Date post: | 04-Jun-2018 |
Category: |
Documents |
Upload: | sanakingra |
View: | 219 times |
Download: | 0 times |
of 46
8/13/2019 E Com Mcqs (2)
1/46
Advanced Ecommerce Midterm MCQ Pool
Chapter 4 and Chapter 13 (111 MCQs)
1. Which of the followin is not a part of EC Cons!mer "ehavior model#
A. Cons!mer Characteristics
". Environmental Characteristics
C. Prod!ct Characteristics
D. Networking Characteristics
$. %n the EC Cons!mer "ehavior model& which of the followin is an element of Cons!mer 'nline#
A. eedac*
". +e,!irement elicitation
C. Repurchase
-. earch
3. %n the EC Cons!mer "ehavior model& which of the followin comes !nder Environmental
variales#
A. Social variables
". 'rani/ational variales
C. 0ser variales
-. Cost variales
4. Which of the followin is an !ncontrollale variale EC Cons!mer "ehavior model#
A. Prod!ct Characteristics
". EC stems
C. Consumer Characteristics
-. Pament and 2oistics !pport
8/13/2019 E Com Mcqs (2)
2/46
. %n the EC Cons!mer "ehavior model& the variales that are in vendors control are *nown as#
A. Intervening variables
". 0ncontrollale variales
C. Cost variales
-. Profit variales
. %n the cons!mer decision ma*in process& which of the followin is not a ma5or role#
A. 0ser
". %nfl!encer
C. "!er
D. Supplier
6. Which of the followin is not a ma5or phase in P!rchasin7-ecision model#
A. 8eed identification
". %nformation search
C. Post7p!rchase ehavior
D. Penetrating behavior
9. %n the P!rchasin7-ecision model& which of the followin is a component of %nformation earch#
A. Product brokering
". eedac*
C. P!rchase and deliver
8/13/2019 E Com Mcqs (2)
3/46
-. %n,!iries
:. ;he process of dividin a cons!mer mar*et into loical ro!ps for cond!ctin mar*etin
research and anal/in personal information is *nown as#
A. Segmentation
". ;aretin
C. Mar*et Positionin
-. election
10.
8/13/2019 E Com Mcqs (2)
4/46
-. ;aretin
13. ;he n!mers of activities involved in order f!lfillment process are#
A. 6
B. 9
C. !
D. 1=
14. What does loistics of e7commerce involve>
A. 2are parcels send to man c!stomer homes
". 2are parcels send to few c!stomer homes
C. Small parcels send to man" customer homes
-. mall parcels send to few c!stomer homes
1. Which of the followin are interal parts of 'rder f!lfillment and order ta*in>
A. C!stomer relationship
". Enterprise reso!rce plannin
C. Suppl" chain anagement
-. All of the aove
1. EC loistics refer to loistics of the EC sstems mainl in
8/13/2019 E Com Mcqs (2)
5/46
16. Which of the followin is 8'; a sol!tion of order f!lfillment prolem>
A. %mprovement in order ta*in process
". Wareho!se and inventor manaement improvements
C. Disintegrated $lobal %ogistics S"stem
-. Partnerin ? o!tso!rcin loistics
19. Which of the followin is a 8'; prolem of order f!lfillment and order ta*in>
A. 0ncertainties in demand
". Potential dela in s!ppl and deliveries
C. Coordination among business partners
-. 2ac* of information sharin
1:. ;he val!e chain of C+M incl!des
A. C!stomer ac,!isition& c!stomer centered services& c!stomer f!lfillment& val!e added services
". C!stomer centered service& fo!ndation service& C!stomer contin!ance s!pport& c!stomer
f!lfillment
C. Customer ac&uisition' customer support during purchase' customer (ul(illment'
customer continuance support
-. C!stomer ac,!isition& c!stomer s!pport d!rin p!rchase& c!stomer centered service& val!e
added services& c!stomer contin!ance s!pport
$=. Which of the followin is re,!ired to implement a C+M proram effectivel>
A. +esponse time
". ite Availailit
C. Customer Centric Strateg"
-. 'n7time order f!lfillment strate
$1. Which of the followin handin ret!rn option is efficient for the seller !t not for the !er>
8/13/2019 E Com Mcqs (2)
6/46
A. +et!rn the item to the place of p!rchase
". Completel o!tso!rce ret!rn
