as well as our curios audience.

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Welcome 15

DlD Global NetWork ..... 8

DlD 15 ...................10

Welcome cocktail .......... 26

museum tours ..28

chairmeN’s & speakers’ DiNNer ................32

impressioNs ......40

topics & paNels ................. 46

aeNNe burDa aWarD ........ 70

Deep Dive ...........72

olD masters .....104

DlD Numbers & Facts ..... 124

meDia coNtacts ................ 126

partNership optioNs ...... 128

thaNks to our partNers .............................129

campus lecture ............... 130

party ....................132

partNer siDe eveNts ...... 136

Workshops ........144

partNer louNGes ............. 148

FareWell luNch ............... 152

Focus NiGhtcap ................. 154

DlD14 revieW .....160

DlD team .............166

stay iN touch ...168

auF WieDerseheN! ............ 169

impriNt ................169

coNteNt

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coNteNt15

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coNteNt 15

DlD Global NetWork

saN FraNcisco / palo altoUsa

rio De JaNeiroBRaZIL

NeW yorkUsa

austiNUsa

loNDoNUK moscoW

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DlD eveNts

March 05, 2015DLD Salonwith Kevin systrom, CEO Instagram » Munich

May 06 – 07, 2015DLD NYC Conference » New York City

June 22 – 23, 2015DLD Summer ConferenceHealth, Tech & Lifestyle » Munich

September 06 – 12, 2015DLD TLV Festival » Tel Aviv

November 2015DLD Lunch » Palo Alto

December 2015DLD Cocktail » New York City

January 17 – 19, 2016DLD16 Conference » Munich

tel avivIsRaEL

WarsaWPOLaND

DavossWITZERLaND

istaNbulTURKEY

muNichGERMaNY

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Global NetWork15

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Global NetWork 15

DlD15JaN 18 – 20, 2015muNich

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15

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15

Steffi Czerny, DLD Media

Alina Fichter, Bayerischer Rundfunk

Ulrich Reitz, Focus Magazin Verlag

Jochen Wegner, ZEIT ONLINE

Gabi Holzwarth, Violinist

Andrea Accomazzo, European Space Agency (ESA)

Esther Dyson, HICCup

Chad Dickerson, Etsy

Erik Spiekermann, EDENSPIEKERMANN

Jeff Jarvis, CUNY Center for Entreprenurial Journalism

Hubert Burda, Hubert Burda Media

Dominik Wichmann, Journalist

Bruno Patino, France Télévisions and Sciences Po

Timotheus Höttges, Deutsche Telekom

Klaus Hommels, Lakestar

Ilse Aigner, Bavarian State Minister

Joe Schoendorf, Accel Partners

Travis Kalanick, Uber

Alix Christie, Author and Journalist

Yossi Vardi, DLD Chairman

Paul-Bernhard Kallen, Hubert Burda Media

Ben Horowitz, Andreessen Horowitz

Ed Vaizey, UK Minister of State for Culture and the Digital Economy

Axelle Lemaire, French Ministry of State for Digital Affairs

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speakers speakers15 15

Andrew McAfee, MIT

Lockhart Steele, Vox Media

Christof Mascher, Allianz SE

Diane Brady, Bloomberg Businessweek

Alexander Kekulé, Martin Luther University Halle

Nathan Wolfe, Metabiota

Nirav Tolia, Nextdoor

Ian Robertson, BMW Group

Peter Barron, Google

Alexandra Suich, The Economist

Thorsten Dirks, Telefónica Deutschland

David Hayes, Tumblr

Rob Tarkoff, Lithium Technologies

Wes Nichols, MarketShare

Lynn Vojvodich, Salesforce

Michael Mendenhall, Flextronics

Eric Hippeau, Lerer Hippeau Ventures

Kate Lewis, Hearst Digital

Martin Clarke, MailOnline

Herbert Henzler, Moelis & Company

Henry Blodget, Business Insider

Oliver Samwer, Rocket Internet, European Founders

Stefan Winners, Hubert Burda Media

Samir Arora, Mode Media

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Edit Schlaffer, Women without Borders

Lars Hinrichs, Cinco Capital

Max Levchin, Affirm

Kerry Trainor, Vimeo

Christian Wegner, ProSiebenSat1

Lutz Schüler, Unitymedia KabelBW

Viviane Reding, European Parliament

Dennis Woodside, Dropbox

Mattias Ljungman, Atomico

Markus Braun, Wirecard

Ina Fried, Re/code

Thomas von Koch, EQT Partners AB

David Kirkpatrick, Techonomy

Luc de Brabandere, Boston Consulting Group

Reid Hoffman, Greylock Partners

Gadi Amit, NewDealDesign

Brady Forrest, Highway1

Niall Murphy, EVRYTHNG

Roman Friedrich, Strategy&

David Rowan, WIRED UK

Joshua Kushner, Thrive Capital

Arianna Huffington, The Huffington Post Media Group

Roland Grenke, Dubsmash

Stewart Butterfield, SLACK

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Linda Boland Abraham, comScore

Frédéric Court, Advent Venture Partners

Tony Haile, Chartbeat

Werner Vogels, Amazon

Nicholas Carlson, Business Insider

Raffaello D’Andrea, ETH Zürich

Jong Lee, Hanson Robotics

David Hanson, Hanson Robotics

Reinhard Ploss, Infineon Technologies

Ludwig Siegele, The Economist

Albert Wenger, Union Square Ventures

Chris Moody, Twitter

Jane Zavalishina, Yandex

Mikko Hypponen, F-Secure

Salim Ismail, Singularity University

Bas Verhart, THNK Amsterdam

Andy Goldstein, Deloitte Digital

Amol Sarva, Knotable

David Marcus, Facebook

Yobie Benjamin, Avegant

Chris Boos, Arago

Matthew Bishop, The Economist

Andrew Keen, FutureCast

Mike Butcher, TechCrunch

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Keith Boesky, Boesky & Company

