CREATING A SELF SUFFICIENT ORGANISATION - AN INTRODUCTION TO THE WORLD OF “DOING BUSINESS”
WELCOME
The world is changing...
★ Branding ★ Marketing★ The Online World★ Public Relations★ Selling★ Presenting★ Customer Service
Today there are no DUMB questions.
Ask anything (odds on the others are thinking about what you
want to ask)
Cover a lot of ground today, but the aim is cover all of the parts we need
BRANDING
Lets talk BRANDING
How a product, service or organisation makes us FEEL
How do we form an opinion
about a brand?
The way it behaves...
7 vital strategies to help you build
your brand
1. BE 100% CLEAR ABOUT WHAT YOU STAND FOR
2. DEVELOP YOUR KEY MESSAGES AND STAND BY THEM
3. DEVELOP THE APPROPRIATE CORPORATE IMAGE
4. BECOME A CONSIDERED COMMUNICATOR
5. WORK WITH THE MEDIA TO BUILD YOUR BRAND
6. BE THE ULTIMATE CORPORATE CITIZEN
7. BE PREPARED TO INVEST IN YOUR BRAND
Consistency is crucial...
EXERCISE TIME
PUBLIC RELATIONS
Lets talk PUBLIC RELATIONS
How we build (or destroy)our brand.
Alan Jones
5 important things you need to
know about public relations.
1.We need to think about PR strategically 2. It is all about making news newsworthy3. We need to pick up the phone 4. And make it easy for the media5. Remember, the media needs news
EXERCISE TIME
MARKETING
Lets talk MARKETING
The things we need to do to attract customers
1. We need to do our homework. 2. We need to get clear about what we are.3. We need to build a brand accordingly.4. We need promotional material. 5. We need a website. 6. We need to work out how to sell ourselves. 7. We need to think about advertising. 8. We need to plan our PR. 9. We have to monitor the results.10. We need to work out how our customers feel about us
5 important things you need to
know about marketing
1. It isn’t about how much you spend2. You need to be clear on your goals3. There is no magic marketing wand4. Allocate time/resources to marketing5. Work on a campaign, not a promotion
EXERCISE TIME
ONLINE
Lets talk ONLINE
Things we do to attract (and keep) customers digitally
5 important things you need to
know about online
1. It is absolutely essential2. A website is never finished3. We need to use great images4. We need to use engaging language5. We need to make it from the customers point of view
EXERCISE TIME
SELLING
Lets talk SELLING
It’s how we get money to pay the bills
5 important things you need to
know about selling
1. We have to think differently2. We have to learn to sell3. We have to get really good at it4. We need to learn to ask for a sale5. We need to be really good at following up
PRESENTING
Lets talk PRESENTING
An essential tool for selling
10 COMMONPRESENTING MISTAKES
1. They are totally disorganised
2. Their presentation lacks structure
3. They have Powerpoint and shouldn’t.
4. They are overly reliant on technology
5. They are really boring
6. They just press play
7. They miss the mark with their audience
8. They make simple ideas complicated
9. They stand and read the presentation
10. They are just plain dick heads
CLEARLY WE HAVE TO DO THE OPPOSITE.
5 important things you need to
know about presenting
1. It is a skill we can learn2. We will be called upon to present more3. Most presenters are lousy4. People remember emotion5. Understand it is a tool
CUSTOMER SERVICE
Lets talk CUSTOMER SERVICE
It’s how we keep customers coming back (and telling their friends about us)
5 important things you need to
know about customer service
1. It is all about expectations2. Most businesses are lousy at service3. We need to be great communicators4. Develop a reputation for follow up5. Make it someones job
EXERCISE TIME
Moments of TRUTH
EXERCISE TIME
BRING IT TOGETHER
★ Branding ★ Marketing★ The Online World★ Public Relations★ Selling★ Presenting★ Customer Service
THEY ALL GO TOGETHER TO DO BUSINESS
So what were your “ah ha”
moments today?
Time to do the paperwork....