C. Separate the logistic o( return (rom the logistic o( deliver"
-. Allow the c!stomer to drop the ret!rned item at a collection point
$$. Which of the followin is an element of optimal order f!lfillment
A. 2oalt prorams
". Prospectin
C. Integrate "our s"stems
-. A!ction the ret!rned item
$3. Which of the followin is not reason to o!tso!rce>
A. 2ac* of e@pertise
". 8o economies of scale
C. )he (unction is a core competenc"
-. ave service !p and its r!nnin ,!ic*l
$4. Which of the followin is not re,!ired for Effective C+M implementation>
A. C!stomer centric strate
". %nfrastr!ct!re
C. %ack o( commitment (rom people
-. %mproved or redesined !siness processes
8/13/2019 E Com Mcqs (2)
7/46
$. C+M re,!ires a c!stomer centric !siness
A. Process and trateies
B. Philosoph"
C. C!lt!re
-. ;arets
$. Which of the followin wo!ld not affect demand forecast>
A. Weather
". Bovernment economic policies
C. Production Schedule
-. Competition
$6. Which of the followin is a c!stomer service metric
A. "los ? wi*is
". Chat rooms
C. 'n7ite availailit
D. Download time
$9. Which of the followin is the c!stomer to!chin application>
A. C!stomer interaction centre
". A!to responder
C. Personali*ed web pages
-. 'nline networ*in
$:. What cateor of application anal/es c!stomer information and improves the C+M>
A. Compan facin application
8/13/2019 E Com Mcqs (2)
8/46
". C!stomer to!chin applications
C. Customer centric intelligent applications
-. 'nline social networ*in and other applications
3=. Which of the followin will not create !ll whip effect in s!ppl chain>
A. Accurate demand (orecasts
". +ationin in the entire s!ppl chain
C. 'rder atchin
-. Price fl!ct!ations
31. Which of the followin is not a tpe of C+M activit
A. Analtical
". Collaorative
C. Integrative
-. A and "
3$. Which of the followin is not part of C!stomer centered services>
A. 'rder tracin
". 'rder c!stomi/ation
C. +rder (ul(illment
-. ec!rittr!st
33. "lachars*i ($==) reports that internet advertisers are rowin ver rapidl and companies are
chanin their advertisement strateies& which ives them .
A. 8eed assessment eval!ation
B. A competitive edge
C. A strate
8/13/2019 E Com Mcqs (2)
9/46
-. An analsis
34.
8/13/2019 E Com Mcqs (2)
10/46
39. Ma5or enefit of anner ads is that !sers are transferred directl to .
A. An advertiser-s site
". Deword anners
C. Ad eval!ation anner
-. 'nline ads
3:. An areement etween two companies to displa the others anner ad on its We site is called>
A. "anner
B. Banner swapping
C. "anner e@chanin
-. Ad anner
4=. Mar*ets in which companies can trade or e@chane placement of anner ads on each others We
sites are called>
A. "anner
B. Banner echanges
C. Advertisin mar*ets
-. "anner swaps
41. Ma5or disadvantae of anners is their
A. Costs
". Ads
C. +eviews
-. +ate
4$. An ad that appears in a separate window efore& after& or d!rin %nternet s!rfin or when readin
e7mail is called>
8/13/2019 E Com Mcqs (2)
11/46
A. Ads
". Email ads
C. Pop/up ads
-. Classified ads
43. An ad that appears !nderneath the c!rrent rowser window& so when the !ser closes the active
window the ad is still on the screen is called>
A. 8ewspaper72i*e Ads
". Email ads
C. Classified ads
D. Pop/under ads
44. Wh developin software for wireless devices is challenin>
A. )here are a number o( competing standards (or application development on various
devices.
". ;here are not man software developers availale.
C. "eca!se the devices are wireless.
-. ;here are not a n!mer of competin standards for application development on vario!s
devices.
4. Which of the followin is a ma5or software component associated with moile comp!tin>
A. Wireless Application Protocol
B. ultimedia essaging Service
C. Enhanced Messain ervice
-. Wireless 2ocal Area 8etwor*s and Wi7i
8/13/2019 E Com Mcqs (2)
12/46
4. Benerall micropaments are less than
A. 1=
".
