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OMG! Don’t Forget: It’s SOCIAL MediaA Report Card of Florida’s Elected Officials Use of Twitter

By Alex Pattonof Ozean Media@alex_patton

Copyright © 2013 Ozean Media. All rights reserved. All trademarks are property of their respective owners.

#socialgrade

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OMG! Don’t Forget: It’s SOCIAL Media A Report Card of Florida’s Elected Officials Use of Twitter

Contents

Florida Elected Officials’ Social Media Report Card 3

Executive summary 4

Answers to our Initial Questions 6

Recommendations 9

Twitter Accounts by Florida Elected Officials 10

Twitter usage by Florida politicians 11

Partisanship of Twitter users 12

Social media analytic scores 15

Twitter Superstars in Florida 28

Potential areas for further study 31

Methodology 32

Data set 34

About the author 40



Florida Elected Officials’ Social Media Report Card




Executive summaryConclusions:

When it comes to Twitter, Florida’s elected officials are making an effort, but falling short of realizing Twit-ter’s full potential as a social media platform.

If we grade on a curve, Florida’s Republican elected officials are doing far better than Florida’s Democrat elected officials.

However, overall, we give Florida’s Republicans a C and Democrats an F in their use of Twitter.

The Bottom line: Florida politicians are forgetting the “social” in social media. The vast majority of Flor-ida’s elected officials appear to be misunderstanding or misusing Twitter by using it as only a broadcast media channel.

For Florida’s elected officials to truly realize the power of Twitter and social media, they must embrace the social part by talking with people, not only talking to people.

Florida’s elected officials use of Twitter needs dramatic improvement; hence the hash tag #socialgrade.

Genesis of Study:

Out of curiosity, we started with these basic questions surrounding the use of Twitter by Florida’s elected officials:

• Are Florida’s elected officials using Twitter?

• Is there a digital divide that separates Republican and Democrat elected officials in Florida?

• How are Florida’s elected officials using Twitter?

• Which of Florida’s elected officials could be considered to be embracing Twitter?

• Are there recommendations to be made to Florida’s elected officials in their use of Twitter?

•

Findings of Study:

• As a whole, Florida’s elected officials are using Twitter in greater percentages than the general pub-lic.

• Florida’s elected Republican officials are using social media more than Florida’s elected Democrat officials - 57% of Republican elected officials are active users (defined as at least 1 status update in past 7 days) to 34% of Democrat elected officials.

• Republican elected officials are doing significantly better than Democrat elected officials using Twit-ter.

• If not for Florida’s Democratic Congressional Delegation -- more specifically @DWStweets who alone accounts for 85% of the number of followers for Democrat elected officials -- Florida’s Demo-crat elected officials would have little social media reach.



“So far, Twitter is like hanging out in the speakers’ lounge. Meaningless chatter from smart people.”

- Alan Stevensnetcave.org

A handful of Florida’s elected officials are embracing Twitter. They are:

category Twitter name name district party

USREP RepDennisRoss Dennis Ross 15 Republican

USREP DWStweets D Wasserman Schultz 23 Democrat

USREP treyradel Trey Radel 19 Republican

STSEN Rob_Bradley Rob Bradley 7 Republican

STSEN DwightBullard Dwight Bullard 39 Democrat

STREP sethmckeel Seth McKeel 40 Republican

STREP repclayingram Clay Ingram 1 Republican

STREP JimmyPatronis Jimmy Patronis 6 Republican

STREP mattgaetz Matt Gaetz 4 Republican

STREP jasonbrodeur Jason Brodeur 28 Republican

Florida’s elected officials score well on influence, on authority; however, Florida’s elected officials score very low on outreach.



Answers to our Initial Questions

Are Florida’s elected official using Twitter?

A: Yes, elected officials have Twitter accounts in greater proportion when compared to Internet users as a whole. However, approximately half of the State House and State Senate Members who have accounts are not posting regularly.

When compared with the population as a whole, Florida’s elected officials are far above the percentage of Internet users who use Twitter (16%).

However, when the active user standard (a status update in past 7 days) is applied, we find the usage of Twitter drop off rapidly, albeit still above the 16%.

Is there a digital divide that separates Republican and Democrat elected officials in Florida?

A: Yes, the common perception that Democrats are dominating the social media scene over Republicans is a bust in Florida.

Republican elected officials have more accounts and more active accounts when looked at as a percent-age of the party’s elected officials.

Republicans elected officials also score better than Democrats against any noted social media analytics scoring system.

However, neither Democrats or Republicans are excelling at using Twitter.

How are Florida’s elected officials using Twitter?

A: Some officials are doing a lot of tweeting, but most are interacting with others little.

Essentially, elected officials are using Twitter as a broadcast channel. On the whole, they follow few people, have low outreach scores, and with a few exceptions, rarely interact with other Twitter users - including constituents.

Which of Florida’s elected officials could be considered to be em-bracing Twitter?

[See above]



Are there recommendations to be made to Florida’s elected officials in the use of Twitter?

