2013 Event Recap

The Team at The Flatwater Foundation would like to once again thank you for your support of our mission. 2013

was the best year ever for Tyler’s Dam that Cancer! The message is OUT THERE! And people are seeking help!

Because of you, we can pay for this care, 100% of it!

8 Support Boats. 10+ Hours. 88 Paddlers. 95 Degrees. 1 Cause.

Because of your efforts, over $200,000 was raised for The Flatwater Foundation to provide access to counseling and therapy for families coping with a cancer diagnosis.

THIS REPORT SUMMARIZES AN OVER $95,500 MEDIA VALUATION OF TYLERʼS DAM THAT CANCER.

THE TRUE VALUE CAN NOT BE CALCULATED. TOGETHER WE ARE CHANGING LIVES.

Content Summary

Integrated Promotion Samples 4

Radio Summary 5

Web Exposure/Partnerships 6

Social Media Snapshots 7

Hewlett VW Mobile Ad 8

TidBits Email Campaign 9

PR Campaign Highlights 10

PR Campaign Summary 11 - 15

Photo Summary 16 - 18

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Integrated Promotion of Event

Tylerʼs On-Premise Oversized Banners

$9,0

00 V

ALU

E

$18,

000+

VA

LUE

$4,0

00 V

ALU

E

$1,5

00 V

ALU

E

$2,0

00 V

ALU

E

Type to enter text

FP AUSTIN FIT AdsApril, May

FP AUSTIN FIT AdJune

$1,5

00 V

ALU

E

5000 Fliers

1000 Posters

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Radio Summary

$15,

000

VALU

E

Radio Air Checks:https://www.dropbox.com/sh/38gcolx8d8vogfx/Hy2LZqCcFY

Mix 94.7 Highlights:• May 13-June 3 Radio spots reach 270,400 Adults 21+ multiple times• Web Display Ads - 37,000 impressions during campaign• One Direct to Consumer Email to over 11,000 members• Homepage rotating header linked to Mix events page• “Audingo” campaign to 1,537 subscribers including a :10 commercial

for DTC• Twenty (20) recorded/live promotional announcements

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LIVESTRONG PARTNERSHIP HIGHLIGHTS ONLINE -

- LIVESTRONG Homepage 130,000 unique visitors per month:

-DTC was on there with TYLER’S logo + (link to DTC

homepage) for 2 months.

- LIVESTRONG FB = 1,711,239 likes: DTC linked/featured t

wice

- LIVESTRONG Twitter= 505,000 followers: DTC linked twic

e

- Doug Ulman = 1.1 mil followers: Tweeted about DTC thre

e

times- LIVESTRONG Blog = 6,000 un

ique visitors to the blog per

month. DTC was featured in the blog

Web Exposure/Partnerships

OV

ER

7,0

00,0

00 IM

PR

ES

SIO

NS

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Social MediaHeaders ALL OVER Facebook

$5,0

00 V

ALU

E

Type to enter text

Paddlers:-Wore VonZipper Shades!-Used SunBum Towels and Sunscreen on the water!

-Many carried Dakine backpacks on the water!-Wore SPIBelts to keep phones dry!-Hydrated with Nestle Pure Life and Zico-Stayed comfy in Quicksilver Waterman and Roxy Outdoor Fitness Gear!

-Showed off their Nixon Watch with pride!-Rode TAHOE SUP Boards!-Prepared and refueled with Wahoo’s Food!-Celebrated the finish with LandShark Lager!!!-

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Hewlett VW Mobile Car Ad

$5,0

00 V

ALU

E

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TidBits Email CampaignAustinTidBits Partner Em

ail, 35,000 opt-in subscribers

$2,5

00 V

ALU

E

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PR Campaign Highlights

$50,

000

VALU

E*

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PR Campaign Summary

TOTAL IMPRESSIONS

1,785,576MEDIA VALUE: $49,678*

!!!