Susann Remke, Hubert Burda Media

Philip Ginthör, Sony Music Entertainment Germany

Tom Lovett, Sofar Sounds

Ralph Simon, Mobilium

Bill Gross, Idealab

Rina Onur Sirinoglu, HemenKiralik & Peak Games

Herman Narula, Improbable

Assaf Biderman, Superpedestrian

Giorgio Moroder, Moroder Entertainment

Troy Carter, Atom Factory

Carina Namih, HelixNano

Anne Gfrerer, HypoVereinsbank

Andrea Panconesi, Luisaviaroma

Tracy Yaverbaun, Instagram

Gregor Vogelsang, C3 Creative Code and Content

Thomas Tochtermann, World Economic Forum

Ryan Leslie, Artist

Julia Stoschek, JULIA STOSCHEK FOUNDATION

Joyce Kim, Stellar.org

Taavet Hinrikus, Transferwise

James Meekings, Funding Circle

Sonali De Rycker, Accel Partners

Scott Galloway, NYU Stern

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Frank Feulner, aexea

Hans Ulrich Obrist, Serpentine Galleries

Peter Hirshberg, Re:Imagine Group

David Soloff, Premise

David Kenny, The Weather Company

Eric Gundersen, Mapbox

Almar Latour, The Wallstreet Journal

Nicolas Brusson, BlaBlaCar

Simon Denny, Artist

Timur Si-Qin, Artist

Yuri Pattison, Artist

Günther Oettinger, European Commission

Sean Garrett, The Pramana Collective

Mikhail Naumov, Digital Genius

Colleen Costello, Vital Vio

Tim Hwang, FiscalNote

William Zhou, Chalk.com

Alex Fiance, Kairos Society

Isabel Lewis, Artist

Katharina Kurz, BRLO Craft Beer

Isabell Welpe, Munich University of Technology

Simon Levene, Mosaic Ventures

Fab 5 Freddy, Artist

Torsten Schmidt, Yadastar & Red Bull Music Academy

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Mikkel Svane, Zendesk

Emilie Baltz, Entrepreneur

Hakan Bas, Lidyana.com

Sina Afra, Markafoni

Shaul Olmert, PlayBuzz

Dan Kaufman, DARPA

Tobias Engel, Sternraute

Jakob von Uexküll, World Future Council

Caleb Harper, MIT Media Lab

Andras Forgacs, Modern Meadow

Kevin Slavin, MIT Media Lab

Áslaug Magnúsdottír, Tinker Tailor

Jason Goldberg, Hem

Donald Schneider, H&M

Edgardo Osorio, Aquazzura

Soraya Darabi, Zady

Beau Lotto, Ripple Inc

Annette Weber, InStyle Germany

Benjamin Palmer, The Barbarian Group

Guiseppe Zocco, Index Ventures

Jennifer Schenker, Informilo

Anand Chandrasekaran, Bharti Airtel

Tayo Oviosu, Paga

Harry Nelis, Accel Partners

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Welcomecocktail

Essential for DLD is always the gathering of old friends to catch up on where life has taken them, and the connection of new friends who come together to spark fresh ideas! 21 networking events took place within the DLD15 conference space, each one more lively than the last. Over 90 guests were present at the DLD15 Informal Wel-come Cocktail hosted by DLD Co-Founder & Director, Steffi Czerny.

Barak Berkowitz, Herman Narula, Werner Vogels, Peter Lipka

Ulrich Kranz (r)

Kate LewisSteffi Czerny, Eric Hippeau

Yossi Vardi, Lynn Vojvodich, Wes & Julie Nichols

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Welcome cocktail15

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Welcome cocktail 15

The Munich Residenz

museum tours

The best way to get to know a city and its history is to take a walk in its finest muse-ums, and during DLD15 participants from across the world came together to experience the rich history of what we think is one of the best places on earth – Bavaria!

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museum tours15

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museum tours 15

lenbachhaus munich www.lenbachhaus.de

Among the greatest artists of Munich of all time, most can be found at the Lenbachhaus. The ex-

pressionistic art of the Blue Rider avant-garde artists as well as the Joseph Beuys collection of object

art “Human, All Too Human,” were on view at the Lenbachhaus as well as many more highlights of

art history during DLD 15.

city-tour through munich

Delving into Munich’s architectural past, the “Historic Town Walk” included the most beautiful places

and buildings of Munich’s historical center, among others the St. Peter’s Church and the Viktualienmarkt.

museum brandhorst www.museum-brandhorst.de

This art museum focuses on classical avant-garde artists such as Picasso and Schwitters, and post-

war European Modernists among the likes of which include Beuys and Polk, but the main interest

became increasingly drawn to American art, highlighting the works of artists like Twombly and Warhol.

The unique compilation of varying styles of art was collected by Udo Brandhorst and his wife Anette

from the 1970s onwards.

the munich residenz www.residenz-muenchen.de

DLD guests experienced the magic of the former castle of the Bavarian dukes,

electors, and kings right in the center of Munich. The “Highlight-Tour” through

the palace included a number of museums and beautiful halls – including the

venue of this year’s DLD Chairmen’s Dinner.

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museum tours15

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museum tours 15

chairmen’s &

speakers’ dinner

A night to remember! Distinguished guests of DLD15 came together for an exclusive dinner hosted by DLD chairmen Hubert Burda, Yossi Vardi and Paul-Bernhard Kallen at Munich Residenz, the historic palace of the Kings of Bavaria. The night was filled with familiar faces and DLD legends including Uber’s Travis Kalanick, famed VC Ben Horowitz, Arianna Huffington, Accel’s Joe Schoendorf, LinkedIn’s Reid Hoffman and many others. DLD is all about connec-ting the unexpected, and there was nothing more unexpected than Ryan Leslie’s unbelievable hip hop performance causing an eruption of loud praise from the audience, followed by a pair of stunning opera singers from the Salzburg Festival, for which “Brava!” was the cheer of choice.

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chairmen’s & speakers’ dinner chairmen’s & speakers’ dinner15 15

Susanne & Oliver Samwer, Herbert Henzler

Edward Shenderovich, Steffi Czerny, Troy Carter

Klaus Hommels, Paul-Bernhard Kallen

Gabi Holzwarth, Travis Kalanick

Mafalda von Hessen, Joe Schoendorf

Yossi Vardi, Viviane Reding, Charlotte Knobloch

Chris Moody, Rachel Bremer

Rameet Chawla, Michael Schneider, Tom Lovett Maria Furtwängler-Burda, Hubert Burda

Stewart Butterfield, Mikkel Svane

Fab 5 Freddy, Ben Horowitz

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Daniel Giulianini & Adriana Ferfecka of Salzburg Festival

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connect the unexpected

The DLD Chairmen’s dinner at

the Munich Residenz was filled

with the musical stylings of

Grammy nominated hip hop

artist Ryan Leslie, contemporary

violinist Gabi Holzwarth

accompanied by performance

artist Isabel Lewis. As a

highlight, excerpts from the

opera Don Giovanni were

performed by Daniel Giulianini

& Adriana Ferfecka.

dirndl, pretzel, yodel

DLD participants gathered at Zum Franziskaner to experience traditional Bavarian cuisine and

create vibrant conversations after the first day of panels and keynotes. Only at DLD can you network

over schnitzel and sauerkraut!

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chairmen’s & speakers’ dinner15

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sunday kraut 15

impressions

“It’s only the beginning!”

Although technology has made enormous strides in recent years, DLD15 demonstrated that the digital revolution is nowhere near finished. 1400 participants and over 160 speakers joined us to explore these ground-breaking developments and were put on the brink of experiencing the incredible potentials that new technologies have to shape our future. What will these new set of technologies and new set of business models be? Should we be scared? “Quite the contrary,” said DLD director Steffi Czerny, “I am convinced that these developments predominantly yield opportunities for innovation.” Opportunities for innovation were presented in many forms. Speakers such as Travis Kalanick, co-founder and CEO of Uber, discussed the possibilities of job creation that have now become feasible through the advances of technology. Additionally, Andrew McAfee from MIT talked about how the current state of automatisation is ac-tually opening the door to a new humanism enhancing creativity.

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impressions impressions15 15

Humanlike Robots by Hanson Robotics

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topics &

panels

At DLD we are known for connecting the un-expected, we dare to bring opposing minds together, and challenge leaders from a variety of fields to come together to create meaningful conversation. Spanning from artificial intelligence, to life as a DJ at 74 years old, the DLD15 topics and panels kept the audience on their toes!

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topics & panels topics & panels15 15

topics & panels

content & media Future oF Messaging

David Marcus, Facebook

moderated by Frederic Court, Felix Capital

Acquiring WhatsApp for $19 billion marked the turning

point for Facebook messenger, which is starting to grow in

new and unexpected ways.

Diary on the Digital revolution

Hubert Burda, DLD Chairman

in conversation with Dominik Wichmann, Journalist

Publisher Hubert Burda in conversation with

journalist Dominik Wichmann discussing Burda’s

book, “Diary on the Digital Revolution: Notes from

1990-2015.”.

Post Paris JournalisM

Jeff Jarvis, CUNY Center for Entrepreneurial Journalism,

Bruno Patino, France Televisions, Ulrich Reitz, FoCUs

moderated by Jochen Wegner, Zeit online

Four media experts share their views and explore what

the Charlie Hebdo tragedy could mean for freedom of

speech and media.

the viDeo exPlosion

Kerry Trainor, Vimeo, Lutz Schüler, Unitymedia,

Christian Wegner, Prosiebensat.1

moderated by Viviane Reding, European Parliament

How European Telcos and cable networks position

themselves and build strategic alliances in a world

where online subscriptions and streaming are king.

the science anD eMotion oF

content@scale

Samir Arora, Mode, in conversation with Jeff Jarvis, CUNY

Center for Entrepreneurial Journalism

As technology and social drive big changes in consumer

content usage, experts take a look at the top trends in consumers,

social, feeds, platforms and the future of distribution.

how Digital content MoDels work

Kate Lewis, Hearst Digital, Martin Clarke, Mail online,

Lockhart Steele, VoX Media, Peter Barron, Google

moderated by Alexandra Suich, The Economist

The panel addressed the challenges and opportunities

that come from digital content models and test their

validity against their personal and professional experience.

screen Backlash? lessons FroM

gutenBerg

Alix Christie, Author of “Gutenberg's Apprentice” and

Journalist, Erik Spiekermann, University of the Arts Bremen

moderated by Jeff Jarvis, CUNY Center for Entrepreneurial

Journalism

Drawing parallels between the Gutenberg workshop and

today’s internet startups.

