The first African American President The most contributors and donations

1.7 million contributors 2.9 million donations 93% less than $100

1

1

Charisma LeadershipHarvard Law School

Personality type: ENFP

Growth in diverse environment & cultures

1

1

1

1

Obama Slogan political change cultural change social change

500+Facebook Groups

16Official Social Spaces

1MyBarackObama.com

Facebook (official)

1,110

Facebook (official)

1,110

MyBarackObama930

MyBarackObama930

Facebook(“1M Strong”)

587

Facebook(“1M Strong”)

587

Black Planet490

Black Planet490

MySpace415

MySpace415

YouTube

62

YouTube

62

MiGente

54

MiGente

54

Twitter46

Twitter46

Glee2

Glee2

75% of the community exists “out there”

624,180 supporters

136,107 wall posts

2,552,690 supporters

514,845 wall posts