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Dream Hotels & Resorts

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  • DREAM HOTELS & RESORTS GROUPA journey of a thousand miles begins with just one step

    2014

    2014

    HARTENBOSLAGOON RESORT

    20142014

    20142014

    2014

    Highland RunFly Fishing Estate

  • OVERALL STRATEGY0 days

    VISUAL LANGUAGE0 days

    COMMS STRATEGY0 days

    LAUNCH STRATEGY0 days

    PROGRESSInnovation is a key ingredient to the success of any business. We have realised that we need to align our positioning with the best practice in the industry, but still build on the legacy that we have developed over the years.

    We have realised that in order to get ahead in our game, we need to consolidate our individual assets to better exploit opportunities, counter threats and capitalise on the strengths that we have as a collective UBUNTU

    A comprehensive brand audit was undertaken, including an internal brand audit that provided insight into how the staff of our business could have their experience of the brand and business improved by involving them in the future development of the brand, as well as the guest experience! In addition to this we also considered the external positioning of the brand and how best to communicate its unique positioning.

    NEW STRATEGIC DIRECTION

  • Developing a brand that will drive our culture is critical. The brand should not only be aesthetically pleasing, but must also be able to tell a story. It must be something that everyone is proud of.

    We expect the following from our brand and marketing collateral, which includes anything from a pencil to a billboard ad:

    VISIBILITY get peoples attention. VALUE the brand must be easily and immediately understood to be of great value to lifestyle and to wallet. COMPETITIVE easily compared to competitor products and services and must stack up! LIFESTYLE engage people on specific passion points, activity, family, geography, experience. ASPIRATIONAL of high quality and attractive to all target markets.

    BRAND DEVELOPMENT AND MARKETING COLLATERAL

    WEB DESIGN0 days

    BRAND DESIGN0 days

    WEB DEVELOPMENT10 days

    MANAGER CATALOGUE20 days

    PRESENT CATALOGUESat launch

    PROGRESS

  • Most of the groundwork has been completed and the roll out and implementation has begun. This includes all legwork, running around, and panicking about deadlines. It involves the develop-ment of a new and exciting HR training and induction pro-gramme, training of how the brand will influence you, how you interact with the brand (guidelines) and roadshows consulting with those managing our properties on how best to use the brand on site.

    We will be launching and rolling out to the following audiences: the executive, our colleagues, internal and external, resorts and head-office, our loyal members and the general public!

    ROLL-OUT AND IMPLEMENTATION

    THE EXECUTIVE0 days

    COLLEAGUES70 days

    MEMBERS70 days

    GENERAL PUBLIC77 days

    TRADE120 days

    PROGRESS

  • SAVE THE DATES

    INTERNAL LAUNCH13 February 2015

    INTERNAL TRAININGStarting 16 February 2015

    TRAINING AND ROADSHOWSStarting 22 February 2015

    PUBLIC LAUNCH20 February 2015

    AGENCY LAUNCH & TRAININGMarch 2015

    TRADE LAUNCH - WTM AFRICAApril 2015

  • DREAM HOTELS & RESORTS GROUPA journey of a thousand miles begins with just one step

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