Play the content FielD

Shaul Olmert, PlayBuzz

olmert talks about our lack of undivided attention

to information, and how that effects content

creators making their content engaging enough

for the modern consumer.

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topics & panels // Content & Media15

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topics & panels // Content & Media 15

entrepreneurship, innovation, investmenton entrePreneurshiP


in conversation with Paul-Bernhard Kallen,

Hubert Burda Media

Analyzing entrepreneurial issues without offering easy

answers.

rocket: the sky is the liMit

Oliver Samwer, European Founders Fund

in conversation with Stefan Winners,

Hubert Burda Media

Discussing global expansion, first mover

advantages and quick execution, emerging

markets, and their potential for digital business.

ownershiP with Passion

Klaus Hommels, Lakestar, Thomas von Koch, EQT,

Max Levchin, Affirm

moderated by David Kirkpatrick, Techonomy

A variety of perspectives - from entrepreneurs and

venture investors to private equity and corporates -

on ownership.

on entrePreneurshiP


in conversation with Arianna Huffington, Huffington Post

Exploring what it takes to be an entrepreneur from both

ends - investment and entrepreneurship.

entrePreneurshiP in euroPe

Nicolas Brusson, Blablacar, Mikkel Svane, Zendesk,

Giuseppe Zocco, Index Ventures

moderated by Jennifer Schenker, Informilo

This panel tackles the pivotal question European

start-ups face when scaling globally: the Valley or

staying on the home turf.

what Matters Most in

startuP success

Bill Gross, Idealab

A serial entrepreneur shares his

learnings from over the years on

how to push your company into

success.

innovation anD entrePreneurshiP laB

Rina Onur, Hemen Kiralik, Herman Narula, Improbable,

Frank Feulner, AX semantics, Katharina Kurz, BRLo

moderated by Isabell Welpe, TUM, and Simon Levene,

Mosaic Ventures

A stunning accumulation of know-how and experience

in entrepreneurship and VC.

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topics & panels // entrepreneurship, innovation, investMent15

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topics & panels // entrepreneurship, innovation, investMent 15

creative coMMunities

Chad Dickerson, Etsy

in conversation with Esther Dyson, HiCCUP

Chad and Esther discuss the challenges and

realities of running a business that creates,

serves and depends on a community.

entrePreneurs tackling gloBal challenges

Mikhail Naumov, Digital Genius, Colleen Costello, Vital Vio,

Tim Hwang, FiscalNote, William Zhou, Chalk

moderated by Alex Fiance, Kairos society

The Kairos society shows that the next generation is not

only focusing on social media applications, but on cutting-

edge solutions to major challenges in areas like healthcare,

security, and education.

DeMo sMash

Roland Grenke, Dubsmash

A demo of the video selfie

app Dubsmash; le dernier

crie from Berlin.

uBer anD euroPe: Partnering

to enaBle city transForMation


Q & A by Alina Fichter, Bayerischer Rundfunk

Across the globe from san Francisco, to

Barcelona, through Budapest, right up

to stockholm, Uber’s is one of the fastest

growing modes of transportation.

suPerPeDestrian

Assaf Bidermann, MIT

MITs Assaf Biderman shares the

story of superpedestrian, the smart

electric hybrid that is bringing the

bike revolution to the streets.

mobilityrethinking MoBility in a Digital worlD


in conversation with David Rowan, Wired UK

How connectivity helps us create time and enables

to rethink mobility in a digital world.

Focus Digital star awarD

moderated by Susann Remke, FoCUs

The FoCUs Digital star Award

celebrates its 3rd anniversary. In

cooperation with DLD, FoCUs awards

the “Digital Innovation Leader” of 2015.

The winners were relayr, Kreditech

and moovel.

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topics & panels // entrepreneurship, innovation, investMent15

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topics & panels // Mobility 15

art, design, culturearts session

Yuri Pattison, Artist, Timur Si-Qin, Artist,

Simon Denny, Artist

moderated by Hans Ulrich Obrist, serpentine Galleries

The interface of technology and art and what it

means for the next generation of artists.

Machines & huManisM

Chris Boos, Arago

in conversation with Matthew Bishop, The Economist

smart machines have started an unstoppable

movement of giving time back to people, and will allow

them to work in more creative ways.

Future oF work

Stewart Butterfield, slack

in conversation with Jochen Wegner, Zeit online

Butterfield reflects on both his past companies

and his most recent venture - the collaborative

professional tool slack.

Facing gloBal challenges

Jakob von Uexküll, World Future Council

Jakob von Uexküll set his focus on serious environ-

mental problems the world is going to face in the next

decades and explained, how digital and technical

progress could be used for the first move in finding

solutions to guarantee a better future.

Future oF Work & leadershipthe seconD Machine age: iDeas in work

Andrew McAfee, MIT sloan school of Management

in conversation with Herbert Henzler, Moelis & Company

Understanding how the current state of automatization

allows us to leave the first industrial age and open the

door to a new humanism.

seisMograPhic talk

Steffi Czerny, DLD Curator

in conversation with Hans Ulrich Obrist, serpentine

Galleries

A meta conversation about the curation that goes into

the Digital Life Design conference.

on collecting

Julia Stoschek, Julia stoschek Collection

The curator gives insights into her

approach for collecting contemporary art

focusing on time based media, visual

arts, photography, and installations.

PerForMance

Isabel Lewis, performance

artist & DJ

A performance intermezzo

by the amazing Isabel

Lewis on social dances as

a cultural storage system.

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topics & panels // art, design, Culture15

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topics & panels // Future oF work & leadership 15

technology’s iMPact on leaDershiP

Salim Ismail, singularity University, Bas Verhart, THNK,

Andrew Goldstein, Deloitte Digital

moderated by Amol Sarva, Knotable

Answering the questions of what is the impact of expo-

nential technologies on business and large institutions,

how CEo’s and executives learn to think differently, and

how large organizations stay innovative.

the intelligence oF things


in conversation with David Kirkpatrick, Techonomy

A fireside chat on how putting a new kind of intuition

into the things we interact with isn’t just about making

the devices smarter – it’s about making how we

holistically live a lot more intelligent.

roBots & Drones

Raffaello D’Andrea, ETH,

David Hanson, Hanson Robotics

moderated by Keith Boesky, Boesky & Company

Presenting the evolution or robotics in the

past few decades, where we are currently

in the coming machine revolution, and where

it is headed.

ai, iot, robotshow to Make More out oF less

Reinhard Ploss, Infineon

in conversation with Ludwig Siegele, The Economist

Reinhard Ploss speaks about how we can tackle the problems of

population growth, dwindling fossil energy resources, and climate

change through the use of semiconductors and how this technology

may hold the key to driving productivity and quality of life.

connect For change – the hvB woMen’s

council

Anne Gfrerer, HypoVereinsbank / Unicredit

The HVB Women’s Council institutes its own

initiatives directed towards female customers,

employees and interested members of the public.

connecteD everything

Gadi Amit, New Deal Design, Brady Forrest, Highway1,

Niall Murphy, Evrything, Roman Friedrich, strategy&,

Lars Hinrichs, Cinco Capital

moderated by Mattias Ljungman, Atomico

Influencers from the worlds of design, hard & software,

homes, cars, consulting and investment discuss connectivity.

