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Do you speak Strategy article - CEO Worldwide · Do you speak Strategy ? The core reality when it...

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Do you speak Strategy? The core reality when it comes to strategy is that many companies started doing business based on a great idea, then usually search fundings. If they succeed to get fundings which is already a great step, the team shows then outstanding passion, resilience, and perseverance to reach the next level. In these companies, small or big, when you mention the « word » strategy, you will get a different reaction from every people you talk to. No matter the position they hold within the company, they will all give you a completely different point of view. This is how I realized that I needed to write more on this subject. With 15+ years in business, I came up with the feeling that there is still room for improvement on this topic and an urgent need to include more methodology. Indeed, I am a salesperson at heart, however, I truly believe in the power of methodology and doing the job before jumping on the « business train ». So let me share my point of view on strategy based on my professional experience and a lot of reading, studying as well on the topic. Women Leaders Insight Paper published by CEO Worldwide
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Page 1: Do you speak Strategy article - CEO Worldwide · Do you speak Strategy ? The core reality when it comes to strategy is that many companies started doing business ... T o avoid, any

DoyouspeakStrategy?Thecorerealitywhenitcomestostrategyisthatmanycompaniesstarteddoingbusinessbasedonagreatidea,thenusuallysearchfundings.Iftheysucceedtogetfundingswhichisalreadyagreatstep,theteamshowsthenoutstandingpassion,resilience,andperseverancetoreachthenextlevel.Inthesecompanies,smallorbig,whenyoumentionthe«word»strategy,youwillgetadifferentreactionfromeverypeopleyoutalkto.Nomatterthepositiontheyholdwithinthecompany,theywillallgiveyouacompletelydifferentpointofview.ThisishowIrealizedthatIneededtowritemoreonthissubject.With15+yearsinbusiness,Icameupwiththefeelingthatthereisstillroomforimprovementonthistopicandanurgentneedtoincludemoremethodology.Indeed,Iamasalespersonatheart,however,Itrulybelieveinthepowerofmethodologyanddoingthejobbeforejumpingonthe«businesstrain».Soletmesharemypointofviewonstrategybasedonmyprofessionalexperienceandalotofreading,studyingaswellonthetopic.

Women Leaders Insight Paper published by CEO Worldwide

Page 2: Do you speak Strategy article - CEO Worldwide · Do you speak Strategy ? The core reality when it comes to strategy is that many companies started doing business ... T o avoid, any

1.Whatisastrategyinbusiness?Asusuallet’sstartwithabasicdefinitionfoundfromthebusinessdictionary1.Amethodorplanchosentobringaboutthedesiredfuture,suchastheachievementofagoalorsolutiontoaproblem.2.Theartandscienceofplanningandmarshalingresourcesfortheirmostefficientandeffectiveuse.ThetermisderivedfromtheGreekwordforgeneralshiporleadinganarmy.Seealsotactics.Yourkeytakeawayhereisthestrategywillbeyourfoundation,theframeworktohelpyourcompanymakewisedecisionsinallaspectsofbusinessandhelpprioritizetheactions.2.Theprocess:wheredoIstart?Ofcourse,therewillalwaysbealotofdiscussionsontheprocessaboutbuildingastrongstrategyandIamnointentionoftryingtoconvincethatmineisbetter.Iamjustsharingonhere,sohereismytakeatit.•THEVISION/MISSIONSTATEMENT:Iamconvincedthatthestartingpointisthevision.Itiswhereeverythingbegins.Atthatpoint,theFounder.CEOshouldgetinvolved.Thegoalofeverycompanyistocreatevalueandthisneedtobeconvertedinageneralmission.Thisvision/missionwillconveytheteamtowardsmutualgoals.•WHATVALUEISTHECOMPANYCREATING?:Intheprocessofdefiningstrategy,companiesneedtostartwithaplanandsomestrategicthinking/analysis.Itislikechess:anticipatingandthinkinghowyouwillwinthegame.•WHATISTHEEXPERTISE?:whatisyouruniquesellingpoint?Whatmakesyourcompanyaleaderonthemarket?Spendtimeondescribingthisedge.• THEKEYSUCCESFACTORS:wheredoyouneedtobegreatat?Thiscanbeappliedtoall

theorganization.• WHICHCHANNELSALES:Youneedtohaveanideaofhowyouwanttoreachyour

customers.• PROFITABILITY:Dependingonthecompanystructure,organizational,funding,youneed

tolookattheprofitabilitylevelyouareexpecting.Ifyoumanagetogivefeedbackwithsolidanswerstothefewpointsabove,thismeansthatyourcompanyhasdonethejob.Congratulations!Nowyoucangothenextstep:strategicplanning.

Page 3: Do you speak Strategy article - CEO Worldwide · Do you speak Strategy ? The core reality when it comes to strategy is that many companies started doing business ... T o avoid, any

3.WarningaboutlackingresultsMostofthetimewhenacompanyisstrugglingatreachingtheirgoals,theytendtoforgetaboutthefoundation,theframework:thestrategyandmostofalltheplanbasedonthestrategy.Themanagementteamtendstoputthepressureontheoperationalteaminsteadofgoingbacktotheplan.Beawarethatacompanycanexcelatstrategicplanningandstruggleatthesametimeintermsofexecutingtheplan.Today,everythingneedstogofaster,however,sometimestakingthattimetogobacktotheplanandunderstandifitsexecutionneedsadjustmentstomakeallthedifference.4.EVERYEMPLOYEENEEDSTOOWNITForme,thisisakeypointasIhaveseentoomanycompanieswhereemployeesdidn’tgetthevision/themissionandtheplan,thereforeitwasquitedifficultforthemtounderstandafewaspects.Thewhy:everysingleemployeeinacompanywetheritisinlogistics,sales,marketing,needtofindthepurpose.Byfindingtheir«why»,youwillgetmoreinvolvmentandmotivationfromyourteam.Ifyouwanttounderstandmoreaboutthewhy,theexpertisSimonSinek.Tounderstandkeydecisions:Toputinaverysimpleway,itwouldbeliketakingalongcarridewhenyouarelate.Youseethedriverusesecondaryandslowerroadsbecauseheknowsthatyouwillarrivefasterbutnobodyexplainsittoyou.

Page 4: Do you speak Strategy article - CEO Worldwide · Do you speak Strategy ? The core reality when it comes to strategy is that many companies started doing business ... T o avoid, any

Doyouthinkyouwouldfeelconfidentandtrusful?WOuldyouthinkthatthedriverdoesn’tknowwhatheisdoing?Woulditmakeyoufeelanxious?Thisishowyouunderstandtheneedtovaluethesenseofpurposelinkedtoyourcompanystrategy.Toavoid,anymisunderstanding,Iamnotreferingtoanyfinancialtargets,justahumancenteredbenefit.

Let’sbehonest,thisisjustabeginning,therearestillmanypointstodiscussonstrategy.Doyouhaveastrategyinyourcompany?Aplan?Doyouunderstanditandunderstandwhereyourcompanyisgoing?WhathaveImissedinthisarticle?Pleasedonothesitatetocommentbelow,shareandkeepthediscussiongoing.

Written by: Nina Gouas, FE # 78121 Contact us! Phone: +44 203137 2581 Email:[email protected] Website: www.female-executive-search.comFemale Executive Search is a brand of: CEO Worldwide Ltd - 9 Queen‘s Yard - White Post Lane, London E9 5EN, ENGLAND

Click here to view Nina's Short Bio


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