To begin our comparisons, we’ll use @UFlorida, the official Twitter account of the University of Florida, as the ‘gold standard’ of a Twitter account in Florida:

@UFlorida

Tweets 7,353

Followers 42,840

Following 118

% of tweets are Replies 31.81%

% of tweets are Retweets 35.81%

Klout 92

Peer Index 58

Peer Index Activity -

Peer Index Audience 70

Peer Index Authority -

Kred (i) 873

Kred (o) 7



We will also use two additional Twitter profiles as a comparison point:

@barackobama

Tweets 8,624

Followers 27,464,955

Following 665,537



Klout 99

Peer Index 90

Peer Index Activity 91


Peer Index Authority --

Kred (i) 1000

Kred (o) 9

@justinbieber

Tweets 20,989

Followers 34,781,583

Following 123,584



Klout 93

Peer Index 92

Peer Index Activity -


Peer Index Authority -

Kred (i) 1000

Kred (o) 8



“To utilize social media tools effectively and properly, you must absolutely generate spontaneous communications in direct response to what others are saying or to what is happening in that moment. Be your-self. Be conversational. Be engaged.”

- Aliza ShermanCo-owner of social marketing firm Conversify

Recommendations:

• Remember or Realize: It is SOCIAL media.

• Stop: treating Twitter as a broadcast channel only.

• Remember: followers are interested in what you have to say, but followers want to have a conversa-tion, not be talked to all the time.

• Stop using Twitter like the President: The scale that the President has in using Twitter is unprece-dented in politics. Until an account reaches a scale closer to the President, elected officials should not just “copy Twitter” the President.

• Start Replying, especially to constituents:

• The University of Florida has tweeted 7,353 times with 31% of those tweets responses to someone; surely, elected officials can do better.

• Justin Bieber has tweeted 20,989 times with 11% of those tweets responses to someone; sure-ly, elected officials can do better.



Twitter Accounts by Florida Elected Officials

Elected Officials with a Twitter Presence

Office Elected # of Twitter

Accounts

% Total # of Twitter followers

Total # of tweets

USSEN 2 2 100% 330,040 1,605

USREP 29 22* 76% (74% of members) 297,905 33,414

EXEC 5 5 100% 51,091 6,371

STSEN 40 28 70% 22,386 12,619

STREP 120 75 63% 44,960 35,811

TOTAL 196 132 67% 746,745 89,820

*NOTE: DeSantis & Murphy are using two Twitter accounts.

As a baseline for comparison, we used the most recent Pew Research Study on social media use.

Source: http://pewinternet.org/Reports/2013/Social-media-users.aspx

http://pewinternet.org/Reports/2013/Social-media-users.aspx



Twitter usage by Florida politicians

Elected officials who actively use Twitter

We defined an active user as an account that had issued at least one status update in the previous 7 days.

Office Total Elected # of ACTIVE Twitter Accounts %

USSEN 2 2 100%

USREP 29 21* 72%

EXEC 5 4 80%

STSEN 40 14 35%

STREP 120 38 32%

TOTAL 196 79 40%

*NOTE: DeSantis & Murphy using two Twitter accounts, both included.



Partisanship of Twitter users

Democrat Twitter presence

Category Elected Dems

Dem Ac-counts

% of elect-ed

Active Dem Accounts

% of elected

Total # of followers

Total # of

tweets

USSEN 1 1 100% 1 100% 27,670 371

USREP 11 9* 82% 9 100% 232,950 7,754

EXEC 0 0 0 0 0

STSEN 14 8 57% 4 29% 4,818 3,678

STREP 44 22 50% 10 23% 8,927 5,742

TOTAL 70 40 57% 24 34% 274,365 17,545

Democrat – number of followers - top 10

Twitter Name Follower Count

DWStweets 179,433

AlanGrayson 37,976

SenBillNelson 27,670

RepTedDeutch 4,875

RepWilson 3,713

PatrickMurphyFL 2,594

RepCorrineBrown 2,507

JoeGarcia 1,267

oscarjb2 1,193

MarkPafford 1,130



“Because in the end, pol-itics is a discussion among many interested parties — lawmakers, lobbyists, policy analysts, journalists and ordi-nary Americans. Being a good politician means being a good conversational-ist, not simply scoring a few rhetorical points and then going home. “

- Lee Hamilton, Director of the Center on Congress, Indiana University

Democrat - number of people following - top 10

Twitter Name People following

PatrickMurphyFL 1,266MariaSachs 1,146RepWilson 952RepTedDeutch 812IrvSlosberg 746RepJoeSaunders 693RepMichelle 651MarkPafford 575RepJoeGibbons 564oscarjb2 479

Democrat – Most prolific tweeters - top 10

Twitter Name Status Count

DWStweets 3,053DwightBullard 1,539JoeGarcia 1,482MarkPafford 1,243RepJoeSaunders 1,060RepWilson 895SenChrisSmith 883RepAlanWilliams 701oscarjb2 668kionnemcghee 644

