7/30/2019 E Business detailed presentation on web based buying

1/22

Made by:Alisha

Khan,7.DivyaSrivastava,22.

JyotsnaTiwari,30.

Priyanka Rai,51.

7/30/2019 E Business detailed presentation on web based buying

2/22

eBay is the largest & most popular market

place on internet.

It was launched in 1995 .

It proclaims trust between buyers &

sellers is the key for success.

It enables trade on local , national &

international basis. It offers online platform for shopping.

7/30/2019 E Business detailed presentation on web based buying

3/22

i. Motors

ii. Fashion

iii. Collective & arts.

iv. Home, outdoors & decors.

v. Sporting goods.

vi. Toys & hobbies.

vii. Jeweler & watches

7/30/2019 E Business detailed presentation on web based buying

4/22

Aim of e bay is to increase the gross

merchandise volume & net revenues.

The strategies which eBay focuses on to

achieve its aims are:

(I) acquisition.

(ii) activation.

(iii)activity.

7/30/2019 E Business detailed presentation on web based buying

5/22

E-Com Model 1st Step : Registration

2nd Step : Interaction

3rd Step : Transaction

Seller Buyer

Registers

Bids on item

Checks

Feedback

Wins Auction

Registers

Chooses ItemLists Item Checks

Feedback

Exchange E-mails

ebay notifies

Buyer & Seller

Exchange Item

for payment

Leave feedback for

each other

Pays ebay

7/30/2019 E Business detailed presentation on web based buying

6/22

There are two types of strategies which

eBay follows:

1) eBay strategies

2) Corporate strategies

7/30/2019 E Business detailed presentation on web based buying

7/22

There are other 6 strategies more in this:

i. Establishing a larger user basis.

ii. Concentrating on local & international

buyers.

iii. Creating a strong brand.

iv. Broadening the trading platform.

v. Maintaing a strong community.vi. Continually enhancing site features &

functions.

7/30/2019 E Business detailed presentation on web based buying

8/22

eBay has a facility of getting understood

the online retailing & about the site for a

common man.

There are 5 external market test which

eBay has adapted for common man.

7/30/2019 E Business detailed presentation on web based buying

9/22

i. Inimitability:

ii. Durability.

iii. Appropriateness.

iv. Substitutability.

v. Competitive superiority.

7/30/2019 E Business detailed presentation on web based buying

10/22

AUCTION

PAYMENT

7/30/2019 E Business detailed presentation on web based buying

11/22

Basic fees

i. Insertation fees.

ii. Final value fees.

Optional feesi. Advanced listing

upgrade fees.

ii. Supplemental services

fees.

7/30/2019 E Business detailed presentation on web based buying

12/22

Went a person list an item for sale, you

may be charged a listing (insertion) fee.

Can be charged by per categories or by

per listing ,regardless of the quantity of

items.

It is charged to your seller a/c at the time

of listing. If the item is not sold ,then also a person

has to pay insertion fee.

7/30/2019 E Business detailed presentation on web based buying

13/22

It is calculated differntly depended on the

selling format:

i. Auction style : it is based on the reserveprice of an item.

ii. Fixed price : if listed items are not sold or

buyers doesnt pay for it,then the person

qualifies for insertion fee credit by

relisting the items.

7/30/2019 E Business detailed presentation on web based buying

14/22

After a purchase of an item buyers arecharged a final value fee.

If a listing ends without any sale then a

buyer is not charged by the final value fee. It is calculation is based on the total

amount of the sale & are charged per item.Shipping & any other charges can be

charged by the buyers.

7/30/2019 E Business detailed presentation on web based buying

15/22

Advanced listing upgrades are available

based on the category of an item

Extending your auction-style listing to a 10-

day duration is a flat fee, in addition to any

applicable insertion fees.

If you list in 2 categories, you're charged

insertion fees and advanced listingupgrade fees for each category

7/30/2019 E Business detailed presentation on web based buying

16/22

1. Ending a listing early

Global Shipping Program

Managed returns

7/30/2019 E Business detailed presentation on web based buying

17/22

StrengthsMajority of market

Strong leadership

Global brand

B2C and B2B operations

financial strength

first to market.

Weakness

Fraud issue during C2C.dependency on computers.

Opportunities

AcquisitionDiversification

Threats

Domestic player have advantage.Attracts competitors

7/30/2019 E Business detailed presentation on web based buying

18/22

Major Competitors-

Amazon

AOL

Yahoo Traditional stores

Wal-Mart

Dell

Macys Home Depot

1-18

7/30/2019 E Business detailed presentation on web based buying

19/22

7/30/2019 E Business detailed presentation on web based buying

20/22

Legal

Finance

Human Resource

R &D

Marketing

Conversion fromtraffic tobuyers

andseller

AuctionProcess

Payment PeerReview

margins

7/30/2019 E Business detailed presentation on web based buying

21/22

Legal

Finance

Human Resource

R &D

Marketing

Conversionfrom

trafficto

buyersand

seller

Retailproces

s

CrossSelling

Product

Shipping

Product

Review

margins

7/30/2019 E Business detailed presentation on web based buying

22/22

THANKYOU..