Do Now – p. 76 Describe how Obama

looks in this poster. What did the artist

want the viewer to think when they saw this poster?

Did the artist achieve his goal? Why or why not?

Copy and Answer

Today’s Objectives What techniques are used by

politicians in their advertisements and posters?

Why do they use them? Which of the techniques is most

effective? Which of the techniques is least effective?

Political Advertising Techniques

Name Calling – Using personal attacks on an opponent to distract voters from the issues

Transfer – Using symbols or images to evoke emotion

Bandwagon – Creating the impression that everyone supports a candidate or cause

Plain Folks – Using “everyday” images and language to show that the candidate is a regular person

Notesp. 77

Political Advertising Techniques

Testimonial – Having a celebrity endorse a candidate

Card-Stacking – Using facts, statistics or other evidence to support an argument

Glittering Generalities – Using vague and sweeping statements that appeal to voters but don’t really say anything

Notesp. 77

Political Advertising Activity Create your own campaign poster for one of

the candidates for president that we have already covered (including Barack Obama)

Use at least one of the techniques that we learned about today

Your poster must have… The name of your candidate A slogan or message AND a picture or symbol

Below, write down which technique you chose and explain why

Notebook

p. 76

Reflection – p. 76 Which of the advertising

strategies that we learned about today do you think are the most effective and why?

Which was the least effective and why?