TYLER’S DAM THAT CANCER 2013 WRAP REPORT

TO: Mark Garza FROM: Giant Noise DATE: June 10, 2013 RE: Tyler’s Dam That Cancer 2013 Report – Wrap PRESS MATERIALS: • Dam That Cancer Announcement Press Release • Dam That Cancer Reminder Media Alert MEDIA OUTREACH: • Pitched Dam That Cancer Volunteer Opportunities to KUT • Pitched Dam That Cancer Poker Tournament to Local Media • Pitched Dam That Cancer Announcement • Pitched Dam That Cancer Reminder Media Alert to Photographers and News Desks • Called News Desks to Cover Dam That Cancer Onsite ADDITIONAL WORK: • Posted Dam That Cancer to Austin Event Calendars • Attended Dam That Cancer Event UPCOMING PRESS: • West Austin News – Dam That Cancer Recap in Society Column TOTAL MEDIA IMPRESSIONS: 1,785,576 TOTAL MEDIA VALUE: $49,678 RECENT PRESS: Outlet: Austin American-Statesman Date: 6/9/13 Coverage: Dam That Cancer and Paddling Recap Link: http://www.mystatesman.com/news/lifestyles/recreation/paddlers-cruise-21-miles-down-lake-austin-for-a-ca/nYDjx/?icmp=statesman_internallink_textlink_apr2013_statesmanstubtomystatesman_launch Media Impressions: 303,193 Media Value: $7,407 Outlet: KXAN Date: 6/4/13 Coverage: Paddlers take to Lake Austin to raise money Link: http://www.kxan.com/dpp/news/local/austin/paddlers-take-to-lake-austin-to-raise-money Media Impressions: 152,484 Media Value: $1,613 Outlet: YNN Austin Date: 6/3/13

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!!!Coverage: Paddlers hit the Water to 'Dam That Cancer' - 4 Morning Live Remotes Link: http://austin.ynn.com/content/top_stories/292273/paddlers-hit-the-water-to--dam-that-cancer- Media Impressions: 57,038 Media Value: $2,749 Outlet: Half Past Now Blog Date: 5/3/13 Coverage: Tyler's Dam That Cancer Preview Link: http://blog.halfpastnow.com/2013/06/03/tylers-dam-that-cancer/ Media Impressions: N/A Media Value: N/A Outlet: Austin Fusion Magazine Date: 6/3/13 Coverage: Dam That Cancer featured in "Things to Do in Austin" Link: http://austinfusionmagazine.com/2013/06/03/things-to-do-in-austin/ Media Impressions: 2,700 Media Value: $198 Outlet: CultureMap Austin E-Newsletter Date: 6/3/13 Coverage: Dam That Cancer featured Link: N/A Media Impressions: 18,000 Media Value: $250 Outlet: CultureMap Austin Date: 6/2/13 Coverage: Paddlerboarders ready to Dam That Cancer for peace of mind Link: http://austin.culturemap.com/news/outdoors_fitness/06-02-13-paddleboarders-ready-to-dam-that-cancer-for-peace-of-mind/ Media Impressions: 105,803 Media Value: $1,185 Outlet: YNN Austin Date: 6/2/13 Coverage: 75 to paddleboard for Flatwater Foundation fundraiser - Interview with Mark Garza in support of Dam That Cancer Link: http://austin.ynn.com/content/top_stories/292261/75-to-paddleboard-for-flatwater-foundation-fundraiser Media Impressions: 57,038 Media Value: $2,749 Outlet: KXAN Date: 5/31/13 Coverage: Interview with Mark Garza in support of Dam That Cancer Link: http://www.youtube.com/watch?v=3ZAi6l19FdA Media Impressions: 152,484 Media Value: $1,613

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!!! Outlet: 101X Date: 5/31/13 Coverage: Interview with Trey Hardee on Jason & Deb in support of Dam That Cancer Link: N/A Media Impressions: 29,910 Media Value: $2,183 Outlet: Sports and Social Change Date: 5/30/13 Coverage: Olukai Partners with Tyler's Dam That Cancer Link: http://www.sportsandsocialchange.org/index.php/component/content/article/3-recent-press-release-and-annoucements/617-OluKai-Stands-Up-to-Support-Cancer-Survivors-%E2%80%A8?catid=3 Media Impressions: 10,260 Media Value: $750 Outlet: TransWorld Business Date: 5/30/13 Coverage: Olukai Partners with Tyler's Dam That Cancer Link: http://business.transworld.net/131595/news/olukai-partners-with-tylers-dam-that-cancer/ Media Impressions: 61,377 Media Value: $5,524 Outlet: Austin360 Date: 5/30/13 Coverage: Dam That Cancer Party Monday Link: http://www.austin360.com/weblogs/fit-city/2013/may/30/dam-cancer-party-monday/ Media Impressions: 82,744 Media Value: $3,214 Outlet: KGSR Date: 5/30/13 Coverage: Interview with Mark Garza in support of Dam That Cancer Link: N/A Media Impressions: 70,500 Media Value: $5,147 Outlet: SeeSawAustin Date: 5/30/13 Coverage: SEE: The 4th Annual Tyler's Dam That Cancer, June 3 Link: http://www.seesawaustin.com/2013/05/see-the-4th-annual-tylers-dam-that-cancer-june-3/ Media Impressions: 1,380 Media Value: $102 Outlet: Yelp E-Newsletter Date: 5/30/13 Coverage: Dam That Cancer featured in The Weekly Yelp Link: N/A Media Impressions: 30,000