C. 01
-. $=
46. BP stands for#
A. $lobal Positioning S"stem
". Bloal Polari/ation stem
C. Bloal Pact stem
-. Bloal Pin* stem
49. ollowin is an e@ample of Foice7!pport ervices
A. Interactive 2oice Response
". %nteractive +esponse
C. %nteractive Foice Portal
-. %nteractive Foice +esponse ervices
4:. ;he most common wa to estalish a Personal Area 8etwor* is thro!h
A. %nfra +ed
B. Bluetooth
C. Analo!e Mod!lation
-. G7+as
=. "l!etooth allows wireless devices to comm!nicate over a distance of !pto
A. 34m
8/13/2019 E Com Mcqs (2)
13/46
". =m
C. 1=m
-. $=m
1. Wi7Ma@ stands for#
A. Wireless Ma@im!m
B. 5orldwide Interoperabilit" (or icrowave Accountabilit"
C. Worldwide %nteroperailit for Microwave Access
-. World %nteroperailit for Microwave Acco!nt
$. Wi7Ma@ !ses the same technolo as
A. Wi7i
B. 5ireless Computing
C. Wireless -evices
-. Wireless Access Points
3. irst Beneration of wireless technolo was ased on#
A. 2oice and )et
". Fideo
C. Analo
-. aster displa of m!ltimedia
4. ollowin are WWA8 comm!nication protocols e@cept
A. re,!enc -ivision M!ltiple Access
". ;ime -ivision M!ltiple Access
C. 6re&uenc" Division ultiple Code
8/13/2019 E Com Mcqs (2)
14/46
-. Code -ivision M!ltiple Access
. BM is a nonproprietar standard for
A. obile 2oice and Data Communications
". Wireless Foice and -ata Comm!nications
C. Wi7i Foice and -ata Comm!nication
-. -ata Comm!nications
. An !siness activit cond!cted over a wireless telecomm!nications networ* or from moile
devices is *nown as
A. obile/Commerce
". 2oistic7Commerce
C. E7Commerce
-. -7Commerce
6. ollowin are the attri!tes of M7Commerce e@cept
A. 0i,!it
B. Convenience
C. le@iilit
-. Personali/ation
9. 'ne of the followin is a driver of M7Commerce
A. )he 7andset Culture
". ;he "ad Econom
C. le@iilit in Wor*force
-. %; Economics
8/13/2019 E Com Mcqs (2)
15/46
:. ;he n!mer of times !sers call !p a pae that has a anner on it d!rin a specific period is *nown
as#
A. Page views
". Fiew pae
C. Paes viewed
-. Co!nt
=.
8/13/2019 E Com Mcqs (2)
16/46
D. Page
3. Aan
8/13/2019 E Com Mcqs (2)
17/46
6. ;he ratio etween the n!mer of clic*s on a anner ad and the n!mer of times it is seen viewersI meas!res the s!ccess of a anner in attractin visitors to clic* on the ad is called#
A. Clic*s Per Million Fiews
B. Click/through ratio
C. Clic*
-. Clic* ratio
9. A co!nt of the n!mer of visitors enterin a site& reardless of how man paes are viewed per
visit is called#
A. 8ni&ue visit
". Fisit
C. Fisit co!nt
-. Personali/ed visit
:.
