Pacific Gas and Electric Company

Leading Energy Efficiency in High Tech:

PG&E’s Program & Service PortfolioMark Bramfitt

San Francisco, CaliforniaJune 27, 2007

Presented to theBurton Group Catalyst Conference

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Discussion Points What is driving the emphasis on energy

efficiency in the Information Technology/Data Center/High Tech sector?

What’s happening on the ground with PG&E, leading high tech companies, and utilities across the nation.

What are the likely developments in the near term.

A challenge: Leadership

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But First: Why Energy Efficiency?

• Customers expect/love the programs• All customers benefit through lower rates• PG&E benefits financially• Energy efficiency products and services

are the cornerstone of our commitment to environmental responsibility and quality

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30 Years of Energy Efficiency Success• Energy efficiency programs have helped keep per capita electricity consumption in

California flat over the past 30 years• PG&E’s programs alone have avoided the release of over

61 million tons of CO2 into the atmosphere over the same period, equivalent to taking 8.6 million cars off the road for a year

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PG&E’s Focus on High Tech:

PG&E serves Silicon Valley – almost all of the industry heavyweights have a presence here

They have their own facilities, and they are bringing solutions to energy challenges facing their customers

The focus is on data centers and IT infrastructure

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Our Direct Market A total load of 400-500 MW (2.5% of

total, compared to 1.2% nationally) “Enterprise” centers are known “Corporate” centers are hidden in office

buildings and campuses “Closet” servers are invisible The key challenge for enterprise and

some corporate data centers is space, cooling, and power supply constraints

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Response to Power/Space/Cooling

• Energy efficiency comes to the forefront, but primarily due to growth and constraints

• Some industry leaders recognizing an environmental responsibility opportunity

• However, some companies are chasing “cheap power”, and new data centers are still built to traditional, low efficiency standards

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In Fact, Intense Growth Rates…

• IT workload growth is multiples of GDP for most companies, and can be 10x of GDP for some sectors (financial services, web businesses)

• All companies facing huge growth rates in data storage

• When your back is up against the wall for IT capacity, you might consider…

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…”Instant” Data Centers

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Where’s the Data Center?

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Here’s the Data Center!

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Targeted Markets

• PG&E moved to a market-focused portfolio instead of a program portfolio for EE in 2006

• Results are a greatly expanded portfolio of product and service offerings, superior customer satisfaction, better program performance

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Data Center Offerings pre-2006

Audits, incentives that addressed cooling systems only: High-efficiency equipment

(chillers, pumps, fans, etc.) Air- and water-side economizers VFD’s

What we were missing: Anything having to do with operations

“inside the white room”

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What We Were Missing

Energy use in a high-performance data center (LBNL/PG&E Study)

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New Initiatives in 2006 Incentives for energy-efficient computing

equipment (Rip & Replace only) Incentives for virtualization/consolidation Incentives for airflow control systems Incentives for high efficiency UPS and

power distribution systems Integrated, high quality, technical

services

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New/Coming in 2007 Incentives for energy efficient computing

equipment (new installations) Focus and incentives on efficient data storage

technologies (just announced: MAID) Retro-commissioning program for airflow

management 80+ program for computing equipment (2nd Q) Rebates for PC management software (Now) Incentives for conversion to thin-client systems

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Results & Utility Industry Leadership Industry agrees that a third to a half

of data center energy use can be addressed through cost-effective, reliable energy efficient technologies and strategies

PG&E announces formation of national utility coalition to extend program adoption.

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Predictions

Near term winners:Widespread adoption of Virtualization 1.0

for computing and data storageFocus on efficient data storage

technologiesEquipment metrics place high emphasis

on efficiency as part of performanceEarly adoption of Virtualization 2.0: IT load

following and demand response.

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Predictions

Mid-term winners:Evolutionary power conditioning,

management, and delivery systems Virtualization 3.0: fully integrated, holistic

data center power management Long-term winners:

Backup cooling systems, demand management

Truly “green” data center designs

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The Challenge

What does leadership in this market look like? IT and facility operations staffs working

togetherA data center that uses multiple

strategies to drive high efficiencyEquipment providers driving premium

efficiency as well as performanceUtilities partnering with customers to

provide solutions

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More Information

Visit www.pge.com/hightech Contact our segment lead with

feedback and suggestions:Customer Energy Efficiency245 Market StreetSan Francisco, CA 94105

Mark Bramfitt, P.E.Principal Program ManagerHigh Tech Energy Efficiency

Office: (415) 973-2933Mobile: (415) 244-1640 EMail: MJB9@pge.com