Republican Twitter presence

Category Elected Reps

Rep Accounts % of elect-ed

Active Rep Accounts

% of elected

Total # of Followers

Total # of

tweets

USSEN 1 1 100% 1 100% 302,733 1,234

USREP 18 13* 72% 12 67% 64,955

EXEC 5 5 100% 3 60% 51,091 6,371

STSEN 26 20 77% 10 38% 27,568 8,941

STREP 76 53 70% 28 37% 36,033

TOTAL 126 92 73% 43% 472,380



Republican - number of followers - top 10

Twitter Name Follower Count

marcorubio 302,733

FLGovScott 34,011

RosLehtinen 14,893

VernBuchanan 12,357

RepGusBilirakis 7,509

adamputnam 6,513

RepDennisRoss 5,548

congbillposey 5,468

JeffAtwater 5,319

AnderCrenshaw 5,266

Republican - number of people following - top 10

Twitter Name People following

FLGovScott 13,377

VernBuchanan 10,759

adamputnam 3,526

JimmyPatronis 3,457

JeffAtwater 2,967

marcorubio 2,778

mattgaetz 1,411

RepDennisRoss 1,406

sethmckeel 1,381


Republican – most prolific tweeters – top 10

Twitter Name Status count

RepDennisRoss 9,986

RosLehtinen 6,869

JimmyPatronis 5,697

RepMannyDiazJr 4,633

mattgaetz 2,686

Rob_Bradley 2,295

sethmckeel 2,263

repdanayoung 2,156

JeffAtwater 2,109




Social media analytic scores

Klout scores >=60 (1-100)

Klout score / Twitter Democrat Republican

84 2

marcorubio 1

RepWebster 1

82 1 2

FLGovScott 1

RosLehtinen 1

SenBillNelson 1

78 1 2

AnderCrenshaw 1

RepDennisRoss 1

RepWilson 1

76 1

Rep_Southerland 1

71 1

DWStweets 1

67 1

AlanGrayson 1

64 1

JeffAtwater 1

61 1 2

JoeGarcia 1

MarioDB 1

mattgaetz 1

60 1 1

RepDeSantis 1

RepTedDeutch 1

Grand Total 6 11

Percentage of Democrat elected officials in Florida with a Klout score >=60 is 8.6% (6/70)

Percentage of Republican elected officials in Florida with a Klout score >=60 is 8.7% (11/126)

Only one FL State House member scores >= 60 in Klout (@mattgaetz)

No FL State Senate member scores >= 60 in Klout



Average Klout score by party

Average Score-All Excluding no accounts

All 28.24 41.71

Democrats 23.071 40.38

Republicans 31.128 42.29

Democrats by Klout – top 10

Twitter name Klout score

SenBillNelson 82

RepWilson 78

DWStweets 71

AlanGrayson 67

JoeGarcia 61

RepTedDeutch 60

RepCorrineBrown 55

RepLoisFrankel 50

PatrickMurphyFL 50

RepMurphyFL 50

Republicans by Klout – top 10

Twitter name Klout score

RepWebster 84

marcorubio 84

RosLehtinen 82

FLGovScott 82

RepDennisRoss 78

AnderCrenshaw 78

Rep_Southerland 76

JeffAtwater 64

mattgaetz 61

MarioDB 61



Peer Index score >=60 (1-100)

Peer Index Score Democrat Republican

85 1

VernBuchanan

70 1

RosLehtinen

61 1

joenegronfl

60 1

adamputnam

Grand Total 4

Percentage of Democrat elected officials in Florida with a Peer Index score >=60 is 0% (0/70)

Percentage of Republican elected officials in Florida Peer Index score >=60 is 3.2% (11/126)

• No FL State Senate member scores >= 60 in Peer Index

• No FL State House member scores >=60 in Peer Index

Democrats by Peer Index score - top 10 (only 9 have scores)

Row Labels Peer Index Score

SenChrisSmith 54

RepTedDeutch 54

RepCorrineBrown 54

DwightBullard 54

oscarjb2 54

JoeGarcia 52

RepMiajones 48

DWStweets 47

MariaSachs 47

RepLoisFrankel 43



Republicans by Peer Index score- top 10

Row Labels Peer Index Score

VernBuchanan 85

RosLehtinen 70

joenegronfl 61

adamputnam 60

Rep_Southerland 54

congbillposey 54

debbie_mayfield 54

denisegrimsley 54

mattgaetz 54

repdanayoung 54

RepCTrujillo 54

anitere_flores 54

willweatherford 54

fasanomike 54

gregevers 54

JeffreyBrandes 54

Average Peer Index score by party


All 23.02 34.05


Republicans 25.76 35

“Focus on how to be social, not on how to do social.”- Jay BaerConvince & Convert



Kred Influence score >=700 (1-1000)

Kred Influence Score Democrat Republican

>=900

DWStweets 1

FLGovScott 1

marcorubio 1

800-899

AlanGrayson 1

RepDennisRoss 1

RosLehtinen 1

SenBillNelson 1

700-799

adamputnam 1

AGPamBondi 1

AnderCrenshaw 1

congbillposey 1

JeffAtwater 1

JimmyPatronis 1

MarioDB 1

mattgaetz 1

PatrickMurphyFL 1

Rep_Southerland 1

RepCorrineBrown 1

repdanayoung 1

RepGusBilirakis 1

RepTedDeutch 1

RepWebster 1

RepWilson 1

VernBuchanan 1

willweatherford 1

Grand Total 7 18

Percentage of Democrat elected officials in Florida with a Kred Influence score >=700 is 10% (7/70)