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topics & panels // Future oF work & leadership // ai, iot, robots15

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topics & panels // ai, iot, robots 15

markets, commerce, consumersthe new consuMer

Thorsten Dirks, Telefonica Deutschland, David Hayes, Tumblr,

Rob Tarkoff, Lithium Technologies, Christof Mascher, Allianz sE

moderated by Diane Brady, Bloomberg Businessweek

It is clear that the consumer is in the driving seat, and this panel

explored the implications of that.

is the cMo the new cto?

Wes Nichols, Marketshare, Lynn Vojvodich, salesforce,


moderated by Eric Hippeau, Lerer Hippeau Ventures

With Chief Marketing officers buying more technology

than their colleagues in the traditional Information

Technology functions, perhaps the CMo is the new

CTo.

Data anD Business

Chris Moody, Twitter, Jane Zavalishina, Yandex Data

Factory, Tony Haile, Chartbeat, Werner Vogels, Amazon

moderated by Nicholas Carlson, Business Insider

How businesses can employ big data to change their

processes or improve the ways in which they engage

with their customers.

MoBile anD tech in eMerging Markets

Anand Chandrasekaran, Airtel, Tayo Oviosu, Pago,

Harry Nelis, Accel Partners

moderated by Ina Fried, Re/code

A reflection of the state of smartphones being

beyond everywhere and wearables being ready for

serious business.

the Bling anD the click –

Digital’s iMPact on luxury

Andrea Panconesi, Luisaviaroma, Tracy Yaverbaun, Insta-

gram, Gregor Vogelsang, C3, Scott Galloway, NYU stern/L2

moderated by Thomas Tochtermann, WEF

Experts in the field of luxury products discuss the current

convergence of luxury brands with digital, and give insights

into its future implications.

the Four horseMen:

aMazon / aPPle / FaceBook & google –

who wins / loses

Scott Galloway, NYU stern/L2

A breakdown of the horserace to be the best and

biggest technology company in existence.

new Beginnings in e-coMMerce –

a next wave oF oPPortunity?

Áslaug Magnúsdottír, Tinker Tailor,

Jason Goldberg, HEM, Hakan Bas, Lidyana

moderated by Sina Afra, Afra Global 3

How new models are creating a new wave of

opportunity for eCommerce.

BeyonD clouD anD MoBile

Dennis Woodside, Dropbox

in conversation with Diane Brady,

Bloomberg Businessweek

A conversation that pondered what

philosophies will enable tech

companies to succeed in the future.

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topics & panels // Markets, CoMMerCe, ConsuMers15

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topics & panels // Markets, CoMMerCe, ConsuMers 15

new Fashion, new iMPulses

Donald Schneider, H&M, Edgardo Osorio,

Aquazzura, Soraya Darabi, Zady

moderated by Annette Weber, Instyle Germany

How fashion companies successfully position

themselves in the changing and highly

competitive multi-channel environment of today.

euroPean Digital FraMework


Q & A by Ulrich Reitz, FoCUs

Commissioner oettinger gives insights

into his agenda for the upcoming years

to create a thriving digital ecosystem in

Europe.

welcoMe to Bavaria

Ilse Aigner, Bavarian state Minister for Economic Affairs

and the Media, Energy and Technology

Ilse Aigner opens the discussion on the Bavarian

economy: how to maintain and sustain innovation and

high technology in the federal state.

european competitivenessentrePreneurshiP anD the euroPean

Digital ecosysteM

Ed Vaizey, Minister of state for Culture and the Digital

Economy, UK, Axelle Lemaire, Minister of state for

Digital Affairs, France, Timotheus Höttges, Deutsche

Telekom

moderated by Klaus Hommels, Lakestar

A group of European politicians and industry leaders

discuss at the national and supranational level the

challenges for the digital ecosystem in Europe. MaPs & Data

David Soloff, Premise Data, David Kenny,

The Weather Company, Eric Gundersen,

Mapbox

moderated by Almar Latour,

Wall street Journal

A panel on how the mapping industry is

changing fast and how it will affect everything

from logistics, food delivery, navigation,

and search.

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topics & panels // Markets, CoMMerCe, ConsuMers15

61

topics & panels // european CoMpetitiveness 15

sciencethe rosetta story

Andrea Accomazzo, European space Agency

in conversation with Esther Dyson, HiCCup

Head of the solar and Planetary Missions Division

Andrea Accomazzo tells the story of the robotic space

probe Rosetta, which performed the first soft landing

on a comet and returned data from the surface.

the Future oF FooD

Benjamin Palmer, Barbarian Group,

Emilie Baltz, Food Artist, Caleb Harper,

MIT, Andras Forgacs, Modern Meadow

moderated by Kevin Slavin, MIT

The discussion addressed issues of

sustainable urban farming, closed

ecosystems, technology, food supply

chains and the broad environmental

and humanitarian implications.

PreDicting PanDeMics anD the virus

Quest

Alexander Kekulé, Martin Luther University Halle,

Nathan Wolfe, Metabiota

Two of the most prolific epidemic scientists talk

about their research.

seeing DiFFerently: Filling the sPace

Between the real anD Digital

Beau Lotto, Ripple

Lotto speaks about his new messaging app, called

Traces, which lets its users leave messages behind

at certain geographic locations.

healthcare’s age oF

enlightenMent

Carina Namih, Helix Nano

Carina Namih, shares the vision

of a future where true molecular

diagnostics and continuous

self-monitoring come together

to empower the patient.

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topics & panels // sCienCe15

63

topics & panels // sCienCe 15

payment/FintechshiFting attituDes

Max Levchin, Affirm

Levchin explains the brilliance of Affirm by offering

an overview of generational and computing

platform-driven shifts in consumers’ attitudes

towards money, habits, interests, views of morality,

capitalism, and sense of “right and wrong.”

MoBile PayMent – it’s only the

Beginning


in conversation with Ina Fried, Re/code

Markus Braun shares his years of

expertise in digital payments in a

conversation with mobile guru Ina Fried.

news in Fintech

James Meekings, Funding Circle, Taavet Hinrikus,

Transferwise, Joyce Kim, stellar

moderated by Sonali de Rycker, Accel Partners

This panel puts the spotlight on the most important

sectors within financial tech such as payment,

messaging, digital currency, lending, big data and

bitcoin.

music & entertainment74 is the new 24

Giorgio Moroder, Music Producer

in conversation with Troy Carter, Atom Factory

Troy Carter who lives at the cutting edge of music, interviews the

godfather of disco about his trailblazing days of working with Donna

summer, creating the first electronic tracks to hit the world’s ears,

and his current work as a DJ and composer at the age of 74.

technology FliPs Music

Philip Ginthör, sony Music GsA, Ryan Leslie,

DMM, Tom Lovett, sofar sounds, Ralph Simon,

Mobilium

moderated by Troy Carter, Atom Factory

Many different perspectives from the music

industry talk over the new economic structure

of music and the entertainment world.

ahh this stuFF is really Fresh

Fred Brathwaite aka Fab 5 Freddy, Creator

in conversation with Torsten Schmidt,

Red Bull Music Academy

Legendary Fab 5 Freddy walks the

audience down his memory lane, a path

that paved the way for modern street art.

DlD Music

Ryan Leslie,

Gabi Holzwarth

64

topics & panels // payMent/FinteCh15

65

topics & panels // MusiC & entertainMent 15

gloBal citizenshiP

Reid Hoffman, LinkedIn /Greylock,

Arianna Huffington, Huffington Post

A fireside chat discussing the actual

implications of digitalization and

tech on business and our daily lives,

the importance of loyalty, and telling

the good stories.

the internet is not the answer

Andrew Keen, FutureCast

in conversation with Mike Butcher, TechCrunch

A sharp analysis of the detrimental effects

of the Internet on our psychology, economy,

and society.

debateis technology Making us stuPiD?

Luc de Brabandere, Corporate Philosopher

An argument that computers are extremely

good in deductive reasoning but are not able

to be inductive.

