CREATING A SELF SUFFICIENT ORGANISATION - AN INTRODUCTION TO THE WORLD OF “DOING BUSINESS”

WELCOME

The world is changing...

★ Branding ★ Marketing★ The Online World★ Public Relations★ Selling★ Presenting★ Customer Service

Today there are no DUMB questions.

Ask anything (odds on the others are thinking about what you

want to ask)

Cover a lot of ground today, but the aim is cover all of the parts we need

BRANDING

Lets talk BRANDING

How a product, service or organisation makes us FEEL

How do we form an opinion

about a brand?

The way it behaves...

7 vital strategies to help you build

your brand

1. BE 100% CLEAR ABOUT WHAT YOU STAND FOR

2. DEVELOP YOUR KEY MESSAGES AND STAND BY THEM

3. DEVELOP THE APPROPRIATE CORPORATE IMAGE

4. BECOME A CONSIDERED COMMUNICATOR

5. WORK WITH THE MEDIA TO BUILD YOUR BRAND

6. BE THE ULTIMATE CORPORATE CITIZEN

7. BE PREPARED TO INVEST IN YOUR BRAND

Consistency is crucial...

EXERCISE TIME

PUBLIC RELATIONS

Lets talk PUBLIC RELATIONS

How we build (or destroy)our brand.

Alan Jones

5 important things you need to

know about public relations.

1.We need to think about PR strategically 2. It is all about making news newsworthy3. We need to pick up the phone 4. And make it easy for the media5. Remember, the media needs news

EXERCISE TIME

MARKETING

Lets talk MARKETING

The things we need to do to attract customers

1. We need to do our homework. 2. We need to get clear about what we are.3. We need to build a brand accordingly.4. We need promotional material. 5. We need a website. 6. We need to work out how to sell ourselves. 7. We need to think about advertising. 8. We need to plan our PR. 9. We have to monitor the results.10. We need to work out how our customers feel about us

5 important things you need to

know about marketing

1. It isn’t about how much you spend2. You need to be clear on your goals3. There is no magic marketing wand4. Allocate time/resources to marketing5. Work on a campaign, not a promotion

EXERCISE TIME

ONLINE

Lets talk ONLINE

Things we do to attract (and keep) customers digitally

5 important things you need to

know about online

1. It is absolutely essential2. A website is never finished3. We need to use great images4. We need to use engaging language5. We need to make it from the customers point of view

EXERCISE TIME

SELLING

Lets talk SELLING

It’s how we get money to pay the bills

5 important things you need to

know about selling

1. We have to think differently2. We have to learn to sell3. We have to get really good at it4. We need to learn to ask for a sale5. We need to be really good at following up

PRESENTING

Lets talk PRESENTING

An essential tool for selling

10 COMMONPRESENTING MISTAKES

1. They are totally disorganised

2. Their presentation lacks structure

3. They have Powerpoint and shouldn’t.

4. They are overly reliant on technology

5. They are really boring

6. They just press play

7. They miss the mark with their audience

8. They make simple ideas complicated

9. They stand and read the presentation

10. They are just plain dick heads

CLEARLY WE HAVE TO DO THE OPPOSITE.

5 important things you need to

know about presenting

1. It is a skill we can learn2. We will be called upon to present more3. Most presenters are lousy4. People remember emotion5. Understand it is a tool

CUSTOMER SERVICE

Lets talk CUSTOMER SERVICE

It’s how we keep customers coming back (and telling their friends about us)

5 important things you need to

know about customer service

1. It is all about expectations2. Most businesses are lousy at service3. We need to be great communicators4. Develop a reputation for follow up5. Make it someones job

EXERCISE TIME

Moments of TRUTH

EXERCISE TIME

BRING IT TOGETHER

★ Branding ★ Marketing★ The Online World★ Public Relations★ Selling★ Presenting★ Customer Service

THEY ALL GO TOGETHER TO DO BUSINESS

So what were your “ah ha”

moments today?

Time to do the paperwork....