Percentage of Republican elected officials in Florida with a Kred Influence score >=700 is 14.3% (18/126)

• Only one FL State House member scores >= 700 in Kred Influence (@mattgaetz)

• No FL State Senate member scores >= 700 in Kred Influence



Democrats by Kred Influence score- top 10

Twitter user Kred(i)

DWStweets 969

AlanGrayson 822

SenBillNelson 818

RepTedDeutch 767

RepWilson 742

RepCorrineBrown 724

PatrickMurphyFL 723

JoeGarcia 695

SenChrisSmith 693

DwightBullard 685

Republicans by Kred Influence score- top 10

Twitter user Kred(i)

marcorubio 968

FLGovScott 917

RosLehtinen 869

RepDennisRoss 820

VernBuchanan 764

congbillposey 755

RepGusBilirakis 751

MarioDB 744

Rep_Southerland 744

JeffAtwater 743

Average Kred Influence score by party


All 376.49 556.17





Kred Outreach score >=6 (1-12)

Kred Outreach Score Democrat Republican

7 2

RepDennisRoss 1

RepMannyDiazJr 1

6 1 7

DWStweets 1

FLGovScott 1

JimmyPatronis 1

mattgaetz 1

repdanayoung 1

RosLehtinen 1

sethmckeel 1

VernBuchanan 1

Grand Total 1 9

Percentage of Democrat elected officials in Florida with a Kred Outreach score >=6 is 1.4% (7/70)

Percentage of Republican elected officials in Florida with a Kred Outreach Score >=6 is 7.1% (9/126)

• Only one FL State House member scores >= 6 in Kred Outreach (@mattgaetz)

• No FL State Senate member scores >= 6 in Kred Outreach

Democrats by Kred Outreach score- top 10

Twitter user Kred (outreach)

DWStweets 6

RepWilson 5

DwightBullard 5

MarkPafford 5

RepTedDeutch 4

RepCorrineBrown 4

RepAlanWilliams 4

JoeGarcia 4

RepJoeSaunders 4

kionnemcghee 4

SenChrisSmith 4

MariaSachs 4

oscarjb2 4



Republicans by Kred Outreach score- top 10

Twitter user Kred (outreach)

RepDennisRoss 7

RepMannyDiazJr 7

FLGovScott 6

repdanayoung 6

RosLehtinen 6

JimmyPatronis 6

sethmckeel 6

VernBuchanan 6

mattgaetz 6

RepDougHolder 5

fasanomike 5

Rob_Bradley 5

JeffAtwater 5

adamputnam 5

lizbethkb 5

RepGusBilirakis 5

MarioDB 5

denisegrimsley 5

CharlieDeanSD5 5

treyradel 5

repclayingram 5

RepCTrujillo 5

Average Kred Outreach score by party


All 1.84 2.73

Democrats 1.34 2.35




Ratio of followers: people following

Ratio of followers: people following – all

Office # of followers # of people following Ratio

EXEC 51,091 20,952 2:1

STREP 44,960 22,875 2:1

STSEN 22,386 6,947 3:1

USREP 297,905 21,539 14:1

USSEN 330,403 2,851 116:1

Grand Total 746,745 75,164 10:1

Democrat - ratio of followers: people following

Office # of Followers # of people following Ratio

STREP 8927 5774 2:1

STSEN 4818 2025 2:1

USREP 232950 4065 57:1

USSEN 27670 73 379:1

Grand Total 274365 11937 23:1

Republican ratio of followers: people following

Office # of Followers # of people following Ratio

EXEC 51091 20952 2:1

STREP 36033 17101 2:1

STSEN 17568 4922 4:1

USREP 64955 17474 4:1

USSEN 302733 2778 109:1

Grand Total 472380 63227 7:1



Number of replies as a percentage of tweets

Number of replies as a percentage of tweets – all

Number of statuses Average of %_of_replies

EXEC 6371 5.4%

USSEN 1605 4.8%

USREP 33414 4.0%

STSEN 12619 3.5%

STREP 35811 3.5%

Grand Total 89820 3.6%

Democrats - number of replies as a percentage of tweets – top 10

Twitter user Number of statuses %_of_replies

TeamRepWatson 15 53.33%

kionnemcghee 644 24.88%

DWStweets 3053 14.88%

MariaSachs 508 12.45%

ClemensFL 65 11.76%

SenChrisSmith 883 11.75%

DwightBullard 1539 11.1%

darrylrouson 184 10.22%

RepMichelle 512 8.17%

MarkPafford 1243 8.13%



“The common reputation of Twitter is that it’s frivolous, which isn’t the case. If it’s set up right, it’s a rich environment of lots of learning and sharing of important material. It’s not just ‘what I had for breakfast’.“

