15
Overview
• A Decade of E-retail
• 2010 Growth
• Sectors
• Multichannel Vs Pureplay Retailers
• Online Conversion Rates
• Social Media
• Mobile Commerce
• Christmas Online Sales
IMRG Capgemini UK E-retail Sales Index
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Total E-retail Market - Month on Month
A Decade of E-retail2000• Estimated e-retail spend £0.8 billion• First broadband service launched• 10% of homes had broadband within a year• 15m internet users – 3.5m online shoppers• Average annual spend £230
2010• Estimated e-retail spend £57.8 billion• 31 million UK consumers shopping online• 39 million Britons connected to the web• 73% of homes have broadband• 90% of UK retailers have a transactional web site• Average annual spend £1,800
A Decade of E-retail
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 20100
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0.8 1.86.4
1114.5
19.2
30.235.2
43.8
49.8
57.8Estimated Annual UK E-retail Spend - £ billions
E-re
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Multichannel Vs Pureplay
-10%
-5%
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35%Year on Year Growth in IMRG Capgemini E-Retail Sales Index
All Retailers
Multichannel
Online Only
2010
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Total MarketMultichannelOnline OnlyTotal Market (excluding travel
% Quarterly Year on Year Growth in IMRG Capgemini E-Retail Sales Index
Clothing Sector
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Clothing Sector - Year on Year Growth
2010 2009 2008 2007 2006 2005 2004
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Electricals Sector
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Electrical Sector - Month on Month
Online Conversion Rates
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Con
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)
Total E-retail Market - Monthly Sample Average Conversion Rate of Participants
Sample Average Conversion Rate
Social Media
• Facebook – 26 million UK users.
• More traffic to social media than search web sites.
• 40% of UK retailers have a social media presence.
• Almost a quarter of all time spent online on social media sites.
Mobile Commerce
• 41% of UK retailers plan to have a transactional mobile site or app in place within the next year.
• 59% of retailers expect their mobile revenues to increase over the next 12 months.
• 51% of consumers across 11 countries used their mobiles over the festive period last year for in-store activities. (Motorola)
• 10% of Britons will shop via mobile devices for Christmas gifts this year. (Tesco)
Christmas 2010
• Mega Monday (6 December) peak online shopping day.
• Britons will spend an estimated £0.5bn on 5th and 6th December.
• Busiest hour will be between 12pm and 1pm on Mega Monday.
• £23.2 million will be spent in one hour.
• During the busiest minute almost £1m will be spent.
• Total spend during November & December will reach £12.4 bn.
2010 Summary
16%YoY
£57.8 bn
Online retail growth up 16% - ahead of IMRG’s original forecast
UK internet shoppers will spend an estimated £57.8 billion online.
During December - £6.4 billion online spend.
Q4 - £17.4 billion online spend.
Thank you!Tina SpoonerDirector of [email protected]