8/13/2019 E Com Mcqs (2)
18/46
-. Advertisin ased on networ* friends
61. What is the tool for trac*in the s!ccess of an online Fideo campain
A. Campain trac*in
B. 5eb 2ideo Anal"tics
C. 'nline ad trac*in sstem
-. Fideo trac*in
6$. ow can we descrie Firal mar*etin
A. Fir!s mar*etin
". Mar*etin thro!h wired media
C. 5ord o( mouth marketing
-. Q!ic* mar*etin
63. A mar*etin arranement which an orani/ation refers cons!mers to the sellin compans
We site is called
A. A((iliate marketing
". +eferrals
C. Word of mo!th mar*etin
-. "!// mar*etin
64. A free %nternet news service that roadcasts personali/ed news and information
A. Weinars
B. 5ebcasting
C. Personali/ation
-. Podcast
6. Ads sent to and presented on moile devices
8/13/2019 E Com Mcqs (2)
19/46
A. Wireless ads
". Moile comm!nication
C. We promotion
D. obile marketing
6. 'ne of the most famo!s moile mar*etin platform which is owned Boole is
A. iAd
B. Admob
C. Mo5iva
-. Boole Moile nc
66. pammin can e defined as
A. 8sing e/mail to send unwanted ads
". endin emails to s!scried c!stomers
C. "!l* aceoo* notifications
-. Fir!s sent thro!h email
69. Advertisin strate in which c!stomers aree to accept advertisin and mar*etin materials is
called
A. Affiliate advertisin
". ;wo7wa advertisin
C. Permission advertising
-. C!stomer centered advertisin
6:. Permission mar*etin is also *nown as
A. Participative mar*etin
". pecial ads
8/13/2019 E Com Mcqs (2)
20/46
C. 2ocali/ation
D. +pt/in marketing
9=. ollowin are all advertisin strateies and promotions ecept
A. ocial networ* advertisin
". 'nline events
C. Behavioral targeting
-. Fideo ads on the we
91. Applin !siness analtics techni,!es and !siness intellience s!ch as data minin and online
analtic processin to C+M applications descries what>
A. Anal"tic CR
". 2oistics ? CM
C. WM
-. E+P
9$. Which of the followin factors wo!ld not affect a demand forecast>
A. Weather
". Economics Conditions of the co!ntr
C. Competition
D. Production schedule
93. Which of the followin is not a c!stomer service metric>
A. ervice response time
". Availailit
C. ec!rit
D. Product &ualit"
8/13/2019 E Com Mcqs (2)
21/46
94. Which of the followin is an area where s!ppl chains can e improved>
A. +esearch and Prod!ct development
". Mar*etin
C. C!stomer research
D. anu(acturing processes
9. Which of the followin is not an area where s!ppl chains can e improved>
A. Pac*in
". Mar*etin
C. Customer research
-. Man!fact!rin processes
9. Which of the followin is enerall the JestJ wa for c!stomers to deal with ret!rns>
A. hip item to merchant
". hip item to o!tso!rced ret!rns compan
C. 9stablish drop o(( locations (or returns
-. +ef!se ret!rns
96. Which of the followin is not a f!t!re direction of C!stomer +elationship Manaement>
A. %ncreased reliance on c!stomer inp!t
". 'n7demand C!stomer +elationship Manaement
C. %nteration with social networ*in
D. Reduced impact o( open source products
99. Which of the followin is not a reason to o!tso!rce>
8/13/2019 E Com Mcqs (2)
22/46
A. )he (unction is a core competence
". ;o have the service !p and r!nnin ,!ic*l
C. 2ac* of e@pertise
-. 8o economies of scale
9:. A piece of software that interates departments and f!nctions across a compan to serve all of the
companKs needs is what tpe of sstem>
A. Material +eso!rce Plannin ? Wareho!se Manaement stem
". AP
C. %P
D. 9nterprise Resource Planning
:=. A C+M sstem hosted and maintained an AP is called>
A. eC+M
". 'pen7so!rce C+M
C. +n/demand CR
-. C+M with WM
:1. 'rder f!lfillment is defined as deliverin prod!cts to c!stomers.