- Lee RainieDirector of the Pew Internet & American Life Project

Republicans - number of replies as a percentage of tweets -top

Twitter user Number of statuses %_of_replies

RepDennisRoss 9986 41.21%

Rob_Bradley 2295 28.25%

sethmckeel 2263 28.16%

RepJNunez 206 27.27%

DanielDavisFl 460 25.16%

repclayingram 540 21.63%

JimmyPatronis 5697 17.7%

CharlesVanZant 6 16.67%

JakeRaburn 334 15.27%

treyradel 1275 14.15%

Average percentage of replies by party

Party Average – All Average – excluding non ac-counts

All 3.6% 5.4%

Democrats 3.2% 5.6%

Republicans 3.9% 5.3%



Number of re-tweets (RT) as a percentage of tweets

Number of RT as a percentage of tweets – all

Number of statuses Average of %_of_RT

EXEC 6371 10.6%

STREP 35811 7.5%

STSEN 12619 9.7%

USREP 33414 10.1%

USSEN 1605 1.2%

Grand Total 89820 8.4%

Democrat number of RT as a percentage of tweets – top 10

Twitter users Number of statuses Average of %_of_RT

DwightBullard 1539 54.05%

RepCampbellD108 15 53.33%

DwightDudleyFL 149 34.07%

RepWilson 895 32.74%

RepCorrineBrown 501 26.14%

JoseJavierRdrgz 4 25%

MarkPafford 1243 20.27%

RepTedDeutch 622 17.85%

RepLoisFrankel 44 15.91%

RepJoeSaunders 1060 14.67%



Republican number of RT as a percentage of tweets – top 10

Twitter user Number of statuses Average of %_of_RT

RepMannyDiazJr 4633 73.93

WiltonSimpson 58 52.54

anitere_flores 424 50.12

richardcorcoran 645 48.99

RepDougHolder 525 42.64

CharlieDeanSD5 1600 36.6

sethmckeel 2263 35.28

RepDennisRoss 9986 35.08

RepDeSantis 208 33.95

CharlesVanZant 6 33.33

Average percentage of RT by party

Party Average – All Average – excluding non ac-counts

All 8.4% 12.4%

Democrats 6.0% 10.4%

Republicans 9.7% 13.3%



Twitter Superstars in FloridaDefined as: Accounts active in past seven days with at least 500 status updates and both RT and Replies are greater than 10%.

status count >=500 AND

numberofdays_lasttweet <=7 AND

% of Replies >= 10% AND

% of RT >= 10%

Twitter superstars – Florida elected officials

Twitter user Twitter_url name party

RepDennisRoss https://Twitter.com/RepDennisRoss Dennis Ross Republican

DWStweets https://Twitter.com/DWStweets D Wasserman Schultz Democrat

treyradel https://Twitter.com/treyradel Trey Radel Republican

Rob_Bradley https://Twitter.com/Rob_Bradley Rob Bradley Republican

DwightBullard https://Twitter.com/DwightBullard Dwight Bullard Democrat

sethmckeel https://Twitter.com/sethmckeel Seth McKeel Republican

repclayingram https://Twitter.com/repclayingram Clay Ingram Republican

JimmyPatronis https://Twitter.com/JimmyPatronis Jimmy Patronis Republican

mattgaetz https://Twitter.com/mattgaetz Matt Gaetz Republican

jasonbrodeur https://Twitter.com/jasonbrodeur Jason Brodeur Republican

https://twitter.com/RepDennisRoss

https://twitter.com/DWStweets

https://twitter.com/treyradel

https://twitter.com/Rob_Bradley

https://twitter.com/jasonbrodeur

https://twitter.com/sethmckeel

https://twitter.com/repclayingram

https://twitter.com/JimmyPatronis

https://twitter.com/mattgaetz

https://twitter.com/mattgaetz



Superstar Twitter counts

Twitter user Followers Following Total tweets

RepDennisRoss 5548 1406 9986

DWStweets 179433 467 3053

treyradel 1516 229 1275

Rob_Bradley 439 522 2295

DwightBullard 1094 157 1539

sethmckeel 2086 1381 2263

repclayingram 1033 609 540

JimmyPatronis 3247 3457 5697

mattgaetz 2776 1411 2686

jasonbrodeur 1406 772 745

Twitter Superstar average usage

Twitter user Days since last tweet (02/20/2013) Tweets per day

RepDennisRoss 6 7

DWStweets 2 3

treyradel 1 1

Rob_Bradley 1 2

DwightBullard 1 1

sethmckeel 3 2

repclayingram 2 0

JimmyPatronis 1 4

mattgaetz 2 2

jasonbrodeur 6 0



Twitter Superstar Peer Index scores

Twitter user pi_score pi_activity pi_audience pi_authority

RepDennisRoss 39 14 65 34

DWStweets 47 0 78 0

treyradel 46 73 48 45

Rob_Bradley 32 73 37 31

DwightBullard 54 41 0 0

sethmckeel 11 13 9 5

repclayingram 35 37 33 34

JimmyPatronis 26 27 63 17

mattgaetz 54 0 46 0

jasonbrodeur 48 73 50 48

Twitter Superstar Klout Scores and percentage of replies & RT

Twitter user klout kred_i kred_o %_of_replies %_of_RT

RepDennisRoss 78 820 7 41.21 35.08

DWStweets 71 969 6 14.88 12.46

treyradel 57 693 5 14.15 21.66

Rob_Bradley 57 603 5 28.25 29.3

DwightBullard 47 685 5 11.1 54.05

sethmckeel 45 647 6 28.16 35.28

repclayingram 46 639 5 21.63 14.79

JimmyPatronis 52 722 6 17.7 11.65

mattgaetz 61 735 6 13.65 24.92

jasonbrodeur 46 619 4 11.1 21.66



Potential areas for further study

Florida’s elected officials – composition of followers:

• number of constituents,

• number of press,

• number of lobbyists,

• number of other

Explore if a digital divide exits by age, gender and/or race for Florida’s elected officials.