Ballooning the interview – even the

coMMunists can’t Fight gravity

Peter Hirshberg, Re:imagine Group

The Human Rights Foundation released copies

of the film The Interview into North Korea by high

altitude balloon, and Hirshberg shows the first

footage of North Korean defectors seeing the

movie.

secure your Data

Dan Kaufman, DARPA, Peter Hirshberg,

Re:imagine Group, Tobias Engel, Hacker

A presentation of some work at the

forefront of privacy and security: the right

to be forgotten and expiration dates for

data, trust standards, encryption,

exchange with trusted recipients only,

and more.

insiDer wraP-uP

Nicholas Carlson, Business Insider

Nicholas Carlson boils the abundance

of ideas and inspiration from DLD

down into a condensed 10 minute

rapid fire.

66

topics & panels // debate15

67

topics & panels // debate 15

it’s only the Beginning:

the internet r.i.P.

Mikko Hypponen, F-secure Corporation

security expert Mikko Hypponen warns

about the monster we have created with our

connected world.


Linda Boland Abraham, Comscore

Nirav Tolia, Nextdoor

Joe Schoendorf, Accel Partners

Albert Wenger, Union square Ventures

Linda:

The landscape of Digital Media Measurement is changing,

the audience is changing - but how does this change

the monetization? Devices collecting measurements

and data surround us, and Linda explains the challenge

of finding what measurements are meaningful.

Nirav:

There are many American neighborhoods in which

people don’t know the names of anyone they live next

to. Tolia explains how Nextdoor is here to introduce

you to your neighbors once again.

Joe:

schoendorf argues that next big thing is building

technology to replace labor, and walks us through our

technological advances of the past, and how the future

is being paved for this huge societal shift in our midst.

Albert:

Everyone is online, but for Wenger, the internet is not

the answer. An impressive overview of why we really

are just at the beginning of the developments that will

change our ways of life.


inDustry overview

Henry Blodget, Business Insider

Henry Blodget asked his crystal ball about the

future of digitalization and business.

inspiration: it’s only the beginningit’s only the Beginning:

the Fragility oF the internet

Yobie Benjamin, Avegant

Benjamin walks us through the birth of the

Internet itself, the browser and the dot com boom,

it's implosion, the social web, and big data.

it’s only the Beginning: coMMunications in

an age oF lost control

Sean Garrett, The Pramana Collective

sean Garrett looks at the ways to succeed at communicating

including a focus on transparency, radical truth-telling, and

mildly subversive techniques that run counter to the often

self-perpetuating media/corporate news creation paradigm.

68

topics & panels // inspiration: it’s only the beginning15

69

topics & panels // inspiration: it’s only the beginning 15

aenne burda aWard

The trophy, a statue of Pallas Athena is awar-ded in memory of the late Aenne Burda. As a visionary entrepreneur in postwar Germany, she created a small publishing the world’s largest fashion publishing. With the Aenne Burda Award for Creative Leadership Women are awarded for outstanding entrepreneurial and creative services at DLD since 2006.

Edith Schlaffer received this year’s DLD Aenne Burda Award for Creative Leadership 2015 for her

outstanding accomplishments in supporting refugee women. She was given the award by publisher

Hubert Burda surrounded by former awardees Arianna Huffington, Viviane Reding, Mitchell Baker

and Esther Dyson.

70

aenne burda aWard15

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aenne burda aWard 15

Deep Dive

Over 160 speakers from around the world shared their insights and innovations on the DLD stage. Both panel and keynote speakers alike acknowledged the great amount of pro-gress humanity has made thus far, but chal-lenged the audience to entertain the idea that this is just the beginning. In 2015 we are just starting to see the enormous potential of the digital world to change our future in ways that only DLD speakers can imagine. The following few pages take a closer look into a selection of exciting topics.

72 73

Deep Dive Deep Dive15 15

Stewart Butterfield, Slack

if you can’t communicate what the product is, what the

service is, or what the business does in such a way that the

person you’re telling it to can then go on and communicate

it to someone else, it is very unlikely to be successful.”

“

From the perspective of a business customer, and from the perspective of

everyone who is using software at work (which will be every single person here),

it’s a much better world. Software is much cheaper, it’s more powerful, it’s

easier to use, it’s simpler to deploy and manage, and I think in every respect

it’s better than it once was, with one exception. Nothing works well together. ”

“

The one common thread through those things…was using the internet

for what it is best for, which is a platform for human beings to connect. ”“

Future oF Work

74 75


Chris Boos, Arago

We need a lot of new ideas, we need to deal with climate change, we need to

deal with that we are getting older, and that our social systems are not really

working anymore. We need to deal with a global world where you have immigration,

and we also need to deal with the question of do we really need extremism and

things like this. This is where we actually need people.

“

”

Today, a lot of people are in their hamster wheel. A lot of us go

to their work in the morning, eight hours we work, work, work,

work, work, with no purpose whatsoever, go home, and then

they’re tired. There is no time left. What is going to happen is that

people actually get their time back and rethink what they want to

do with this time. And there is lots to do!

“

”

There is a huge opportunity by giving this time back to people. Time is the

only resource we can not replenish. We are given so much time and once it’s

over we’re gone. We have to use that in a better way.

“”

Machines & huManisM

Reid Hoffman, LinkedIn/Greylock

i tend to find both the claim that

our current theory of physics is the

complete description of the world

and a description of ethics and

spirituality to be limited. I also find

the claim to say a specific religious

tradition, a specific book, a specific

religious leader, is a source of

received truth.”

“

people frequently worry that online disconnects you more because even though you are quote on

quote “connected online” you spend more time looking at your devices, less time interacting with

people. Perhaps I am an optimist, because I actually think that where online ultimately heads to is

facilitating more in person connection, I think that is actually where it will gravitate to.”

“

An employee signs up for this finite time, somewhere between two and five years, to have

a transformative impact on the company, and a company signs up to having a transformative

impact on my career; essentially trading lifetime employment for lifetime employability, and

mutual investment.”

“

Global citizenship

76 77


Esther Dyson, HiCCup

There is a lot of writing now

about how people get much more

genuine pleasure long term by

buying experiences rather than

buying things.”

“

Whenever you start a community, the first thing that

happens is people join, and the second is they complain. ”“

the rosetta story

Andrea Accomazzo, European Space Agency

Still image from animation of Rosetta arriving at comet 67P/Churyumov-Gerasimenko in August 2014

implementing a space project that flies to

a comet is not a piece of cake. It’s a project

that spans over thirty years.”“

Comets and planets do not wait for you, so

we had to change our target. In flight we had

mechanical problems, where to operate the

propulsion system the engines that drive the

spacecraft, we’re operating them in a different

way. And all this is done by passion, by human

beings themselves. There is nobody else who

can do it; you cannot plan it in a computer. ”

“

78 79


Ryan Leslie, Artist

80

15

81

15


Technology means from an etymological standpoint, a better way of doing things.

So if you are in the business of a better way of doing things, you have to believe that

somebody is trying to do things in a better way than you. So if you don’t do it first

you’re going to have a problem eventually. ”

Can you breathe if you do not make this idea come to life? Does your life depend on

this company succeeding? That’s a big qualification of somebody who is going to

build an important company. ”

The biggest challenge of running one of these companies and

of entrepreneurs, is keeping your mind from attacking you when

things are going wrong.”“

“

“

on entrepreneurship

82 83


Christof Mascher, Allianz SE

The digital revolution allows us to provide combined

insurance and service offerings to consumers worldwide

who could not have afforded them in the past – and I

think this is an exciting story.”

“

innovation for us is that we want to improve our value

proposition. We want to connect our existing strength with

the new digital ecosystems. Our innovation pipeline helps

to build the bridge and combine the two. ”

“

One of the big challenges for the insurance industry was always to get to a

higher frequency of interaction with consumers. The digital age now allows for

countless opportunities and frequent touch points including a totally different

level of understanding the consumer. ”

“

We need to keep expanding our knowledge and of

course be very conscious of what our consumers want.

