E-COMMERCE HOLIDAY REVIEW & TRENDS FOR 2017

LOOKING BACK AND PLANNING AHEAD FOR 2017.

REVIEW

IDENTIFY

PROVIDE

This presentation will:

customer behaviorduring the holidays

holiday shopping trends

tips for succeedingin 2017

ONLINE HOLIDAY SPENDING 2016

$91.7B spent online (up 11% from 2015)

Source: Adobe Digital Insights Holiday Recap Report 2016. Adobe.

$63.1B spent on desktops (up 12% from 2015)

BLACK FRIDAY CYBER MONDAY TUESDAY NOV. 29

Highest revenue-earning days in the season for desktop sales:

Sources:“Final 2016 Desktop Online Holiday Sales Reach $63.1 Billion, Up 12 Percent vs. Year Ago.” ComScore.“Holiday e-commerce sales slightly exceed expectations.” Internet Retailer.

$2.7B $2.2B $1.9B

E-commerce traffic volume up from 2016

25%NEW YEAR’S DAY

POST-CHRISTMAS TRAFFIC

Source:“Holiday e-commerce sales slightly exceed expectations.” Internet Retailer.

Things didn’t slow down after the holidays.

HOLIDAY TRENDS

CUSTOMERS ARE SHOPPING EARLIER

Online sales began spiking around Nov.13-14, a week earlier than last year.

HOLIDAY TRENDS

Source: Black Friday Web Sales Soar by 21.6%.Internet Retailer.

GENDER SPLIT

Men planned to spend 69% more than women during Black Friday and Cyber Monday events

Women shop more, but men buy bigger-ticket items

Men are more likely to use sales to shop for themselves

Women are more likely to use them to buy gifts

HOLIDAY TRENDS

Source: Data Dive: Black Friday Edition. PYMNTS.

MOBILE EXPLODES

mobile revenue (+23% year over year)

$28.43B

HOLIDAY TRENDS

Source: “Holiday e-commerce sales slightly exceed expectations.” Internet Retailer.

GET AHEAD IN 2017

FRICTIONLESS COMMERCE

Make the shopping experience as simple as possible

Eliminate friction points in the shopping experience

Think from your customer’s perspective and leverage technology and design to remove obstacles

SUBSCRIPTION SERVICES

Subscriptions help drive retention and predict purchase revenues.

NON-TRADITIONAL COLLABORATIONS

Partner with a business who shares your market and can complement your marketing efforts.

IMMERSIVE ENCOUNTERS

Develop richer experiences and engagement opportunities.

PREDICTIVE MARKETING & PERSONALIZATIONSend the right message to the right audience at the right time.

MILLENNIALS

Largest consumer group

Value transparency and social responsibility

AUTHENTICITY

Be yourself. Use cause marketing to convey core values and improve customer perception.

MOBILE

Mobile is evolving as a sales channel and enhancing the in-store shopping experience.

TAKEAWAYS

Simplify customer experiences

Try a subscription model

Look for complementary marketing partners

Enhance customer experience

Personalize customer communication

Be authentic

Focus on mobile

Find healthy ways to reach new markets