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E-Commerce: Fundamentals and Applications 1 Wiley and the book authors, 2001

E-Commerce:

Fundamentals and Applications

Chapter 1 : Introduction

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E-Commerce: Fundamentals and Applications 2 Wiley and the book authors, 2001

Outline

Electronic commerce and physical commerce

he !"#"A$ phenomenon

$ookin% at e-commerce &rom di&&erent perspecti'es

!i&&erent types o& e-commerce

E(amples o& the types o& e-commerce )ome e-commerce scenarios

E&&ect o& e-commerce

Ad'anta%es o& e-commerce

*yths about e-commerce de'elopment and implementation )ystem model o& this book

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E-Commerce: Fundamentals and Applications + Wiley and the book authors, 2001

Types of ommerce

Commerce

Electronic

Commerce

Physical or Traditional Commerce

Internet

Commerce

Business

focused

e-commerce

Consumer focused

e-commerce

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E-Commerce: Fundamentals and Applications Wiley and the book authors, 2001

Digital Phenomenon

What do you think What are the dri'ers o& e-commerce

Data networks

Intense competitionGlobalization

Information age

Technologies

Automation

Low cost high quality products/services

DIGITAL

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E-commerce from different perspectives

hree layer models &or e-commerce /e% ass3smodel4

E-business: a ider perspecti'e than e-commerce

E-commerce impro'es the 'alue chain

E-commerce pro'ides an e&&ecti'e tool &or buildin%,

mana%in% and enhancin% these relationships

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E-Commerce: Fundamentals and Applications 5 Wiley and the book authors, 2001

Different types of E- ommerce

Business(organization Customer(indi!idual

Business

(organization

Customer

(indi!idual

B"C

(e#g Amazon

C"B

(e#g Priceline

C"C

(e#g eBay

B"B

(e#g TP$

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E-Commerce: Fundamentals and Applications 6 Wiley and the book authors, 2001

Examples

72C: ama8oncom

C2C: e7aycom

727: tpncom

C27: pricelinecom

$et3s 'isit these eb sites in turn and discuss its &eatures

http://www.amazon.com/http://www.ebay.com/http://www.tpn.com/http://www.priceline.com/http://www.priceline.com/http://www.tpn.com/http://www.ebay.com/http://www.amazon.com/

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E-Commerce: Fundamentals and Applications 9 Wiley and the book authors, 2001

E-commerce scenarios

etailin% )er'icin%

;ublishin%

)upply chain mana%ement

!iscussion:

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E-Commerce: Fundamentals and Applications = Wiley and the book authors, 2001

What are the advantages of e-commerce?

o consumers /think about the consumer buyin%process: search, e'aluate and e(ecute4:

o businesses /think about the common ob>ecti'e o&

e'ery business4:

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E-Commerce: Fundamentals and Applications 10 Wiley and the book authors, 2001

Discussion

ect *ana%ement

*arketin%

;roduction Finance

;rocurement

Customer support

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E-Commerce: Fundamentals and Applications 11 Wiley and the book authors, 2001

Transformation of a

ompartmentalized Organization into

Integrated Organization

%anagement

ProductionDe&artment

'inanceDe&artment

%aretingDe&artment

PersonnelDe&artment

%anagement

Production %areting

'inance Personnel

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E-Commerce: Fundamentals and Applications 12 Wiley and the book authors, 2001

Three-tier Technical Model

Client side )er!ice system Bacend system

)er!er side

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E-Commerce: Fundamentals and Applications 1+ Wiley and the book authors, 2001

Architecture of e!-!ased E-

ommerce "ystem

Bacend system

'ire*all

Internet

)er!er side

Intranet

()ecure

+e, )er!er A&&lication )er!er

Data,ase

)er!ice system

Client side