You can look at the smart phone, and you can say, ‘that’s

a personal choice for each consumer,’ or you can say,

‘how does that smart phone enhance? How can we

enhance the time for the customer to experience the car

when they want it?”

“

The car industry is just over 110 years old, but the business model has not really

changed for the last 100 years or so.”“

it is definitely about evolution and definitely about revolution.”“


the neW consuMer rethinkinG Mobility in a DiGital WorlD

84 85


i am personally much more fascinated by the inner space journey. I’m convinced

that a lot of the problems we are going to be facing from technology are going to be

much more difficult to overcome without a deeper connection with who we truly are. ”“

Those of us in the media have done a terrible job on putting the spotlight on

the good things happening in the world. We are trying to correct that at the

Huffington Post by every year developing more and more resources, more

and more journalists, into telling the good stories and treating it as seriously

as we are covering the crisis, the beheadings, and the terrorism. Because

otherwise, we are not giving our readers and our viewers a full view of reality. ”

“

At the Salseforce conference in San Francisco, they were advertising this new Cloud

One that has 99.9% up time. I thought to myself, human beings are not intended to

have 99.9% up time. We are actually intended to have downtime. It’s not that God

wasn’t as smart as Mark Benioff, it’s just that downtime in human beings is not a bug,

it’s a feature.”

“

on entrepreneurship

Arianna Huffington, Huffington Post

entrepreneurship has been wildly romanticized

by the media, but in reality it’s incredibly difficult

to build a business. ”“

We give away free prescription drugs, we give away unlimited telemedicine, we actually

pay people to go to the doctor, we pay people to get flu shots, all these things that were

kind of seen as wacky and weird. We’ve actually given fitness trackers to every single one

of our customers and pay them a dollar a day if they walk over 10,000 steps. It’s about

being proactive as opposed to just being reactive. ”

“

it’s important to ignore when people say things that are nice and I think it’s important

to ignore when people say things that are not nice, and just be incredibly focused on

what you believe is the ultimate goal. ”“


on entrepreneurship

86 87



“Transportation as reliable as running water - for everywhere and for everyone.”

You have to be pro innovation in the long run.”“

it started out for one hundred of our friends…it just turned

out that everyone in our city wanted it. So we opened it up.”“

We have people in every city we operate in, and the teams that operate Uber in that

city are the sons and daughters of that city, so we are part of that community.”“

if we can find a way to partner up, find a regulatory framework

that works for making this a reality, we can promise you 10,000

jobs in four years. And the vision for what that means in six

years, or ten years, you are talking about tens of thousands of

jobs. You’re talking about reduced congestion, reduced pressure

on parking, more efficiency on your existing mass transit options.”

“

uber anD europe:

partnerinG to enable city transForMation

88 89


Max Levchin, Affirm

David Marcus, FacebookFor me it feels almost like being at a startup with an

unbelievable distribution capability.

You used to buy mobile subscription for voice and

sms, and now I can guarantee you that 80% of the

people wanting to buy a mobile data plan or anything

else do it because they want acess to Facebook, to

Instagram, to maps, to the world’s knowledge.

”

”

The way to go disrupt the financial system at the

very core, is you have to go after credit.”“ “

“

There are apps that are solidly focused on content

creation and then they use messaging apps as a

distribution channel, that’s just really good for the

ecosystem. ”

“

There is no card lurking in your wallet trying to screw you.”“

shiFtinG attituDes Future oF MessaGinG

“i believe very firmly that you can build the bank of the future with data.”

90 91


Isabel Lewis, Performance Artist & DJ

92

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93

15

Andrew McAfee, MIT Sloan School of Management

Giorgio Moroder, Music Producer

“Making innovators seek permission is a deeply terrible idea.”

i honestly believe in my lifetime we are going to get to an economy that

does not need anything like the amount of human labor that it does now.”“

Music I think I am going to continue as long as

somebody wants me.”“

i think I am back into working more or less.

Well, more than less.”“

We had one or two smaller hits and then one day

I had the idea of doing a sexy song, and that was the

song Love to Love You, Baby. ”“

Some of my colleagues are really worried about the singularity

and really worried about what happens when we have super

powerful artificial intelligence. Let me tell you something, if things

continue on the same trajectory they are on now, the people are

going to rise up way before the machines do.”

“

the seconD Machine aGe: iDeas in Work 74 is the neW 24

94 95


When you go in and invest in a

company, if you don’t make it personal

that’s the first problem.”“

We will back the entrepreneur; we’re going to do whatever we can to make that entrepreneur

succeed. But we are also going to tell the entrepreneur you are a legacy way beyond yourself.

You need to safeguard who will succeed you. You have a responsibility way beyond yourself. ”“

We believe there is a missing gap here in Europe for a big big powerhouse that can take a

company the whole way up.”“

Thomas von Koch, EQT


Content and story is still important no

matter what form it’s in, and no matter who

creates it. People are discerning, and they

engage with good content. ”

“

A lot of these technologies in IT now have converged at a moment in time that

now allow for a lot of smart connected devices, and I think you’ll see it across

every industry. I don’t think there will be an industry that is not touched by it. ”“

Agility is going to be incredibly important as

we move through this next iteration of information

technology called IoT.”“

oWnership With passion the intelliGence oF thinGs

96 97


Gabi Holzwarth, Violinist

98

15

99

15

i think we are seeing the trend that internet technology is entering in a lot of

areas of the physical world. ”“

The fascinating element generally about technology companies is

you’re permanently, strategically adopting to new developments. ”“

The vision is that you go in the future to a store, you are directly checked into a merchant

app. And when you take out a product from a shelf you get directly additional offerings…

and then you can directly pay over your smart phone because it links the cash desk app of

the merchant with your mobile wallet, and you just leave the store without going to any

physical cash desk. And I think this will be of course of course a revolution. ”

“

Mobile payMent – it’s only the beGinninG


Rob Tarkoff, Lithium Technologies

The source of truth for a consumer has changed. It is no longer about what a brand always

publishes to me through advertisements. It’s about what do other people like me say, what’s the

validation from experts, what’s the validation from people with strong reputation. So the key for

a brand, is how do I create that environment where people to share at a large scale.”

“

every company has to make a series of decisions. Some will be bad,

some will be good, but it’s a lot better than not doing anything.”“

There is latent expertise, latent passion that is out there in your customer

base and how do you ignite that? You can professionally try to produce that

content…or create the community, find the people on the social networks

who are interested and invite them into that conversation, and become a

conversation rather than a broadcast.”

“

the neW consuMer

100 101



european DiGital FraMeWork

We, as users, like to get it all, to get all information, to have an open

door to all intellectual products. On the other hand if there is no market

and there is no legacy, and if there is no balanced relation between all

stakeholders there will be no new generation of intellectual producers.”

“

We have 28 fragmented markets, we have 28 fragmented regulations, 28 data protection

rules, 28 regulators. The reality is that the European market is not very attractive for startups,

for investors, it is not a level playing field.”“

it is just the beginning. But I am quite optimistic because

I think there is momentum, there is a window of opportunity,

and we should use this together. ”“

Customers should not care which kind of infrastructure they are using, they

should just have the fastest data that exists, and this requires huge investments. ”“

At the end of the day, we need

a kind of consistent model of how

we deal with data. ”“

“i’m German so you know the glass is half full.”

entrepreneurship anD the european DiGital ecosysteM

Timotheus Höttges, Deutsche Telekom

102 103


OlD MASTerS

DLD15 was the 10th DLD conference at our beloved location in the heart of Munich. As part of this anniversary, we did a little clearing up in the cellar of this former baroque city palace. And guess what we found? We discovered some real DLD history, some amazing masterpieces. We thought it would be wise to expand our DLD collection with some new “old masters” from the global DLD community. Take a look at some of our latest additions.

