SEX,

DRUGS &

SOCIAL MEDIA: RISK & HEALTH PROMOTION AMONG YOUTH

ROBINSTEVENS,PHD,MPH;Director

HEALTHEQUITY&MEDIALABUniversityofPennsylvaniaSchoolofNursing

THEDIGITALHOOD

HEALTHEQUITY&MEDIALABUniversityofPennsylvaniaSchoolofNursing

SOCIALRELATIONSHIPS

ONLINERELATIONSHIPS

GEOGRAPHICNEIGHBORHOOD

MEDIACULTURE

POPULARCULTURE

“SUPERPEER”

MODELINGBEHAVIORPERCEIVEDNORMS

SEXUALHEALTHINFO

PERFORMATIVE

ACTIVISM

THIRDSPACES

THEBIRD,THEBOOK&THEGRAM

3

hJps://twiJer.com/aroueno/status/676355075044962304

#SEXMESSAGESTUDY•  250LongitudinalSurveysofAfricanAmerican&LaYnoYouth

•  SocialMediaCapture=60ParYcipants(verified&geolocated)

14,000Tweets56,000FacebookPosts1/2MillionWords

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HEALTHEQUITY&MEDIALABUniversityofPennsylvaniaSchoolofNursing

METHODS•  SURVEY:

–  REGRESSIONMETHODS,STRUCTURALEQUATIONMODELING

•  SOCIALMEDIADATA:–  CONTENTANALYSIS–HUMANS–  NATURALLANGUAGEPROCESSING–CS–  SOCIO-LINQUISTICS&SPATIALREGRESSIONANALYSIS

•  INTERPRETATION&INTERVENTION–  YOUTHEXPERTS–  TECHNOLOGISTS–  YOUTHCONTENTDEVELOPERS

•  CONSTANTFIGHTAGAINST“CONTEXTCOLLAPSE”

HEALTHEQUITY&MEDIALABUniversityofPennsylvaniaSchoolofNursing

#SEXMESSAGETEAM•  KAHAARIKENYATTA•  CIARRALAWSON,MPH•  SALLYKONG•  LEAHCOOPER•  YOUTHADVISORYBOARD

EPICCAMDENTEAM•  STACIAGILLIARD-MATTHEWS,PHD•  JAMIEDUNAEV•  MARCUSWOODS,PHD•  NEETAGOEL•  MADISONNILSEN

•  EVALUPOLD•  SPENCERCLAYTON•  CHANTELLEDAVIS•  NICOLEDELECCE•  STEVEHUNTSINGER•  STRASOJOVANOVSKI•  JEREMYLOPEZ•  STEPHENROBINSON•  PAIGEWALKER•  RAELEAWEBSTER•  MICHEALMEDINA•  LISAPUGA

HEALTHEQUITY&MEDIALABTEAMUniversityofPennsylvaniaSchoolofNursing