Case Study: Event Hosting

Marketing Event Partnerships: Examples

• Online Events– Twitter Parties– Facebook Chats– Forum Discussions– Webinars

• Offline Events– Meet and Greets– Focus Groups– Conferences

Partnership BenefitsBloggers Audience Brands•Monetary Compensation

•Expert in Community

•Experience on a PR/Marketing Team

•Cross-promotion opportunities

•Engage with Brands

•Interesting Content

•Giveaways

•Community

•Relationship with Brands

•Special Deals

•Authentic Connection

•A Partner within the Community

•Interaction with Marketing Audience

•Path to Future Interaction

•Exposure Across Social Media

Case Study: Twitter Parties

• Viral marketing

• Exposure to peripheral audience– Participant Followers– Hashtag Lists– Trending Topics

Sleep Number BedsOver 10,000 tweets in one hour from nearly 300 participants yielded…

mOmma

Participant Survey

FemaleMale

ParentNon-Parent

Participant Survey

84%

15%

1%

Have You Ever Purchased a Product You Learned

About at a Twitter Party?

ParentNon-Parent3rd Qtr

64%6%

29%

Have You Ever Purchased a Product You Learned

About at a Twitter Party?

YesNoNot Sure