Explore if the lack of interaction is limited to Twitter or does this pattern of behavior extend across all social media platforms.

“Social Media is a powerful communications tool. But it can’t be approached with traditional marketing messages and positioning. In the So-cial Media world –chest thumping and “me me me” marketing is the fastest way to send your audience packing.”

- Rebel Brownrebelbrown.com



MethodologyUsing Twitter’s search function and Internet searches, we first compiled a list of each elected official Twitter accounts. The elected officials’ accounts were categorized by office type.

Categories of elected office

Category Description

USSEN United States Senate

USREP United States Representative

EXEC Florida’s Executive Branch

STSEN Florida State Senate

STREP Florida State Representative

Members were placed in a public Twitter list to allow for analysis. These lists were published on Twitter to allow for potential corrections.

Twitter l ists for elected office

Category Description

USSEN https://Twitter.com/alex_patton/fl-federal-2013

USREP https://Twitter.com/alex_patton/fl-federal-2013

EXEC https://Twitter.com/alex_patton/fl-executive-2013

STSEN https://Twitter.com/alex_patton/fl-senate-2013

STREP https://Twitter.com/alex_patton/fl-house-2013

The Twitter lists were then analyzed using two software products. Hootsuite (hootsuite.com) was used to gather Klout (Klout.com) scores and SocialBro (socialbro.com) was used to gather detailed Twitter account information (follow counts, friend counts, status counts, date of last tweet, average tweets per day, length of Twitter membership, Peer Index (peerindex.com) scores, and Kred Scores (kred.com).

Additional data (percentage of replies & %of re-tweets) from http://tweetstats.com.

The Twitter lists were also published in an easy to read stream at www.FLTweets.com.

The Twitter lists were compiled 1/21/2013 – 2/19/2013.

The data & analytic scores were pulled for the analysis on 12/19/2012.

Tweetstats were pulled on 2/21/2013.

http://tweetstats.com

http://www.FLTweets.com



Description of Scores

Name Description Source Description Channels Scored

Klout The Klout Score incorporates more than 400 signals from seven different net-works. We process this data on a daily basis to generate updates to your Klout Score.

http://klout.com/#/corp/klout_score

Multiple

Kred To calculate your Kred, we analyze bil-lions of tweets from the last 1,000 days. We add your Facebook actions when you connect your account.

Influence is the ability to inspire action. It is scored on a 1,000 point scale.

Outreach reflects generosity in en-gaging with others and helping them spread their message.

http://kred.com/rules Multiple

Peer Index Peer Index measures influence by mea-suring Activity, Audience and Authority.

Authority measures how relevant your activity is to the community.

Audience measures reach relative to the rest of the population, while activity measures activity compared to the rest of the population.

http://blog.peerindex.com/opening-the-temple-door/#.USTM5h235yI

multiple

Note on social media scores

While the emerging online Social Media Analytics field is far from perfect, and we concede that social me-dia analytics will vary widely between companies due to their methodology, comparing social media scores at least allows for some basis of comparison.

The scores will change and may reflect new data at the time of publishing of this analysis.

Error reporting

Please send any corrections to @alex_patton



Data setIn the name of transparency, the complete dataset is available for download at ozeanmedia.com.

United States Senate

Category Twitter user Name

USSEN marcorubio Marco Rubio

USSEN SenBillNelson Bill Nelson

United States House of Representatives


USREP AlanGrayson Alan Grayson

USREP AnderCrenshaw Ander Crenshaw

USREP congbillposey Bill Posey

USREP DWStweets D Wasserman Schultz

USREP JoeGarcia Joe Garcia

USREP MarioDB Mario Diaz-Balart

USREP PatrickMurphyFL* Patrick Murphy

USREP Rep_Southerland Steve Southerland

USREP RepCorrineBrown Corrine Brown

USREP RepDennisRoss Dennis Ross

USREP RepDeSantis* Ron DeSantis

USREP RepGusBilirakis GusBilirakis

USREP RepLoisFrankel Rep. Lois Frankel

USREP RepMurphyFL* Rep. Patrick Murphy

USREP RepTedDeutch Rep. Ted Deutch

USREP RepWebster Daniel Webster

USREP RepWilson Frederica Wilson

USREP RonDeSantisFL* Ron DeSantis

USREP RosLehtinen Ileana Ros-Lehtinen

USREP TedYoho Ted Yoho

USREP treyradel Trey Radel

• Note: Congressmen DeSantis & Murphy have two active Twitter accounts in use. Both were con-tacted via Twitter asking why they have two Twitter accounts and asked which account they would they would prefer for use in our analysis. No response was received to our inquiry from either party.