104 105

OlD MASTerS OlD MASTerS15 15

Fab 5 Freddy

Ina Fried

108 109


Nicholas Carlson

Viviane Reding

110 111


Alix Christie & Ludwig Siegele

David Kirkpatrick

112 113


David Soloff

Bill Gross

114 115


Henry Blodget

Kate Lewis

116 117


Jong Lee

Lars Hinrichs

118 119


Michael Mendenhall

Ralph Simon

120 121


Nirav Tolia

Diane Brady

122 123


DLD Numbers & Facts

Participants 1564Countries 36

74 %

26 %Female

Male

GeNDer

Facts

maNaGemeNt LeveL

busiNess cateGory

Fou

nd

er

Man

agin

g D

irec

tor

CE

O

Sen

ior

Man

ager

C-L

evel

Exe

cuti

ve

You

ng

Pro

fess

ion

al

Oth

er

9 %10

%

18 %

15 %17 %

23 %

8 %

Finance

Science

Investors

Art

Digital

Business

EducationEntertain-

ment

Life &

HealthMedia

Other

Politics

Social

Student

» Curated audience: ’by invitation only’ participants from the fields of digital, business, politics, science, social, arts & culture

» A Hubert Burda Media company, one of Europe’s leading publishing houses & consumer internet companies

» Hosted and curated by Steffi Czerny

» Chaired by Israeli investor Yossi Vardi, publisher Hubert Burda & Burda CEO Paul-Bernhard Kallen

we work on it!

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DLD Numbers & Facts DLD Numbers & Facts15 15

meDia coNtacts

Abendzeitung I ARD I Bayerischer Rundfunk I Bilanz I BILD I Bloomberg TV I BUNTE I Buzzfeed I

CHIP I Clap I Computerwoche I Deutsche Welle I Deutsche Welle TV I Deutschlandradio I Antenne Düsseldorf I DONNA I dpa I e-commerce Magazin I Edition F I ELLE I Financial Times I Fit for Fun

I FOCUS Money I FOCUS Karriere I FOCUS Online I France Télévisions I Frankfurter Allgemeine Sonntagszeitung I Frankfurter Allgemeine Zeitung I Freundin I G! gutjahrs blog I Gründerszene I Haaretz

I Handelsblatt I Handelszeitung I DR P1 I heise online I Horizont I Huffington Post Deutschland I

Impulse I InStyle I International New York Times I INTERNET WORLD Business I Interview Magazin I

Kontakter I Kress Report I Le Journal Du Net I Manager Magazin I Medium Magazin I Meedia

I Münchner Merkur I Netzpolitik.org I new business I IlSole24ORE I Playboy I Polityka I Rundfunk Berlin-Brandenburg I Schweiz am Sonntag I Spiegel Online I Der Spiegel I Der Standard I stern I stern.de

I Stuttgarter Zeitung I Stylus I Süddeutsche Zeitung I Süddeutsche Zeitung Magazin I süddeutsche.de I

TZ I t3n Magazin I The Economist I The Guardian I The Next Web I The Wall Street Journal I Thomson Reuters I turi2 I VDI Nachrichten I Venture TV I Die Welt I Welt am Sonntag I Werben & Verkaufen (W&V) I Wiener Zeitung I WIRED Magazine Deutschland I Wirtschaftsjournalist I WirtschaftsWoche I

ZDF I Die Zeit

212 Journalists and

24 Moderators from

108 Media Companies from

10 Countries

maNaGemeNt LeveL

atteNDiNG meDia compaNies

meDia partNers

27 m2005

59 m2006

105 m2007

2008

157 m

223 m2009

410 m2012

227 m2010

270 m2011

1,4 bn2014

1,5 bn2015

2013

528 m

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meDia coNtacts15

127

meDia coNtacts 15

thaNks to our partNerspartNership optioNs

partNer iNteGratioN

aDmissioN &NetworkiNG

braNDiNG &commuNicatioN

paNeLiNteGratioN &aGeNDa settiNG

DLD coNFereNce tickets

partNer iNteGratioN

website, proGram, oN LocatioN

partNer siDe eveNt, LuNch or DiNNer

chairmeN’s DiNNer

aDDitioNaL iNvitatioNs to NetworkiNG eveNts

co-braNDeD proDucts & GooDiebaG spoNsoriNG

LoGo, cv, speaker commuNicatioN

workshop

LouNGe oN LocatioN

DLD GLobaL eveNt

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thaNks to our partNers 15

128

15

129

15

campus Lecture

This year’s DLD Campus Fireside Chat featured Amazon’s VP and CTO Werner Vogels, and Stefan Winners, Member of the Executive Board at Hubert Burda Media. Vogels, who has been at Amazon for over a decade, discussed his life as an investor, his understanding of leadership and the ta-lent recruitment process at Amazon. To him, Amazon has become one of the most dynamic and innovative companies in the world, and Vogels stated with pride that he would never dream of being anywhere else.

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campus Lecture15 campus Lecture 15

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party

At DLD we work hard, play hard! After a full day of speakers, panels, and serious discussions, DLD attendees enjoyed a night of partying in the “Haus der Kunst” (House of Art). Guests mingled and danced to the tunes of the band Exclusive and rapper Ryan Leslie.

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partNer siDe eveNts

930 members of the DLD community came together at various Partner Side Events to share business cards, conversation, and great food!

Dropbox NiGhtcap After the DLD Chairmen’s Dinner, almost 200 DLD friends mixed and mingled at the Dropbox Nightcap,

located at the Falk’s Bar in Bayerischer Hof. It was a night filled with fun cocktails and conversation!

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partNer siDe eveNts partNer siDe eveNts15 15

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aLLiaNz LuNchAllianz’s CIO Ralf Schneider, Head of Group Digital Innovation, Jörg Richtsfeld, and DLD Founder

Steffi Czerny brought together over 40 guest to enjoy lunch at the cozy Italian ristorante, Perazzo.

atomico breakFast 70 guests came together for a breakfast hosted by Atomico Managing Partner Mattias Ljungman and

DLD Founder Steffi Czerny. The vibrant breakfast discussion revolved around Atomico’s latest research

on the global spread of billion-dollar companies and the changing technology landscape.

Facebook cocktaiL To wrap up the second evening of DLD15, Facebook’s SVP David Marcus, Managing Director

Northern Europe and CEEE Martin Ott, and Head of Mobile Partnerships EMEA Julien Lesaicherre

hosted a marvelous cocktail reception in The Salon with over 100 DLD friends.

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iNDex veNtures LuNch Index Ventures Co-founder Giuseppe Zocco and DLD Founder Steffi Czerny hosted a networking lunch

with 80 DLD guests at Restaurant Pageou.

the eQt breakFast cLubTo kick-off the first conference day, EQT hosted an informal breakfast at Burger & Lobster Bank.

During the breakfast, it was announced that Kees Koolen (former CEO of bookings.com), Lars Jörnow

(former VP Growth at King.com) and Hjalmar Winbladh (serial Entrepreneur) were joining EQT Partners.

The purpose is to strengthen the team and expand the expertise for evaluating potential digital

investments and give EQT’s portfolio companies support with digital, disruptive and technological

competence.

pictet eNtrepreNeuriaL taLk The partners of Pictet invited DLD guests to a “conversation with outstanding entrepreneurs” at

Bayerischer Hof’s Dachgarten. ’In conversation with’ is a series of entrepreneur roundtable discussions

held by Pictet, bringing together the brightest and best local and international entrepreneurs and

investors of today. This conversation about how to manage talent in the networked age included Lars

Hinrichs, Founder XING & CEO Cinco, Julia Hohendorf, Partner Heads! Executive Search, and Martin Ott,

Managing Director Northern, Central and Eastern Europe, Facebook with an introduction from Yossi Vardi.

