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DPSE Rotem Rave 2.21.17 - day 1 - 530pm

Date post: 12-Apr-2017
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Rotem Rave The New Frontier for Direct-Sold Campaigns
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Page 1: DPSE Rotem Rave   2.21.17 - day 1 - 530pm

Rotem Rave

The New Frontier forDirect-Sold Campaigns

Page 2: DPSE Rotem Rave   2.21.17 - day 1 - 530pm

Our MissionTo Ensure a Clean, Safe

and Engaging User Experience

MalvertisingProtection

Ad QualityMonitoring

Creative QAAutomation

2 www.geoedge.com

Our Mission

Page 3: DPSE Rotem Rave   2.21.17 - day 1 - 530pm

ABCs of 2017: AI, Bots, & Self-Driving Cars

It’s all about Optimization & Automation.3 www.geoedge.com

Page 4: DPSE Rotem Rave   2.21.17 - day 1 - 530pm

The 123s of Direct-Sold Campaigns

Automated? Optimized? Let’s take a look…

Ad Ops Prof.Account ManagerBrand

4 www.geoedge.com

Page 5: DPSE Rotem Rave   2.21.17 - day 1 - 530pm

Direct-Sold Process Today: Look Familiar?

5 www.geoedge.com

Page 6: DPSE Rotem Rave   2.21.17 - day 1 - 530pm

Deep Dive into the Numbers

ad specs40–70

30-40% of time on creative QA

campaigns per monthUp to 500tests per campaignUp to 75of the campaignsneed troubleshootingOver 16%

6 www.geoedge.com

Page 7: DPSE Rotem Rave   2.21.17 - day 1 - 530pm

The Bottom Line

4 - 15

Amount oftraffickers per

publisher range

7 www.geoedge.com

Average salaryfor an ad opsprofessional

$80,000 $500,000Up to

wasted oncreative QA

Page 8: DPSE Rotem Rave   2.21.17 - day 1 - 530pm

Creative QA Process

No Automation.No Transparency.

No Sense.

8 www.geoedge.com

Page 9: DPSE Rotem Rave   2.21.17 - day 1 - 530pm

Introducing SpecHubComprehensive. Automated. Sleek.

9 www.geoedge.com

Page 10: DPSE Rotem Rave   2.21.17 - day 1 - 530pm

Customizedto Your Specs

Top-tierverification &

security engine

User friendlyfor lightning-fast

adoption

10 www.geoedge.com

Page 11: DPSE Rotem Rave   2.21.17 - day 1 - 530pm

The New Frontier for Direct Campaigns

Automated manual testing

Improved trafficking efficiency

Massive reduction in QA,trafficking & screenshots workload

11 www.geoedge.com

Thank you!


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