Pacific Gas and Electric Company
Leading Energy Efficiency in High Tech:
PG&E’s Program & Service PortfolioMark Bramfitt
San Francisco, CaliforniaJune 27, 2007
Presented to theBurton Group Catalyst Conference
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Discussion Points What is driving the emphasis on energy
efficiency in the Information Technology/Data Center/High Tech sector?
What’s happening on the ground with PG&E, leading high tech companies, and utilities across the nation.
What are the likely developments in the near term.
A challenge: Leadership
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But First: Why Energy Efficiency?
• Customers expect/love the programs• All customers benefit through lower rates• PG&E benefits financially• Energy efficiency products and services
are the cornerstone of our commitment to environmental responsibility and quality
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30 Years of Energy Efficiency Success• Energy efficiency programs have helped keep per capita electricity consumption in
California flat over the past 30 years• PG&E’s programs alone have avoided the release of over
61 million tons of CO2 into the atmosphere over the same period, equivalent to taking 8.6 million cars off the road for a year
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PG&E’s Focus on High Tech:
PG&E serves Silicon Valley – almost all of the industry heavyweights have a presence here
They have their own facilities, and they are bringing solutions to energy challenges facing their customers
The focus is on data centers and IT infrastructure
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Our Direct Market A total load of 400-500 MW (2.5% of
total, compared to 1.2% nationally) “Enterprise” centers are known “Corporate” centers are hidden in office
buildings and campuses “Closet” servers are invisible The key challenge for enterprise and
some corporate data centers is space, cooling, and power supply constraints
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Response to Power/Space/Cooling
• Energy efficiency comes to the forefront, but primarily due to growth and constraints
• Some industry leaders recognizing an environmental responsibility opportunity
• However, some companies are chasing “cheap power”, and new data centers are still built to traditional, low efficiency standards
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In Fact, Intense Growth Rates…
• IT workload growth is multiples of GDP for most companies, and can be 10x of GDP for some sectors (financial services, web businesses)
• All companies facing huge growth rates in data storage
• When your back is up against the wall for IT capacity, you might consider…
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…”Instant” Data Centers
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Where’s the Data Center?
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Here’s the Data Center!
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Targeted Markets
• PG&E moved to a market-focused portfolio instead of a program portfolio for EE in 2006
• Results are a greatly expanded portfolio of product and service offerings, superior customer satisfaction, better program performance
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Data Center Offerings pre-2006
Audits, incentives that addressed cooling systems only: High-efficiency equipment
(chillers, pumps, fans, etc.) Air- and water-side economizers VFD’s
What we were missing: Anything having to do with operations
“inside the white room”
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What We Were Missing
Energy use in a high-performance data center (LBNL/PG&E Study)
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New Initiatives in 2006 Incentives for energy-efficient computing
equipment (Rip & Replace only) Incentives for virtualization/consolidation Incentives for airflow control systems Incentives for high efficiency UPS and
power distribution systems Integrated, high quality, technical
services
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New/Coming in 2007 Incentives for energy efficient computing
equipment (new installations) Focus and incentives on efficient data storage
technologies (just announced: MAID) Retro-commissioning program for airflow
management 80+ program for computing equipment (2nd Q) Rebates for PC management software (Now) Incentives for conversion to thin-client systems
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Results & Utility Industry Leadership Industry agrees that a third to a half
of data center energy use can be addressed through cost-effective, reliable energy efficient technologies and strategies
PG&E announces formation of national utility coalition to extend program adoption.
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Predictions
Near term winners:Widespread adoption of Virtualization 1.0
for computing and data storageFocus on efficient data storage
technologiesEquipment metrics place high emphasis
on efficiency as part of performanceEarly adoption of Virtualization 2.0: IT load
following and demand response.
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Predictions
Mid-term winners:Evolutionary power conditioning,
management, and delivery systems Virtualization 3.0: fully integrated, holistic
data center power management Long-term winners:
Backup cooling systems, demand management
Truly “green” data center designs
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The Challenge
What does leadership in this market look like? IT and facility operations staffs working
togetherA data center that uses multiple
strategies to drive high efficiencyEquipment providers driving premium
efficiency as well as performanceUtilities partnering with customers to
provide solutions
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More Information
Visit www.pge.com/hightech Contact our segment lead with
feedback and suggestions:Customer Energy Efficiency245 Market StreetSan Francisco, CA 94105
Mark Bramfitt, P.E.Principal Program ManagerHigh Tech Energy Efficiency
Office: (415) 973-2933Mobile: (415) 244-1640 EMail: [email protected]