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19th November, 2015

A S M Saifur Rahman 

Lecturer, Faculty of Business Administration

Co!s Ba"ar #nternational $niversity

Subject: To submit an assignment report on “Pastime

Entertainment Store”.

%ear &ir, 'his is to inform you that (e have com)leted our

re)ort on a %*% store (hich (ill be named as +Pastime

Entertainment Store-

.ere # tried my best to /ive an overvie( of a small business in

our locality- #n )re)arin/ this re)ort # have follo(ed the

instructions of yours- # (ill be /lad to clarify any discre)ancy

that may arise-

 'han you for your coo)eration-

&incerely,

Imtiaj Ahmes

BBA 1 &' Batch

#% 201105005 3B.'4

Faculty of Business Administration

Co!s "a#ar Internationa$ %ni&ersit'

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Part – 1: Product & Service Description

Product Portrayal

‘Pastime Store” is a shop that serve different segment of customer. The products are DVDs,

CDs, and Comics & Manga, which are uite uniue & rare in the current mar!et of Co"#s

$a%ar.

The DVDs & CDs wi 'e coected & downoaded and sod in DVD 'o"es with uait(

images. This wi 'ecome a source of entertainment and provide great source of edutainment

to the peope of a ages. )ur target mar!et is the Co"#s $a%ar cit( with different segments.

M( e"pected saes are ver( high. The deveopment cost is T* + a!hs appro".

Product Category

n this store the fans wi get a the things the( might have dreamed of. The( not on( going

to -ust 'u( DVDs of their favorite movie, not -ust favorite comics & manga, the( can get their 

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tshirts, designed toos, super hero suits, costumes, hat, shoes, watches, posters, stic!ers and

so man( things.

/e can comprised these into 0 categories. /hich are foowing

DVDs & CDs Comics &Manga Dress &Costumes Gifts & Oters

Movies

!nime

Documentaries

Dramas

Music

"utorials

Cartoons

"V Series

Games

Soft#are

 

Marvel Comics

  $% Comics

  Disney Comics

  !nime Series

Manga Series

 

Caracter

costumes

  "sirts

  'ats & Caps

  $atces

 

Soes

 

'andicrafts

  Stic(ers

  Posters

  "oys

 

DVD Players

 

Play stations

Sales & Services

n this stores, intend to se main( DVDs & comics. $ut #d i!e to add renta services due

to mar!et demands. This wi hep to gain some e"tra mone( without seing. $ut there is a

ris! of 'eing damaged DVDs.

So intend to ma!e movie cu'. /here enroment fees wi 'e 122 T* & mem'ers can

 'orrow DVDs worth that mone(. This wi ma!e me sure that the store has securit( deposit of that DVDs.

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Part – ): Mar(et *esearc and !nalysis

M( aim is to introduce the entertainment in a wa( that is 'oth profita'e in the manner of 

socia & commercia perspective. So, have gathered information through indepth

interviews. made a surve( of the mar!et to have a cear idea a'out m( mar!et, m( customer 

demand, needs and wants. This information heped me to !now a'out the current mar!et and

 prospects of m( stores products & services.

Mar(et Description

Co"#s $a%ar is a cit( of a'out 3 miion peope. The tota mar!et si%e of the entertainment

store of mine is a'out 1 third of the popuation and da( '( da( it is increasing. wi have a

spread cit(wide mar!et of different convenient product. Peope are nowada(s ver( much

concerned a'out the mar!et and product conditions. So have a growing prospect of 

customers of 4Pastime Store”. 5mong the popuation wor!ed out few segments of 

customers who wi prefer m( products & services most.

Mar(et Segmentation

/e have o'served and ana(%ed the mar!et and 'ased on the nature of the mar!et we

segmented the mar!et in the foowing sectors6

Geograpic Segmentation: 

• Co"#s $a%ar Pouroshova

• *hurush!u

•

7amu & 8!hi(a• Te!naf 

• Mohesh!hai & *utu'dia

Demograpics: 

• ndividuas

• 9ami(

• Students

• $usiness 'u(er 

• Service :oders

Psycograpics: 

• :igher cass

• :igher mid cass

• Midde cass

• ;ower cass

%eavioral: 

• Teen agers

• <dutainment conscious

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• Sophisticated persons

• Midde aged

Mar(et "argeting

Analy"in/ all the se/ments, #!ve decided my tar/et maret accordin/ to our)roduct cate/ory- 'he

tar/et customers of +6astime 7ntertainment &ho) are teen a/ers, edutainment

conscious )eo)le, fun lovin/ and family )eo)le-

&o # decided to char/e ' 20 for %*%s, )er day and each etra day (ill cost ' 5-

 ' 80100 for full )urchase of %*%s and ' 50:0 for comics ; man/a boos, if 

(e consider )rice versus value received then (e can see that value received is

more in value- 'herefore char/in/ the mentioned )rices are <usti=ed- 'he

follo(in/ /ra)h /ives a clear idea of our tar/et maret-

()*

+*,-*

+*

/*

Target Mar0et

 'een

&ervice .older

>ids

Family

?eneral

Teen 5gers6 Teen agers fond of their icon. The( are in the

Mar(et +eeds

4Pastime <ntertainment Store” wants to satisf( its customers need. That#s wh( it is important

to identif( the mar!et needs. M( first consideration is to provide the 'est product to its

customers. That#s wh( offer 0 different products & services with different prices for its

different segment of customers.

Most important( there is not a singe DVD store in Co"#s $a%ar and not a singe 'oo! store

that has comics & manga that can satisf( our (oungsters and !ids. The( watch TV &

cartoons. $ut due to time in ac! the( can#t fufi their wish to watch over those series.

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$esides the( can#t downoad from the internet as it is not that much avaia'e in the cit( &

guardians don#t consider it as an important eement to them. So we wi 'ecome the soution

and satisf( those customer needs.

$esides we wi se and rent our DVDs to our o(a customers who wi 'ecome our cu'

mem'ers. That wi hep us to ma!e chain of o(a customers.

Competitor !nalysis

ts matter of regret that, there is not a singe DVD store in Co"#s $a%ar and not a singe 'oo! 

store that has comics & manga that can satisf( our (oungsters and !ids. The( watch TV &

cartoons. $ut due to time in ac! the( can#t fufi their wish to watch over those series.

$esides the( can#t downoad from the internet as it is not that much avaia'e in the cit( &

guardians don#t consider it as an important eement to them. So we wi 'ecome the soution

and satisf( those customer needs.

S$O" analysis

Strengts: 

• 5vaia'e input materias

• ;ow setup cost

• Technoogica and mar!eting !nowedge

• 7easona'e price

$ea(nesses: 

•

t is eas( to cop( the idea '( others• Choices differ from different ages

• Ver( uic! trends

Opportunities: 

• Monopo( mar!et

• ;arge mar!et

"reats: 

• :igh competition in future '( cop(ing the idea

• <ntrance of new product

• 5ternatives are avoida'e