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Double Up Food Bucks Communication Strategies · 2019. 2. 19. · used to buy any SNAP eligible...

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Double Up Food Bucks Communication Strategies Getting the word out about the program and about your markets February 2, 2019 Farmers and Friends Workshop

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Page 1: Double Up Food Bucks Communication Strategies · 2019. 2. 19. · used to buy any SNAP eligible items at the market, and the Double Up Foc"i Bucks tokens can be used to buy any fresh

Double Up Food BucksCommunication StrategiesGetting the word out about the program and about your markets

February 2, 2019Farmers and Friends Workshop

Page 2: Double Up Food Bucks Communication Strategies · 2019. 2. 19. · used to buy any SNAP eligible items at the market, and the Double Up Foc"i Bucks tokens can be used to buy any fresh

Double Up Heartland

Brand

MarketingMaterials

Website

Social Media Advertising

Earned Media

Partners & Volunteers

Hotline, Info@

COMMUNICATIONS AND OUTREACH

COMMUNICATIONS

Page 3: Double Up Food Bucks Communication Strategies · 2019. 2. 19. · used to buy any SNAP eligible items at the market, and the Double Up Foc"i Bucks tokens can be used to buy any fresh

www.DoubleUpHeartland.org

Double Up HeartlandWEBSITE

Page 4: Double Up Food Bucks Communication Strategies · 2019. 2. 19. · used to buy any SNAP eligible items at the market, and the Double Up Foc"i Bucks tokens can be used to buy any fresh

Double Up HeartlandDIRECT MAILER

Page 5: Double Up Food Bucks Communication Strategies · 2019. 2. 19. · used to buy any SNAP eligible items at the market, and the Double Up Foc"i Bucks tokens can be used to buy any fresh

Double Up HeartlandPOSTERS, BANNERS & FLIERS

Page 6: Double Up Food Bucks Communication Strategies · 2019. 2. 19. · used to buy any SNAP eligible items at the market, and the Double Up Foc"i Bucks tokens can be used to buy any fresh

Double Up HeartlandSOCIAL MEDIA

Page 7: Double Up Food Bucks Communication Strategies · 2019. 2. 19. · used to buy any SNAP eligible items at the market, and the Double Up Foc"i Bucks tokens can be used to buy any fresh

Double Up HeartlandHOW-TO VIDEO

Page 8: Double Up Food Bucks Communication Strategies · 2019. 2. 19. · used to buy any SNAP eligible items at the market, and the Double Up Foc"i Bucks tokens can be used to buy any fresh

Double Up HeartlandQUESTIONS?Contacts:Donna E. Field Martin, AICP, MPHDUFB Heartland Principal InvestigatorSenior Public Health PlannerMid-America Regional [email protected] 701-8369

mailto:[email protected]

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