140 141


teLekom LuNch 20 guests shared a lunch prior to the official start of DLD15, hosted by Deutsche Telekom CEO

Timotheus Höttges and CEO of Hubert Burda Media Dr. Paul-Bernhard Kallen. Guests were invited

to reflect on the DLD15 motto “It’s only the beginning …”. We are convinced that this assumption

is true - that this is only the beginning. The question is: The beginning of what?

acceL partNers DiNNer Accel Partners invited 100 of their closest friends including some of DLD’s hottest startups, investors,

and VIP’s for drinks, dinner, at an intimate networking evening at Chez Fritz Brasserie.

pubmatic breakFast PubMatic’s Global Chief Revenue Officer Rob Jonas, Vice President EMEA John Stoneman, and

Country Manager DACH Eric Hall hosted a breakfast at Barista to discuss how Realtime Advertising

is changing the Digital Media Industry and learn more from our 2015 PubMatic Outlook.

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workshops

A number of DLD15 participants were given the opportunity to join in on some hands-on activities and thoughtful discussions. Both by creating and conversing, the workshops weared together many ideas about the key combination of digital with design.

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workshops workshops15 15

bmw workshop – rethiNkiNG mobiLity The BMW workshop, “Pioneering Mobility” brought together 100 people for a thoughtful discussion

on mobility of the future hosted by Head of Design at BMW Benoit Jacob, SVP of Product Line Ulrich

Kranz, and Global Director of Brand Management Steven Althaus and WIRED UK’s editor-in-chief,

David Rowan.

JeweLry workshopMany DLD participants joined co-founder of L2 Think Tank Maureen Mullen for the Watches & Jewelry

Digital IQ Workshop. This workshop examined which jewelry and watches brands are winning in

an omni-channel environment and provided insight into how to strengthen brands digital presence.

hubLot watch acaDemyIn the age of high-tech, the art of watchmaking upholds mechanic precision, traditional craftsmanship

and timeless value. At DLD15 Hublot’s Marketing Manager for Central Europe Kirsten Eichhorn, and

Store Manager of Hublot Munich Simone Schmidt hosted a private lesson on how to assemble the

many layers of an iconic Hublot watch. DLD guests got the opportunity to work with the real masters

of the Swiss watchmaking tradition.

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workshops workshops15 15

partNerLouNGes

Sometimes there is nothing better than ta-king a moment to relax. The partner lounges were a place to both take a pause from the excitement of the conference and enjoy the company of others in attendance.

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partNer LouNGes partNer LouNGes15 15

bmw speakers LouNGe

wirecarD check-iN bar

LuFthaNsa NetworkiNG & vip LouNGe

150 151

partNer LouNGes partNer LouNGes15 15

FareweLL LuNch

On Tuesday afternoon over 45 members of the DLD community gathered at Schumann’s Bar to raise a glass to another great DLD conference, and to bid farewell as they ventured off to Davos and to their respective homes across the globe.

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FareweLL LuNch15

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FareweLL LuNch 15

Focus Nightcap

Once again, during the World Economic Forum in Davos, the DLD FOCUS Nightcap brought together leaders and visionaries of today’s world.Publisher Hubert Burda and the Burda Management Board with Paul-Bernhard Kallen, Philipp Welte, Andreas Rittstieg and Stefan Winners and DLD creator Steffi Czerny with FOCUS Editor-in-Chief Ulrich Reitz welcomed around 800 high profile guests at the Steigenberger Belvedere Hotel.

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Focus Nightcap Focus Nightcap15 15

Philipp Welte, Kathrin Menges, Carsten Knobel Jochen Wegner, Oliver Samwer, Hubert Burda

Thomas de Maizière, Paul-Bernhard Kallen

Jim Breyer, Angela Chao Martin Blessing, Stefan Winners

Steffi Czerny, Marc Benioff

Hubert Burda, Yossi Vardi

Lakshmi Mittal, Hubert Burda, Ursula von der Leyen, Ariana Huffington, Maria Furtwängler-Burda

156 157


Andrew McAfee, Tatiana Lingos-Webb, Hugh Herr

Paul-Bernhard Kallen, Aroon Purie, Hubert Burda, Stephen A. Schwarzman, Yossi Vardi

Thomas Bach, Muhammad Yunus Carsten Spohr, Peter Löscher Joachim Faber, Christine Bortenlänger Miriam Meckel, Klaus Kleinfeld

Ulrich Reitz

David Agus Wes Nichols

158 159


DLD Review thRoughout the YeaR 2014

160 161

Review 2014 Review 201415 15

DLD14 NYc coNFeReNce

New York, April 30 – May 01, 2014“WOW!” That was the reaction to our very-first DLD conference in New York City. Held in Frank Gehry’s

design-oriented IAC building the event gathered a staggering number of 1000 people. From industry leaders

to startups, guests came from Europe, Israel and the US. A Bavarian party that took place at The Standard

High Line Hotel was the perfect addition to this wonderful event: The beer garden atmosphere showed the

roots of DLD, and gave everyone the opportunity to casually network over a nice cold Bavarian beer. Prost!

DLD cities 14 sFo coNFeReNce

San Francisco, June 12, 2014What are the latest developments in the intersection of the digital revolution and urbanism? This is exactly

what DLD spin-off DLDcities conferences aim to explore. The dynamic events’ latest edition was held in San

Francisco at the Fort Mason Center overlooking the spectacular view of the Golden Gate Bridge. The event

was sponsored by Siemens and gathered more than 40 speakers and over 200 guests. Topics included the

evolution of software and its impact on infrastructure, the urban removal of the economy, civic engagement,

creativity, social physics, Internet of Things and VCs. Amongst speakers were Alexander Pentland from the

Massachusetts Institute of Technology, Stefan Denig and Sven Scheuble from Siemens, The National

Geographic’s star photographer Rick Smolan and many others.

162 163


DLD womeN14 coNFeReNce

Munich, July 21 – 22, 2014 Over 500 international guests gathered in Munich for the 5th edition of the DLDwomen, a conference

dedicated to explore the female perspective on the digital age. In the past years the digital sphere has grown

exponentially and tech innovations have been propelling our world forward at an incredible pace. With

“Relevance!” as its theme, the DLDwomen14 staged over 80 opinion leaders from different fields to discuss

the implications of these rapid developments and to determine what is most important for ourselves as well

as for our businesses. The conference featured exciting conversations accompanied by numerous workshops

covering hot topics including leadership, coding, branding, mobility and education.

164 165


Alexandra Schiel

Moritz Simmersbach

Franziska Deecke

Dorothee Stommel

Melissa von Faber-Castell

Heiko Schlott

Filip Michalak Johannes Müller

David Bauer

Alessia Sinzger

Lukas Kubina

Sabine Schmid

Steffi Czerny

meet the DLD team!

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DLD team DLD team15 15

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Published by Steffi Czerny, DLD Media GmbH

Project Management Alessia Sinzger (Head of Production),

Melissa von Faber-Castell and Sophia Horowitz (Editorial)

Editorial Team Franziska Deecke, Alexandra Schiel, Heiko Schlott, Lukas Kubina,

Johannes Müller, Moritz Simmersbach, David Bauer, Sabrina Füssel

Art Direction Christin Schneider

Printed by Kastner & Callwey Medien GmbH

Copyright DLD Media GmbH, Hubert Burda Media, Arabellastr. 23, 81925 Munich

www.dld-conference.com / [email protected]

Photo Credits Florian Fetzer, Dominik Gigler, Daniel Grund, Hans-Jürgen Staudt, Bodo Vitus,

Dan Taylor (Heisenberg Media), Sabine Brauer, Goran Nitschke (Sabine Brauer

Photos), Jan Haas, Robert Schlesinger, Kai-Uwe Wärner (dpa Picture-Alliance),

BESA–C. Carreau

Dimitris Kolyris/iStock/Thinkstock, Donatas Jaraminas/iStock/Thinkstock, imagoRB/iStock/Thinkstock,

Inga Dronsutaviciene/iStock/Thinkstock, JanakaMaharageDharmasena/iStock/Thinkstock, limpido/iStock/

Thinkstock, MimaCZ/iStock/Thinkstock, tuja66/iStock/Thinkstock, Jelena Djukic/Hemera/Thinkstock,

Ovchynnikov Igor/Hemera/Thinkstock

DLD & DLD Media are trademarks of Hubert Burda Media Holding KG. All rights reserved.

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