Drive Traffic to your Lazada Shop via SEO

ContentSEO – PDP Optimization

SEO Introduction

Examples

Do’s and Don’ts

SEO – Backlink building Benefits of linking

Case Studies

How to build a link in 3 easy steps?

SEO – PDP Optimization

SEO – PDP Optimization

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SEO Introduction

What is SEO?

• SEO stands for Search Engine Optimization

• The process of getting traffic from the free,

organic, editorial or natural search results on

search engines

SEO (organic search)

SEO – PDP Optimization

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How to optimize your PDPs on Lazada

• Goal is for your PDPs to rank higher in google search results when users search for your products.

• Better ranking ultimately means more traffic and sales for your SKUs

• Main parts to be optimized are: product name, product specs and product detailed description

How to optimize your PDPs on Lazada

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Example (1/2)

On Product Name

Concise name, including only the Main Keywords like Brand and Product name

Features can be added as a tail for the title

On Specs & functions

Specs should be

original- not copied from

other websites

Ideal is to copy and edit

specs from original

Brand/Manufacturer

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On the content structure

Bulletized Specs

Explained the details of each features

On the content quality

Focused on upselling the product

Short benefit of the specs

Playing up to the strengths

Use simple sentences

How to optimize your PDPs on LazadaExample (2/2)

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• Descriptions should i) not be less than 300 characters and

ii) not be over 500 words

• Write only unique descriptions – never copy descriptions

from other websites

• Spellcheck before uploading.

• Product name should not be used more than 2-3 times

overall in the entire description

Do’s

• Do not use brand/manufacturer or your seller/shop name too

much; not more than 2-3 times

• Do not use competitor’s product names in a text, but write

about your product only

• Do not use images hosted on other websites

• Do not include outbound links (text and images) to any

external sites

Don’ts

How to optimize your PDPs on LazadaDo’s and Don’ts

SEO – Backlink building

SEO – Backlink building

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1. Benefits of linking

1.Increase awareness

of online shopping

2. Drive traffic to your

Lazada shop

3. Leverage alternative payment systems,

such as Cash on Delivery, Visa,

MasterCard, PayPal, LinePay and more!

SEO – Backlink building

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1. How will Traffic and Sales of your LZD Shop increase thanks to this link?

Highlights:

1. Rank of your LZD Shop in Google’s search results will improve due to the link, which will lead to more visibility

when users search for KWs related to your products.

2. People visiting your website will now be able to land on your LZD Shop on Lazada

SEO – Backlink building

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Case studies (1/4)

Small Sellers1 - 500 organic + referral visits / month

1 - 5 organic + referral sales / month

Numbers based on 100+ small and large merchants and brands we partner with.

To what extend Brands and Sellers will benefit from backlinks?

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Medium Sellers500 - 1000 organic + referral visits / month

5 - 20 organic + referral sales / month

Numbers based on 100+ small and large merchants and brands we partner with.

SEO – Backlink buildingCase studies (2/4)

To what extend Brands and Sellers will benefit from backlinks?

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Large Sellers

1000 - 10000 organic + referral visits / month

20 - 50 organic + referral sales / month

Numbers based on 100+ small and large merchants and brands we partner with.

SEO – Backlink buildingCase studies (3/4)

To what extend Brands and Sellers will benefit from backlinks?

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Numbers based on 100+ small and large

merchants and brands we partner with.

Brands

SEO – Backlink buildingCase studies (4/4)

To what extend Brands and Sellers will benefit from backlinks?

How to build a link in 3 easy steps?

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Step 1. Choose a button that suits your application

Logo URL links for 6 venture platforms

Note: Each badge has a corresponding URL link that you need to take note of when putting the Lazada link.

http://image.info.lazada.com/

lib/fe9313727267057a74/m/

7/ID+logo.png

http://image.info.lazada.com/l

ib/fe9313727267057a74/m/7/

VN+logo.png

http://image.info.lazada.com/

lib/fe9313727267057a74/m/

7/TH+logo.png

http://image.info.lazada.com/l

ib/fe9313727267057a74/m/7/

SG+logo.png

http://image.info.lazada.com/li

b/fe9313727267057a74/m/7/

PH+logo.png

http://image.info.lazada.com/

lib/fe9313727267057a74/m/7

/MY+logo.png

Logo URL links for Online Festival

http://image.info.lazada.com/

lib/fe9313727267057a74/m/7

/XB-OR-2017-CN-SM-red-

full.png

http://image.info.lazada.com/

lib/fe9313727267057a74/m/7

/XB-OR-2017-CN-TR-red-

full.png

http://image.info.lazada.com/

lib/fe9313727267057a74/m/7

/XB-OR-2017-EN-red-

full.png

How to build a link in 3 easy steps?

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Step 2. Select the pages you’d like to link from

• Select the type of pages where you want the badge to appear.

• The page you choose should be relevant to the links towards Lazada.

Homepage Link Navigational Link

Online Stores

Page Link

How to build a link in 3 easy steps?

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Step 3. Paste the HTML code in the website section where you’d like the image to appear

Replace with your own links:

• Red text: your Lazada shop URL

• Green text: the logo URL that you selected in STEP 1

Code Example

<a href=“https://www.lazada.com.my/abcdef-shop”>

<img src= “http://image.info.lazada.com/lib/fe9313727267057a74/m/7/MY+logo.png”></a>

Your shop URL on Lazada

Malaysia platform

The logo URL of MY platform you selected

to use in Step 1

http://image.info.lazada.com/

lib/fe9313727267057a74/m/7

/MY+logo.png

How to build a link in 3 easy steps?

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How does it look like on your website?

HTML for your website

How it looks like on your website

Once customers click this button,

they will be redirected to your shop

on Lazada Platform!

Example

Thank you