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E-Commerce: Fundamentals and Applications 1 Wiley and the book authors, 2001
E-Commerce:
Fundamentals and Applications
Chapter 1 : Introduction
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E-Commerce: Fundamentals and Applications 2 Wiley and the book authors, 2001
Outline
Electronic commerce and physical commerce
he !"#"A$ phenomenon
$ookin% at e-commerce &rom di&&erent perspecti'es
!i&&erent types o& e-commerce
E(amples o& the types o& e-commerce )ome e-commerce scenarios
E&&ect o& e-commerce
Ad'anta%es o& e-commerce
*yths about e-commerce de'elopment and implementation )ystem model o& this book
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E-Commerce: Fundamentals and Applications + Wiley and the book authors, 2001
Types of ommerce
Commerce
Electronic
Commerce
Physical or Traditional Commerce
Internet
Commerce
Business
focused
e-commerce
Consumer focused
e-commerce
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E-Commerce: Fundamentals and Applications Wiley and the book authors, 2001
Digital Phenomenon
What do you think What are the dri'ers o& e-commerce
Data networks
Intense competitionGlobalization
Information age
Technologies
Automation
Low cost high quality products/services
DIGITAL
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E-Commerce: Fundamentals and Applications . Wiley and the book authors, 2001
E-commerce from different perspectives
hree layer models &or e-commerce /e% ass3smodel4
E-business: a ider perspecti'e than e-commerce
E-commerce impro'es the 'alue chain
E-commerce pro'ides an e&&ecti'e tool &or buildin%,
mana%in% and enhancin% these relationships
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E-Commerce: Fundamentals and Applications 5 Wiley and the book authors, 2001
Different types of E- ommerce
Business(organization Customer(indi!idual
Business
(organization
Customer
(indi!idual
B"C
(e#g Amazon
C"B
(e#g Priceline
C"C
(e#g eBay
B"B
(e#g TP$
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E-Commerce: Fundamentals and Applications 6 Wiley and the book authors, 2001
Examples
72C: ama8oncom
C2C: e7aycom
727: tpncom
C27: pricelinecom
$et3s 'isit these eb sites in turn and discuss its &eatures
http://www.amazon.com/http://www.ebay.com/http://www.tpn.com/http://www.priceline.com/http://www.priceline.com/http://www.tpn.com/http://www.ebay.com/http://www.amazon.com/5/19/2018 e Commerce
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E-Commerce: Fundamentals and Applications 9 Wiley and the book authors, 2001
E-commerce scenarios
etailin% )er'icin%
;ublishin%
)upply chain mana%ement
!iscussion:
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E-Commerce: Fundamentals and Applications = Wiley and the book authors, 2001
What are the advantages of e-commerce?
o consumers /think about the consumer buyin%process: search, e'aluate and e(ecute4:
o businesses /think about the common ob>ecti'e o&
e'ery business4:
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E-Commerce: Fundamentals and Applications 10 Wiley and the book authors, 2001
Discussion
ect *ana%ement
*arketin%
;roduction Finance
;rocurement
Customer support
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E-Commerce: Fundamentals and Applications 11 Wiley and the book authors, 2001
Transformation of a
ompartmentalized Organization into
Integrated Organization
%anagement
ProductionDe&artment
'inanceDe&artment
%aretingDe&artment
PersonnelDe&artment
%anagement
Production %areting
'inance Personnel
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E-Commerce: Fundamentals and Applications 12 Wiley and the book authors, 2001
Three-tier Technical Model
Client side )er!ice system Bacend system
)er!er side
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E-Commerce: Fundamentals and Applications 1+ Wiley and the book authors, 2001
Architecture of e!-!ased E-
ommerce "ystem
Bacend system
'ire*all
Internet
)er!er side
Intranet
()ecure
+e, )er!er A&&lication )er!er
Data,ase
)er!ice system
Client side