Date post: | 07-Apr-2018 |
Category: |
Documents |
Upload: | manna-suman |
View: | 237 times |
Download: | 0 times |
of 21
8/4/2019 Domino's Presentation
1/21
8/4/2019 Domino's Presentation
2/21
HISTORY COMPANY PROFILE CONCEPTUAL DISCUSSION RESEARCH MYTHOLOGY DATA ANALYSIS AND INTERPRETATION FINDINGS RECOMMENDATIONS
8/4/2019 Domino's Presentation
3/21
In 1960, TOM MONAGHAN and his brother,
JAMES, purchased DOMINICK'S a small
pizza store in Ypsilanti, Michigan.
Tom Monaghan renamed the business
DOMINO'S PIZZA, INC. in 1965.
In 1967, the first Domino's Pizza franchise store
opened in YPSILANTI.
8/4/2019 Domino's Presentation
4/21
By 1978, the franchise opened its 200th store.
Domino's opened its FIRSTINTERNATIONAL STORE, inWINNIPEG, CANADA.
In 1997, Domino's opened its 1,500th
international location, opening seven stores inone day across FIVE CONTINENTS.
After 38 years of ownership, Tom Monaghan
announced his retirement and sold 93 percent ofthe company to Bain Capital, Inc. for about $1billion.
8/4/2019 Domino's Presentation
5/21
Type - Public Industry - Restaurants
Founded - Ypsilanti, Michigan, U.S.
(June 10, 1960)
Headquarters - Ann Arbor,
Michigan, U.S.
8/4/2019 Domino's Presentation
6/21
Key people - Founder - Tom Monaghan,
CEO - J. Patrick Doyle
Products - Pizza, sandwiches, pasta,chicken wings, desserts
Revenue - $1.425 billion USD (2008)
Employees1,45,000
8/4/2019 Domino's Presentation
7/21
Dominos Pizza has shaped theirmarketing strategy into a juggernaut thathas enjoyed nearly half a century ofsuccess.
Currently a market followersecondonly to Pizza HutDominos longevityand rapid rate of growth is due largely to
their ability to establish, maintain, andremain true to their original marketingmix.
8/4/2019 Domino's Presentation
8/21
Dominos success, however, is due to the factthat they have been able to differentiatethemselves on a very crowded playing field.
Its Types:-
Product Promotion
Price Place
People Process
Physical evidence
8/4/2019 Domino's Presentation
9/21
Research can be defined as the search for
knowledge, or as any systematic investigation,
with an open mind, to establish novel facts,
usually using a scientific method.
Its Two Methods Are:-
Exploratory research
Constructive research
8/4/2019 Domino's Presentation
10/21
Exploratory research:-
It is a type of research conducted for a problem that
has not been clearly defined. helps determine the best
research design, data collection method and selection
of subjects. such as informal discussions withconsumers, employees.
Constructive research:-
Constructive research is perhaps the most common
computer science research method. This type of
approach demands a form of validation that doesnt
need to be quite as empirically based as in other types
of research like exploratory research.
8/4/2019 Domino's Presentation
11/21
Sampling Methodology Sample Element/ Sample Unit
50 people would take for this report
Sampling Extent
Delhi and NCR
Time Frame
1015 days.
8/4/2019 Domino's Presentation
12/21
Sampling Technique
Sampling chosen with the Random method
Sample Size
50 people would take for this report Limitation
Only Delhi & NCR region covered for this
report because of not availability of time andresource. Also for financial disclosurecompany are not sharing more internalinformation either.
8/4/2019 Domino's Presentation
13/21
How satisfied are you with our service from Dominos?Extremely Satisfied
Very Satisfied
Neutral
DissatisfiedVery Dissatisfied
Interpretation
From the above pie chart it is clear that most of the people are Very
Satisfied (about 34%) from the Services of Dominos Pizza and 32%of the people have Neutral Behavior and 16% of the people are
Extremely Satisfied.
14%
31%29%
11%
15%
Satisfaction Level
Extremely
SatisfiedVery Satisfied
Nuetral
8/4/2019 Domino's Presentation
14/21
Would you recommend Dominos to others?
Yes
No
Interpretation
From the above pie chart, it is clear that most of thepeople (about 82%) will recommend DominosPizza to others. And 18% will not.
82%
18%
Sales
YES
NO
8/4/2019 Domino's Presentation
15/21
How do you rate the quality of Dominos product?
Poor
Fair
GoodVery good
Excellent
Interpretation
As per the above pie chart, it is clear that most of the people rated good the qualityof Dominos Pizza (about 35%), and 31% of the people have very good review aboutthe quality of Dominos pizza and 14% of the people think that its quality isexcellent.
7%16%
41%
36%
QUALITY RATINGS
POOR
FAIR
GOOD
VERY GOOD
EXCELLENT
8/4/2019 Domino's Presentation
16/21
In your opinion Dominos pizza is better than Pizza Huts
pizza?
Better
Worse
About the same
Interpretation Above chart says that, the majority of the people (about 44%) believes
that Pizza huts and Dominos Pizza are about the same, and about40% believes that Dominos pizza is better than Pizza hut.
40%
16%
44%
Sales
BETTER
WORSE
ABOUT THE
SAME
8/4/2019 Domino's Presentation
17/21
What other brands of pizzas have you heard of?
Pizza hut
Sbarro
Chicago pizza
Papa Jones
Interpretation
In the above chart, there are 50 people and everybody is aware ofPizza hut, and 27 are aware of Sbarro, 26 are aware of ChicagoPizza, and 35 are aware of Papa Jones.
0%20%40%60%
80%100%
Chart Title
HEARD NOT HEARD
8/4/2019 Domino's Presentation
18/21
Less in Indian varieties
No happy hours
No attention to customer in restaurants.
Not enough combo meals
No new advertisement lauched in the market.
No liquor service for adults
8/4/2019 Domino's Presentation
19/21
The company should stress on the customer inrestaurant rather than on delivery.
The company should introduce More combo meals. The company should introduce happy hours Once or
twice a week for customers.
The company should increase their Working hours.
The company should introduce new varieties in Indianrecipes.
The company should introduce liquor service for adults.
8/4/2019 Domino's Presentation
20/21
8/4/2019 Domino's Presentation
21/21