A. Ens!rin pament& chec*in availailit& arranin shipment& ins!rance& prod!ction&
p!rchasin and wareho!sin& contacts with c!stomers and ret!rns
". -eliverin prod!cts to c!stomers
C. C!stomer ervice
D. Delivering products to customers : customer Service
:$. 2oistics covers the movement of ood#
A. %nternall
8/13/2019 E Com Mcqs (2)
23/46
". E@ternall
C. Both internall" and eternall"
-. 2oistics isnt involved in movement of oods
:3. Which two steps of order f!lfillment process occ!r toether& enerall>
A. LChec*in availailit and LContacts with c!stomers
". LArranin hipment and L%ns!rance
C. LEns!rin pament and LProd!ction
D. ;Production< and ;Purchasing and warehousing
A. Efficienc
". Effectiveness
C. Both 9((icienc" and 9((ectiveness
-. Compans s!ppl chain dont impact its EC efforts
:. ol!tions provided for s!ppl chain prolems are enerall#
A. I) and manual
". %;
C. Man!al
-. -epends on the sol!tion provider
:. "!ildin inventories of parts or prod!cts is !s!all done#
A. ;o increasin prod!ction capailit
B. As a (orm o( insurance against uncertainties
C. ;o reach Econom of scale
8/13/2019 E Com Mcqs (2)
24/46
-. ;o red!ce the !llwhip effect and ma*in s!re prod!ction is at its ma@im!m
:6. What tpe of prod!ctsservices can e distri!ted in the same da order is made>
A. All ervices
". -epends on the efficienc and effectiveness of s!ppl chain
C. Digiti*ed products
-. "oth A ? "
:9. Most s!ppl chain manaement software is meant to f!nction#
A. Across the entire s!ppl chain
B. Speci(ic segments o( suppl" chain
C. pecific sements of o!tso!rced s!ppl chain
-. 8one of aove
::. ;o effectivel !se material reso!rce plannin techni,!es#
A. Computer support is re&uired
". E+P is re,!ired
C. Effective CM is re,!ired
-. "ac*ward and forward interation is re,!ired
1==. Which we technolo is !sed for leasin oth their %; infrastr!ct!res and their
information sstem applications>
A. Active erver Paes
B. Application Service Providers
8/13/2019 E Com Mcqs (2)
25/46
C. 2oad "alancers
-. We erver& Application erver and -ataase ervers toether (3 tier str!ct!re)
1=1. %n mass mar*etin the foc!s is on
A. Bro!p
B. Product
C. C!stomer
-. 8one
1=$. actor reach is smaller in which Mar*etin orm
A. Mass Mar*etin
". ree Mar*etin
C. +elationship Mar*etin
D. arket Segmentation
1=3. %n which mar*etin form man campains are done
A. Mass Mar*etin
". ree Mar*etin
C. Relationship arketing
-. Mar*et ementation Mar*etin
1=4. What *ind of mar*etin research is done in +elationship mar*etin>
A. Macro
". ementation Analsis
C. Micro
8/13/2019 E Com Mcqs (2)
26/46
D. Consumer Pro(ile
1=. %n mar*et sementation recipients are
A. Segment pro(iles
". Anonmo!s profiles
C. %ndivid!als
-. P!lic
1=. What is personali/ation>
A. )he matching o( services' products' and advertising content with individual consumers
and their pre(erences
". ;he matchin of rand& and advertisin content with individ!al cons!mers and their
preferences
C. ;he matchin of services& prod!cts& ,!alit& and advertisin content with individ!al
cons!mers and their preferences
-. 8one of the aove
1=6. 0ser Profile is
A. ;he re,!irements& preferences& ehaviors& activities& and demoraphic traits of a partic!lar
c!stomer
B. )he re&uirements' pre(erences' behaviors' and demographic traits o( a particular
customer
C. ;he re,!irements& ehaviors& and demoraphic traits of a partic!lar c!stomer
-. ;he re,!irements& preferences& and demoraphic traits of a partic!lar c!stomer
1=9. What is a coo*ie>
A. A data file that is placed on a !sers hard drive a remote Administrator
B. A data (ile that is placed on a user-s hard drive b" a remote 5eb server
8/13/2019 E Com Mcqs (2)
27/46
C. A chocolate isc!it
-. A data file that is placed on a !sers hard drive !ser itself
1=:. Coo*ie collects
A. %nformation ao!t the !sers activities on ever internet wesites.
". personal information of the !ser
C. in(ormation about the user-s activities at a site
-. 8othin ao!t !ser activities.
11=. What is a collaorative filterin>
A. A market research and personali*ation method that uses customer data to predict'
based on (ormulas derived (rom behavioral sciences' what other products or services a
customer ma" en=o"> predictions can be etended to other customers with similar
pro(iles
". A mar*et research and personali/ation method that !ses c!stomer data to predict& ased on
form!las derived from ehavioral sciences& preferences and traits& what other prod!cts or
services a c!stomer ma en5oI predictions can e e@tended to other c!stomers with similar
profiles
C. A mar*et research and personali/ation method that !ses c!stomer data to predict& ased onform!las derived from ehavioral sciences& what other prod!cts or services a c!stomer ma
en5o
-. 8one of the aove.
