1 Social media networks such as Facebook and Twitter are growing at incredible speed to become the largest market places in the world causing methods of communications to change fundamentally. This is the perception of consumers who no longer trust traditional advertising. As a direct result, new communication methods and networks offer a greater return on investment than traditional marketing methods. At ElitAd, our consultancy and advise focuses entirely on supporting the client in adapting to changes brought about by these new evolutionary methods of communication. Many corporations are developing web 2.0 tools and beginning to create interactive communication platforms in response to these new challenges. However, many are not implementing them in the most effective manner. ElitAd´s services aim to create channels of communication and open dialogues with users, whilst expanding target audience, maximising the amount of users who access information and cement communication by establishing relationships through open, sincere, interactivity with audiences. According to most online researchers, the latest developments in the universe of social networks are changing the parameters of classical communication. Careful analysis of your conversations, your social platforms, your identity and online participation will enable ElitAd to generate communities from which you can learn a great deal about consumers, allowing us to provide furth er innovative methods and create new products and services tailored to meet the needs of your clients, which will increase the quality and quantity of conversations and buzz allowing for exchange of information with greater added value and a better perception of YOU the client. ADVANTAGES OF ELITAD´S SERVICES: - IMPROVE CUSTOMER RELATIONS - BUILD BRAND AWARENESS - BUILD BRAND LOYAL TY BY INTERACTI VE INVOLVEMENT - EFFECTIVELY MANAGE ONLINE REPUTATIONAL RISK / IMPROVE IMAGE - SEGMENTATION OF TARGET AUDIENCE - RELATIONSHIP MARKETING - FEEDBACK SUPPORT CHANNEL/ BUSI NESS DEVELOPMENT - MEASURABLE RESULTS/ROI - DRIVE SALES
SOCIAL MEDIA WEBSITE – Central Website – Platform for Contents and SM
The social media website is the central platform and the neurological core from which all ElitAd
services emerge, from capturing clients to consolidating your brand in the world of online marketing,
PR and social media.
Differing contents generated by your articles, images, videos, will all be visible, with the objective of
unifying communications and reinforcing the position of your brand or products.
This central site stimulates three basic pillars: attracting an audience interested in the specialisedcontent you are offering, increasing the number of potential clients for your business and constantly
refreshing your brand and products by editing the online contents.
Main benefits:
- Targeted completely optimised SEO (Search Engine Optimisation), set up for prompt indexation by
users and a correct positioning in the first search results.
- Unified communications in one site, both accessible and user friendly.
- Attracting users from different profiles and social networks placing them in close
proximity to your brand.
- Individual content, not dependant on the Platform or “in vogue” social networks, making
it easy to redirect users from one social network to another.
- A central operational base for all types of online marketing campaigns or social networks.
- Provides complete statistics. Interactions with our platform are measurable and can be analysed to
assist you in knowing which activities are of greatest interest to users and therefore what solutions
you can offer them and what people are looking for in search engines.
- Recording geographical ambit of users, time they spend on your pages and what they search for.
- Reducing potential reputational damage and improving communications at times of crises by direct
control over content.
FEEDBACK AND SUPPORT PLATFORM FOR 2.0 USERS:
Our platform´s objective is to create direct communication channels with users.
- Being focused and completely optimised SEO (Search engine optimization), it is set up
for prompt indexation by users providing a leading position in the first search engine
results.
- Has good semantic positioning ensuring content will be in response to natural questions
raised by users.
- Produces transparency for clients in their communications, ties and relations with users offeringimportant support for matters of social responsibility.
- An open platform for participation and the creation of user generated content as there is a limit to
the amount of content that can be generated by the client itself.
- Interactions with the platform are fully measurable, can be analysed providing complete statistics
allowing the client access to comprehensive information, about the interests of users. Giving
consideration to their solutions- based proposals and establishing what users seek at search engine
level.
- Reduces reputational risk damage at times of crisis.
- Provides direct control over all content.
- Monitor´s tendencies present in searches, levels of participation and traffic.
INTRANET
A private in-house network created to follow the norms and protocols of the wider internet.
Industry experts point out that companies are progressively integrating their own private platforms
with similar social media characteristics (such as twitter) into their own internal communications
network.
Positive factors:
- Improved organizational efficiency and productivity with a direct effect on both client and
shareholder satisfaction.
- Improved "decision making" processes as users can access critical information in real time.
