DotAsia OrganisationDotAsia is a not-for-profit organization overseeing the governance of the

".Asia" web address with a core mandate to promote Internet development and adoption across Asia. For more information please visit http://www.registry.asia

Internet Usage in Asia today

Fast Forward…

• Current growth already driven by the Asia Pacific region, with a 13.6% increase on a very large base

• The world's Internet population is expected to grow by more than 45 percent in the next five years, to reach 2.2 billion users in 2013. Most of the growth will come from the Asian market.- comScore

Online Spending

In 2008, e-Commerce consumers in Asia spent an average of US$3,109 despite challenging economic conditions – Visa e-Commerce Consumer Monitor Q2-Q4 2008

Market research firm Euromonitor International forecasts online sales in Asia Pacific expected to reach in excess of US$71 billion by 2012

While per capita online spending still remains highest in North America &Western Europe, throughout the next five years, the shifting online population and growing spending power among Asian consumers means that Asian markets will represent a far greater percentage of the online consumers than they do today. Businesses must understand the dynamics of the shifting global online population to ensure that they are positioned to take advantage of emerging international opportunities. – Forrester Research

Online Spending (cont’d)

The Asian Online Market

Youth Market Luxury MarketAsia Loves Asia

• Median under 30• Educated & affluent• Gen Renaissance

• Admire west, love Asia• National love• Regional Asian Pride

• New Millionaire Boom

• Combined wealth of $9.5

trillion in Asia

• Cult of luxury BrandSource: MTV Asia - Asian Trends , Forbes.com, I love Asia Project

Source: Flickr - Thomas Debray

BULK OF ASIA’S POPULATION

UNDER 30:FRIENDS MATTER: SOCIAL NETWORKINGCONTENT MATTERS: PEOPLE ARE MEDIA

CUTTING THROUGH MATTERS: RELEVANCE

Social media is a global phenomenon

If you are online you

are using social media

Asian markets are leading in terms of participation, creating

more content than any other region- Universal McCann

Source: MTV Asia "Being Young"

•  Asians giving new meaning to Asia– Although the word ‘Asia’ is of Western origin, its meaning has long

shifted from one associating with 12th century exploration or 19th colonialism, to one that is synonymous with vibrant economy, contemporary technology , holiday hot-spots and regional pride

• Google Keyword Tool - Global Monthly Search Volume for keywords containing the term ‘Asia’ exceed 17 million in July 2009

• Baidu.com – China’s leading search engine renders 9.3 million results for ‘Asia’

• Yahoo.co.jp – Japan’s search engine of choice renders 1,940 million results for ‘Asia’

Asia online

What is .Asia?

o Simply put ‘.ASIA’ is the '.COM' for Asia• It is the leading edge web address for Asia and Asian markets worldwide.

What are some .Asia domains out there?

http://Honda.asia

http://KeepWalking.asia

http://LiveNation.asia

http://apta.asiaAsia Pacific Tourism

Association

http://Panasonic.asia

Who Registers .Asia Domains?

http://Studio10.asia-- Individuals --

http://WeR.asia-- Small Medium Enterprises --

http://DragonRadio.asia-- Communities --

http://Seiko.asia-- Brands & Multinationals --

Asian Netizens love to surf entertainment related websitesand

Asian entertainers love to .Asia their web address for fans across the region

http://Avex.asia

http://VivianChow.asia

http://Absorb.asia

http://ella.asia

http://AngelaBaby.asia

Why register a .Asia web address?

#1 Because Asia is relevant to your content

http://digitalmedia.asia

http://gnome.asia

http://www.adrc.asia

BlueDot ASIAhttp://bluedot.asia

Is a mixture of biannual and art fair, is Korea’s first art fair equipped with both artistic quality and commerciality.

At 2009 BlueDot ASIA, due in June 20 to 25, around 80 artists from Asia will participate in to represent Asian arts and to display its possibilities through a variety of arts works, including paintings, photographs, and installation works, causing sensation in the Korean art community.

#2 Because it’s cool

http://homan.asia

http://morimori.asia

http://hkaff.asia

http://parkingmovie.asia

#3 Because having a .Asia web address improves search engine ranking

#3 Because having a .Asia web address improves search engine ranking (cont’d)

#3 Because having a .Asia web address improves search engine ranking (cont’d)

THANK YOU!Leona Chen-Birkner

--- leona@registry.asia ---

To register a ‘.Asia’ web address please visit one of our channel partners listed below

http://registry.asia/about/register.html

Come see more ‘.Asia’ domains in action at http://KeepClicking.Asia