Florida Executive Branch


EXEC FLGovScott Rick Scott

EXEC adamputnam Adam Putnam

EXEC JeffAtwater Jeff Atwater

EXEC AGPamBondi Fla. AG Pam Bondi

EXEC LtGovCarroll Jennifer Carroll

Florida State Senate


STSEN AaronPBean Aaron Bean

STSEN anitere_flores Anitere Flores

STSEN BillGalvano Bill Galvano

STSEN BillMontford Bill Montford

STSEN CharlieDeanSD5 Charlie Dean

STSEN ClemensFL Jeff Clemens

STSEN denisegrimsley Denise Grimsley

STSEN DonGaetz Don Gaetz

STSEN DorothyHukill Dorothy Hukill

STSEN DwightBullard Dwight Bullard

STSEN gregevers Greg Evers

STSEN GwenMargolis Gwen Margolis

STSEN Hays2010 Alan Hays

STSEN JackLatvala Jack Latvala

STSEN JeffreyBrandes Jeff Brandes

STSEN joenegronfl Joe Negron

STSEN JoynerforSenate Arthenia Joyner

STSEN kellistargel Kelli Stargel

STSEN lizbethkb Lizbeth Benacquisto

STSEN oscarjb2 Oscar Braynon II

STSEN Rob_Bradley Rob Bradley

STSEN SenatorAltman Senator Thad Altman

STSEN SenatorJohnLegg John Legg

STSEN SenChrisSmith Senator Chris Smith

STSEN SenReneGarcia René García

STSEN WiltonSimpson Wilton Simpson

STSEN John_Thrasher John Thrasher

STSEN MariaSachs Maria Sachs



Florida State House of Representatives


STREP Artiles118 Frank Artiles

STREP CaryPigman Cary Pigman

STREP CharlesVanZant Charles Van Zant

STREP DaneEagle Dane Eagle

STREP DanielDavisFl Daniel Davis

STREP darrylrouson Darryl Rouson

STREP DavidMKerner Rep. Dave Kerner

STREP debbie_mayfield Debbie Mayfield

STREP dennisbaxley Dennis Baxley

STREP DocRenuart Ronald Doc Renuart

STREP dougbroxson2010* Doug Broxson

STREP DwightDudleyFL Dwight Dudley

STREP fasanomike Mike Fasano

STREP Gayle_Harrell Gayle Harrell

STREP gregsteube Greg Steube

STREP HalseyBeshears HalseyBeshears

STREP HoodForHouse Dave Hood For House

STREP IrvSlosberg Rep. Irv Slosberg

STREP JakeRaburn Jake Raburn

STREP jasonbrodeur Jason Brodeur

STREP JimmieTSmith Jimmie T. Smith

STREP JimmyPatronis Jimmy Patronis

STREP josefelixdiaz Jose Felix Diaz

STREP JoseJavierRdrgz José J. Rodríguez

STREP KathleenMPeters Kathleen Peters

STREP KCastorDentel Karen Castor Dentel

STREP keithperry21 Keith Perry

STREP KevinRader Kevin Rader

STREP kionnemcghee Kionne L. McGhee

STREP lakeray3 Lake Ray III

STREP Larry_Ahern Larry Ahern

STREP larrymetz Larry Metz

STREP LizPorterHD11 Elizabeth Porter

STREP loriberman Lori Berman

STREP MarkDanishFL Mark Danish

STREP MarkPafford Mark Pafford

STREP marleneotoole Marlene O’Toole

STREP mattgaetz Matt Gaetz

STREP mbileca Michael Bileca



STREP Mhudson101 Matt Hudson

STREP NeilCombee Neil Combee

STREP RepAlanWilliams Alan Williams

STREP RepAlbritton Ben Albritton

STREP RepBillHager Bill Hager

STREP RepCampbellD108 Rep. Daphne Campbell

STREP repclayingram Clay Ingram

STREP RepCTrujillo Carlos Trujillo

STREP repdanayoung Dana Young

STREP RepDougBroxson* Rep. Doug Broxson

STREP RepDougHolder Doug Holder

STREP RepEddyGonzalez Eddy Gonzalez

STREP RepFitzenhagen Heather Fitzenhagen

STREP RepJanetAdkins Rep. Janet Adkins

STREP RepJanetCruz Janet Cruz

STREP RepJimBoyd Jim Boyd

STREP RepJNunez Jeanette M. Nunez

STREP RepJoeGibbons Rep. Joe Gibbons

STREP RepJoeSaunders Joe Saunders

STREP RepMannyDiazJr Manny Diaz Jr.

STREP RepMiajones Mia Jones

STREP RepMichelle Rehwinkel Vasilinda

STREP RepMoraitis George Moraitis

STREP RepPassidomo Kathleen Passidomo

STREP RepReed Betty Reed

STREP RepRichardStark Richard Stark

STREP richardcorcoran Richard Corcoran

STREP RitchWorkman Ritch Workman

STREP RossSpano Ross Spano

STREP sethmckeel Seth McKeel

STREP SteveCrisafulli SteveCrisafulli

STREP StevePrecourt Steve Precourt

STREP TeamRepWatson Barbara Watson

STREP Travis_Cummings Travis Cummings

STREP TravisJHutson Travis Hutson

STREP VotePritchett Sharon Pritchett

STREP willweatherford Will Weatherford

• Note: Representative Broxson has two active Twitter accounts. However, dougbroxson2010 has not been used since 2010 and was excluded from analysis.