111. Collaorative filterin is important for
A. Mar*etin to 'ne to 'ne Mar*etin
B. Personali*ation and Behavioral arketing
C. ;he Cons!mer P!rchasin -ecision7Ma*in Process
-. All of the aove
8/13/2019 E Com Mcqs (2)
28/46
Chapter : MCQs (9 MCQs)
1. Which amon these is not driver of the moile commerce>
a. andset c!lt!re
. Moile wor*force
c. %mprovement of width
d. Power consumption
$. ;echnolo that enales cardholders to ma*e p!rchases with a sinle clic* from their wireless
device is called#
a. obile wallet
. BP acc!rac
c. Micropament Method
d. +%-
8/13/2019 E Com Mcqs (2)
29/46
3.
8/13/2019 E Com Mcqs (2)
30/46
6. Wh was the Bloal Positionin sstem developed>
a. " 0.. overnment for providin s!pport to satellites
b. B" 8.S. de(ense department (or militar" use
c. " "MW for trac*in a!tomoiles
d. " 0.. medical center for emerencies
9. ;he services provided thro!h location7ased m7commerce foc!s on five *e factors. 'ne of
them is#
a. )racking
. peed
c. afet
d. Connectivit
:.
8/13/2019 E Com Mcqs (2)
31/46
11. ;he fo!r classes of moile mar*etin campains are#
a. E7mail& raffles& entertainment& ads
. %nformation& entertainment& anners& we portals
c. In(ormation' entertainment' coupons' ra((les
d. Co!pons& information& anners& ads
1$. Which of the followin is not an attri!te of moile commerce>
a. Personali/ation
. 0i,!it
c. In(rastructure
d. %nteractivit
13.
8/13/2019 E Com Mcqs (2)
32/46
a. Fortal
. %nteractive voice response sstem
c. 2oice portal
d. A!dio7site
1. What are the val!e7added attri!tes of m7commerce>
a. 0i,!it& ervice econom
b. Convenience' Personali*ation
c. Powerf!l devices& ervice econom
d. 2ocali/ation& andset c!lt!re
16. Which one of the followin sites provides the services of online a!ction thro!h cell phones>
a. eBa".com
. 3B8ews.com
c. Ned.com
d. "id.com
19. ;he potential !se of 3B is
a. Accommodate te@t messaes
. Comm!nicate limited raphics& s!ch as pict!re in te@t messae
c. aster displa of m!ltimedia
d. Support o( rich media such as video
1:. What is sales force moili/ation>
a. 9&uipping sales (orce emplo"ees with wireless internet computing devices
. Acc!ratel locatin emploees& incl!din the ho!rs and pro5ects the have wor*ed
8/13/2019 E Com Mcqs (2)
33/46
c. 0sin a software that a!tomates the tas*s performed s ales people
d. Providin after sales service thro!h a!tomatic email answerin etc.
$=. Which of the followin are wearale devices>
a. andsets& Cameras
b. )ouch panel displa"s' Speech translator
c. M7wallets& P-As
d. "l!etooth7enaled devices& ;o!ch panel displa
$1. Which of the followin is an internet7ased cell phone that can s!pport moile applications>a. Personal -iital Assistantb. Smartphone
c. "lac*errd. 'o
$$. Which of the followin is a handheld comp!ter principall !sed for personal information
manaement>a. Personal digital assistant
. Wireless portale comp!terc. Palmtopd. ;alet PC
$3. Which of the followin is an interim wireless technolo that can accommodate voice& te@t& andlimited raphics>
a. 1.Bb. #.1$
c. $Bd. 4B
$4. Which of the followin is not a driver of m7commerce>a. ;he service econom. Pricec. %ocali*ation
d. Moilit
$. Which of the followin is the most pop!lar WWA8 technolo>a. $S
. 4Bc. -MA
8/13/2019 E Com Mcqs (2)
34/46
d. ;-MA
$. Which of the followin is a c!stomer interaction channel that areates content and services formoile !sers>
a. Moile office
b. obile portalc. B%d. 8one of the aove
$6. Which of the followin the followin is an e@ample of wearale devices>a. ;o!ch panel displa. Camerac. creend. All o( the above
$9. Which of the followin is not a characteristic of m7commerce>a. Allows c!stomers to ma*e p!rchases with a sinle clic*. 0ses diital sinat!resc. +e,!ires added fees for the !sed. No privac" concerns regarding its use
$:. Which of the followin is not a limitation of moile commerce>a. %ns!fficient andwidth. Comple@it
c. BP acc!racd. None o( the above
3=.