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!!!Media Value: $500 Outlet: Wanderless Date: 5/28/13 Coverage: Tyler's Dam That Cancer Event Posting Link: http://wanderless.com/event/Dam-That-Cancer/15912?fd=2013-06-02 Media Impressions: 2,370 Media Value: $173 Outlet: The Austin Chronicle Date: 5/28/13 Coverage: Dam That Cancer listed as Featured Event Link: http://www.austinchronicle.com/chron2/events/ Media Impressions: 69,282 Media Value: $1,420 Outlet: The Austin Chronicle E-Newsletter Date: 5/28/13 Coverage: Dam That Cancer listed as Featured Event Link: N/A Media Impressions: 38,000 Media Value: $250 Outlet: Austin Fusion Magazine Date: 5/28/13 Coverage: Dam That Cancer featured in "Things to Do in Austin" Link: http://austinfusionmagazine.com/2013/05/28/things-to-do-in-austin/ Media Impressions: 2,700 Media Value: $198 Outlet: LIVESTRONG Blog Date: 5/26/13 Coverage: Dam That Cancer Announcement Link: http://blog.livestrong.org/2013/05/26/paddleboard-21-miles-to-beat-cancer/ Media Impressions: 14,380 Media Value: $1,294 Outlet: Do512 Date: 5/26/13 Coverage: Drink for a Cause at Brew Exchange benefitting Tyler's Dam That Cancer Link: http://do512.com/event/2013/05/28/drink-for-a-cause-benefiting-tylers-dam-that-cancer Media Impressions: 176,520 Media Value: $530 Outlet: Austin American-Statesman Date: 5/25/13 Coverage: Dam That Cancer Announcement Link: http://www.mystatesman.com/news/news/austin-humane-society-offers-reduced-adoption-rate/nX3Rk/ Media Impressions: 303,193

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!!!Media Value: $7,407 Outlet: Austin Tidbits Date: 5/23/13 Coverage: Dam That Cancer Announcement and Tidbits Treats Link: http://gotidbits.com/austin/dam-that-cancer Media Impressions: 38,760 Media Value: $2,824 Outlet: The Thread Austin Date: 5/23/13 Coverage: Dam That Cancer Announcement Link: http://www.thethreadaustin.com/2013/05/dam-that-cancer-4/ Media Impressions: 5,460 Media Value: $398 DAM THAT CANCER EVENT POSTINGS: Outlet: KEYE Date: 5/23/13 Coverage: Dam That Cancer Event Posting Link: http://events.keyetv.com/4th_Annual_Dam_That_Cancer_/205065720.html Outlet: Yelp Date: 5/23/13 Coverage: Dam That Cancer Event Posting Link: http://www.yelp.com/events/austin-4th-annual-tylers-dam-that-cancer Outlet: Austin360 Date: 5/23/13 Coverage: Dam That Cancer Event Posting Link: http://events.austin360.com/austin_tx/events/show/329783463-4th-annual-tylers-dam-that-cancer Outlet: Backpage Date: 5/23/13 Coverage: Dam That Cancer Event Posting Link: http://austin.backpage.com/GeneralCommunity/4th-annual-damn-that-cancer/8234317 Outlet: Craigslist Date: 5/23/13 Coverage: Dam That Cancer Event Posting Link: http://austin.craigslist.org/eve/3836998431.html Outlet: Do512 Date: 5/23/13 Coverage: Dam That Cancer Event Posting Link: http://do512.com/event/2013/06/03/4th-annual-dam-that-cancer-party Outlet: Eventful

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Photo Summary

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Photo Summary

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Photo Summary

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