Twitter accounts not found


USREP none found Miller, Jeff

USREP none found Mica, John

USREP none found Nugent, Richard

USREP none found Young, W. Bill

USREP none found Castor, Kathy

USREP none found Rooney, Thomas

USREP none found Hastings, Alcee

STSEN none found Gibson, Audrey

STSEN none found Simmons, David

STSEN none found Thompson, Geraldine F. “Geri”

STSEN none found Gardiner, Andy

STSEN none found Soto, Darren

STSEN none found Richter, Garrett

STSEN none found Lee, Tom

STSEN none found Abruzzo, Joseph

STSEN none found Detert, Nancy C.

STSEN none found Ring, Jeremy

STSEN none found Sobel, Eleanor

STSEN none found Diaz de la Portilla, Miguel

STREP none found Ford, Clay

STREP none found Coley, Marti

STREP none found Fullwood, Reggie

STREP none found McBurney, Charles

STREP none found Watson, Jr., Clovis

STREP none found Stone, Charlie

STREP none found Taylor, Dwayne L.

STREP none found Santiago, David

STREP none found Clelland, Michael Philip “Mike”

STREP none found Nelson, Bryan

STREP none found Schenck, Robert C. “Rob”

STREP none found Wood, John

STREP none found La Rosa, Mike

STREP none found Rangel, Ricardo

STREP none found Bracy, Randolph

STREP none found Antone, Bruce

STREP none found Stewart, Linda

STREP none found Torres, Jr., Victor Manuel “Vic”

STREP none found Goodson, Tom

STREP none found Tobia, John



STREP none found Raulerson, Daniel D. “Dan”

STREP none found Grant, James W. “J.W.”

STREP none found Zimmermann, Carl F. “Z”

STREP none found Hooper, Ed

STREP none found Pilon, Ray

STREP none found Roberson, Kenneth L. “Ken”

STREP none found Rodrigues, Ray Wesley

STREP none found Caldwell, Matthew H. “Matt”

STREP none found Magar, MaryLynn “ML”

STREP none found Lee, Jr., Larry

STREP none found Rooney, Jr., Patrick

STREP none found Powell, Bobby

STREP none found Clarke-Reed, Gwyndolen “Gwyn”

STREP none found Thurston, Jr., Perry E.

STREP none found Rogers, Hazelle P. “Hazel”

STREP none found Waldman, James W. “Jim”

STREP none found Moskowitz, Jared Evan

STREP none found Edwards, Kait

STREP none found Schwartz, Elaine J.

STREP none found Jones, Shevrin D. “Shev”

STREP none found Stafford, Cynthia A.

STREP none found Oliva, Jose R.

STREP none found Richardson, David

STREP none found Fresen, Erik

STREP none found Raschein, Holly Merrill



About the author

Author’s social media presence

In the name of transparency, the author’s social media scores are listed.

Author’s social media analytic scores (2/20/2013)

Name Score

Klout 57

Kred 671 / 5

Peer Index 42 total

Authority 20

Audience 55

Activity 33

Author’s social media components (2/20/2013)

Twitter (@alex_patton)

Followers Count 5,067Friends Count 1,008Ratio 5:1Status Updates 3,340Joined April 2009

Facebook(facebook.com/jalex.patton)

Friends Count 800Joined April 2009

Facebook (facebook.com/OzeanMedia)

Likes 38

LinkedIn (linkedin.com/in/jalexpatton)

Connections 500+

Google Plus

Personal https://plus.google.com/u/1/110394044411236372588/Work https://plus.google.com/u/0/104731512459540021896/



Author’s bio

Alex Patton is a entrepreneur, Republican political consultant, and political pollster living in Gainesville, FL

Alex’s interest in politics began in High School. Alex had a very unique high school education. The son of a career military man, Alex attended high school in Heidelberg, Germany. He was surrounded by geo-political events that peaked his interest in the political process. He is a former Board of Regent Officer for the International Student Leadership Institute (ISLI) and former student body president of his high school.

Alex attended the University of Florida, graduating with a de-gree in political science. It was during college that the political bug fully captured Alex. He held many on-campus leadership positions. During his college years, he took a year off from the University to work as the finance director & fundraiser for a United States Congressional Campaign in Florida. After the campaign’s completion, Alex returned to the University of Flor-ida to be elected Student Body President. He is a member of Florida Blue Key.

Currently, Alex is the owner of the Ozean and a partner in a political polling firm, War Room Lo-gistics, LLC.

Alex has consulted on every level of political campaign, except for a presidential election, includ-ing some brief international political experiences.

He is experienced in all facets of political campaigning, but specializes in political communication, political media, utilizing media and technology.

Alex is married, has two children, dabbles in photography, reads primarily non-fiction, trains for triathlons, and enjoys fly fishing to get away from it all.

He is known for his candid communication, fierce loyalty and competitive spirit.

OMG! Don’t Forget: It’s SOCIAL Mediaby Alex Patton

Ozean Mediaozeanmedia.com

14520 Main StreetGround Floor

Alachua, FL 32615(+1) 352-376-0505

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