8/13/2019 E Com Mcqs (2)
35/46
c. Potential !ser ased. "oth a. and .
33. An interim technolo ased on new cell phone protocols li*e BP+ and C-MA$===& and aleto comm!nicate limited raphics s!ch as pict!re te@t messaes.
a. $Bb. #.1$
c. 3.Bd. 1B
34. EM is a moile comp!tin service that can#a. !pport sendin and receivin short te@t messaes on moile phonesb. Send simple animation' tin" pictures' sounds and (ormatted tet
c. -eliver rich mediad. Enale e7paments for small p!rchases
3. ;his is the %EEE standard for WiMa@#a. ?4#.0@
. 9=$.14c. 9=$.16d. 9=.1$
3. A telecomm!nications networ* that enales !sers to ma*e short7rane wireless connections to the%nternet or another networ*
a. 5%AN
. WiMa@
c. WA8d. PA8
36.
8/13/2019 E Com Mcqs (2)
36/46
. F2c. COd. FGM2
4=.
8/13/2019 E Com Mcqs (2)
37/46
Cold spot
Batewa Area
PA8
7ot spot
4. All of the followin are ma5or components of WWA8 e@cept#
;ime -ivision M!ltiple Access
Division edia Access Point
C7-ivision M!ltiple Access
C7Media Access
4. All of the followin are drivers of Moile Commerce e@cept#
;he service econom
Interactivit" o( consumers to consumers
Widespread availailit of more powerf!l devices
;he handset c!lt!re
46. 8on %nternet moile applications for !sers have mainl een in the#
cientific +esearch %nd!str
Moile %nd!str
)ransportation Industr"
ec!rit %nd!str
49. A arrier to location ased m7commerce is#
8/13/2019 E Com Mcqs (2)
38/46
0nlimited 8etwor* andwidth
Inaccurac" o( devices
Privac
Complete ec!rit
4:. Which of the followin scriptin lan!ae is !sed to create content in i7mode>
0. Compact 7"pertet arkup %anguage
$. WM2
3. Foice Gml
4. E@tensile perte@t Mar*!p lan!ae (@;M2)
=. MM stands for
0. ultimedia essaging service
$. Man!al Messain service
3. Moile Messain service
4. Micropaments messain service
1. Which of the followin technolo can accommodate voice& te@t and limited raphics>
1. 1B
$. $B
3. 3.B
3. #.1$
$. Which of the followin protocol divides the availale andwidth into different fre,!enc
channels>
1. C-A
#. 6DA
8/13/2019 E Com Mcqs (2)
39/46
3. %P
4. CMAC-
3. Comp!ter sstem capale of interatin& storin& editin ? displain eoraphicall referencedinformation is
1. Bloal positionin satellite sstem
#. $eographical in(ormation s"stem
3. Beoraphical position sstem
4. Bloal sstem
4. Which of the followin is not a val!e added attri!te of m commerce>
1. 0i,!it
$. Ade,!ate Personali/ation
3. 2ocali/ation
3. Distinctiveness
. Which of the followin is not arrier to location7 ased Ecommerce>
1. Acc!rac of -evices
$. Cost H!stification
3. 2imited networ* "andwidth
3. Insecure communications
. 77777777777777777 is a point where a wireless device can ma*e a connection to wireless sstem
8/13/2019 E Com Mcqs (2)
40/46
1. W2A8
#. 7otspots
3. %F+
4. Moile portal
6. An e@tension of M that can send simple animations& tin pict!res ? formatted te@t
is77777777777777
1. M!ltimedia messain service
#. 9nhanced messaging service
3. M7wallets
4. hort messain service
9. Which of the followin is not a asic oal of sec!rit of M7Commerce>
1. Confidentialit
$. ;ransactional ec!rit
. Power Accurac"
4. %nterit
:. 7777777777777777 is a technolo that sees radio waves to identif items>
0. Radio (re&uenc" Identi(ication s"stem
$. re,!enc -ivision M!ltiple Access (-MA)
3. BP4. mart phones
