@firstcaruk facebook.com/firstcarmagwww.firstcar.co.uk

Media pack2014 - 2015

DRIVE ON for DrIVErS

agED 65+

F irstCar Limited is the UK’s market-leading road safety publishing company. Producing award-winning magazines for over a decade, FirstCar stands alone,

targeting high-risk road users. Historically this has been new drivers, but now FirstCar is branching out to target older drivers.

FirstCar publishes an impressive 2m+ magazines each year. We work very closely with the road safety industry producing magazines, which help improve driver

behaviour through educating and informing readers on all aspects of motoring.

DriveOn communicates with a demographic that is notoriously hard to reach - and it does so in a unique and engaging way. It allows key advertising messages to reach this frequently affluent and demanding audience in a cost-effective manner. FirstCar has an impressive track record of delivering for advertisers, building brand awareness and driving direct response.

Media pack2014 - 2015

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DRIVE ON for DrIVErS

agED 65+

The magazineAn annual, 68-page, A5 magazine, packed full of useful information and expert advice covering a whole range of relevant motoring topics for the more mature driver. The magazine is written in a non-preachy style to engage with drivers aged 65 or more. The content will help the motorist maximise their driving enjoyment whilst helping to keep them safe on the roads and will fill the gap in the market that currently exists for the older driver. It's designed to inform, enthuse and excite, giving confidence to the reader to continue driving safely or to seek safer alternatives.

The content includes:■ Exclusive Sir Stirling Moss interview■ Refresher driving courses■ Getting the right insurance deal■ The Motability scheme■ Staying safe on the roads■ How medication affects driving■ Maintenance essentials■ How the Blue Badge scheme works■ Alternatives to driving

DriveOn engages with drivers aged 65+ in the UK. Because we have an ageing population, this group of drivers makes up an ever-increasing proportion of our road users.

Older drivers are a high-risk set of road

Target marketusers, second only to young drivers. We aim to reach out to them to help guide them on how to be as safe a driver as possible, while highlighting ways in which they can enjoy the freedom which driving offers.

Distribution Having canvassed road safety officers throughout the UK, whom we have worked with for over a decade, we know there's a big demand for this title. The magazine will, like some of our other titles, be bought in bulk and distributed by the road safety teams via channels where older drivers can be reached. This will be a combination of older driver courses, direct from opticians and doctors and at various different local events. 100,000 copies will be printed and distributed throughout the UK over a 12-month period. Over 50,000 copies have been pre-ordered.

Timing■ Published: 17 November 2014 ■ Copy deadline: 17 October 2014

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DRIVE ON

Media pack2014 - 2015

for DrIVErS agED 65+

magazine advertising rates (cost per insertion)

Double-page spread £3750

Outside back cover £2950

Inside front cover £2500

Inside back cover £2400

Whole page £1950

Half page £1125

Bespoke sponsorship and multi-magazine packages are available on request.

inserts £25 per thousand plus any additional postage190mm X 128mm or 190mm X 256mm

magazine mechanical dataDouble-page spread 210mm (h) x 298mm (w)

Full-page size 210mm (h) x 148mm (w)

Half-page trim size 105mm (h) x 148mm (w)

artworkPlease supply finished artwork for the printed magazines as a high quality (press) pdf with all fonts converted to outlines and with no transparency.

Full page adverts designed to bleed off page should have 3mm bleed allowances in addition to the advertisement size.

magazine advertising rates

RichaRd StoRRS Commercial Director ■ tel 0845 47 47 035 ■ Mob 07707 564 422■ Email richard.storrs@firstcar.co.uk

Contact us

@firstcaruk facebook.com/firstcarmagwww.firstcar.co.uk

DRIVE ON

DRIVE ON for DrIVErS

agED 65+

Media pack2014 - 2015

for DrIVErS agED 65+