Date post: | 13-Apr-2017 |
Category: |
Business |
Upload: | sandra-flores-business-solutionist |
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WE COACH THE PROS
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"We provide motivated small to mid size companies money making processes.
So they can be more productive, create more sales, stronger relationships and grow their business rapidly.”
Sandra Flores832-915-0706
© Constant Contact 2016
Change nameSimple Marketing Strategy for Small Business and Nonprofits
Drive New Business with Social Media
Par-ti-ci-pate
Flipping the funnel: marketing then
© 2017 Constant Contact, Inc
Flipping the funnel: marketing now
© 2017 Constant Contact, Inc
© 2017 Constant Contact, Inc
Engagement is the new word-of-mouth
© 2017 Constant Contact, Inc
78% say a
company’s social media
posts influence
their purchases
73%are likely to buy from a brand that
responds on social media
Impact of social media
84%of social
media users share to show their support for a cause
© 2017 Constant Contact, Inc
Your Advantage: your authentic
connection with your audience
© 2017 Constant Contact, Inc
© 2017 Constant Contact, Inc
Build and expand relationshipsIncrease brand
awarenessGrow your email list
Use social media to:
© 2017 Constant Contact, Inc
© 2017 Constant Contact, Inc
Agenda
1.Getting Starteda.Step 1: Pick a social media siteb.Step 2: Set-up your networksc.Step 3: Announce your presence
2.Create content3.Social media advertising4.Grow your list
© 2017 Constant Contact, Inc
Agenda
1.Getting Starteda.Step 1: Pick a social media siteb.Step 2: Set-up your networksc.Step 3: Announce your presence
2.Create content3.Social media advertising4.Grow your list
© 2017 Constant Contact, Inc
Photo Sharing
RecordedVideo
Networking
Live Video
B2B, B2C & Non-Profit industries
1 time per day or week
Photos, Videos, Links
© 2017 Constant Contact, Inc
Industries:
What to Post:
Frequency:
Business benefit:Advertising platform
Food, Technology, Retail, Household Products, Entertainment
Photos, Links, Videos
© 2017 Constant Contact, Inc
Industries:
What to Post:
Frequency:
Text limit: 140 characters 5 to 7 times per day
Business benefit:Fastest way to reach your audience, customer service
© 2017 Constant Contact, Inc
Industries:
What to Post:
Frequency:
Business benefit:Establish expertise, network within your industry
Mostly B2B
Studies, Guides, Whitepapers, Testimonials, Videos3 or more times per week
© 2017 Constant Contact, Inc
Industries:
What to Post:
Frequency:
Business benefit:Provide creative context and visual inspiration to connect with customers
Food, Art, Travel, Fashion
Images, Hashtags, Instagram Video
2-3 times per day
© 2017 Constant Contact, Inc
Agenda
1.Getting Starteda.Step 1: Pick a social media siteb.Step 2: Set-up your networksc.Step 3: Announce your presence
2.Create content3.Social media advertising4.Grow your list
© 2017 Constant Contact, Inc
Complete Your
Profile & Brand
© 2017 Constant Contact, Inc
Agenda
1.Getting Starteda.Step 1: Pick a social media siteb.Step 2: Set-up your networksc.Step 3: Announce your presence
2.Create content3.Social media advertising4.Grow your list
© 2017 Constant Contact, Inc
•Announce your presenceInvite &
announce your presence
© 2017 Constant Contact, Inc
© 2017 Constant Contact, Inc
In your email
• Ask them to follow
you
• Share benefits
• Include social links
© 2017 Constant Contact, Inc
On your website
• Make it easy
• Post on blogs
© 2017 Constant Contact, Inc
Seek out your existing and
target audience
Interact & engage
© 2017 Constant Contact, Inc
© 2017 Constant Contact, Inc
Agenda
1.Getting Starteda.Step 1: Pick a social media siteb.Step 2: Set-up your networksc.Step 3: Announce your presence
2.Create content3.Social media advertising4.Grow your list
© 2017 Constant Contact, Inc
Emotional© 2016 Constant Contact, Inc
What makes content shareable?
Engaging
VisualUseful
© 2017 Constant Contact, Inc
Images Links Video
© 2017 Constant Contact, Inc
Keywords & Hashtags (#)
© 2017 Constant Contact, Inc
Social media
Share your online content
Website
Repurpose your email content
© 2017 Constant Contact, Inc
© 2017 Constant Contact, Inc
Share other’s content
Add your own spin!
• Your target audience
• Similar businesses
• Credible sources
© 2017 Constant Contact, Inc
80%valuable,
interestingcontent
Content Matters
20%Promotional
content
© 2017 Constant Contact, Inc
Agenda
1.Getting Starteda.Step 1: Pick a social media siteb.Step 2: Set-up your networksc.Step 3: Announce your presence
2.Create content3.Social media advertising4.Grow your list
© 2017 Constant Contact, Inc
Because of a social ad…
25% will visit the location or website14 to 16% will purchase a
product or service
© 2017 Constant Contact, Inc
How does it work?
1. Pick a message
2. Define the
audience
3. Set your budget
© 2017 Constant Contact, Inc
Constant Contact Facebook Advertising
BONUS: Promote your
mailing list
© 2017 Constant Contact, Inc
Agenda
a.Getting Starteda.Step 1: Pick a social media siteb.Step 2: Set-up your networksc.Step 3: Announce your presence
b.Create contentc.Social media advertisingd.Grow your list
Email Social Media73% more
customer engagement
57% more new customers
39% more business referrals
=
© 2017 Constant Contact, Inc
© 2017 Constant Contact, Inc
Add an email sign-up tab to
your Facebook
page
© 2017 Constant Contact, Inc
Add an email sign-
up link within the
post
Use email metrics to make social decisions
© 2017 Constant Contact, Inc
© 2017 Constant Contact, Inc
Agenda
1.Getting Starteda.Step 1: Pick a social media siteb.Step 2: Set-up your networksc.Step 3: Announce your presence
2.Create content3.Social media advertising4.Grow your list
1. Start with what you’ve got
•Growth takes time•Growth is an ongoing process• Efforts must be organized & consistent • A combination of traditional and modern methods are most successful
Growing your list sounds complicated but it doesn’t have to be if you understand.
© 2017 Constant Contact, Inc
Get Started
Pick your platform
1.
Start a business profile
2.
Make a post3.
46
•Small business marketing is...
•You really can do this!
Nurturing relationships.
Delivering on your promise.
Getting measurable results.
My Upcoming Seminars & Trainingwww.WeCoachThePros.comGoal Setting
Thursday February 2, 20176:30 PM to 8:30 PM
B.A.N.K.Thursday February 9, 2017
6 PM to 8 PMGoogle For Your BusinessTuesday February 21, 2017
10 AM to 12 PMwww.WeCoachThePros.com
*30 minute strategy session with Sandra* 1 hour “Get Started” webinar*Customize a mobile responsive template *Included with your colors, logo & contact info*1st blast schedules to go out in 7 days or less!
30% Discount Next 3 Months
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