=. Which of the followin networ* enales !sers to ma*e short rane wireless connection to theinternet>
0. 5%AN
$. -2
3. PA8
8/13/2019 E Com Mcqs (2)
41/46
4. Wi7Ma@
1. ;he process of e,!ippin sales force emploees with wireless enaled comp!tin devices iscalled77777777777777777777
1. Wireless ;elemedicine Comp!tin
#. Sales (orce mobili*ation
3. ales a!tomation
4. 2ocali/ation
$. 777777777777777 is !sed principall for Personal information manaement
0. Personal digital assistance
$. mart phone
3. "lac*err
4. Wireless portale comp!ter set
3. -evice that a!tomaticall sends the police the location of vehicle
1. atellite
#. Automatic Crash Noti(ication
3. "l!etooth7enaled devices& ;o!ch panel displas
4. ;elematics
4. ;he enhancement of a !sers interaction !nderstandin !sers conte@t ? the application istermed as77777777777777777777
0. Contetual Computing
$. ensor networ*
3. Collaorative Clo!d ilterin
4. Em!lation
. ;he primar application of lac*err is 77777777777777
0. 9mail
8/13/2019 E Com Mcqs (2)
42/46
$. M
3. P%M (Personal %nformation manaement)
4. "%M
. Micro paments are electronic p!rchase enerall less than>
0. 04
$. 9
3. 1
4. 6
6. Which of the followin rowser desined to operate with small screens ? limited andwidth>
0. icro browser
$. Microsoft "rowser
3. We rowser
4. %E
9. 777777777777777777 is a series of interconnected networ* that monitor the environment in which theare placed
0. Sensor network
$. p ware
3. We !s
4. Wearale Monitorin eries
8/13/2019 E Com Mcqs (2)
43/46
8/13/2019 E Com Mcqs (2)
44/46
. -MA is desined for 3B networ*s& and divides data into small pac*ets that aredistri!ted across the fre,!enc spectr!m.
a. ;r!eb. 6alse
6. IVRenales !sers to re,!est and receive information and to enter and chane datathro!h a telephone to a comp!teri/ed sstem
a. )rue
. alse
9. Moile !siness applications can e !sed to s!pport emploees thro!hInternet-basedand non-Internet- basedapplications
a. )rue
. alse
:. Power cons!mption is not a technical limitation of m7commerce as it re,!ires neliileamo!nt of atter.
a. ;r!eb. 6alse
1=. EM sometimes is also calledpictxt
)rue
alse
11. A lare n!mer of connected hotspots can also e called a mesh network
)rue
alse
1$. An activit cond!cted over a wireless telecomm!nications networ* or from moile
devices is called Moile Commerce.
;r!e
6alse
8/13/2019 E Com Mcqs (2)
45/46
13. An e7wallet is a wireless chip that stores an online shoppers credit card n!mers and
other personal information.
;r!e
6alse
14. A mobile portalis a c!stomer access and interaction channel that areates content and
services for moile !sers
)rue
alse
1. ;he process of e,!ippin sales force emploees with wireless %nternet enaled comp!tin
devices is calledsales force mobilization
)rue
alse
1. 2ocation ased advertisin is a s!ccessf!l wa of cond!ctin one-to-one marketing
)rue
alse
16.rinciples of pervasive computingrefers to invisile& emedded comp!tin that is
emedded in the o5ects aro!nd !s
)rue
alse
8/13/2019 E Com Mcqs (2)
46/46
19.R!ID( +adio re,!enc %dentification) refers to a technolo that !ses radio7waves to
identif items
)rue
alse
1:. A sensor networ* censors and loc*s all the provocative and !nr!l content from o!r
personal area networ*.
;r!e
6alse
$=."alicious codeis one of the most common sec!rit threats that m7commerce faces toda
)rue
alse